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Tag: business partnership

  • dentsu X wins digital media mandate for Dabur India

    dentsu X wins digital media mandate for Dabur India

    Mumbai: dentsu X, the integrated media agency from the house of dentsu India has won the digital media mandate for Dabur India, following a multi-agency pitch.

    “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies,” said Dabur India head of media Rajiv Dubey. “Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X – an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

    “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households,” added dentsu CEO – South Asia media Divya Karani.

    “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term,” commented dentsu X India CEO Roopam Garg.

  • IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor

    IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor

    Mumbai: Education lending fintech platform Credenc.com has announced the partnership with RP-Sanjiv Goenka Group-owned Lucknow Super Giants (LSG) team as its associate sponsor. 

    With this association, the LSG team will sport the brand’s logo on the jersey sleeves.

    “We are delighted to be partnering with a young brand like Credenc.com for the upcoming season,” said Lucknow Super Giants CEO Raghu Iyer. “We appreciate their confidence in our young franchise and are positive that this will be a mutually beneficial association for both brands. It will help us connect with and reach out to the student community.”

    Lucknow Super Giants is one of the two new teams in the annual competition as the popular tournament has expanded its wings to become a ten-team contest. There is synergy between Lucknow Super Giants and Credenc.com’s beliefs of staying committed to the excellence of education, according to the fintech brand.

    “Today marks a significant moment for Credenc.com as we associate with the 15th season of T20,” Credenc.com co-founder Mayank Batheja said. “Sponsoring the Lucknow team is extra special as it is my hometown. Cricket is India’s most popular sport has a large fan following in Lucknow too. It’s the shared hunger for excellence and proving your potential despite being a new entrant that brings us together.”

    “There has always been a strong correlation between education and cricket, both are skills that teach you life lessons. The sport teaches you to embrace your academic mistakes as learning and to keep practicing in life. We are thrilled to be associated with Indian Premier League this year,” added Credenc.com co-founder Avinash Kumar.

  • Boost addresses gender prejudice on its mobile cricket game

    Boost addresses gender prejudice on its mobile cricket game

    Mumbai: Boost, one of India’s most trusted health food drink brands has stepped in to offer cricket fans a more interactive world cup experience by releasing “Boost: Game Stamina Ka.” Launched on 4 March in partnership with World Cricket Championship 3 (WCC3), the game promotes women’s cricket during the ongoing Women’s World Cup.

    Through this game, Boost wants to spread the message that ‘Game Ladke Ladkiyon ka Nahin, Stamina ka Hai,’ reiterating their legacy of cricket being a game of stamina and not genders. Conceptualised by Mindshare Content+, “Boost: Game Stamina Ka” is a one of its kind game that has a custom mode where the players can battle a male squad with an all-female squad.

    Boost is ready to join the cricket fever and represent the spirit of cricket in India. Cricket is a game where a person’s stamina, perseverance, and performance speak volumes. Cricket, regardless of gender, just requires stamina and skills to succeed. In India, women who aspire to play cricket encounter a variety of challenges, including the preconceived notion of men being better than women as players. Boost in their communication wants to debunk the myth and tell everyone that the only thing that matters on the field is performance. This in return gave birth to their proposition – ‘Stamina Beats All,’ which translates to ‘Game Ladke Ladkiyon Ka Nahin, Stamina Ka Hain.’ The brand has a rich legacy of inspiring the underdogs and giving them the right motivation and stamina to overcome challenges, even when the odds are against them.

    “At Boost, we are constantly discovering ways to connect with our consumers. ‘Boost: Game Stamina Ka’ celebrates our sportswomen who have not only proved their mettle but have also inspired thousands of girls across the world,” said HUL vice president – nutrition category Krishnan Sundaram. “Through this new game, we believe that we can reach out to ardent cricket fans with a much-needed fresh perspective without compromising on the entertainment quotient. Our aim has always been to provide the consumers with the best possible experience by constantly innovating and maintaining their interests. The passion and enthusiasm the Indian audience has for cricket will enable them to have a gripping gaming experience.”

    Packed with superior gameplay and graphics, it comes with an in-game rewards system. If a gamer wins a match after it is completed, the winners are tallied onto a weekly leader board, and the top three players will earn platinum rewards every week, as well as an exciting prize from the brand. The game is accessible both on iOS and Android.

    “We live in a cricket-crazy nation and we are proud to associate with this campaign that aims to break stereotypes,” commented Mindshare Content+ & Partnerships SVP Ajay Mehta. “While the TV and digital campaign drove home this brand messaging around ‘stamina’ and ‘performance,’ it was equally important to demonstrate the message in an engaging manner and at scale. Collaborating with Boost, WCC3 and GroupM ESP, we wanted to appeal to our audiences including women gamers in a unique and compelling way, with the ongoing women’s world cup.”

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  • Keventer Agro to launch new range of food products with Disney India

    Keventer Agro to launch new range of food products with Disney India

    Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this new range of food products – ‘Disney Delights,’ ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ will include milkshakes, milk and frozen savoury snacks.

    “The packs feature popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favourite Marvel Iron Man, Captain America, Spider-Man and more,” said the statement. 

    “We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business,” said Keventer Agro chairman and managing director Mayank Jalan. “With a strong affinity of  Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”

    The first few products in the range, which hits the shelves this month, will include chocolate milkshake, strawberry milkshake and plain milk. Other products, including frozen savoury snacks, are due for release in April this year, according to the brand.

     As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals, it further said.

  • AMG, Google ink multi-year and multi-platform partnership

    AMG, Google ink multi-year and multi-platform partnership

    Mumbai: Allen Media Group (AMG) and Google have announced a new multi-year and multi-platform strategic partnership to accelerate growth across AMG’s entire portfolio of media and digital properties, providing data-driven and secure technology solutions in service of AMG’s current phase of rapid expansion.

    Google Cloud will provide its secure and scalable cloud infrastructure to power AMG’s digital evolution, deepening its connection and relationships with its audiences worldwide. “Using Google Cloud will also enable AMG to build apps faster, make smarter business decisions, and connect to its audiences anywhere, while also enabling access to business insights using Google Cloud’s data analytics, artificial intelligence, and machine learning capabilities,” said the statement.

    “All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation,” stated AMG founder, chairman and CEO Byron Allen. “By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support, and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide.”

    AMG will also expand its YouTube TV carriage in 2022, initially with The Weather Channel and select Allen Media Group Networks, with additional nets launching later.

    Additionally, Allen Media Digital and Google will continue to work together to bring AMG’s streaming offerings to more consumers on the devices of their choice via Google Play to Android phones and tablets, as well as Google TV and other Android TV OS devices.

    “Allen Media Group’s vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide,” said Google president of global partnerships Don Harrison. “We’re thrilled to partner with Allen Media Group to offer Google’s secure technology solutions, data analytics and distribution platforms as it continues to transform its business digitally and connect with more viewers globally.”

  • Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing

    Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing

    Mumbai: Hindustan Unilever Ltd’s (HUL) Horlicks Women’s Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin-D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.

    In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin-D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counselling, said the brand.

    According to a statement, “Nine out of 10 women in India have a Vitamin-D deficiency. Post the age of 30, bone density starts declining. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin-D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.”

    “Horlicks Women’s Plus is clinically proven to help improve bone strength in six months, contains 100 per cent RDA of Calcium, Vitamin D and Vitamin K2,” it further said.

    “With a clear purpose of driving a culture of wellbeing in India, as the market leader in women’s wellbeing, HUL is extremely glad to partner with Apollo Group in the effort to increase awareness of the optimal nutrition, physical exercise, and regular screening tests as a practice,” said HUL vice president – nutrition Krishnan Sundaram. “We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”

    To date, 18000+ women have got themselves tested in the campaign. The campaign is generating significant improvement in awareness of both Vitamin-D deficiency and bone health. This will be instrumental in driving the culture of well-being and preventive healthcare in India, said the brand in a statement.

  • Trinity Gaming bags influencer management mandate for Chemin Esports

    Trinity Gaming bags influencer management mandate for Chemin Esports

    Mumbai: Homegrown gaming talent management company Trinity Gaming has joined hands with Chemin Esports, a Gurugram-based e-sports team, for its influencer management business mandate.

    This partnership will aim to offer concrete career opportunities and will focus to ensure sustained revenue for the esports athletes & gaming content creators through Trinity’s efficient talent management services, said the statement. 

    “Trinity Gaming and Chemin Esports, together, plan to create different IPs primarily including tournaments and collaborative marketing initiatives and supporting the young esports talents to thrive. This joint initiative will also enable gaming content creators to collaborate with popular endemic and non-endemic brands,” it added.

    “Our aim is to add more value to our mission to provide strength and help talented esports athletes and content creators to sustain themselves. We are here to offer them a stabilised career in gaming,” said Trinity Gaming co-founder and CEO Abhishek Aggarwal. “Chemin Esports is a young platform with ace professionalism and shares our vision, the key component why this collaboration will bring more positive impact on the esports segment. We are sure the association would only favour our common purpose.”

    Chemin Esports which came into existence in 2020 and in a short span of time has been one of the leading BGMI and Free Fire teams in the country. Its Free Fire line up crowned winners in Esportz Premier Series 2021 and grabbed third spot in Esports Premier League 2021, whereas its BGMI team came second in Skyesports Mobile Open. Both the lineups are invited for the next official tournament i.e. Free Fire Pro League India 2021 and BGIS, said the statement.

    “We at Chemin Esports aims to help esports athletes, Trinity Gaming being a pioneer in the gaming talent management sector will lead to expansion of the ideas, content and future IPs,” said Chemin Esports co-founder Ishan Verma. “We are happy to be joining hands with Trinity Gaming and will soon be coming up with great concepts and ideations both in the gaming and esports sectors of the industry.” 

  • Bundesliga International, Sportradar extend long-term association

    Bundesliga International, Sportradar extend long-term association

    Mumbai: Bundesliga International – a subsidiary of DFL Deutsche Fußball Liga, and Sportradar – the global sports technology company have agreed to a five-year extension of their long-term partnership with a focus on providing fans with greater access to German football’s top leagues. This deal extends a successful relationship that began more than 15 years ago, with a multi-year partnership that included international broadcast and data rights.

    As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights for moving images from those competitions to its network of clients, said the statement. The agreement further enables Sportradar to continue to collect and distribute live match data, providing its customers with access to a fast, accurate and reliable feed, it added.

    Over the course of the agreement, Sportradar will provide a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content. This includes video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.

    “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in market,” said Sportradar chief commericial officer Ed Blonk. “These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”  

    Sportradar has launched Virtual Sports Bundesliga, a AI driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans. A team of more than 100 Sportradar specialist data operators edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty, said the statement. 

     “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence,” stated  Bundesliga International CEO Robert Klein. “We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”

  • Chingari App announces strategic partnership with Snow Records

    Chingari App announces strategic partnership with Snow Records

    Mumbai: Short video app Chingari has entered into a partnership with Snow Records, an independent newly launched music label. As part of the collaboration, Chingari app will promote all new albums to be released by Snow Records.

    The association began with promoting “Bismillah 2,” the latest song launched by Snow Records. Sung by Jazim Sharma, the track features Surbhi Jyoti and Rohit Khandelwal. The song was promoted on Chingari app through a contest, influencer meet-and-greet with the star cast and videos shared by the creator community.

    Commenting on the development Chingari co-founder and CEO Sumit Ghosh said, “Chingari being a successful start-up itself believes in extending support to and promoting upcoming artists, creators, brands and labels that have the capability of soaring high, given the right opportunity. Snow Records has great potential and talent associated with them. We are very excited to have them on board with us.”

    The partnership is aimed at showcasing Chingari’s strength in reaching out to the masses, pan India. Brands can leverage this opportunity to promote their ventures through the app.  

    “We constantly try to create new trends for our creator community to make entertaining videos on, while enhancing their user experience, as well as encouraging our viewers to spend more time on the app,” stated Chingari co-founder and COO Deepak Salvi. “Associations like these help us in getting onboard such incredible songs like ‘Bismillah 2.’ It can be on our creators’ playlist at any given point of time and help them in creating engaging content. We are looking forward to many such songs that will be launched by Snow Records in the future.”