Tag: Buzzinga Digital

Over 50% of corporate India prefers working from home: study

MUMBAI: For many, remote-working is the new norm today as on-ground operations came to a grinding halt due to the Covid2019 pandemic. Buzzinga Digital, a research-first, integrated communications agency, conducted an online research survey in an attempt to understand the behavioral and professional changes the Work From Home (WFH) culture is revealing for India’s workforce.

The pan-India study surveyed close to 500 industry professionals, across the spectrum – IT, SME, automobile, agriculture, telecom, etc. A bulk of the respondents (80 per cent) belong to the 25-44 age bracket with a majority residing in metropolitan cities like Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, Chennai, and Kolkata. This insight into the ‘Millennial-Mindset’, during India's largest work from home experiment, reveal –

· 50 per cent are optimistic about working from home and 30 per cent don’t feel any change

· 55 per cent find social-isolation a big hurdle

· 63 per cent said their e-relationship with co-workers is either excellent or very good

· 75 per cent say the biggest motivation to continue to WFH is not commuting

· More than 60 per cent feel they work more hours when working from home

It’s evident that better logistical support from companies, processes, and favorable WFH policies has the power to turn the scales in favor of WFH. This could, however, severely impact the commercial real estate market but save crores in office rental costs for enterprises.

As corporate India stays at home, it has become evident that they were starved of family time with as many as 54 per cent choosing extra family time as another motivator to continue working from home. Having said that, 75 per cent respondents also said they missed face-to-face interactions with colleagues.

The study also tried to get an insight into the post lockdown/post-COVID-19 scenario and when working professionals return to their offices. About 60 per cent said they wouldn’t want to come into the office more than two to three times a week, while 10 per cent categorically stated that they don’t like the idea of going back to an office at all.

When asked if a curfew, as a permanent fixture in the calendar, would be acceptable, almost 70 per cent replied positively with 50 per cent showing a willingness to follow it once a week. A large group of those surveyed cite environmental reasons as a primary reason to accept a curfew – 77.02 per cent believe it’s good for the ecosystem and 61.49 per cent opine that it will reduce our collective carbon footprint.

“The coming months may also see a rise in the number of digital businesses that exclusively operate online. Employers may consider digital literacy and proficiency in tech-based operations important prerequisites for hiring,” said Buzzinga Digital CEO Yashraj Vakil.

Overall, the survey indicates that WFH can potentially be the next big shift in India’s work culture. Companies that have conducted their business in traditional office spaces have been the hardest hit due to lockdown restrictions. However, to avoid a similar fate in the future, these firms are likely to embrace digitisation.

For employees, this may herald a massive change in how they work. As of now, the success of the WFH experiment is a matter of speculation, but time will tell. However, it is our best bet until the Covid2019 pandemic ends and before the lockdown is lifted.

All findings are available to see for free on Buzzinga Digital’s website: https://bit.ly/3dyCqEK

May 18, 2020
Prerna Rajpal signs on Buzzinga Digital for her fine jewelry brand, Amaris by Prerna Rajpal

MUMBAI: Known for her exquisite designs, Prerna Rajpal, Chief Designer and Founder of Amaris by Prerna Rajpal has made quite a name for herself in the segment. To help enhance its digital presence, Rajpal has signed up with Buzzinga Digital.

Amaris by Prerna Rajpal is a Delhi-based, fine jewelry brand known for crafting elegant, bespoke pieces with diamonds, precious stones, and gold. Her designs are not only aspirational and glamorous but also reflective of a client’s individualistic fashion sense. Both the brand and it’s lead designer, are highly celebrated by the national fashion fraternity.

With the expertise of Buzzinga Digital, a versatile 360-degree digital marketing agency, the brand will build its digital persona to further its reach and online presence.

About the association, Rajpal had this to say, ‘’We at Amaris, are set to expand our presence pan-India and across the international market. Amaris is a young jewelry brand with aggressive growth plans and understands the key role digital media can play to communicate our brand ethos, ideology and design sensibilities. Hence, while considering a digital agency, we had very specific criteria to meet. Much to our delight, Buzzinga Digital fit the bill, checking off all boxes. We are glad to have them on board and hope to see them as long term partners.''

Commenting on the same, Yashraj Vakil, CEO, Buzzinga Digital, said, ‘’We are very excited to be associated with Prerna and Amaris. The brand has a very lively communication approach, which is something we admire in our clients. We look forward to working with Prerna to help Amaris shine brighter than ever before and build a name that is second to none in the luxury jewelry space through a thoughtful and insightful digital approach."

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September 30, 2019
Buzzinga Digital wins digital mandate for Khazana Jewellery

MUMBAI: Famed to be one of the major retailers of South India's jewellery market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital. With more than 50 outlets spread across South India and the Middle East, the brand offers a wide range of intricate designs under its signature bridal, temple, fusion, antique, classic and kundan collections. For almost three decades, this jewellery giant from the South has pushed the boundaries of design and innovation and is poised to go further with Buzzinga Digital by its side.

Buzzinga Digital, a 360-degree digital marketing agency will employ its expertise in managing the brand's digital persona.

Speaking on the appointment, Khazana Jewellery managing director Kishore Jain said, "We are aggressively scaling up Khazana Jewellery through digital media. We believe Buzzinga Digital has the attitude, agility, and skill to partner with us in this growth and definite potential to help us reach our goal. We are glad to have them on board and see them as long-term partners."

Speaking on the new account win, Buzzinga CEO Yashraj Vakil said, "This new association is extremely exciting for us. Khazana Jewellery poses a distinctive challenge compared to some of our other clients. They have a distinctive mix of targeted demographics and geographies, which are at the precipice of digital growth in India and are ready to take the plunge. We'll be ready as they buckle up for this new journey and make Khazana Jewellery their jeweler of choice."

July 31, 2019