Tag: business mandate

Agency09 wins digital mandate for Siyaram Silk Mills

Mumbai: Fashion fabrics and apparels brand Siyaram Silk Mills Ltd (Siyaram’s) has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

The account is being handled by Agency09’s Mumbai office.

“We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights,” said Siyaram Silk Mills VP of marketing N Gangadhar. “They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

“Siyaram’s is a brand that evokes a strong sense of legacy and quality,” stated Agency09 head of content Gautam Anand. “We are excited to build their community on digital and bring a newer generation on board to delight in all their offerings across multiple sub-brands.”

February 2, 2022
ET Medialabs bags performance branding mandate for Kapiva

Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding services with an aim to build awareness and eventually amplify and retain the loyal customer base for the brand, it said in a statement.

Alongside the multiple categories, Kapiva has it is now growing and has forayed into the ingestible skin foods category with its latest product: Skin Foods Glow Mix, a plant-based supplement in a ready-to-go convenient sachet.

“We are glad to have achieved a steady rate of growth. However, to cross the chasm and to become a household name, we will first need to reach the right audience with the right messaging,” said Kapiva COO Shantanu. “We look forward to leveraging the power of performance branding and its impact in driving sustainable growth to our business. We hope to benefit from ET Medialabs’ knowledge in reaching the right audience using branding campaigns for Kapiva Skin Foods – Glow Mix.”

Kapiva has recently roped in Malaika Arora as its brand ambassador and strategic investor. She will also be seen promoting Kapiva Skin Foods in brand campaign ads and digital films.

“The brand intends to provide its consumers with modern and accessible Ayurvedic nutrition and therefore is revolutionising the category,” remarked ET MediaLabs founder Raghav Kansal. “Our goal for Kapiva is to build strong brand awareness in the minds of consumers, and to serve larger business objectives like high NCAs at lower costs.”

January 21, 2022
Lokmat’s G2 Snacks onboards Agency09 as creative agency

Mumbai: G2 Snacks, a new entrant in the FMCG industry from newspaper publication Lokmat, has named Agency09 as its creative agency, following a multi-agency pitch.

The agency will be responsible for defining the brand communication via print that reaches the entire Maharashtra and exploring the new-age audience’s engagement possibilities in the digital ecosystem, said the statement.

“The team Lokmat has always given us great liberty in all our creative collaborations,” said Agency09’s first executive Tushar Khakhar. “We have some interesting and innovative work lined up for G2 Snacks, and are confident of ensuring that G2 becomes a household name.”

Expanding its presence to the F&B category, G2 snacks adds 16 flavors across categories like chips, krunchers, and namkeen. “Harping on the existing wide reach of Lokmat, G2 aims to reach to the remotest locations across Maharashtra with its effective communication,” the brand said in a statement.

“It is always thrilling to foray into new territory and produce a world-class product. With G2 Snacks, we are geared up to create a fantastic snacking experience, made with a combination of high-quality standards and ethnic taste,” said Good 2 Great Industries Pvt Ltd founder Rishi Darda. “We are excited to partner with Agency09 who displayed the right interest and expertise to bring this vision forward.”

G2 Snacks is available across 18 cities in Maharashtra

January 20, 2022
The Mavericks wins PR mandate for e-cycle brand Hero Lectro

Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles.

As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand, through strategic marketing and communication campaigns, said the agency in a statement.

“We are delighted to partner The Mavericks in our journey towards building the category of e-cycles in the country as well as establishing a unique identity for Hero Lectro,” stated Hero Lectro CMO Rachit Gupta. “The team at Mavericks demonstrated a creative and bold approach to the brief, based on in-depth research and a thorough understanding of the category, and our business. We are confident that their forward-looking and well-thought-out ideas will help us achieve our desired goals in a rapidly evolving market.”

“With a diverse portfolio of e-cycles in their arsenal, Hero Lectro is creating a new segment amongst commuters, fitness and adventure enthusiasts, and conscious consumers,” commented The Mavericks India CEO Chetan Mahajan. “We are extremely proud to have been selected as their communications partner and we look forward to working with the team at Hero Lectro to develop campaigns that will elevate their brand proposition as well as deepen the brand connect with their customers and stakeholders.”

January 17, 2022
Sociowash restarts its social media mandate for Cinépolis

Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis.

With the onset of the pandemic, as the world went to a standstill, Cinépolis had hit a pause and changed its digital POA. As they reopen their screens across India, the brand’s digital presence will be managed once again by Sociowash Delhi.

Cinépolis is India’s first international exhibitor and operates 360 theatre screens under Cinépolis, Cinépolis VIP and Fun Cinemas in India including the country’s biggest Megaplex screen.

Commenting on the partnership, Sociowash co-founder Raghav Bagai said, “Entertainment brands are super exciting to create for and we couldn’t be more excited. Sociowash has always strived to create stories; from the first draft to the final cut, we believe in making every brand a record-breaking superhit across box offices. As Cinépolis reopens its megaplex screens, Sociowash will see you at your mobile screens. Grab your popcorn tubs and watch the magic unveil. Picture toh abhi shuru hui hai, dost!”

In the cusp of the pandemic, Cinépolis went on a long hiatus, shutting down all cinema halls and screens in the country. As people settled into the post-pandemic new normal, so did Cinépolis with social distancing, safety measures and limited seating for cinema lovers. With the new year comes new beginnings and both Cinépolis and Sociowash are pumped to reach new heights and create an exciting buzz.

January 7, 2022
WATConsult bags digital creative mandate for Cricbuzz Plus

Mumbai: WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has bagged the digital creative mandate for Cricbuzz Plus. The agency will handle the account from its Bengaluru office.

As per the mandate, WATConsult will oversee cricket-related creative engagements for Cricbuzz Plus that includes social and digital content. Additionally, the agency will continue to support the brand for influencer marketing, digital branding (logos and digital comms), and campaign strategy ahead of tournaments such as IPL and Twenty20 World Cup, said the statement.

“Working with Cricbuzz has been an absolute pleasure and we truly believe we have scored a sixer by bagging them as our client. This long-term partnership reflects the brand’s trust in our capabilities and we look forward to executing more award-winning campaigns for Cricbuzz,” commented Isobar India Group CEO Heeru Dingra.

For the record, from Strategic Timeout to #AbCricketBuzzega campaigns, the agency has handled multiple projects for the brand over the past year, which has now translated into a retainer mandate.

“I am proud of this win because of the relationship we’ve built with Cricbuzz over their last two creative campaigns, following which we were able to win the creative retainer mandate without going through a formal pitch process,” stated WATConsult managing partner Sahil Shah. “I am particularly excited about Cricbuzz as it’s a digital one, giving us an edge due to our innate digital and creative expertise.

“We are happy to strengthen our partnership with WATConsult. Having worked with us for over a year now, they understand our brand as well as our approach and expectations,” said Cricbuzz marketing manager Deepanwita Bhattacharya. We are certain that the agency will continue to give full support in engaging with our audience and simultaneously contribute to our business goals.”

January 6, 2022
Mullen Lintas bags creative duties for Ferns N Petals

Mumbai: Flower and gifts retailer Ferns N Petals has appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. The agency will be responsible for the brand’s strategy and creative output.

Apart from having a wide distribution network, Ferns N Petals’ strong physical and digital presence makes them a suitable choice for sending flowers and gifts across India and around the globe. However, a large chunk of the market is still unorganised and carries immense potential for the brand to further blossom. Mullen Lintas will work towards building greater brand preference for Ferns N Petals.

“The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards accelerated growth,” said Ferns N Petals head of digital marketing Sai Thota. “Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

“We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart its future journey is an exciting challenge and we look forward to it,” commented Mullen Lintas CEO Hari Krishnan.

“Ferns N Petals has been a leader in the gifting segment, it’s a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that would help build an enhanced brand preference,” stated Mullen Lintas senior vice president & business head Sunil Singh.

January 3, 2022
Trinity Gaming bags influencer management mandate for Chemin Esports

Mumbai: Homegrown gaming talent management company Trinity Gaming has joined hands with Chemin Esports, a Gurugram-based e-sports team, for its influencer management business mandate.

This partnership will aim to offer concrete career opportunities and will focus to ensure sustained revenue for the esports athletes & gaming content creators through Trinity’s efficient talent management services, said the statement.

“Trinity Gaming and Chemin Esports, together, plan to create different IPs primarily including tournaments and collaborative marketing initiatives and supporting the young esports talents to thrive. This joint initiative will also enable gaming content creators to collaborate with popular endemic and non-endemic brands,” it added.

“Our aim is to add more value to our mission to provide strength and help talented esports athletes and content creators to sustain themselves. We are here to offer them a stabilised career in gaming,” said Trinity Gaming co-founder and CEO Abhishek Aggarwal. “Chemin Esports is a young platform with ace professionalism and shares our vision, the key component why this collaboration will bring more positive impact on the esports segment. We are sure the association would only favour our common purpose.”

Chemin Esports which came into existence in 2020 and in a short span of time has been one of the leading BGMI and Free Fire teams in the country. Its Free Fire line up crowned winners in Esportz Premier Series 2021 and grabbed third spot in Esports Premier League 2021, whereas its BGMI team came second in Skyesports Mobile Open. Both the lineups are invited for the next official tournament i.e. Free Fire Pro League India 2021 and BGIS, said the statement.

“We at Chemin Esports aims to help esports athletes, Trinity Gaming being a pioneer in the gaming talent management sector will lead to expansion of the ideas, content and future IPs,” said Chemin Esports co-founder Ishan Verma. “We are happy to be joining hands with Trinity Gaming and will soon be coming up with great concepts and ideations both in the gaming and esports sectors of the industry.”

December 27, 2021
Mirum India bags marketing automation mandate for GRT Jewellers

Mumbai: Digital solutions agency and a part of the WPP Group, Mirum India has won the marketing automation mandate for homegrown jewellery brand – G R Thanga Maligai, popularly known as GRT Jewellers.

In recent years, GRT Jewellers’ growing customer base and expansion of their retail outlets have made it crucial for the brand to choose a technology platform that can add value to its six decades-long legacy. To accomplish this, Mirum India, a Salesforce Crest Consulting Partner, has been onboarded and they will be responsible for implementing multiple products under the salesforce marketing cloud stack, the agency said.

GRT Jewellers managing director G R Ananthapadmanabhan congratulated Mirum on the partnership and said, “At GRT Jewellers, we have built deep relationships with our customers that span over decades and generations. We believe that Mirum’s expertise and platform understanding will help us further in creating richer experiences for all our customers.”

“GRT currently has millions of satisfied customers across the globe and this partnership in Marketing automation will go a long way in further enhancing the customer satisfaction,” said GRT Jewellers managing director G R Radhakrishnan.

Mirum India joint CEO Hareesh Tibrewala said, “As a consumer-centric brand, GRT Jewellers wants to engage with their consumer base using relevant, contextual, and personalized communication across all digital channels, such as email, SMS, social channels, mobile, etc. Mirum is very excited to work with one of the most trusted jewellery brands in the country. With our experience of over a decade and successfully implementing 120+ marketing cloud stack projects, we are confident of delivering the best-in-class and integrated solution for GRT Jewellers.”

December 20, 2021
DigiChefs bags social media & influencer marketing duties for Ram Bandhu

Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company Empire Spices & Foods Ltd (ESFL).

Under the mandate, DigiChefs will be responsible for strategising, planning and executing a comprehensive social media strategy and elevating the brand’s presence through creative assets, said the company in a statement. “The agency focuses on identifying best-suited influencers in the digital arena for the brand’s upcoming campaigns to gather visibility and boost brand recognition by leveraging the power of social media platforms,” it added.

“We feel immensely happy to be partnering with Ram Bandhu in carving their social media journey,” stated DigiChefs co-founder Deep Mehta. “We aim to help the brand connect with renowned influencers in the digital space and conceptualise innovative campaigns to increase engagement and create a stronger connection with their targeted consumer base.”

“We look forward to taking the social media marketing of our flagship brand Ram Bandhu to newer heights in association with a dynamic creative agency like DigiChefs,” said ESFL director Anand Rathi on the business association.

December 14, 2021