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Tag: byju’s

  • Byju’s bolsters tech team with two key appointments

    Byju’s bolsters tech team with two key appointments

    Mumbai: Ed-tech major Byju’s on Thursday announced the appointment of Mani Bansal and Maneesh Agrawal to lead key technology functions, in an effort towards strengthening its tech vertical and further drive innovative and impactful learning experiences.

    Bansal will take on the role of vice-president – engineering and Agrawal joins as vice-president – reliability, security & cloud engineering. “Both executives will work on a group level towards catalysing critical technologies to augment Byju’s tech prowess and define the future of learning,” said the statement.

    “At Byju’s, we are enriching our technology vertical by leveraging the vast pool of skilled technology talent in India and abroad, further enabling us to push boundaries, create value, and build more impactful learning programs for students,” said Byju’s president – technology Anil Goel. “I am thrilled to have Mani and Maneesh joinus on this journey, helping us strengthen our innovation backbone and redefine learning for the next generation.”

    Mani Bansal will lead the content engineering platform across the group, along with working closely with the Byju’s Lab team to build AI/ML capabilities to set the benchmark for the future of personalised learning, the company said.

    A tech leader with more than two decades of rich experience, Mani has been leading cross-functional engineering teams to deliver world-class products for millions of customers globally. With a rich career spanning 20+ years, the Hyderabad-based tech leader is an Amazon veteran, having donned multiple global technology leadership roles in Amazon Prime and Amazon Logistics. “I am thrilled to be joining the Byju’s family and embark upon an exciting new journey of bringing tech-driven learning to students everywhere. As someone who grew up in a small town, I recognise the immense power of education and look forward to further building Byju’s into a tech-first organisation,” he said.

    Maneesh Agrawal commands over 22 years of experience with strategic thinking across design, implementation and operational excellence. He will play a pivotal role in driving the company’s reliability engineering, security & cloud engineering. 

    Formerly with Adobe, Olacabs, InMobi, Yahoo and Indiamart where he delivered strategic vision across IaaS, PaaS, SaaS & Cloud efficiency. With Data Security at core of Byju’s, Maneesh’s appointment will further accelerate the company’s investment in this area. “Education has the potential to transform the world, and I am excited to be a part of Byju’s endeavor to make it accessible, personalised, and engaging for all. I look forward to capacity building and creating innovative learning environments for students around the world,” he commented.

  • Nat Geo’s new show ‘She Builds’ spotlights Indian women entrepreneurs

    Nat Geo’s new show ‘She Builds’ spotlights Indian women entrepreneurs

    Mumbai: National Geographic has joined hands with Sequoia India to spotlight the inspiring journeys of Indian women entrepreneurs with its brand-new digital series – “She Builds.” Premiering on 22 February, the show will be released on National Geographic India’s social media platforms as well as on Disney+ Hotstar.

    The six-part series of short digital films will touch upon the lives of seven successful Indian female founders who are defying the odds by taking risks, dreaming big, and driving innovation in India. By spotlighting these role models, “She Builds” seeks to put entrepreneurship on the agenda for a wider group of women and girls, said the channel.

    The series, airing over two weeks, will feature entrepreneurs like Animall’s Neetu Yadav & Kirti Jangra (22 February), Mad Street Den’s Ashwini Asokan (24 February), Mamaearth Ghazal Alagh (26 February), Atlan’s Prukalpa Sankar (1 March), Heads Up For Tails’ Rashi Narang (3 March), and Byju’s Divya Gokulnath (5 March).

    The six-part series of short films have been produced in collaboration with Sequoia India, Sikhya Entertainment and directed by Vijayeta Kumar.

    “At National Geographic, it is our constant endeavour to bring stories that take our audiences on an immersive, inspiring and sympathetic journey,” said Disney Star head- network entertainment channels Kevin Vaz. “With ‘She Builds’ we are delighted to bring motivational stories of seven women entrepreneurs who have contributed in changing the narrative of women leadership in India.”

    “We understand that short-form content presented in an interesting manner is appreciated and preferred by our audiences, so we are bringing these stories in bite-size formats and premiering them on our highly engaged social media platforms,” Vaz further said.

    “At Sequoia India we have been privileged to meet ambitious and successful women entrepreneurs who challenge the status quo every day, building game-changing businesses to be the pioneering leaders they are. Their stories are inspiring, relatable, and incredibly uplifting. But they just don’t get told often enough,” commented Sequoia India and Southeast Asia CMO Gayatri Yadav.

    “As a filmmaker, I get immense creative satisfaction in telling stories that can inspire conversations and shape perceptions. With ‘She Builds,’ I am taking the opportunity to present the stories of seven exceptional women who are defining what it means to be a leader in 21st century India,” stated Sikhya Entertainment CEO and founder Guneet Monga. 

  • RuPay Prime Volleyball League onboards 13 sponsors for Season 1

    RuPay Prime Volleyball League onboards 13 sponsors for Season 1

    Mumbai: The RuPay Prime Volleyball League has onboarded as many as 13 sponsors for the inaugural season starting 5 February. 

    Apart from edtech major Byju’s, fintech company Cred and sports news website Dafa News that have come on board as associate sponsors, the league has also tied up with food platform EatFit, Amul Kool, and paint products manufacturing company Nippon Paint.

    The first edition of the RuPay Prime Volleyball League is all set to kick off in Hyderabad. As the athletes prepare to set the stage on fire, the league is looking to attract millions of viewers from around the country during the course of the competition. Global Card payment network RuPay has associated with the league as the Title Sponsor, meanwhile Online Gaming leaders A23 are on board as “Powered By” Sponsors in a multi-year deal. Sports, fitness, and lifestyle brand Cosco and Indian Hospital Chain Apollo Hospitals have been associated as the Official Partners of the league.

    Social media platform ShareChat, and short video app Moj have come on board as the Official Content Partners of the RuPay Prime Volleyball League powered by A23, while the competition will be broadcast on SONY TEN 1, SONY TEN 2 (Malayalam), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu) and SONY LIV from 5 February 2022 to 27 February 2022.

    Baseline Ventures co-founder & MD Tuhin Mishra said, “We are overwhelmed by the interest the tournament has received from a wide range of sectors and we are certain that all the sponsors will have a massive impact in taking the RuPay Prime Volleyball League to all corners of our country. We hope to build a long-lasting partnership with each one of our partners.”

    RuPay Prime Volleyball League CEO Joy Bhattacharya said, “As the tournament begins its new journey, the support from all the sponsors is vital for the success of the competition. All the partners are massively successful in their respective sectors and we couldn’t have asked for a better line-up of sponsors.”

    The League is exclusively marketed by Baseline Ventures and Piston Des Sports has managed the registration of all Indian and International players.

    The competition will witness seven franchises – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts – fight it out for the coveted trophy. The Hyderabad Black Hawks will be up against the Kochi Blue Spikers in the opening match of the tournament at the Gachibowli Indoor Stadium in Hyderabad on 5 February 2022.

  • ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    Mumbai: HistoryTV18 has launched the eighth season of ‘OMG! Yeh Mera India’, which went on air on Monday at 8 p.m.

    The new season sees the return of Byju’s as a sponsor and builds upon the legacy of earlier seasons. The ten half-hour episodes of the season will air every Monday, announced the channel.

    “Every season of OMG! is like a homecoming for me because of the love and support of our viewers,” said show host Krushna Abhishek. “But this new season is truly special…Given what’s been happening all around us, it means a lot to be able to bring viewers stories that are honest, uplifting, and put a smile on people’s faces!”

    “When ‘OMG! Yeh Mera India’ was launched seven seasons ago, we hoped that it would carve out a niche for itself,” said A+E Networks | TV18 managing director and Network18 CEO – broadcast Avinash Kaul. “It has far exceeded our expectations and has delivered compelling content, spotlighting an unseen side of India and uncovering some genuinely awe-inspiring stories from every corner of the nation. The show’s format and style are truly multi-screen and future-ready.”  

    “We are happy and proud to be associated with the new season of OMG! Yeh Mera India,” said Byju’s marketing head Atit Mehta. “Byju’s has always been on the forefront when it comes to encouraging and celebrating exceptional talent and the pursuit of excellence. We hope the show will continue to be a source of inspiration for people all over India.”

  • News18 to telecast of BYJU’S ‘Young Genius S2’ starting 15 January

    News18 to telecast of BYJU’S ‘Young Genius S2’ starting 15 January

    Mumbai: News18 has announced the second season of BYJU’S “Young Genius” starting on 15 January and will air every Saturday and Sunday across the News18 network, HistoryTV18 and Colors.

    This season features prodigies aged 6-15 years showcasing their superlative achievements in a new avatar. The 22 contestants have been chosen from 20,000+ children across India from different fields such as performing arts, academics, technology and sports to name a few.

    Senior anchor Anand Narasimhan is back on the show and will be joined by celebrities like Vidyut Jammwal, Shankar Mahadevan, Mouni Roy, Geeta Phogat, Pulela Gopichand, Geeta Kapoor for this season.

    “We are elated to host season 2 of ‘Byju’s Young Genius’ and give a platform for many inspiring kids who have the potential to shape the future of this country,” said Network18 CEO – Hindi news cluster Karan Abhishek Singh. “This show is based on a unique concept that showcases young prodigies across such diverse expertise areas. Having children from different backgrounds and skills that are extraordinary in today’s world, the show is an adequate representation of umar choti, kaam bade.”

    “At Byju’s, we have always believed that every child is unique and gifted and with a national platform like ‘Byju’s Young Genuis,’ we have been encouraging spirited children across the country to showcase their exceptional talent,” said BYJU’S marketing head Atit Mehta. “This year as we start season 2, we are certain of finding some more hidden gems and brilliant young talents of India who will be an inspiration to all of us.”

  • T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than 80 brands advertised during the course of the 45-day tournament with BYJU’s topping the list, according to data provided by Tam Media Research.  

    E-commerce categories – education and gaming which were new advertiser categories this year ended up topping the charts in terms of ad volumes. In general, the e-commerce industry dominated ad volumes four out of five of the top categories being from e-commerce categories. The top five categories contributed 42 per cent share of total ad volumes.  

    E-commerce – wallets, e-commerce – education, smartphones, e-commerce – gaming and e-commerce – financial services comprised the top categories that advertised during the tournament in terms of ad volumes. Think & Learn (BYJU’s), Reliance Retail, Coca Cola India, Havells India and Nedmeds Marketplace were the top five advertisers in terms of volumes. Top five advertisers account for up to 29 per cent share of total ad volumes on TV.

    Compared to the 2016 edition of the tournament, this year’s ICC T20 World Cup saw a 19 per cent increase in ad volumes per match, according to Tam data. For the final match between New Zealand and Australia, ad volumes increased by 16 per cent compared to the previous edition.

    While the total number of advertisers for 2016 and 2021 ICC T20 World Cup remain the same, there were 26 new advertiser categories that appeared on TV.

    (Source: TAM Sports; figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

  • Himanshu Bajaj appointed as BYJU’S Learning Centre business head

    Himanshu Bajaj appointed as BYJU’S Learning Centre business head

    Mumbai: Ed-tech company BYJU’S on Thursday announced the appointment of Himanshu Bajaj as head of business to lead its BYJU’S Learning Centre.

    BYJU’S Learning Centre offers students a hybrid model of learning by combining the best of offline and online learning methodologies.

    In his role, Bajaj will be responsible for development and expansion of BYJU’S Learning Centre, along with providing strategic business growth and thought leadership direction for the brand and the business. He will report directly to BYJU’S chief operating officer Mrinal Mohit. 

    BYJU’S chief people officer Pravin Prakash said, “With Himanshu’s extensive years of diverse experience in front-ending business for various corporates, he will help scale and add value to the offerings of BYJU’S Learning Centre. We are pleased to welcome him on board and look forward to working with him to strengthen our business further and support him in achieving the goals.”

    With over 18 years of consulting and industry experience working with the both public and private sectors, Himanshu has worked for leading local and global transformation programs for consumer goods and retail clients across Asia, Europe, and Africa. He has also led projects in sales and marketing, real estate, chemicals, energy, and logistics. His experience includes managing global projects as well as country-specific projects across India, Paris, UK, the US, Singapore, Hong Kong, Vietnam, Dubai, South Africa.

    Before joining BYJU’S, Bajaj worked with Kearney and led its consumer and retail practice across Asia Pacific. He has also worked with Fedex in Singapore and Hong Kong and TSMG in Mumbai. 

    Commenting on his appointment, Himanshu Bajaj said, “I am delighted to be associated with BYJU’S first of its platform that offers a hybrid model of learning. Since its inception, BYJU’S has led the way forward with its transformative power of education through an innovative online learning model. I am looking forward to furthering the value and developing the business across geographies – displaying a promising future in revamping the face of education for students.”

  • BYJU’S taps Rachna Bahadur to lead global expansion

    BYJU’S taps Rachna Bahadur to lead global expansion

    Mumbai: Edtech company BYJU’S on Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.

    In her new role, Bahadur will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, she will also be responsible for strengthening the footprint of BYJU’S recent acquisition of Epic in the US market, said the company in a statement.

    According to a statement, this appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world-class products, teams, and partnerships. “Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us,” stated BYJU’S chief people officer Pravin Prakash. “She will play a vital role in charting a high impact and high growth network for BYJU’S,  and we are pleased to welcome her on board and look forward to supporting her in this journey.”

    With over 15 years of experience, before joining BYJU’S, Bahadur was a partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A, and organisation design.

    “For a decade, BYJU’S has been at the helm of creating value in a student’s life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth,” said Rachna Bahadur on her new assignment.

  • Disney BYJU’s Early Learn app onboards Neeraj Chopra as brand ambassador

    Disney BYJU’s Early Learn app onboards Neeraj Chopra as brand ambassador

    Mumbai: Olympic gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney BYJU’s Early Learn app.

    As part of this two-year commitment, Chopra will inspire the young learners of BYJU’s to learn in a more creative and interactive way and most importantly, help them understand the importance of sports in their lives, said the brand in a statement.

    “While a lot has been written and said about Neeraj’s historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth,” stated JSW Sports CEO Mustafa Ghouse. “We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform.”

    “As a sportsperson, there is nothing more encouraging than seeing children learn from an early age while getting the chance to instill the right values in them,” said Neeraj Chopra. “In sport or life, learning and training go hand in hand and I hope I can work with these children to get them engaged and more involved with the learning process.”

    Since his gold medal-winning performance at the Tokyo2020 Olympic Games, Chopra has climbed up the rankings to become one of India’s most-followed sports celebrities on social media. Additionally, he has become one of India’s most sought-after brand endorsers this year, having signed long-term associations with 10+ major brands since the Olympics.

  • BYJU’S new digital film celebrates inquisitive child in everyone

    BYJU’S new digital film celebrates inquisitive child in everyone

    Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.

    “While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.

    Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.

    “Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”