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Tag: Business World

  • Wonder Women 2022: Honouring the top 100 achievers

    Wonder Women 2022: Honouring the top 100 achievers

    Mumbai: Continuing its annual tradition of recognising and honouring remarkable women leaders, entrepreneurs and change-makers for their outstanding contributions in the arena of media, entertainment and marketing industries, IndianTelevision.com pulled back the curtain to reveal the list of 100 Wonder Women Award winners. The names of the winners were announced virtually at the Wonder Women 2022 event held on Friday, ahead of International Women’s Day 2022.

    While women account for about half of India’s population, they represent less than one-third of the workforce- the lowest among the major economies- as per a 2019 government report. The pandemic only made the situation worse. Awareness is important, but even more so is action. Companies, teams, and peers must continually choose to challenge workplace bias, advocate for inclusion, and ultimately effect lasting change at work.

    While a lot needs to be done on the ground level to narrow the gap and foster a gender-neutral workforce, the Wonder Women 100 aims to empower and inspire women by honouring professionals who have demonstrated excellence and leadership in their careers in the business & creative arts, overcoming challenges. The goal is to elevate the role models who can motivate and mentor the next generation of aspiring women.

    The event also saw panel discussions on relevant topics that play a critical role in driving this change. By creating spaces that elevate, amplify, and empower women and non-binary voices, these sessions aim to inspire attendees, offering hope for a future of true gender equity.

    The power list of the 100 top achievers has been compiled with the aid of an esteemed jury comprising the editorial heads from IndianTelevision Group.

    Here are the names of  this year’s standout winners.

  • Wonder Women 2022: Shaping a new class of women entrepreneurs in the business world

    Wonder Women 2022: Shaping a new class of women entrepreneurs in the business world

    Mumbai: Women entrepreneurs are accelerating India’s business growth story. Businesses led by women entrepreneurs are expected to grow by 90 per cent in the next five years. Wonder Women 2022, organised by Indiantelevision.com on 4 March, will stage women from across the business fraternity. The virtual conference will be a platform where insights will be deliberated and pertinent issues related to the rise of women entrepreneurs in India will be discussed. The topic of discussion will be ‘Women Entrepreneurs: Driving the Next Wave of Business Growth.’

    The roundtable conference will highlight how women entrepreneurs are driving business growth in the modern world. To motivate women entrepreneurs, the virtual meet  will bring together eminent personalities from the business space. These include The Woman’s Company founder & CEO Anika Parashar; IBM director – digital sales India & AseanNZK Digital Sales Centre Bangalore Deepali Nair; Kotak Mahindra Bank joint president-consumer, commercial &  wealth marketing Elizabeth Venkataraman; Technicolor India head of  studio Kranti Sarma; Clovia founder & director Neha Kant, and Pro Panja League founder-director (actress and producer) Preeti Jhangiani. Indiantelevision.com founder, CEO and editor in chief Anil NM Wanvari will be in conversation with them.

    Research reveals that women outscore men by being better leaders, team workers, innovators, and problem-solvers. Women have an immense potential to show when given a level playing field in major aspects such as mentoring, decision-making, capacity building, financial judgment, access to credit as well as new-age skills like critical and analytical thinking, which are imperative for the success of entrepreneurs. Women are the ones who have to play multiple roles and juggle different responsibilities. Constant multitasking and brain drain in the workforce are also compelling women to choose entrepreneurship. Flexibility is important for women, and this is why being the boss bestows females with more freedom. Women are realizing it and planning things as per their wishes, thereby, enforcing them to become entrepreneurs.

    Working for yourself means you can make self decisions, have full control of your business activities and directly network with business partners. Not surprisingly, women are becoming entrepreneurs to move quickly up the career ladder and taste success in life. The eminent speakers in the roundtable will deliberate their views on the opportunities women entrepreneurs will have in India in the next few years and actively contribute to the economic growth of the country.

    Join us to listen to the leaders and know their viewpoints. Indiantelevision.com will also be announcing the names of a  select and curated list of 100 women professionals and executives who made a difference in 2021.

  • Kranti Gada Wins the Prestigious Young Leaders Award at Business World Disrupt 40 under 40 Ceremony

    Kranti Gada Wins the Prestigious Young Leaders Award at Business World Disrupt 40 under 40 Ceremony

    MUMBAI: Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Limited, has been recognised as one of the young leaders at the recently concluded BW (Business World) Disrupt 40 under 40 ceremony. This award emerged to be a clear acknowledgment of Kranti’s path breaking efforts towards introduction and implementation of the digital eco-system at Shemaroo Entertainment.

    Kranti’s successful journey with Shemaroo could be characterised as a spirited and innovative venture that has always kept the company ahead of the curve. She pioneered a new business outlook for Shemaroo by collaborating with new age media and bringing in revolutionary changes like tying up with telecom partners at a time when the industry was nascent. Under her guidance, the company’s USP of providing quality content was amplified over non-broadcast avenues like YouTube, DTH etc. Kranti Gada has been a visionary and a guiding light throughout her journey at Shemaroo.

    Speaking on the occasion, Anurag Batra, Chairman & Editor-in-chief, Business World, said, “Kranti represents the entrepreneurial energy of young professionals and leaders who are truly breaking the glass ceiling and creating role models for others to follow”.

    Commenting on the victory, Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited, said, “It’s a true honour to be recognised for my efforts by a platform as prestigious as BW Disrupt 40 under 40, that scouts the innovative streak in businesses. Being a part of an ever- changing, fast-paced and dynamic industry like the entertainment industry, it is important to always have the constant support and involvement of the team. I thank my team for always being there and contributing to my personal growth and happiness.”

    BW Disrupt 40 under 40, organised by BW Disrupt is an exclusive platform for entrepreneurs that closely monitors Indian corporate ecosystem and analyses the Business & Economy. This time the jury panel was headed by Mr. T. V. Mohandas Pai, Chairman, Manipal Global Education.

  • India’s AdEx revised to Rs 62,483 cr. by EEMA; includes ‘experiential’ with 13.6 per cent share

    India’s AdEx revised to Rs 62,483 cr. by EEMA; includes ‘experiential’ with 13.6 per cent share

    MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

    Historically they have shied away from accepting experiential as a separate media to spend on, due to the dearth of representative figures, measurement challenges  and studies done on the subject.

    Off-late things have changed and experts observe that experiential marketing is increasingly becoming part of the popular marketing conversation, thanks to the acceptance of digital and the advent of several new technologies.

    This has led to several industry bodies to sit up and take notice, and do a quantitative evaluation of the sector.  In fact a recent report on the sector released at the EEMAX Conclave 2016 has raised India’s estimated total adex for 2016-2017 to Rs 62,483 cr by including an additional ad ex of Rs 8,483 cr represented by experiential marketing.  

    As per a report compiled by Business World and Tstratoo, in partnership with Event and Entertainment Management Association (EEMA),  between 2014 and 2016 the experiential marketing industry has seen an estimated 16 to 17 per cent growth.

    The EY-EEMA report for 2014-2015 assessed the experiential marketing industry size to be worth Rs 6250 cr in terms of revenue out of which Rs 3750 cr represented the organised sector and Rs 2500, the unorganised sector. Estimates for its 2015-2016 report pegs the industry at Rs 7281 cr, showing a growing increase in the representation of the organised sector. It amounted to Rs 4,369 of the total worth in 15-16 financial year.

    EY-EEMA predicts sector’s growth

    Identifying ‘experiential’ as a whole new media segment in which marketers are investing their media budget, the study further provides an advertisement expenditure break-up.

    FICCI-KPMG report predicts India’s total AdEx to reach Rs 54000 cr in the year 2016.  Citing that advertising spend in the experiential marketing sector doesn’t feature in the major industry reports like FICCI-KPMG, GroupM’s TYNY and Pitch Madison, the report takes the liberty to include the estimated Rs 8,483 in the total adex, increasing it to Rs 62,483.

    public://chart.jpg

    Upon consulting the report with marketing expert and Maxus experiential marketing national direct Vidur Patney, he said, “It is a disorganised and fragmented sector. Not many firms have a process or are part of larger groups to ensure that the quoted figures are spot on to be used in such researches. While I trust EY, the numbers are what companies say, and are seldom validated.”

     

  • India’s AdEx revised to Rs 62,483 cr. by EEMA; includes ‘experiential’ with 13.6 per cent share

    India’s AdEx revised to Rs 62,483 cr. by EEMA; includes ‘experiential’ with 13.6 per cent share

    MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

    Historically they have shied away from accepting experiential as a separate media to spend on, due to the dearth of representative figures, measurement challenges  and studies done on the subject.

    Off-late things have changed and experts observe that experiential marketing is increasingly becoming part of the popular marketing conversation, thanks to the acceptance of digital and the advent of several new technologies.

    This has led to several industry bodies to sit up and take notice, and do a quantitative evaluation of the sector.  In fact a recent report on the sector released at the EEMAX Conclave 2016 has raised India’s estimated total adex for 2016-2017 to Rs 62,483 cr by including an additional ad ex of Rs 8,483 cr represented by experiential marketing.  

    As per a report compiled by Business World and Tstratoo, in partnership with Event and Entertainment Management Association (EEMA),  between 2014 and 2016 the experiential marketing industry has seen an estimated 16 to 17 per cent growth.

    The EY-EEMA report for 2014-2015 assessed the experiential marketing industry size to be worth Rs 6250 cr in terms of revenue out of which Rs 3750 cr represented the organised sector and Rs 2500, the unorganised sector. Estimates for its 2015-2016 report pegs the industry at Rs 7281 cr, showing a growing increase in the representation of the organised sector. It amounted to Rs 4,369 of the total worth in 15-16 financial year.

    EY-EEMA predicts sector’s growth

    Identifying ‘experiential’ as a whole new media segment in which marketers are investing their media budget, the study further provides an advertisement expenditure break-up.

    FICCI-KPMG report predicts India’s total AdEx to reach Rs 54000 cr in the year 2016.  Citing that advertising spend in the experiential marketing sector doesn’t feature in the major industry reports like FICCI-KPMG, GroupM’s TYNY and Pitch Madison, the report takes the liberty to include the estimated Rs 8,483 in the total adex, increasing it to Rs 62,483.

    public://chart.jpg

    Upon consulting the report with marketing expert and Maxus experiential marketing national direct Vidur Patney, he said, “It is a disorganised and fragmented sector. Not many firms have a process or are part of larger groups to ensure that the quoted figures are spot on to be used in such researches. While I trust EY, the numbers are what companies say, and are seldom validated.”

     

  • Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    MUMBAI: Shoppers Stop has been recognised as the ‘Most Respected Company in the Retail Sector’ by Business World’s Survey of ‘India’s Most Respected Companies’. Shoppers Stop, India’s premier lifestyle and fashion destination, is one among 20 Indian companies to be honored by Business World as ‘Most Respected Companies’ from among various sectors.
    Shoppers Stop has received this prestigious title for the second time in a row by Business World’s ‘Most Respected Companies’ survey.


    Business World’s ‘Most Respected Companies’ award is recognized as one of the most coveted awards in the country. Companies are measured not only on the basis of their balance sheets but also on the basis of innovativeness, depth and quality of top management, financial performances and returns and moreover, on qualities like ethics and transparency, quality of products and services, people practices/talent management and global competitiveness.