ITV

Tag: Business Head

  • Streaming queen climbs the ladder at Zee5

    Streaming queen climbs the ladder at Zee5

    MUMBAI:  In the dog-eat-dog world of Indian streaming, few have climbed the corporate ladder with quite the same gusto as Kaveri Das. The business head of Zee5 Hindi has turned customer retention into an art form, wielding micro-cohort strategies like a digital Michelangelo.

    Das’s journey reads like a clever roster in strategic positioning. After cutting her teeth as a software engineer at Mahindra Satyam back in 2006, she pivoted to the telco trenches at Idea Cellular, where she spent four years mastering the dark arts of customer lifecycle management. A brief stint at Tata Sky as senior manager of subscriber marketing followed, before she landed at Zee5 in 2015 – just as India’s streaming wars were heating up.

    Her ascent at the Zee Entertainment subsidiary has been nothing short of spectacular. From customer lifecycle management head in 2015, Das clawed her way to corporate strategy lead by 2019, before a curious 18-month detour to Onnivation as vice-president of growth and strategy. But like a boomerang with ambition, she returned to Zee5 in late 2022 with grander titles and weightier responsibilities.

    The timing couldn’t be more crucial. India’s over-the-top video market is experiencing growing pains, with players from Netflix to JioHotstar locked in an expensive game of content chicken. Das’s expertise in building “robust processes” and converting casual viewers into loyal subscribers could prove the difference between streaming success and digital oblivion.

    Her latest promotion to Zee5 Hindi business head in April suggests the company is doubling down on her proven formula of strategic thinking meets operational excellence. In an industry where customer acquisition costs are soaring and attention spans are shrinking, Das appears to have cracked the code on keeping viewers hooked.

    Not bad for someone who started her career debugging code rather than decoding consumer behaviour.

  • NetSetGo Media appoints Abhishek Tiwary as business head

    NetSetGo Media appoints Abhishek Tiwary as business head

    Mumbai: The trailblazer mobile advertising and digital media solutions provider, NetSetGo Media, gladly appoints Abhishek Tiwary as its business head. Led by empowering leadership and a clear vision of business branching and expansion, both locally and internationally, Abhishek has the strategic skills and the experience from past leadership to play a tremendous role at NetSetGo Media. This move symbolises not only a turning point but also a path-paving initiative on behalf of the company as it dashes forward with an ambition of reshaping the Affiliate/Ad Networks’ market standards and leading to an unprecedented customer experience.

    Abhishek Tiwary has confidence surpassing Google Sandbox Unintended challenges with intelligent approaches and deploying organic ways to push the boundaries of media distribution. He vows to establish an industry that will be known for creative freedom and transparency, and will be led by a management of the best players who are passionate about surpassing industry standards as well as exceeding clients’ expectations.

    “NetSetGo Media is, and always be, number one in adapting to the Internet media, ” stated Abhishek Tiwary. “I am very proud to be a part of this dynamic team that rides the digital wave,” he went on. “I will utilize the combined effort and skills that lie within the company to ensure that we are at the forefront of customer service through constant innovation.”

    While Abhishek Tiwary goes on adding few high-value accounts to his portfolio, it is his innovative skills and his dedicated effort that have positioned him among the Myntra, ClearTrips, and Navi accounts. Now, looking forward to shoulder this responsibility makes him accountable towards managing and growing this portfolio for the new role. His strategic acumen and client-centric approach have consistently driven remarkable success, with some accounts experiencing extraordinary growth of up to 20 times under his leadership.

    NetSetGo Media’s position as a key player in its industry gains important momentum with the appointment of Abhishek Tiwary as business head, marking the beginning of the global expansion and innovation of the organisation. The company hopes to improve its successes under his leadership and assisting firms around the world to achieve their unrivaled objectives.

  • Sociowash onboards Chirag Sangai as business head – Mumbai

    Sociowash onboards Chirag Sangai as business head – Mumbai

    Mumbai: Creative digital agency, Sociowash has announced the appointment of Chirag Sangai as its business head in Mumbai.

    In his newly appointed role, Sangai will be managing a growing team of approximately 100 members while overseeing all core operations of the office located in Mumbai. He will report directly to the co-founders, Pranav Agarwal and Raghav Bagai.

    With over a decade of experience in the advertising industry, Sangai previously worked as the group director of Gozoop Group, where he undertook tasks for multiple well-known brands such as BookMyShow, Taj Hotels, Dell, and was also an integral part of launching the global coffee giant Tim Hortons in India. He has also held leadership positions at agencies like White Rivers Media and Blink Digital.

    Sociowash co-founder Raghav Bagai said, “We are glad to welcome Sangai, and we are excited about the progress this union will bring. To reach the next stage of growth, we have to expand our offerings and retain relationships with existing clients. We are optimistic that Chirag can accelerate growth, create award-winning campaigns while also focussing on boosting optimum work-life balance.”

    Sociowash co-founder Pranav Agarwal added, “Sangai has a wealth of experience in marketing and advertising. With a professional background as diverse as his, he will undoubtedly add value to the organization and its partners. We look forward to seeing how he performs and wish him all the best as he prepares for this feat.”

    Sangai lives by a set of morals and ethics, he believes in the ‘5Rs’ of effective account management: Revenue, Relationship, Resources, Research, and Retention. He would be focusing on business, culture, and awards at Sociowash. Using this, he will carry out successful business strategies that have proven effective in the past years as well.

    While talking about his latest stint Sangai commented, “I am grateful for the opportunity given to me, and I am eager to start working at Sociowash. I have admired its work and partners for a long time now, and they have always encouraged the highest quality of work and culture.”

    He further added, “As the new business head, I will try to incorporate my philosophy of ‘Collaborate, Integrate, and Activate’ into Sociowash’s ever-growing ecosystem that they have developed and maintained for years.”

  • Times Network elevates Mihir Bhatt as business head of Times Influence

    Times Network elevates Mihir Bhatt as business head of Times Influence

    Mumbai: Times Network, India’s premium broadcast network, has elevated Mihir Bhatt to business head of Times Influence and managing editor of Times Network. 

    In his new capacity, Bhatt will continue to lead the editorial charge for large scale strategic collaborated content on the network and grow the already buoyant content solutions business with overall P&L responsibility of Times Influence – a strategic content thinktank that operates across the network, developing award winning IPs and content solutions. 

    During his tenure at Times Network, Bhatt has led large-scale IPs including India Economic Conclave – the largest in the genre, Times Now Summit, Amazing Indians, Leaders of Tomorrow and Navbharat Navnirman Manch amongst others. A seasoned media professional with over two decades of experience in editorial and business roles, he has closely tracked corporate India, government policies, domestic & global economies and has also been instrumental in launching leading branded content initiatives in the broadcast industry. 

     With evolution in formats, platforms, consumer preferences and ROI demands, large scale IPs & collaborated content have emerged as critical growth drivers for digital publishers and broadcasters, leading to the intensified focus at Times Network. 

    Times Network managing director & CEO MK Anand said, “Bhatt has played a pivotal role in steering strategic content partnerships and Network IPs that have become industry benchmarks today. A dynamic leader with a proven track record, I’m confident Mihir will continue to create unique value propositions for Times Network and our partners.”

    Talking about his new role, Bhatt said, “I am honoured and delighted to helm this mandate. It’s heartening to see Times Influence’s rapid growth as a content powerhouse that is being recognised for creating award-winning strategic and branded content initiatives across mediums. As I take on this responsibility, I am focused on harnessing my strengths and expertise to create new opportunities and capitalize on emerging trends that drive innovation and growth for the network.”

  • Myntra’s Achint Setia joins Zalora Singapore as chief revenue & marketing officer

    Myntra’s Achint Setia joins Zalora Singapore as chief revenue & marketing officer

    Mumbai: Myntra CXO and head of marketing & social commerce business Achint Setia has announced he is moving on from his current role at the fashion e-commerce major. He has joined fashion e-retailer Zalora Singapore as chief revenue & marketing officer. Setia took to LinkedIn to make the announcement. At Zalora, he leads the revenue and profit & loss for the regional cluster along with driving the marketing function for the group. 

    Earlier in January this year, Flipkart-owned fashion e-commerce platform Myntra had promoted Achint Setia to the position of marketing and social commerce business head. In this role, Setia was responsible for building the Myntra brand, loyalty program (insider), user growth, content-led commerce, and live commerce businesses. He was previously the vice president and business head – social commerce at the fashion portal, having joined it in August 2018.

    Setia has business building expertise in consumer tech and media with cross-functional experience across marketing, operations, strategy, content, product development, and analytics.

    Before joining Myntra, he worked with companies like McKinsey & Co, Microsoft R&D, and Viacom18 Media.  

    An alumnus of Stanford’s Graduate School of Business, as well as the Indian School of Business, Setia also holds a Bachelor’s degree in Computer Engineering from NSIT.

  • Ullu appoints Nivedita Basu as head of content strategy & business alliances

    Ullu appoints Nivedita Basu as head of content strategy & business alliances

    Mumbai: Homegrown OTT platform Ullu has appointed Nivedita Basu as the head of content strategy and business alliances. Her role will entail developing, creating, and producing original content and leading strategic business alliances for the platform. 

    With over two decades of experience in production and programming, Nivedita is one of the most noteworthy professionals in the entertainment industry. Her most significant stint was with Balaji Telefilms, where she donned the hat of a creative director.  She was key in revolutionising Indian soap series and also spear-headed content creation for leading Indian GEC namely Star, Zee Entertainment, Sony amongst many others. She is lauded for shows like “Saas Bhi Kabhi Bahu Thi,” “Kahani Ghar Ghar Ki,” “Kasauti Zindagii Ki,” “Kusum” and has also worked as a creative director for 24 at Anil Kapoor Film Company. Prior to joining Ullu, Nivedita had directed and co-produced its much-talked-about show “Tandoor.”

    Speaking on her appointment, Ullu founder and CEO Vibhu Agarwal said, “As we continue to expand and foray in different domains, Nivedita’s rich and illustrious experience will help us drive our goals. In her capacity, Nivedita will be responsible for not just creating engaging original content but also identifying the right talent for it. She will also lead our existing and new key business alliances.”

    “It gives me immense pleasure to join the vibrant and growing team of Ullu. Its commendable, how in such a short span of time, Ullu has established itself as a key player in the OTT space which offers content across genres,” said Nivedita Basu. “Earlier last year it expanded its library with family viewing shows like Assi Nabbe Poore Sau,  Bulls of Dalal Street, Cyanide and Tandoor amongst others which had some of the best-known talents from the industry along with intriguing concepts.  It is now at a pivotal juncture of diversifying and I join the team to further solidify its premium content offering.  I am really thankful to Vibhu ji for instilling faith in me.  I hope to take Ullu’s premium content domains to new heights and make the brand a one-stop destination of entertainment across domains.”

  • Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Mumbai: Digital media company Kinnect on Wednesday announced the launch of its customer experience (CX) practice. The agency has named Bharatesh Salian as senior vice president – marketing science and CX, who will be heading this new division.

    The CX practice will provide meaningful brand interactions throughout the consumer journey. It unites nearly 100 of Kinnect’s creative, media, and technology talent pools across locations.

    “Kinnect CX will provide e-commerce and order management solutions, CRM, loyalty and first party data management programs, platform consulting and implementation services, ML, AI & data led solutions, omnichannel consumer experience journeys and web 3.0 solutions. The offering will help partner with clients towards their digital transformation journey and fuel their customer-centric ambition,” said the agency in a statement. “Deployment of a complete state-of-the-art usability testing lab is in the works and will be operational by 2023,” it added.

    “Kinnect has strong partnerships with brands across experience design, CRM, and data delivery, but what we realised is it could be more effective together—with the client, at new business, in sharing best practices and unlocking new doors,” commented Kinnect CEO Rohan Mehta. “According to today’s new reality, people are accustomed to online experiences and expect them to translate as smoothly and effectively as they would in person. Through the KinnectCX network, we’ll be able to more efficiently and smoothly put together a bespoke team for each opportunity, with expertise in strategy, design, analytics, technology and content.”

    Saliana is a seasoned professional with more than 22 years of experience in the digital media and customer experience space. His past stints have been with large networks such as Publicis Groupe, Omnicom Media Group, and IPG. 

    “Times have changed, and marketing online has hit a revolution,” remarked Bharatesh Salian. “It’s no longer about the one-sided conversation but rather about building relationships and having conversations with our consumers in a hyperconnected world. It’s also about pushing the boundaries to understand your consumer better and make communication plans carved out of customer journeys.” 

  • Republic TV rejigs top leadership, names Darius Maneckji as business head

    Republic TV rejigs top leadership, names Darius Maneckji as business head

    Mumbai: Republic Media Network has bolstered its business team with the elevation of Hersh Bhandari as group chief operating officer – broadcasting division and appointment of Darius Maneckji as business head for Republic TV and senior executive vice president.

    In his new role, Bhandari will oversee the entire national operations for all existing broadcast channels of the network. Maneckji will now lead the entire expansive national operations for Republic TV, including the channel’s offices in Bengaluru, Noida, Gurgaon, Kolkata and Mumbai. He will report to Hersh Bhandari, announced the network in a statement on Wednesday.

    With 24 years of experience, Bhandari is a well-established industry veteran with hefty achievements. With his impeccable record, he will also lead and strategise all future growth of the network’s broadcasting business into languages and regions. “Bhandari will manage the entire broadcast business operations from the network’s offices in Noida and Mumbai,” the media company said.

    “At Republic Media Network, we continue to consolidate and strengthen ourselves with speed for the growth that beckons us,” said Hersh Bhandari. “I am energised by the trust reposed in me by the board, management, and my colleagues, to help shape and deliver the next phase of growth. We think and move as one, shoulder-to-shoulder.”

    With over 20 years of experience, dominantly in leadership positions, Maneckji has a well-respected and robust record in the media. He has been the national sales head in the past for Times Now and also the national sales head for the English movie cluster at Turner International India. Before onboarding with Republic TV, his last assignment was with TV Today.  “I am excited to join India’s fastest-growing news network. I look forward to working with one of the best teams in the business to ensure we continue to command and establish our leadership role in the English news genre,” said Darius Maneckji.

    “I am excited about the new roles for both Hersh and Darius,” said Republic Media Network founder and editor-in-chief Arnab Goswami. “The broadcasting division under Hersh will see rapid growth, like never before. Our digital business is being expanded by 100 percent and together with our Strategic Business partnerships, will be hived off into separate business divisions, each with their own leadership and goals. At a consolidated level, this should place us in a fantastic position to be the number one TV plus digital news company across the board in two years.”

    Republic Media Network is expanding its broadcasting operations and will be making more announcements in the coming weeks. “The induction of strong business talent is part of the expansion of the network and creation of a strong organizational base to take the plans forward,” added Goswami.

  • Do Your Thng brings in Proteek Dey as business head

    Do Your Thng brings in Proteek Dey as business head

    Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head. 

    In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.

    He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.

    “I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”

    Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.

    “There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”

    “I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”