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Tag: Buzzoka

  • Instagram most preferred platform for influencer marketing: Report

    Instagram most preferred platform for influencer marketing: Report

    MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka – influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing app, as the best platform for influencer marketing in 2019, followed by LinkedIn & Tik Tok at 8 per cent each.

    In its third edition of Influencer Marketing Outlook, Buzzoka surveyed over 500 brand custodians and content creators in December. The brand custodians included agency and brand folks across the Indian eco-system.

    While 50 per cent of surveyed brands see influencer marketing as an important tool, at least 52 per cent of them believes that it gives better reach and engagement with audiences.

    According to the report, the majority of brands look for the quality of content, influencer produces before finalising; with a maximum spend of $50,000 for each campaign in a year of a brand.

    Over 30 per cent of surveyed brands believe influencer marketing has been the fastest growing online customer acquisition method.

    Meanwhile, around 60 per cent of the brands believe that Instagrammers are the most effective in the influencer marketing system compare to other social media platforms.

    Over 45 per cent of brands are of opinion that around 5-7 per cent of the overall budget is spent on influencer marketing in 2018. However, over 70 per cent of the brands are ready to increase the percentage spends in the influencer marketing budget in 2019.

    Out of the surveyed brands, 50 per cent of them are okay with influencers disclosing the content they are putting is sponsored, whereas 50 per cent are not comfortable with revealing it.

    Over 75 per cent of brands see ‘determining the ROI (return on investment) of my influencer marketing programs’ as one of the major challenges for influencer marketing in 2019.

  • Buzzoka launches influencer marketing product

    Buzzoka launches influencer marketing product

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company, which just completed 2 years of operation has launched its influencer marketing product. The product comes at an appropriate time as Buzzoka looks to expand its influencer base across Tier-2 and Tier-3 markets as part of a long-term strategy.

    Buzzoka, which came into existence in 2017, has been working with over 150 top tier brands and is considered to be a strategy and creative-led influencer marketing company. Interestingly, the move is also aligned to Buzzoka’s growth strategy to foray into Influencer-led-Commerce and Crowd-Led-Influencer Marketing.

    The beta run of the product has been successfully completed and Buzzoka has on-boarded over 1000 influencers already on the platform. The API enabled platform which supports, Facebook, Instagram, Twitter, LinkedIn, TikTok and Blogs can pull out approved data in a secure environment where it can be used by brands to understand the influencer demographics. The DIY product will also be helpful to brands with a limited budget to run self-serve campaigns without any manual help.

    Commenting on the product release, Ashutosh Harbola, CEO, Buzzoka said “The product is just the start point of our vision to become a Mark-Tech company. It will eventually add to the full circle that Buzzoka is trying to complete in the influencer marketing space, be it Commerce or Crowd Lead Content.”

  • Buzzoka to foray in influencer & celebrity led commerce

    Buzzoka to foray in influencer & celebrity led commerce

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led Ecommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels and storefronts as part of their linear growth. The content-led commerce platform will be the first of its kind and will allow influencers a new identity in their current avatar.

    The platform will offer a more direct method for influencer-inspired e-commerce purchases, which will hence expand the sales for brands. Authenticity is the key reason for brands to choose influencers and a personal online store curated by an influencer will make it more reliable for the followers.

    Commenting on the same, Mr. Ashutosh Harbola, CEO & Co-founder, Buzzoka, said, “The idea behind connecting the influencers with Ecommerce is to enable a personal and direct touch, and stamp out any authenticity issues that an influencer might face with sponsorship. This move will open new avenues in the Influencer marketing domain. Also, influencers and celebrities who are keen to launch their own labels will feel empowered with the platform coming into existence.”

    Harbola adds – “ E-commerce platforms like Myntra, Amazon, Flipkart etc are already using affiliate channels to drive sales through influencers, but our offering will be completely led by the influencer rather the platform – We call it the Influencer Commerce.”

    Buzzoka is a partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavor of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. With this move by Buzzoka, Influencer Marketing landscape will evolve to and witness massive growth  

  • Influencer marketing co Buzzoka grows 300% in the last fiscal

    Influencer marketing co Buzzoka grows 300% in the last fiscal

    MUMBAI: Buzzoka, one of India’s most disruptive influencer marketing companies, has completed 2 years of operations. Interestingly, Buzzoka grew 300 per cent over the last fiscal. Having the largest database of influencers, celebrities, and commoners, it has successfully added around 100,000 influencers to its network. Buzzoka was also the first company in India which kickstarted influencer marketing on TikTok when it was Musical.ly.

    Founded in July 2017 by Ashutosh Harbola and Rahul Puri, Buzzoka is a preferred partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavour of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process.

    The influencer startup has been responsible for a lot of campaigns which broke the stereotype of Marketers considering influencer marketing as a hyped marketing technique. Be it in the case of Stay Uncle’s viral fake website or SBI YONO’s 30 under 30 campaign or Nicotex’s 1 Cigarette Kam.

    Buzzoka dives deep into the aspects of influencer marketing and is thus, able to curate the best services like social media crisis management, regional celebrity services, amongst others depending on the need of the brands.

    Commenting on the development, Ashutosh Harbola stated, “It has been an incredible year for us. The coming year will be a game-changer for Buzzoka as we plan to get into B2C influencer marketing and influencer-led commerce. We are equipped with the largest database of influencers in India and a strong relationship with all Top Tier Influencers. With this, we are targeting a 500 per cent growth in the next fiscal. Also, the year will definitely see Buzzoka raising some funds to assure our growth trajectory and we are already in talks with leading PE firms.”

  • Buzzoka forays into Social Media Crisis Management

    Buzzoka forays into Social Media Crisis Management

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing platform has announced the launch of its new service, Social Media Crisis Management. With this, the 2-year-old startup will assist companies in managing social media disasters through influencers. Buzzoka, which works with over 150 top tier brands, strives to take this service within the brand’s ORM (Online Reputation Management) needs.

    Social media today is the top communication channel and significant buzz shows up on it. When brands enjoy the spotlight with numerous conversations floating about them on social media, the flip side to this can be destructive for them too. Buzzoka is one of the early players to understand the need for Social Media Crisis Management so that organisations can continue enjoying digital appreciations.

    Commenting on the same, Buzzoka CEO and co-founder Ashutosh Harbola says, “We are constantly working towards making social media a happy place for our clients. In the recent past, we have seen plenty of cases where a message led to a reputation crisis for brands in no time. Buzzoka understands the significance of the quality of viral content on the internet and ensures transforming negative conversations into reassuring and optimistic content through. In many cases, we have seen negative news being floated by competition brands and we at Buzzoka are equipped to cater to it.”

    Platforms like Facebook, Instagram, Twitter, etc. are an important information source to oversee the way news spreads. Due to the real-time nature of social media, audiences and stakeholders immediately turn to it in times of crisis. If not taken seriously, social media can directly impact the goodwill of the company. For many brands, social media is a go-to-platform to connect with their audience; therefore, all the discussions running on these digital platforms are important in positioning the brand.

    "Over 150 brands spanning across different verticals have gained an unparalleled amount of reach to their target customers through Buzzoka and we are committed to grant our true support as a partner," adds Harbola.

  • Digital industry leaders believe BJP’s ‘Chowkidar’ campaign is impactful: report

    Digital industry leaders believe BJP’s ‘Chowkidar’ campaign is impactful: report

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company has launched the Digital India Report Card, a survey that attempts to understand the performance of the current government in the digital media space.

    The survey quizzed digital media leaders through 3rd party media publishers. The custodians included agency and brand leaders across the Indian Digital Ecosystem. From top brands, top agencies and startups, Buzzoka managed to provide a more holistic understanding on the performance of the various digital initiatives.

    Overall, the survey highlights that the stakeholders of Indian Digital industry are happy with current Government’s efforts in the digital space. The experts believe that the policies implemented by the Government between 2014-2019 have given a boost to the digital ecosystem in India.

    A whopping 91% respondents believe that digital media has the influencing power to change the perception of voters in 2019 elections which is good news for the Government. The digital industry believes that current Government’s digital initiatives have helped them to reach the rural audience. It’s a massive positive step towards getting far more campaign eyeballs for brands targeting rural Indians. Also, it’s a big boost for the digital economy as brands have increased their spending on digital media.

    The Government has done a good job overall & the digital industry seems to be quite satisfied with their initiatives to boost the digital media sector in India.

    A majority of 69% respondents were satisfied with the Govt’s policies implemented to boost the digital ecosystem of the country. Over 77% agreed that they witnessed a rise in digital media budgets during 2014-2019 signaling a massive rise in Digital India infrastructure.

    Considering the current ongoing campaigns by two leading parties, 54% of respondents believed that BJP’s Main Bhi Chowkidar campaign was impactful, whereas 65% respondents believed that Congress’ Chowkidar Chor Hai campaign was a miss.

    91% agreed that digital media has the power to influence voter perception in India, while PM Narendra Modi and his party BJP were considered to be the most active leader and party on social media.

    Speaking about the survey, Ashutosh Harbola, Co-Founder, CEO, Buzzoka, said, “The survey was an important one for us as we wanted to understand the pulse of the digital media industry. Since, Buzzoka focuses on B2C influencer marketing and our overall business model is directly a beneficiary to the rising digital ecosystem, the survey becomes an important landmark in eyeing the future.”

  • Buzzoka launches ‘Social Gabbar’ for content creators across India

    Buzzoka launches ‘Social Gabbar’ for content creators across India

    MUMBAI: Influencer marketing platform Buzzoka has recently launched Social Gabbar, a B2C platform for content creators. The platform is created with a vision to provide greater visibility to influencers across its target audience. With the launch of Social Gabbar, Buzzoka can now acknowledge, felicitate, and nurture talent pan India.

    Social Gabbar provides a complete space for recognition to the influencers from different walks of life. The platform gives digital celebs a chance to catch the eyes of the bigger brands in the times when social media is flooded with information and people. It will help to popularise the content which is relevant for online stars, stars to be and brands, that otherwise gets lost in the heap of social media. Social Gabbar empowers influencers to become social media stars. From ‘trending’ to ‘hot & viral’ to ‘gossips’, the platform has a dedicated corner for new-age content.  The platform provides influencers an opportunity to monetise their talent through social media.

    Commenting on the same, Buzzoka CEO and co-founder Ashutosh Harbola said, “The new platform, Social Gabbar, aims to bring out the talent, especially from the tier-2, 3 and rural India. Also, it strengthens Buzzoka’s exclusive tie-ups with talent across India. The platform also provides a track on the latest happening in the Influencer marketing industry and social media domain. This initiative is yet another step in our journey to build strong connections with the last mile content creator.”

    Influencer marketing is one of the hottest trends of these times. Marketers have realised the power of influential voices reaching diverse audiences at a fraction of the cost of traditional advertising.  Hence, the market is increasing at a fast pace and Buzzoka has capitalised on the same by introducing a platform, Social Gabbar, where all influencers can come together under single infrastructure to share their expertise and gain better visibility.

  • YONO SBI felicitates 20 Under 20 young leaders

    YONO SBI felicitates 20 Under 20 young leaders

    MUMBAI: YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO SBI took an unconventional route to reach the masses by working closely with over 2000 content creators across India citing the young audience they connect.

    The 360-degree marketing campaign saw influencers from every walk of life coming together in support of the 20 Under 20 initiative and propagating the larger message of the campaign. Platforms like TIKTOK, Instagram, Facebook and Twitter were all used in a strategic way to reach the masses and the vote share is a clear indication of the success story.

    Over 1.7 lakh people voted for 60 nominations across 10 diverse categories, who were shortlisted by eight eminent personalities including actor Dia Mirza; sports journalist and author Boria Majumdar; Microsoft India MD Sashi Sreedharan; NPCI MD and CEO Dilip Asbe, MD; and social media influencer Mallika Dua among others. Finally, 20 winners were selected basis votes casted by people across the nation.

    The campaign was executed by Buzzoka, one of India’s leading influencer marketing companies which was responsible for end-to-end management of the campaign.

    SBI chief marketing officer Dinesh Menon said, “YONO SBI is the first and only one of its kind comprehensive, digital only platform that brings together not just banking, financial products, but lifestyle products and services as well. In its initial phase, we deployed a digital-only advertising campaign. Besides using our own social media platforms for distributing relevant content, we took to influencer marketing, Twitter first view, among others”.

    Buzzoka CEO Ashutosh Harbola said “It is a pleasure to work with the amazing team of YONO SBI and I wish them lots of luck for their path breaking approach. The campaign truly reflects the connect that YONO SBI cracked with the audience hence making this campaign a truly awesome case study. I am sure a lot of brands will see this as an aspiration in coming years. Also, it is one of the biggest influencer lead campaigns in the history of Indian advertising and we are glad to empower it 360-degree.”

    SBI senior manager digital marketing Meghna Chettri said, “Initially, we were apprehensive to approve influencer marketing. However, keeping in mind our agenda as well as the need to garner votes from the youth, we agreed upon fixing this. Post which, the entire flow was discussed, drafted and executed in collaboration with the influencer agency partner, Buzzoka, we were convinced with their execution plan. And today, I can happily talk about the numbers we generated. We were able to reach an exceptional number of people through these influencers, who already possessed an impressive follower base.”

  • Buzzoka launches regional celebrity services to cater rural markets

    Buzzoka launches regional celebrity services to cater rural markets

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company today launches ‘Regional Celebrity Services’. With this pioneering move, Buzzoka will allow brands to reach to the right audience with the right endorsing face.

    Celebrity endorsement business, which has seen a downfall in the recent past with Internet Celebs taking over, the move from Buzzoka will now allow regional celebrities to come in the Influencer Marketing gambit.

    Introducing this service is the need of the hour as the mainline celebrities might not be able to travel the gap between the brand and audience in regional and rural India. According to the World Bank collection of development indicators, rural population in India was reported at 66.46 %, which justifies the vast opportunities for successful brand endorsements in these sectors. Hence, Buzzoka has opened the doors for brands in unveiling and reaching a large but segmented audience directly.

    Commenting on the same, Ashutosh Harbola – Co-Founder and CEO of Buzzoka says, “Buzzoka has set sights on the 190-million-strong rural internet-user base in India and we intend to reach to the crust of the Indian market. Regional Celebrity Services is a step in this direction, empowering brands to connect with the untapped customers in no time.”

    “We have been a disruptive brand all throughout our existence and we wish to act as a catalyst for brands and agencies which fail to device regional and local influencer strategy. The move will be just another step in our vision to add millions of internet creators to the Influencer Marketing gambit," add Ashutosh.

    As per a recent report, usage of social media in rural India has grown by 100 per cent during the past year with the number reaching to 25 million users. With the online content consumption increasing rapidly, we are also witnessing a growing relevance of regional content. For instance, according to reports, in tier 2 and 3 cities, platforms like TikTok are being watched constantly with at least 4 to 5 hours of content consumption in a day. This service launched by Buzzoka will help marketers to penetrate their brands in such regional and rural markets to achieve higher returns.

  • Buzzoka launches Influencer Driven Instagram Ad Film Service

    Buzzoka launches Influencer Driven Instagram Ad Film Service

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers. This path breaking initiative will now allow Buzzoka to create more meaningful content for digital and social first audience that rely on social media influencers for new products and services.  

    The introduction of Instagram Ad films is the need of the hour as there has been a paradigm shift in the consumption pattern and brands and agencies are gearing to capitalize on the changing landscape. India has currently over 71 Million monthly active users (Statista) on Instagram and a lot of them rely on social media influencers for their daily dosage content. As per Buzzoka’s recent report – Influencer Marketing Outlook 2019, Instagram leads as the primary choice of brands and 77% brands see it as a huge potential in 2019. 

    Instagram Ad Films will be a great fit in the media mix, as video has established itself as the most engaging platform. With Jio and other telecom companies at a war over providing cheapest data to the next billion video consumption has spiked significantly.

    While influencers play the important role of being the thought leader in their respective domains and act as advocates for the relevant brands, it is time now to cash on their fan base going the ambassador route and promoting the brands in professionally shot Instagram Ad Films

     Ashutosh Harbola – Co-Founder and CEO of Buzzoka said “Instagram is a perfect channel for Brands and Marketers to capitalize on digital and social first audience in the age bracket of 20-35. Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India”

    As per a recent report from Instagram In June 2018, Instagram reported a landmark with over 1 billion monthly active users (MAUs). This grew from 800 million MAUs in September 2017 with over 60% users logging back almost every day.