MUMBAI: Beijing-based content & media company ByteDance, which owns a portfolio of apps like TikTok, Helo, and Vigo Video, has appointed Rohan Tyagi as its marketing head for India.
Tyagi comes from Zee Media Corporation, where he was working as the product and marketing head for its digital properties.
He has prior experience of working with companies like ABP News, and IT company CEB, which is now known as Gartner.
MUMBAI: ByteDance, the parent company of popular video sharing app TikTok, has plans to delve deeper into the Indian content market. In order to create a bouquet of apps to target new audiences, the Chinese company will invest in Indian content startups.
As per a Mint report, ByteDance has set up a team to scout for companies in content, social commerce, and education technology. While China’s domestic consumer internet market slowly hits saturation, numbers of Chinese funds are turning their attention to startups in India.
“They (ByteDance) have been toying with this for a while and have had a lot of people come from China to meet Indian startups," the Mint report said quoting a source. “It has an ecosystem in China, and they want to create something similar in India—an ecosystem of different content platforms," the source added.
ByteDance entered the Indian market in September 2017 through its live-streaming app Vigo Video but gained prominence with the launch of TikTok. ByteDance also launched local-language social media app Helo around the same time.
MUMBAI: The National Basketball Association (NBA) and ByteDance, a technology company operating a range of content platforms around the world, announced a new multiyear partnership that will deliver customized, short-form mobile content to ByteDance’s hundreds of millions of global users beginning on 27 November 2018.
Through the partnership, ByteDance will leverage its artificial intelligence technology, which enables intelligent discovery, to deliver NBA content to fans in China through its Douyin, Toutiao and Xigua Video platforms.
The extensive NBA content available in China will include daily NBA game highlights, behind-the-scenes videos, photos and news throughout the regular season, NBA All-Star, the NBA Playoffs and The Finals.
NBA president global content and media distribution Bill Koenig said, “The NBA is thrilled to partner with ByteDance, one of the most innovative companies in the world and an industry leader in customized short-form content. This new partnership will help meet the demand that ByteDance’s hundreds of millions of users have for the NBA by intelligently integrating league content across ByteDance’s many platforms.”
NBA content will be available globally through TikTok, a leading destination for short-form mobile videos in the world. TikTok users in the U.S., as well as Brazil, India, Indonesia, Japan, and the Republic of Korea, will have access to select NBA content, including unique highlights that capture the fun and excitement of the game, and also locally relevant and localized in-language NBA content.
ByteDance senior VP-corp development Liu Zhen said, “NBA content is very popular and highly sought after by our users. ByteDance has a strong international footprint of global platforms that empower creation and interaction, which allow users to present and consume the world's creativity, knowledge and moments that matter in everyday life. This makes ByteDance a great partner for NBA. Powered by artificial intelligence technology that enables intelligent discovery, our platforms TikTok, Douyin, Toutiao and Xigua Video are extremely well-positioned to meet the demands of users seeking to consume and interact with sports content on mobile platforms in a smart and efficient way.”
In China, NBA content is available on ByteDance’s platforms through the official accounts of the NBA and all 30 NBA teams, making Douyin, Toutiao and Xigua Video the Official Intelligent Distribution Content Platform of NBA China. Fans globally can also use NBA-themed filters to share their passion and creative expression through videos on Douyin and TikTok.