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  • Anil Goel named as president of technology at BYJU’S

    Anil Goel named as president of technology at BYJU’S

    Mumbai: In a commitment to further strengthen its technology vertical, BYJU’S has named Anil Goel as president, technology.

    Serving in a leadership role, Goel will strategise the direction of technology within BYJU’S and its group companies and introduce emerging technologies to improve learning outcomes and efficiency in support of the company’s long-term goals, said the ed-tech company in a statement on Tuesday.

    He will also be responsible for the product development, network operations, and implementation of management information systems, software applications, and IT infrastructure, it added.

    “Anil is a proven leader with 25+ years of rich experience in building technology systems and processes in different organisations,” stated BYJU’S chief people officer Pravin Prakash. “At BYJU’S, he will play a key role in building the next-generation technology in the education space. We are delighted to have him on board and look forward to working together and supporting him in achieving the goals.”

    Goel is a highly accomplished, entrepreneurial, innovative, and results-oriented technology executive. With a career spanning over 25 years, he has spent most of his time in the US. Before joining BYJU’S, he was with OYO as group chief technology and product officer. Additionally, having worked with companies like Amazon, RealNetworks, and HyperQuality, his expertise lies in strategic planning, building and extending large software systems and infrastructure, technical architecture, design, product, project management for high availability, high volume transactional systems, websites, and online and mobile applications.

    “Technology is a powerful tool that can transform and redefine the way education is delivered. The team is already delivering cutting-edge technology and constantly innovating the learning space and I look forward to adding my expertise in further strengthening this,” said Goel. “We will focus on developing tech-driven solutions that will empower students with high-quality education and provide engaging learning experiences.”

    Goel holds an MBA degree in marketing from the City University of Seattle and a B-Tech (Hons) in electrical and electronics from Birla Institute of Technology and Science, Pilani.

  • Great Learning’s Diwali campaign urges professionals to go for #NewBeginnings

    Great Learning’s Diwali campaign urges professionals to go for #NewBeginnings

    Mumbai: Ed-tech company for higher and professional education Great Learning, a part of the BYJU’S group has launched its Diwali campaign #NewBeginning highlighting the significance of upskilling for building rewarding careers.

    Conceptualised and created by Interactive Avenues, the social media campaign encourages professionals to upskill and give their careers a ‘New Beginning’ on the auspicious occasion of Diwali. 

    The ad film emphasises that while most of us buy new things and redecorate our homes during Diwali, it’s also a good time to give our career a fresh start by investing in upskilling ourselves. Targeted at working professionals, the campaign revolves around a young couple who is excited to celebrate the festivities by going on a shopping spree but eventually realise that it’s probably wiser to invest in their career first.

     

     

    “This campaign has a very simple message – there is no better time than the festive season to think about investing in your career. This is considered to be an auspicious time to make all kinds of big-ticket purchases – appliances, cars, homes, etc. However, the festival season also coincides with the mid-year appraisal season and hence, the perfect time to assess one’s career and take appropriate steps for future growth,” said Great Learning chief marketing officer Aparna Mahesh.

    The campaign is targeted towards the October appraisal cycle that many organisations follow and delivers the message of the need for lifelong learning and upskilling to power ahead in one’s career. The message will be further amplified through a contest on Great Learning’s Instagram, Facebook, and Twitter by asking followers to share their plans of #NewBeginning this Diwali. The nomination for this Diwali contest is currently live and each winner will have a chance to win Amazon vouchers worth Rs 6,000, it said.

  • Mukut Deepak joins BYJU’S as head of business

    Mukut Deepak joins BYJU’S as head of business

    Mumbai: Edtech company BYJU’S on Monday announced the appointment of Mukut Deepak as head of business to lead its class 4 to 10 school segment. He will report to BYJU’S COO Mrinal Mohit.

    In this role, Deepak will be responsible for expanding and leading the flagship business for the class 4 to 10 segment, said the company. “Working in conjunction with the product, marketing, and sales teams, he will forecast, build and propose strategies for the growth of his vertical and establish systems and operations to optimise the company’s goals,” it added.

    Before joining BYJU’S, Deepak was with Tata Sky Ltd as chief business development and as director for Tata Sky’s digital venture. A business leader with over two decades of experience in varied sectors, he brings on board his expertise in envisioning and building new-age digital businesses, entrepreneurship, sales, strategy, service excellence, and more. He has been an entrepreneur twice over, once as a founder of a distribution venture focussed on retailing innovative financial services products called Distribution 2.0 and then as director and head of advisory for a logistics start-up called Thinklink Supply Chain Services.

    “Mukut’s strong expertise in developing businesses for various corporations will help scale the offerings of brand BYJU’S for classes 4 to 10,” stated BYJU’S chief people officer Pravin Prakash. “We are confident that under his able leadership the business will further strengthen and we look forward to extending all the support in his journey with us.”

    Deepak spent nearly a decade in management consulting across Boston Consulting Group and Bain & Company working with CEOs and board members across a host of topics. He started his career in the sales and marketing function at Unilever (India), often cited as the school for CEOs. He has won several awards and accolades during his professional career in various domains such as consumer goods and services, IT, media, telecom, and private equity. 

    “BYJU’S has taken the transformative power of education to students in every part of the country through its innovative online learning model. The company has grown exponentially in the past couple of years, displaying a promising future in revamping the face of education,” said Deepak, on his new role. “I am looking forward to further building and scaling the business and making Byju’s the most preferred after-school destination for students across the country.”

  • BYJU’S pays tribute to Mahatma Gandhi on his 152nd birth anniversary

    BYJU’S pays tribute to Mahatma Gandhi on his 152nd birth anniversary

    Mumbai: Ed-tech firm BYJU’S has released a new ad film- ‘Bapu Ki Awaz’  that celebrates Mahatma Gandhi’s thoughts and ideas.

    The film featuring veteran actor and Padma Shri awardee Manoj Kumar celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Gandhi in their everyday lives. Invoking a deep sense of nostalgia, the film also marks Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his ‘favourite hero’- Bapu, by celebrating exceptional people who walk among us today.

    The film was released on Gandhi’s 152nd birth anniversary. Conceptualised by BYJU’S in-house team and directed by Sonal Batra, Bapu Ki Awaz celebrates the inspiring stories of extraordinary Indians who have brought about an impactful change in the lives of others by following in his footsteps and imbibing his ideals, values, and principles.

    It showcases the exemplary work done by four real-life heroes – Dr Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic, Dr Ganesh Rakh, a doctor with a mission to save girl children, Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100 acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.

     BYJU’S VP- brand and creative Strategy Vineet Singh, said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness.”

  • BYJU’S appoints Puneet Bhirani as senior VP, operations

    BYJU’S appoints Puneet Bhirani as senior VP, operations

    Mumbai: Edtech company BYJU’S on Monday announced the appointment of Puneet Bhirani as senior vice president – operations.

    In his role, Bhirani will oversee the company’s overall operations strategy as well as build strong and innovative technological support to scale the business. He will strengthen internal capacity as per the strategic objectives, said the company in a statement.

    “Puneet brings in a wealth of experience coupled with a deep understanding of business operations. We believe his joining will be a great value addition to the team and look forward to supporting him along the way,” said BYJU’S chief people officer Pravin Prakash.

    Before joining BYJU’S, Bhirani was associated with Ola Fleet as CEO and group COO at Ola across mobility, foods, and Ola electric. A CXO with over 24 years of cross-cultural experience across India, the UK, and the US, he brings on board his expertise in business transformation, new business setup & expansion, business development & cost/resource optimisation across various domains.

    “I am extremely excited to be a part of the team that’s redefining the online learning space and making quality education accessible to all students,” said Bhirani. “BYJU’S has displayed disruptive growth over the past 1.5 years, and I am looking forward to becoming an integral part of the brand’s upheaval and introducing new practices to continue the seamless momentum of existing processes.”  

  • Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Mumbai: Edtech company BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’.

    Conceptualised and created by Spring Marketing Capital, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU’S two-teacher advantage helps children learn better.

    With this ad, BYJU’S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity, said the statement.

    “The TVC aims to present the one-of-its-kind ‘Two Teacher Advantage’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow,” said BYJU’S COO Mrinal Mohit. “We want to further convey that BYJU’S Classes is the future of tuition and will help students learn better. With Shah Rukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”

  • Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Mumbai: Edtech company Byju’s on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy.

    In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country, said the company in a statement.

    From market research and insight analysis to defining the brand elements and tone, he will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth and oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for the company, it added.

    “Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers,” said Byju’s, chief people officer, Pravin Prakash.

    Singh commands over 15 years of industry experience. In his most recent role, he was WeWork India group chief marketing officer of Embassy Group. Previously, during his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies. 
    Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.

    Talking about his new role, Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Byju’s strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”

  • BYJU’s launches new campaign to celebrate Teachers’ Day

    BYJU’s launches new campaign to celebrate Teachers’ Day

    Mumbai: Edtech company BYJU’S has launched a Teachers’ Day special digital film titled #LearnUnlearnRelearn to celebrate and thank all teachers across the country. The campaign is conceptualised by BYJU’s in-house team. 

    “The film seeks to pay tribute to the selfless spirit and sheer perseverance of teachers who have made an everlasting mark in our lives. In their relentless pursuit of imparting the gift of education, not only have they created better learners but also shaped personalities and instilled the right values to make their students better individuals,” BYJU’s stated in an official statement.

    #LearnUnlearnRelearn film depicting the relationship between a teacher and a student, underscores the fact that no matter the age, one can continue the learning journey anytime, anywhere. It also highlights how despite personal upheavals and the impact of the COVID-19 pandemic, teachers have been steadfast in their roles as educators and mentors to ensure their students have access to uninterrupted learning.

    “From encouraging students to realise their true potential to shaping the future of tomorrow, teachers have been a guiding force. However, it was during the pandemic that people truly recognised their significance,” said  VP- brand and creative strategy, Vineet Singh. “Despite the challenging times, teachers have persevered, adopted new learning methods and kept students and their education at the centre of everything. We at BYJU’S would like to thank every teacher in the country for their consistent effort in ensuring learning never stops.”

  • Sony dominates sports viewership for seven consecutive weeks

    Sony dominates sports viewership for seven consecutive weeks

    Mumbai: Sony Pictures Network India (SPNI) has topped the sports genre viewership for seven consecutive weeks owing to the telecast of UEFA EURO 2020, Copa America 2021, India tour of Sri Lanka, Olympic Games Tokyo 2020, and the ongoing India tour of England.

    In recent weeks, Sony Sports TV channels have been sampled by close to 100 million viewers on average per week. This is considerably higher than any other platform telecasting sports in the country during the same period. (BARC, CS 2+, All India U+R), said the media company in a statement.

    UEFA EURO 2020’s average viewership was more than double that of the 2016 edition. Average viewership impressions for Copa America 2021 grew by almost 60 per cent compared to the 2016 edition. The heavily anticipated final between Argentina and Brazil was watched by 7.4 million viewers, even though the telecast of the match started at 5:30 a.m (BARC, CS 2+, All India U+R), it added.

    With back-to-back global marquee events for three months, Sony Sports’ not only provided differentiated content to viewers but also a conducive platform for its advertising partners. The brand has been consistent in its efforts to establish sports other than cricket and has received consistent support from advertisers through this journey. With a view to amplifying the reach of sports events and advertiser campaigns, Sony Sports added Sony Ten 4 channels to their offering which ensured that brands were now able to communicate with a wider audience in Tamil and Telugu speaking markets.

    Starting in 2019, Sony’s Sports promotion for the Olympic Games continued for two years with campaigns such as ‘Hum Honge Kamyab’ which in addition to serving the larger cause of growing sports in India also celebrated the lesser-known, unsung Indian heroes. The campaign featuring minister Anurag Thakur and others, ensured 23 per cent growth in terms of gross impressions over Rio Olympics, making it the most-watched Olympic Games on Indian television and adding a serious value proposition for advertisers. (BARC, All India U+R, CS 2+, Gross impressions for LIVE telecast)

    Brands like Thumbs Up, MPL, JSW and Adani group amongst others utilised their existing association with Olympics and athletes to create specific campaigns around Tokyo Olympics and used the platform to reach out to their target audiences. Contextual elements such as split-screen helped brands reach out to captive audiences’ during key moments of the Olympics Games Tokyo 2020. The sports broadcaster also leveraged the power of social media and amplified sponsor associations on Sony Sports’ social media handles. The entire coverage of the Olympics Games Tokyo 2020 was watched by close to 100 million viewers on Sony Sports (BARC, CS 2+, All India U+R, LIVE+ non-LIVE content). The record medal tally by the Indian contingent led to high interest in watching the event especially games such as hockey, athletics, wrestling, badminton, boxing, and weightlifting.

    Indian audiences have an insatiable appetite for cricket and India’s victory down under at the beginning of the year gave Test match cricket the desired fillip. This has been evident from advertiser participation from across categories, with 12 sponsors. The LIVE telecast of the Sri Lanka vs India cricket series was watched by close to 100 million viewers on Sony Sports. (BARC, CS 2+, All India U+R). Viewership for the currently ongoing England vs India test match series on Sony Sports has been the highest for an away bilateral test match series featuring the Indian cricket team in the past three years. Average ratings for the series till date is almost 30 per cent higher than the 2018 series featuring the same two teams. (BARC, CS 2+, All India U+R)

    SPNI head, ad sales-network channels, Sandeep Mehrotra said, “Our efforts that resulted in unprecedented growth overall of marquee events such as UEFA EURO 2020 & Olympic Games Tokyo 2020 attracted non-traditional advertisers who seek the last mile reach. While all our events generated phenomenal interest amongst advertisers, we extended innovative solutions to ensure that the brands’ visibility is amplified especially during the Olympic Games where the broadcast is spread across the day and viewer interest is higher around events with Indian participation.”

    He added, “Women’s cricket is also on the rise, and we already have brands onboarded for the India Tour of Australia series starting in September and are in the process of closing more. The series is a significant milestone for Team India as they will be playing their first day and night test match with a pink ball and is sure to attract a lot of interest from cricket fans. We are sure that this series will be looked upon as an opportunity by many female-centric brands as well to deliver their communication and reach out to a large audience base which the women cricket has been attracting of late.”

    Commenting on the association, Think & Learn Pvt Ltd (BYJU’s), marketing head, Atit Mehta, stated,  “Our association with Sony Sports channels has proven to be advantageous and an ideal way to increase awareness with our target demographics and promote our messaging. At BYJU’S, we believe that for a child’s all-round development it is essential to focus on both academics and outdoor activity, and that is why we partner with Sony Sports channels across all major sporting events because sports teach unmatched skills and provides an environment which aids in developing and honing competencies like performance under pressure, controlled aggression, and leadership skills.”

    “Hero MotoCorp has been one of the largest corporate promoters of multiple disciplines of sports around the globe for more than two decades. Our association with Sony Sports TV channels for the broadcast of the Olympic Games Tokyo 2020 has been an extension of that and we shall continue to have presence across such prestigious platforms,” added Hero Motocorp, CMO, Ranjivjit Singh.

  • BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    New Delhi : The ed-tech brand BYJU’S on Sunday announced Rs 2 crore for the Olympic Gold winner Neeraj Chopra.

    Chopra achieved a historic feat on the penultimate day of the Tokyo Olympics 2020, after he won the first athletics Gold medal for India. He came out victorious in the Javelin throw competition.

    With a total of seven medals, Team India gave it’s best ever Olympics performance at the Tokyo 2020 event.

    Highlighting that BYJU’S is an ardent supporter of sports in the country, the brand said its making further strides into encouraging players across sports disciplines. It has also announced Rs 1 crore each for individual Olympic winners including Mirabai Chanu, Ravi Kumar Dahiya, Lovlina Borgohain, PV Sindhu and Bajrang Punia. 

    The accomplishments and the stellar achievement of India’s sports heroes at the Tokyo 2020 Olympics have been nothing but inspirational, despite the challenges posed by COVID-19 lockdown in 2020-2021. Not only has each one of them made the country proud but has also ignited hope and aspiration that our country can create many more Olympic champions in the future. 

    BYJU’S founder and CEO Byju Raveendran said- “Sports has a critical role to play in nation building and it’s time that we celebrate our olympic heroes, not just once in four years, but every single day.  They deserve all the adoration they get, and after this historic achievement at Tokyo 2020 we are rewarding the players for their efforts, sacrifices and achievements.”

    He added, “We hope that this small gesture will help them in their journey going forward to win more laurels for the country and also encourage many more youngsters to dream big. India has a huge potential to produce many more sporting champions and it is important to celebrate successes like this and make them heroes so that we transform ourselves from a Sport loving nation to a sport playing nation.”