ITV

Tag: buzz

  • Ormax launches sports tracker to measure marketing punch

    Ormax launches sports tracker to measure marketing punch

    MUMBAI: Ormax Media has unveiled Ormax Sports Track, a syndicated research tool that measures how well sports tournaments perform among India’s digital audience. The Mumbai-based media research firm already tracks theatrical films, streaming originals and television launches—now it is turning its attention to the lucrative world of sports content.

    The timing is shrewd. Streaming platforms are splashing serious cash on sports rights, treating them as tentpole content to drive subscriptions and advertising revenue. With 678.2m sports fans in India, the prize is substantial. At any given moment, 25-30 sports properties are either live or preparing to launch across various over-the-top (OTT) platforms, spanning cricket, football, kabaddi, tennis and wrestling.

    Ormax Sports Track measures four key parameters on a 0-100 scale. “Buzz” captures unaided recall—how many viewers spontaneously remember a tournament when asked about current or upcoming sports events. “Reach” tracks aided awareness—the percentage who recognise a tournament’s name when prompted. “Appeal” measures definite viewing intent among those aware of the property. “Potency” gauges how many would subscribe to a paid platform specifically to watch the tournament.

    The tool is powered by weekly online surveys of 600-plus regular OTT sports viewers. The sample mirrors demographics from Ormax’s Sports Audience Report 2024, split equally between metros (Mumbai, Delhi NCR, southern metros and Kolkata) and non-metros (west-central, north and south regions).

    Subscribers receive reports twice weekly: a mid-week update every Tuesday and an end-of-week summary every Friday, complete with target group trends for properties on their platforms. Each tournament is tracked from launch announcement through to the final whistle.

    For sports marketers and streaming executives, the service promises to decode which campaigns cut through the noise in India’s crowded digital sports arena. With millions riding on rights deals, knowing what resonates with audiences could prove invaluable.

  • Vh1 to telecast the 2014 Grammy Nominations Concert Live

    Vh1 to telecast the 2014 Grammy Nominations Concert Live

    MUMBAI: The countdown to music’s biggest night of the year has begun and Vh1 is all set to air it live as it happens. The live event will take place on 7 December and be shown at 8:30 am with a prime time repeat at 8:00 pm. There is a lot of buzz and excitement on Twitter as well and viewers can get involved in the action by tweeting with the hashtag #GrammysOnVh1.

     

    Setting the stage for the 56th Annual Grammy Awards, the one-hour special will officially kick off the Grammy season by revealing nominations in several categories. This year’s Grammy Nominations Concert will showcase performances by Drake, Robin Thicke, Keith Urban and Macklemore and Ryan Lewis. Rapper-actor LL Cool J will reprise his role as host for the fourth time this year.

  • Amrita TV announces a reality show for pairs

    Amrita TV announces a reality show for pairs

    MUMBAI: A dance reality show Let’s Dance is giving an opportunity to dance enthusiasts to participate in pairs. The show would soon be launched on the Malayalam TV channel, Amrita TV. The participants should be in the age group of 18-30 and can be husband-wife, sisters, brothers, brother-sister, friends, or any two people who share a good chemistry and have a knack for dancing.

     

    Each pair will have a choreographer and they will go through several elimination rounds. The show is inviting contestants from across India as well as the gulf. The judging panel will consist of known choreographers and celebrities.

     

    Previously, the channel has hosted two other dance shows – Super Dancer and Super Dancer Junior – that were quite popular with the masses. Even this time around, the channel is making sure to create the right buzz. Many different dance forms will be a part of the show including classical, contemporary, Bollywood, hip-hop, jazz, kalarippayattu, salsa, samba and musical theatre styles.

     

    According to the channel sources, Let’s Dance will have good quality set with LED walls, bright lights and amazing sound systems.

     

    The auditions for the show will begin on 14 December in Kerala and the last date for submission of entries is 13 December.

  • Two new shows set to spice up CCs programme line-up

    Two new shows set to spice up CCs programme line-up

    MUMBAI: The best in English comedy available on the television tube in the country just added some more spice to their show line-up. Come December, the primetime laughter buzz continues on India’s 24×7 laughter destination, Comedy Central as it launches the latest season of two widely popular shows.

     

    The channel best known to deliver refreshing comedy content to its viewers consistently, month after month is now all geared up to introduce two new shows in the timeslot  between 10:00 pm – 12:00 pm, adding new definition to primetime.

     

    The show spread includes – Season 3 of Awkward at 10:00 pm and Workaholics at 11:00, premiering 2 December, 2013, every Monday to Wednesday on the channel.

    Awkward: This American teen comedy encapsulates the journey, up’s and down’s of an unpopular 15 year old girl, Jenna Hamilton. She gains immediate, yet unwanted, popularity at her high school when the student body mistakes an infamous accident she has for a suicide attempt. However, embracing her misfortune, she becomes well-known to her peers through her blog.

     

     The show has received nominations for ‘Critics’ Choice Television Awards, 2012’ for ‘Best Comedy Actress’ followed by the triumph at  ‘Teen Choice Awards, 2012’ for ‘TV Breakout Star: Male’ and the recent ‘People’s Choice Awards, 2013’ for ‘Favorite Cable TV Comedy.’

     

    Workaholics: This American sitcom-drama based in Rancho Cucamonga, California is predominantly written by its stars Blake Anderson, Adam DeVine, Anders Holm, and co-creator Kyle Newacheck who play, respectively, three recent college dropouts, roommates, and co-workers at a telemarketing company. Accompanying them is their drug dealer.

     

    The show captures the life of these unmotivated college graduates as they venture into the real world is all about. From now on they will be forced to follow dress codes, make deadlines and above all wake up before noon. After realising they are no longer responsible for making the grade in school, they will do whatever it takes to avoid work and have a good time.

  • Besharam fails to cash in on holiday release, Grand Masti marches on

    Besharam fails to cash in on holiday release, Grand Masti marches on

    The unanimous bad reports and a crude attempt at creating comedy add to the woes of Besharam as the decision to release it on a Wednesday to cash in on a national holiday also backfired; Ranbir Kapoor still lacks the command over the box office, enough to carry off two working days after a national holiday till the weekend. Those involved hoped for an opening day bonanza of Rs 30 crore while the trade expected it to be around Rs 24/25 crore on the pre-release buzz.

    However, as the reports after the first show filtered out, the film faced a drop on the very first day in the evening and night shows with the day fetching just about Rs 18.5 crore. Thereafter, the slide was drastic as day two dropped to Rs 6 crore and day three to Rs 5.5 crore. Thus, while the film recorded Rs 30.5 crore for the first three days, the collections for its first five days are Rs 42.5 crore.

     

    Warning 3D/2D has collected Rs 3.2 crore in its first week.

     

    The Lunch Box sustained very well and added Rs 7.6 crore for its second week to take its two week tally to Rs 17.85 crore.

     

    Phata Poster Nikhla Hero has collected Rs 6.25 crore in its second week to take its two week total to Rs 34.75 crore.

     

    Grand Masti turns out to be the surprise packet of the year holding well even in its third week by collecting Rs 7.2 crore in its third week and taking its three week total to Rs 89.8 crore.

    Shuddh Desi Romance collected Rs 40 lakh in its fourth week thus taking its four week tally to Rs 46.85 crore.

  • India’s first interactive movie channel brings India’s first crowd sourced film!

    India’s first interactive movie channel brings India’s first crowd sourced film!

    MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and agencies with an innovative marketing teaser campaign and a long list of big ticket acquisitions, India’s first interactive movie channel ‘‘&pictures’’ will now venture into previously unexplored territory by going all out to make a movie in just 48 hrs! Impossible you say? Well not if everyone pitches in!

    ‘& pictures’ is all set to create India’s first crowd-sourced film in just a week. From 5th August the channel has invited entries for online users to name the film that they will co-create on the channels micro-site, andpictures.in. Over 7th and 8th August, users can share their storylines and dialogues for the film via Twitter and Facebook. The best ideas will then be aggregated onto the micro-site where users can log in and view how the story is progressing while watching the entries being sent in real time. This unique and one of a kind initiative integrates facebook, twitter and youtube seamlessly.

    Who will have a part in the creation of this movie? While the channel is reaching out to anyone and everyone who has an online account and wishes to contribute to the making of the film, they are particularly reaching out to digital influencers like movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados.

    So if you are a movie lover, or think you can write as well as the celebrated script writers of our industry, come join the movement and be a part of India’s first crowd-sourced movie!

  • Cookie communication causes commotion

    Cookie communication causes commotion

    MUMBAI: & coming soon… A box containing a cookie with these words imprinted on it has been making its way to the offices of trade and print publications, creating a buzz amongst journos. Speculation has been running rife about what this unexpected teaser gift means. Is it from the Star network which is acquiring an expensive cricket property or movie catalogue? Or is it the Zee Network which is launching a new channel? Or is it from Colors which is coming up with a new weekend event or show? Or is it from Sony which has launched another movie in partnership with another Indian studios? The bets are out and nobody knows, but it sure has got scribes’ attention who now have their ears pricked up for even a sliver of information relating to the gift. Hundreds of calls have been made to one of the GECs, but no information has been forthcoming.

     

    Welcome to marketing to trade lesson 1.01. Of course channels and brands have been doing it for years. The Essel group, for instance, in the early nineties had sent out toothpaste tubes to newspaper and magazine offices to impress upon journalists/advertisers/media planners what a lamitube looks like.

     

    Former Star India communications head Yash Khanna points out such “activities” do lead to a lot of excitement. “Gone are the days when one or two channels ruled. If a corporation does this they not only create excitement but they also remind the various members of the ecosystem that hey we are connecting with you and we care enough to share with you something meaningful.”

     

    He states the example of Star Gold and Star Movies. “Before Star Movies was launched, we had sent out a Director’s chair to most advertisers and bean bags before the launch of Star Gold. Such initiatives keep the channel in the recipient’s mind.”

     

    Shola Rajachandran an independent PR consultant who has worked with Star, Zee and Sony in the past goes on to say that today creating buzz before a launch has become a said thing. “Today, before any product is launched, a certain amount is kept aside to create buzz through different initiatives and activations. Earlier, people used to call for press conferences and give out merchandise which is not the case today. The competition has increased tremendously and hence, everyone is trying to outdo each other by coming up with out of the box innovations.”

     

    A communication consultant who has spent over 40 years in the industry, Amitabh Khona, goes on to call them collectors’ items. “I have got watches, wine bottles, cricket balls, trophies etc. Once I got a pillow from CNBC shaped in their logo. It would be wrong to label it as a gimmick because a lot of thought goes into coming up with such innovative ideas that too keeping in mind the whole fraternity.”

     

    “Clearly, the marketing teams have to dig deep into their creative wells,” said a media observer. “And come up with new gimmicks to create the buzz. Which they have done in this cookie’s case. By the way has anyone identified who it is,” he asked us.

     

    We, at indiantelevision.com have kind of guessed, but we have chosen to keep our lips sealed and open them only to munch away at the cookie and wait until the mysterious sender declares what and who is it for.

  • Star Network program clips on mobile through TELiBrahma’s ‘Buzz’

    Star Network program clips on mobile through TELiBrahma’s ‘Buzz’

    BENGALURU: Star Network is India’s first broadcaster to tie up with Buzz. Through Buzz, a mobile user could view 30 to 60 second clips of all the popular channels on the network including Star TV, Star World, Star Movies, Star Gold, Channel V etc.

    Says Star India marketing head Gayatri Yadav,”Through Buzz our viewers have access to their favourite Star Network promos. This is also a great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”

    TELiBrahma COO and founder Ravi says, “Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”

    TELiBrahma further claims that BUZZ as a platform delivers contextual content and a variety of exciting engagements like the movie listings, music video, deals, branded content etc., at zero cost to the users. Buzz hotspots are available at 1200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers for free.

  • AXN goes mobile to spread the buzz

    AXN goes mobile to spread the buzz

    MUMBAI: The mobile is increasingly becoming a way for channels to reach their consumers. A case in point is the action oriented AXN.

    AXN Mobile, a mobile Wap entertainment portal by AXN, is ready to be launched in Asia and will be available to consumers from early November 2006.

    Now viewers acros Asia will not only get to catch high-octane action and adventure programmes on TV; supplement their programme knowledge and have fun with games and contests via the website; live the AXN lifestyle by participating in specially formatted made-for-TV challenge-reality shows… but to top it all off, AXN Mobile is now available to continue providing the AXN buzz while on the move – giving consumers an adrenaline-charged “power snack bar” to get them freshened up for their next appointment.

    Through the mobile AXN is looking to catch viewers whether they are on a lunch or coffee break from work, commuting on public transport to meet friends, or soaking their stress away in the Jacuzzi.

    AXN Mobile offers exclusive streaming video on demand (SVOD) services and downloadable personalisation products such as ringtones and wallpapers from the channel’s flagship programmes that have garnered a huge loyal following around the region.

    In Singapore and Malaysia, AXN has expanded its partnership with affiliates like StarHub to carry the mobile products on their platform and with Astro to distribute AXN mobile to major telcos. In the Philippines, AXN has partnered with Smart Communications. Direct deals with major telcom firms are also in negotiation in Hong Kong and Taiwan, which will be announced at a later date.

    The channel says that a clear differentiation about AXN Mobile, is the exclusive made-for-mobile contents offered to consumers, in an effort to ensure the desirability and relevance of AXN Mobile. Unlike other mobile TV services that are mostly an extension of the TV contents (like news updates or the linear channel service), AXN offers a library of video clips from its stable of signature shows that are specially produced for streaming via mobile.

    AXN Mobile will be available in various Asia markets in early November, in conjunction with the much-awaited premiere of AXN’s biggest original production – The Amazing Race Asia. Special made-for-mobile contents have been created that will allow viewers of The Amazing Race Asia to supplement their knowledge of the show – like host Allan Wu’s Host Video Diary, where he shares his thoughts at the end of each race day; interviews with eliminated teams on their reflection of what may have caused their elimination and their thoughts on which team they believe will emerge victorious.

    In the final stages of the race, viewers can also download clips of interviews with the remaining teams after every episode to see what would be each team’s strategy going into the next leg of the race. These videos will serve to “whet the appetite” of viewers as they wait in anticipation for the next episode. Of course, there will also be the ever-popular “unseen footages” or “behind-the-scene” shots of the funny moments, big arguments or even too-hot-for-TV catfights…

    Similar offerings from other shows like Mondo Magic Singapore and The Contender are also in the pipeline, as well as a special segment known as AXN Moments featuring great moments of fun, courage, and laughter from some of the best daredevil record-breaking challenges from AXN original productions and events.

    SPE Networks Asia GM Ricky Ow says, “AXN has always been a leading trendsetter, being the first action and adventure channel, the first to bring the reality craze to Asia, the first in Asia to take on such a mega scale production like The Amazing Race Asia. And now we will also be the first to provide a true-blue entertainment WAP portal that allows our viewers to have a seamless, well-rounded, enriching entertainment experience that complements their TV viewing.

    “Mobile technology is very much a part of our viewers’ lifestyle, our core audience being the working executives and professionals. With the rapid advancement and pick-up of mobile technology in Asia, we feel that it is the right time to venture into mobile TV, and I am confident that our viewers will appreciate the unique content offerings we have.”