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Tag: Byjus Classes

  • HUL becomes top advertiser in week 39: Barc data

    HUL becomes top advertiser in week 39: Barc data

    Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week. 

    Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

    Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

    There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

    Meesho App, BYJU’S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU’S Classes were the new entrants.

    The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.

  • Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Mumbai: Edtech company BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’.

    Conceptualised and created by Spring Marketing Capital, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU’S two-teacher advantage helps children learn better.

    With this ad, BYJU’S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity, said the statement.

    “The TVC aims to present the one-of-its-kind ‘Two Teacher Advantage’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow,” said BYJU’S COO Mrinal Mohit. “We want to further convey that BYJU’S Classes is the future of tuition and will help students learn better. With Shah Rukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”