ITV

Tag: Byomkesh Bakshi

  • WPP Media blends mischief and curiosity with ‘Horlicks Chhoto Byomkesh’

    WPP Media blends mischief and curiosity with ‘Horlicks Chhoto Byomkesh’

    MUMBAI: Detective stories just got a Horlicks twist. WPP Media has teamed up with Horlicks and Hoichoi to launch ‘Horlicks Chhoto Byomkesh,’ a branded content initiative that reimagines Bengal’s beloved detective in his childhood. The campaign marries the legacy of Bakshi with Horlicks’ brand values of curiosity and growth.

     
    Led by team Fulcrum, WPP Media’s dedicated HUL team, the series demonstrates how culturally resonant content can turn a brand association into a meaningful entertainment property. By spotlighting Bakshi’s early years, the initiative builds an organic connection with Horlicks’ ethos while celebrating Bengal’s collective memory of the detective. 

    Directed by award-winning Kamaleswar Mukherjee, the series stars Aarush Dey as young Byomkesh and Priyanka Sarkar as his mother, Sulochona. Anchored around Durga Puja, it leverages the cultural festival to amplify impact while creating a social-first, digitally amplified experience that resonates with families across Bengal. 

    WPP Media South Asia, president – client solutions, Amin Lakhani, said, “This first-of-its-kind AFP showcases how creativity, data and cultural insight can deliver impactful brand stories.”  HUL, executive director, foods, Rajneet Kohli added, “Byomkesh Chhoto Byomkesh inspires kids’ curiosity and love for problem-solving while connecting with families in a unique way.” 

    Hoichoi, co-founder, Vishnu Mohta said, “Byomkesh is a beloved character for all ages. We’re thrilled to bring a fresh, reimagined version of this iconic detective to our audience.” 

    Premiered on 24 September 2025, Horlicks Chhoto Byomkesh is more than a branded content initiative, it’s a cultural moment, showing how insights, storytelling, and platforms can come together to create lasting consumer connections. 

  • Zee Bangla launches new detective fiction show – ‘Goyenda Ginni’

    Zee Bangla launches new detective fiction show – ‘Goyenda Ginni’

    MUMBAI: Zee Bangla is all set to launch a new fiction show called Goyenda Ginni, which celebrates the unveiling of brilliance and practical intelligence that a woman embodies.

     

    Goyenda Ginni revolves around Paroma, a regular housewife who unleashes her innate qualities to become a lady detective.

     

    Over the years, iconic characters of Sherlock Holmes, Byomkesh Bakshi and Feluda have fascinated readers and viewers alike. However, the idea of the female detective as being unusual still persists in literary and cinematic treatments. Goyenda Ginni is a unique concept of Paroma who leads a dual life of a housewife and a detective.

     

    The show will have weekly short stories of cases which Paroma will solve. The story is high on woman power, which will inspire women from all walks of life to explore their inner talent and turn it into their strengths.

     

    Goyenda Ginni marks the return of Indrani Halder (Paroma) after seven long years as protagonist on the small screen. Haldar has previously worked as the lead in the Hindi TV series Sujata. The other cast includes Saheb Chatterjee (Dr. Porimal Mitra, Paroma’s husband) and Indrajit Bose (Arup, the cop).

     

    Goyenda Ginni is slated to go on air on 7 September. The show will be aired from Monday to Saturday at 7:30 pm.

  • DD Bharati brings back ‘Byomkesh Bakshi’ after 22 years

    DD Bharati brings back ‘Byomkesh Bakshi’ after 22 years

    NEW DELHI: At a time when a feature film has just been made on the subject, Doordarshan is re-telecasting the popular series Byomkesh Bakshi, which was made more than twenty years earlier in 1993.

     

    The series is being telecast on DD’s cultural channel DD Bharati.

     

    It was the first Hindi series based on the Byomkesh Bakshi character created by Sharadindu Bandyopadhyay. The series was made over two seasons, a 14-episode series in 1993 and a twenty-part series in 1997.  The series achieved cult status and was even repeated several times on DD National.

     

    The series stars Rajit Kapur and K K Raina as Byomkesh Bakshi and Ajit Bandyopadhyay respectively. Both actors known for their stage experience also went on to act in many films later.

     

    The series was directed by one of the masters of art cinema in the seventies and eighties, Basu Chatterjee.

     

    Byomkesh Bakshi, a Bengali detective takes on spine-chilling cases with his sidekick Ajit Bandyopadhyay. 

     

    The series will be aired every Friday at 10 pm on DD Bharati.

  • ETV Bangla set for revamp; launches new shows

    ETV Bangla set for revamp; launches new shows

    KOLKATA: ETV Bangla, a Bengali general entertainment channel (GEC), under the belt of Network18, is up for a revamp. The channel is working towards changing its existing look in order to cater to its target group.

     

    “In keeping with the plans we have launched Byomkesh Bakshi as well as a programme which has a mass connect like Rannagharer Roskstar with Mithun Chakraborty,” said ETV Bangla business head Sujay Kutty.

     

    ETV Bangla, in order to garner huge viewership, had a few months ago launched a dedicated afternoon time band called Duronto Dupur. The channel as part of this created original content. “There has definitely been an amazing response for the different kinds of programme as it spreads across viewers of all age groups,” Kutty added.

     

    The channel had recently premiered Byomkesh Bakshi for its viewers. “Premiere is usually for movies and not TV programmes, especially on ground. However, we had a grand premiere like a movie,” he said.

     

    ETV Bangla plans to compete with market leaders by producing original content in Bengal to increase its viewership.

     

    The Bengal GEC market is mainly dominated by Star Jhalsa and Zee Bangla. While earlier the noon slot had reruns of the evening programmes, ETV Bangla has differentiated itself by airing original content. The channel that first launched an afternoon time band has now also launched cookery and detective shows. With this, the GEC is also looking at some share in this monopoly market.

     

    Being a GEC, ETV Bangla provides a variety of programmes- including cultural events, family dramas, movies, debates, children’s programmes and tourism, among other shows. Some of the original programmes on the channel are Prathamar Rannaghar,  Jhalak Dikhlaja Bangla, Ranga Mathaye Chiruni, Bigg Boss Bangla and Sadhok Bamakhyapa among others.

  • 2014, a year of spy films?

    2014, a year of spy films?

    MUMBAI:However, it seems it’s going to change soon with a line-up of many detective movies in the coming year. So while we have Dibakar Banerjee’s highly anticipated spy thriller, Byomkesh Bakshi starring Sushant Singh Rajput and actress-turned-producer Dia Mirza’s Bobby Jasoos with Vidya Balan in the lead produced under her banner Born Free Entertainment, we also have a detective film for kids Jagga Jasoos with Ranbir Kapoor playing a 17-year-old. And not just this, there’s a franchise in the offering too – the Rajshri banner led by Kavita Barjatya with Samrat & Co starring Rajeev Khandelwal has announced a franchise of detective films.

     

    Samrat & Co that is set for release on 1 May, 2014 aims to target India’s young audiences with the very nuances of crime solving, human nature and the world of standalone private investigators will be presented on the big screen.

     

    The filmmakers seem to be investing some precious time in developing the detective characters. Dibakar Banerjee has been quoted as saying that the idea of an urban sleuth simply does not exist in the Indian popular culture and the Hindi film viewers have been watching recycled imitation that combine James Bond with a Sherlock Holmes and thus he is giving full-time in the development of his detective character.

     

    Even for Samrat & Co., it’s learnt that Kaushik Ghatak, the director of the film along with the producers is spending a lot of time on the lead character so that the storyline can be fleshed out well.

     

    It seems finally Indian filmmakers are taking a different route and experimenting with newer ideas.

  • Byomkesh Bakshi to be made into a feature film under the Yash Raj banner

    Byomkesh Bakshi to be made into a feature film under the Yash Raj banner

    MUMBAI: Yash Raj Films is all set to do what they have never done before. They have lots to say about its upcoming noteworthy detective venture with one of Bollywood‘s successful director Dibakar Banerjee.

    After Bombay Talkies, Dibakar Banerjee has zeroed down on India‘s first detective series made by Basu Chatterjee, Byomkesh Bakshi, a fictional character created by Bengali writer Sharadindu Bandyopadhyay. He is also co- producing the movie along with Yash Raj Films and Sushant Singh Rajput has been signed on to reprise the lead role.

    The background of the movie is set against the backdrop of early 40s and sketching the college life of Byomkesh in order to feature how he came into being. The film will also have Byomkesh being pitted against the devil who is about to destroy the world. The film will go on floor in January next year and will release by end of 2014.