ITV

Tag: business collaboration

  • Stashfin appoints Havas Media Group India as media AOR

    Stashfin appoints Havas Media Group India as media AOR

    Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group India by appointing the agency as its media AOR. 

    Havas Creative India MD Manas Lahiri and Havas Media Group India president and chief client officer Uday Mohan will jointly lead the mandate, said the company in a statement.

    “At Stashfin, we have always followed a customer-centric approach to provide unique and relevant services leading to greater financial freedom and inclusion, and we strongly believe in the power of integration,” said Stashfin co-founder Shruti Aggarwal. “We found Havas Group India to be in sync with our vision and growth plans. Their integrated capabilities coupled with market expertise made them the right choice for us to drive the brand. We look forward to their contributions in this critical phase of our growth journey.”

    “We’re building a unique brand, a brand that has a strong purpose of driving financial inclusion as well as financial freedom,” commented Stashfin VP – marketing Gaurav Nijhawan. “I also feel fintech needs to be seen as an easy and accessible place. Havas Group India can certainly help us deliver on that front.”

    “It is indeed a delight for us to win the integrated mandate of Stashfin, as it not only showcases our prowess as an integrated village in India but also enables us to deliver on the client/customer-centric model seamlessly,” stated Havas Media Group India CEO Mohit Joshi. “Using Havas Media’s Meaningful Media Experience (Mx) approach and Converged tool, we will be able to connect the brand with the right audiences at the right time whilst securing a strong brand presence in the market for them.”

  • NBA, Viacom18 announce multi-year broadcast and streaming partnership in India

    NBA, Viacom18 announce multi-year broadcast and streaming partnership in India

    Mumbai: The National Basketball Association (NBA) and Viacom18 have announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.

    Beginning with the NBA’s 75th anniversary season in 2021-22, Viacom18 as part of the partnership enabled and supported by Rise Worldwide will provide comprehensive coverage of the NBA’s regular season and marquee events in English and Hindi through its television channels Vh1 and MTV, and through its digital platforms Voot and Jio TV.  

    “While sports are the biggest whitespace that we are entering, to build a truly inclusive and differentiated proposition, we need to look at diverse sporting events from across the globe,” Viacom18 chief executive officer – sports Anil Jayaraj. “Basketball is a sport that is increasingly gaining attention and affinity in India.  Through this partnership with the NBA, not only do we want to make basketball mainstream, but also build its lifestyle appeal among sports fans.”

    Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs, and the Finals. Viacom18 will show daily highlights and create original NBA-themed programming that will run on a number of channels across its network, said the media conglomerate in a media statement.

    “Globally, basketball is more than a sport – it is a lifestyle,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi. “As we look to build basketball into a cultural phenomenon in India, we welcome this deep partnership with the NBA.  Over the course of this association, we will be initiating a heavily localized marketing outreach and consumer connect programme aimed at building fandom for the sport.”

    “We are thrilled to partner with Viacom18 to broadcast and stream live NBA games to a nationwide audience,” said NBA India head of global content and media distribution Sunny Malik. “Basketball’s popularity in India continues to grow, and by offering a range of NBA programming on Viacom18 in both English and Hindi, we look forward to reaching and inspiring millions of new and existing NBA fans across the country.”

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  • Crisil and TV18 Group announce framework for business collaboration

    Crisil and TV18 Group announce framework for business collaboration

    MUMBAI: Crisil, the ratings, financial news, risk and policy advisory company and the Television Eighteen Group have today announced their decision to jointly develop a framework for business collaboration. 

    The association aims to strengthen their offerings in the financial information, news and market data and analytics space. The partnership dates back with the CNBC TV18 — Crisil Mutual Fund Awards, which has been well recognized by the industry and trade alike, states an official release.

    In the recent past, the two have also joined hands to provide coverage of the Indian budget, powered primarily by the news and research arms of Crisil. CNBC-TV18’s Emerging India Awards for SMEs is also powered by Crisil. The ratings and the financial news company has recently tied up with CNBC Awaaz for the Real Estate Awards that has been scheduled for November this year.

    This has prompted the two organizations to explore their inherent synergies to build on this business collaboration.

    Commenting on this development, Crisil Ltd CEO and managing director R. Ravimohan said “In this age of complex financial development of the financial markets, Crisil has found that partnering various leading firms serves the market’s needs more effectively. In line with this strategy, we believe this partnership will lead to the development of high quality offerings that will serve the market cost effectively.”

    According to TV18 CEO Haresh Chawla said: “This is a unique opportunity where our brand and media strength in the financial news space can align with Crisil’s proven research and news capabilities to build robust information and research based products.”