MUMBAI: NeoNiche Events has whipped up yet another brand spectacle, this time teaming up with Butterfly Appliances to script a high-voltage brand refresh and product launch. And it wasn’t just about setting the stage — it was about reimagining the brand from the ground up.
From big-picture planning to pixel-perfect execution, NeoNiche took the reins across strategy, storytelling, design, and delivery.
“Partnering with Butterfly was a meaningful collaboration in a sector where brand trust, design sensibility, and everyday relevance matter deeply. This logo launch wasn’t just about unveiling a new identity; it was about shaping a new chapter — for Butterfly and for NeoNiche — as we bring experiential storytelling into homes and lifestyles.” NeoNiche Integrated Solutions founder & CEO, Prateek Kumar.
The launch wasn’t just a corporate event. It was a sensorial brand experience, crafted to mirror Butterfly’s transformation from trusted cookware to smart, stylish, and future-ready home appliances.
With this activation, NeoNiche reinforced its rep as an agency that doesn’t just bring the brief to life — it elevates it.