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Tag: C Com Digital

  • C Com Digital cracks the autism code with Frat campaign in the US

    C Com Digital cracks the autism code with Frat campaign in the US

    MUMBAI: Mumbai-based C Com Digital has pulled off a stunner across the pond, crafting a high-impact digital campaign for Religen Inc, a US healthcare company, and its flagship diagnostic product, the Folate Receptor Antibody Test (Frat). 

    The goal? 

    Raise awareness around early autism diagnosis. The result? Over a  million reached, 15,000+ tested, and a major shift in the conversation.

    FRAT identifies folate receptor autoantibodies—linked to cerebral folate deficiency, a condition often associated with autism spectrum disorders. With over 52 per cent of tested individuals showing these markers, the stakes are high and the science, complex.

    But C Com didn’t just throw facts at the feed. They brought the story to life—with animated explainers, viral social content, sharp infographics, and blogs aimed at both physicians and families. A single TikTok testimonial—a parent recounting their child’s transformation post-diagnosis—went ballistic, racking up 800K+ views and tens of thousands of shares.

    More importantly, the campaign halved cost-per-click and drove a whopping 754 per cent spike in new users.

    “This was more than just a campaign; it was a mission,” said C Com Digital founder/director Chandan Bagwe. “While we led the digital execution, the insights and support from FRAT, medical experts, and families made this a truly collaborative project. It demonstrated how storytelling and science can work hand-in-hand to create real awareness and action.”

    Religen Inc founder Bhushan Sawant added, “C Com Digital played a key role in crafting the campaign’s messaging and outreach, and the results speak for themselves. Their understanding of healthcare communication helped us engage with families and professionals meaningfully.”

    The campaign also stepped beyond the screen—partnering with autism support groups, engaging in platforms like the National Taca Conference, and driving participation in the #BlueBucketPledge. From online virality to offline solidarity, the message was loud and clear: early diagnosis changes everything.

    A masterclass in humanising health tech, this Frat campaign proves that when done right, digital storytelling doesn’t just inform—it transforms.

    Pictured above Chandan Bagwe (Left)  and Bhushan Sawant (Right)

  • C Com Digital teams up with Rushi Ventures to redefine F&B branding

    C Com Digital teams up with Rushi Ventures to redefine F&B branding

    MUMBAI: In a move that promises to revolutionise its online presence, Rushi Ventures Pvt Ltd (RVPL) has joined hands with C Com Digital, a global full-service techno digital marketing agency. The partnership will drive digital transformation across RVPL’s diverse food and beverage portfolio, including celebrated brands Rushi Fudzs, Mumbai Bowls, and Say Yummee.

    From its humble beginnings in 1993 as ‘Udipi Refreshment’, founded by Sham Shinde, RVPL has grown into a multi-brand enterprise. Now under the leadership of Siddhartha Shinde, the company blends a legacy of excellence with a flair for innovation. C Com Digital will spearhead digital campaigns, social media management, and strategic print marketing to amplify RVPL’s reach and resonance across Mumbai and Thane.

    Here’s a quick rundown of the brands set to sizzle in the spotlight:

    . Rushi Fudzs: A tribute to Mumbai’s soul food-think vada pav and dabeli with a dash of modern charm.

    . Mumbai Bowls: Customisable meals in a bowl, curated for the Gen Z crowd and corporate hustlers.

    . Say Yummee: A vibrant QSR offering everything from pav bhaji to pasta, created to delight Millennials and Gen Z alike.

    Each brand brings a unique flavour to the table, and C Com Digital’s job is to ensure they shine brighter in the crowded F&B market.

    RVPL’s MD, Siddhartha Shinde expressed his enthusiasm for the collaboration, “At RVPL, our journey has been fuelled by a passion for food, a legacy of excellence, and a belief in constant innovation. Partnering with C Com Digital marks a new chapter, allowing us to engage with audiences in meaningful ways. Their expertise will be pivotal as we expand our footprint and bring our unique offerings to more customers.”

    Meanwhile, C Com Digital founder & director Chandan Bagwe shared his vision, “Rushi Ventures is a remarkable blend of legacy and modernity in the F&B space. This partnership is an opportunity to craft dynamic, data-driven strategies that will elevate their brands, ensuring they stay relevant and top-of-mind in an increasingly digital world.”

    C Com Digital’s strategy will focus on expanding brand visibility, boosting customer engagement, and data-driven storytelling.

    Through creative campaigns, precision targeting, and relentless innovation, C Com Digital aims to establish RVPL as a leader in the F&B industry. With a legacy that began in 1993 and a vision that looks far into the future, the partnership is set to cook up something truly spectacular.

  • Unleashing the power of Instagram reels and YouTube shorts: Crafting engaging brand narratives

    Unleashing the power of Instagram reels and YouTube shorts: Crafting engaging brand narratives

    Mumbai: Short-form video content on social media is Google and Metas’ answer to TikTok, which disrupted the video-sharing industry during the pandemic. Though TikTok became big and was used hugely by brands in the USA, India got YouTube Shorts & Instagram Reels to do the same. Before launching globally in mid-2020, Instagram reels attracted billions of daily views. One year later, in 2021, these short video-sharing platforms surpassed 5 trillion views globally. Thus, what was originally only watched for leisure has become integral to every business’s marketing strategy.

    Brands understood that video creation enables organizations & startups to:-

    1.   To increase brand awareness

    2.   To promote sales

    3.   To grow the social media community

    4.   To educate customers

    5.   To enhance brand strength

    According to a 2022 report by Wyzowl, 86% of businesses now use video as a marketing tool, and 93% say it’s an effective tool for reaching their target audience. Short-form videos (under 10 minutes) are having a major moment on social media, with platforms like TikTok and Instagram Reels seeing explosive growth in recent years. A 2023 report by Cisco found that short-form videos will account for 82% of all internet traffic by 2022. A 2023 report by HubSpot found that 63% of viewers say they are more likely to watch a short-form video than a long-form video.

    With all this happening globally and in India, brands must use video content & ensure it becomes as viral as possible through social media. Let’s ponder deeper into how some well-known Indian brands have benefited from short-form videos on social media.

    Top Indian brands leveraging from short-form videos and how

    Netflix

    Being the most watched OTT platform in the world, short videos have predominately been the best way to promote this brand on social -media. The best part for Netflix is that they already have the commercial rights to pick short snippets from their ongoing movies & TV shows to promote their page. The number of engagements, impressions, and discussions started with the utilization of short-form videos alone are only one of the many elements that make Netflix supreme at online entertainment.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Netflix India (@netflix_in)

     

    Sabyasachi

    Sabyasachi has been acing in the social media space for a long time now. They have been following the idea of using the video content of their happy customers and garnering a steady follower base through organic methods. Sabyasachi knows this very well because they regularly introduce their customers on their Instagram profiles. This was a pleasant surprise for customers to be featured on the official Sabyasachi page. They are also well-placed among celebrities and thus recruit influencers for raw original content. Engaging influencers helps attract more followers because these influencers have a loyal following. It works wonders for a fashion brand when you see the designs live in action through short-form videos.

     

     

    Zomato

    If you’re looking for quirky content and the encouragement to try out tasty food, Zomato helps you binge on some mouthwatering short-form video content. Not only have they become the lead in the food delivery sector, but they have also become one of the country’s best brands on social media. Food discovery brand Zomato knows its audience well and how to retain them. Be it contests, trending topics, or innovative video content, Zomato is attracting attention across all social media platforms.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Taran Singh (@ayootaran)

     

    Bombay Shaving Company

    This brand wholly & almost has been relying on short-form video content for brand building & upscaling. Since their business proposition is unique, they are here to break through many stereotypes. They are going all out in exploiting the trend of video content to showcase their range of products & effectiveness on Indian Men skin types. Both men & women have been applauding their efforts, and it has become a popular gifting option for Men.

     

     

    Pizza Hut

    Pizza Hut is the leader in the pizza market on social networks compared to other pizza chains. The brand regularly launches UGC campaigns for its viewers to participate and increase its follower base. The brand uses social media influencers to discuss its products through challenges, which has worked for them so far. The short videos are raw and real since they reach out to celebrities, food bloggers, and other popular influencers, maximizing their follower base.

     

     

    Audi India

    On International Women’s Day, Audi India launched a catchy short video campaign called #drivethechange. The campaign was a big hit as it resonated very well with the changing trends in societal reforms towards women. Also, it tried to break stereotypes about women driving cars in general and all comic remarks around women drivers. It encouraged modern-day women to step out and chase their dreams since they are the true force that drives our lives. Hundreds of women participated and appreciated the initiative.

    Short-form videos are here to stay.

    The rise of social media has changed the concept of online communication and the division between personal and public space online. According to HubSpot’s 2022 Marketing Industry Survey, short-form video has the highest ROI among all social media content. That’s why 30% of marketers prioritized short-form videos in their marketing budget this year.

    These are lessons for all new startups and upcoming brands to use short format messages to tell their story and build a narrative around their brands. Integrating Internet features, such as digital music and video, user-generated content, and digital media sales, improves content consumption. Hence, short-form videos, the brand-owned tool, must be maximized to gain credibility and brand recognition in the long run and sustainable marketing strategies.

    The author of this article is C Com Digital founder/director Chandan Bagwe 

  • GUEST ARTICLE: A rundown of the remarkable growth of Instagram Reels in 2023

    GUEST ARTICLE: A rundown of the remarkable growth of Instagram Reels in 2023

    Mumbai: TikTok dominated social media for the longest time, with a robust user base of over 120 million as of 2019. Despite close competition and a nearly equal extent of popularity, Instagram’s growth in India could not match up with that of TikTok. But with TikTok’s exit in June 2020 and the emergence of Reels in the same year, Instagram made its way to the top and continues to block the coveted spot with new updates and unrivaled features.

    How? We will find out. First, let us understand the basics.

    What are Instagram Reels?

    Instagram Reels are short-form videos that allow users to record, edit, and string together multiple clips to produce an engaging video in just a few minutes. The video clips can range from 15 to 30 seconds and be merged with audio clips or music and enhanced with fun elements like filters or Instagram stickers. Unlike Instagram Stories, Reels do not disappear within 24 hours after uploading them; instead, they stay on the timeline for as long as one decides to retain them.  

    In terms of usage, this feature is easily understandable and doesn’t demand much time or external resources. Users can select the Reels tab on Instagram and press the camera icon on the top right. A Reel can either be recorded in a single stream or series of clips or pre-recorded and uploaded later.

    For those who want to add music to the footage can tap the audio icon and select music from Instagram’s library. Alternatively, adding original audio by importing the file is possible. The seamless transitions between different clips can be attained by accessing the aligning and editing feature. Upon reaching a point of satisfaction, users can preview the Reel, add a cover photo, and write an interesting caption that resonates with the video.

    Reasons behind the popularity and acceptance of Reels

    Ever since Instagram introduced Reels, the new feature has grabbed the attention of younger audiences for various compelling reasons, such as:

    Short Content Format: In today’s fast-paced digital world, capturing and maintaining the audience’s attention is essential for social media success. Reels’ short content format catered to the shrinking attention span of users by delivering succinct, fun, and engaging messages, thereby increasing their likeability.

    Content Versatility: Reels are incredibly flexible and versatile. Scroll through the explore page on Instagram, and you will find Reels being used in every way possible – whether it is for sharing personal finance tips and makeup hacks or cooking tutorials and educational content. In addition to entertaining the audience, Reels helped users stay connected with their followers, showcase their creativity, and improve engagement. In a way, this web of infinite Reels has attracted and retained users on the platform.

    Wider Reach and Better Engagement: Users that embraced Reels saw a tremendous rise in their follower count, engagement rates, and overall profile visibility. This helped them reach newer users and serve the videos to a larger audience. The sharable nature and potential for virality encouraged users to create more content and add to the platform’s exposure.

    How are marketers leveraging Instagram Reels to grow business

    Given that Instagram Reels can be made seamlessly, allow for plenty of creativity, boost reach and engagement, and help generate leads and sales, brands are purposefully making it a part of their social media strategy. In fact, brands skeptical of this format are now swiftly investing in short-form video content, partly due to its resemblance with TikTok. But fast forward to today; there are some Instagram Reels that you do not want to miss!

    Britannia’s Reel Ad with content creator Danish Sait for Nutri Choice Protein is one of them. In the video campaign that read “Make Protein Routine,” Sait can be seen lifting weights and exercising while playfully and effectively getting his message across, including Nutri Choice cookies.

    Similarly, the popular clothing brand – Bewakoof – which boasts over 1.7 MN followers on Instagram, has often grabbed the limelight for their approach to launch a new collection via Reels. Besides selecting impactful models & influencers and creating smooth product-focused videos, Bewakoof demonstrates a portfolio of its products using fresh and unique content formats on the platform, thereby breaking the monotony and making the timeline aesthetically pleasing.

    Reels should be a top priority for brands looking to build awareness and win more customers via Instagram. They are worth the time and an important content format for business owners and marketers to leverage!

    The bottom line

    We all need to keep up with the ever-evolving paradigm of social media to remain relevant. Until now, it was TikTok and Twitter. Now, it is Instagram and the Reels feature. Tomorrow, it can be something else!

    The author of this article is C Com Digital founder and managing director Chandan Bagwe.