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Tag: Business Insider

  • Dentsu Creative names John Mescall global chief creative partner

    Dentsu Creative names John Mescall global chief creative partner

    MUMBAI: Dentsu Creative has appointed John Mescall as its global chief creative partner, a move designed to sharpen the agency’s creative edge and align standards across markets.

    Based in New York, Mescall will work closely with Yasu Sasaki, Dentsu’s global chief creative officer, to strengthen creative craft, foster collaboration and integrate emerging technologies like AI into workflows. He will also focus on talent development across the network.

    “What drew me to Dentsu Creative is its deep belief in the power of creativity to drive meaningful impact,” said Mescall. “It’s rare to find a global organisation so aligned in purpose yet so attuned to the strengths of its local teams.”

    Mescall is one of advertising’s most decorated creative leaders. At Mccann Worldgroup, where he served as global executive creative director and president of its global creative council, he helped steer the network to Cannes Lions and Effie global network of the year titles. His career haul includes more than 100 Cannes Lions, eight of them Grand Prix, along with top honours at D&AD, One Show, Clio and beyond. Adweek has named him to its creativity 50, while Business Insider ranked him among the world’s top 10 most creative people in advertising.

    Dentsu Creative, global president, Abbey Klaassen said Mescall’s “ability to unite teams around a shared vision” will be key to scaling the agency’s creative impact. Sasaki added that his appointment reflects the network’s “commitment to transformative creativity that delivers cultural and business impact.”

     

  • Business Insider’s Sriram Iyer joins CNBC-TV18 as executive editor

    Business Insider’s Sriram Iyer joins CNBC-TV18 as executive editor

    Mumbai: Sriran Iyer has joined business news brand CNBC-TV18 as executive editor, according to a LinkedIn update. He will be leading the digital team of the company.

    Iyer is a senior journalist with over 15 years of experience. He was previously associated with Business Insider India as editor-in-chief. This is his second stint at CNBC-TV18. Iyer has had stints with publications such as The Indian Express, Thomson Reuters, Bennett Coleman and Company, BTVI and Quartz.

    Iyer said, “After over three amazing years at Business Insider India, I’m starting a new chapter, today, as the executive editor at the biggest business news brand in India, CNBC-TV18. I’ll be leading the digital team and adding to the spectacular work that team has already got a name for. Thank you, Karthik Subbaraman, Santosh Menon and Rahul Joshi, for this opportunity. A homecoming of sorts for me to be working again with Shereen Bhan and the team after over a decade.”

  • Times Internet forms strategic alliance with Business Insider

    Times Internet forms strategic alliance with Business Insider

    MUMBAI: Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America‘s most popular business news site to launch Business Insider India.

    The partnership will combine Business Insider‘s real-time, intensive approach to news with qualitative editorial expertise of TIL and deliver a strong portfolio of global and localized content for the Indian audience. Times Internet will be Business Insider‘s exclusive partner in India for content development, events, monetisation, and syndication.

    The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group‘s multimedia resources to help develop and evangelise the brand locally.

    Times Local Partners (TLP) is a recently launched initiative by Times Internet to partner with global digital companies to launch, build, and grow meaningfully in India.

    Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of those sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet‘s position as the largest Indian network by traffic.

    Discussing the partnership with Business Insider, TIL CEO Satyan Gajwani said, “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can‘t wait to expose them to a larger audience and increase their relevance and prominence in India.”

    Business Insider is known for its distinct style of coverage of news from around the world, with 15 million monthly visitors worldwide. After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.

    Business Insider Founder & Editor-in-Chief Henry Blodget said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We‘re thrilled to be partnering with Times Internet – which has such a storied history, and breadth of editorial resources and acumen – and we look forward to working with them to engage readers in India with a Business Insider that‘s more tailored to them.”