Tag: business association

Viral Pitch bags influencer marketing mandate for Lotus Herbals

Mumbai: Viral Pitch, an influencer marketing, research and analysis platform has announced partnering with Lotus Herbals, a beauty brand catering to complete beauty, skin, body and hair care for generations.

As per the alliance, Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits, said the statement. “In order to acquire visibility and prominence, and boost brand awareness, the agency is captivating the essence and significance of beauty by harnessing the power and brilliant reach of Instagram and Youtube,” it added.

“We are excited with our collaboration with Viral Pitch, a highly creative and enthusiastic team of professionals with expertise spanning from objective led approaches to ROI centric influencer marketing campaigns. Our endeavour has been to provide and promote natural beauty” stated Lotus Herbals AGM – marketing Nimit Singhal. “We wanted to create awareness around our non toxic beauty range for the customers and expand our digital presence. Through this influencer marketing association, we hope to gain a unique proposition for our product range amongst the existing and potential customers.“

“We are elated to announce our collaboration with Lotus Herbals, one of the market leaders in the organic beauty space and natural skin care solutions that has been impacting generations with their miraculous skin essential benefits. With the help of our influencer community, we wanted to enhance brand awareness and develop an instant occasion based brand connect with their audience,” said Viral Pitch founder Sumit Gupta. “Through communications that highly emphasised upon enhancing the beauty that already exists within, the campaign has been highly welcomed amongst their followers, and loved by the audience of every generation. We really look forward to continued partnership for crafting numerous avenues for their business.”

February 28, 2022
Initiative Media becomes media AOR for Urban Company

Mumbai: Online home service platform Urban Company has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office.

According to a statement, the business mandate includes both online and offline media duties and will focus on providing comprehensive media solutions to augment business outcomes.

“We are extremely delighted by this association and prepared to position Urban Company as the country’s go-to platform for all of their listed services. Our approach is designed to deliver client-centric results and will ensure elevating the growth momentum for the brand,” said Initiative CEO Vaishali Verma.

Urban Company aims to rapidly expand its national footprint while also launching new products and services pan India, said the brand in a statement. “Initiative’s strategic and audience-first approach and understanding of their unique business model, aligns perfectly with Urban Company’s expectations for their future endeavours, making this a fitting partnership,” it added.

“We are stepping into the next phase of our evolution and expansion now and confident that Initiative will prove to be our trusted partner in this growth story,” stated Urban Company SVP Abhinav Tyagi. “The seamless combination of their superior strategic planning, the robust experience of managing new-age clients, backed by a passionate young team made the mark for us. We are looking forward to a great run together.”

February 15, 2022
Crosshairs Communication bags PR mandate for Life and Pursuits

Mumbai: Public relations and social media agency Crosshairs Communication has bagged PR mandate for Ayurvedic wellness brand Life and Pursuits.

As part of this association, the agency will be responsible for crafting and managing the brand’s key messaging across the Indian markets.

Life and Pursuits is a purpose-driven organisation with an aim to create awareness in society about harmful chemicals and toxins in everyday products. “Crosshairs Communications will now be piloting Life and Pursuits PR communication, thus securing a clear mandate to disseminate the richness of Ayurveda and the brand’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency,” said the statement.

“As an agency, Crosshairs Communication perpetually thrives to live up to the expectations of the brands on board,” said Crosshairs Communication founder Stuti Jalan. “We explosively believe in addressing the communication goals, press coverage opportunities and image building expectations of the brand and avidly await the challenges and imperative duties and responsibilities that tag along.”

February 14, 2022
Digital Refresh Networks bags digital mandate for Ganesh Grains

Mumbai: Digital Refresh Networks, an integrated creative and digital marketing solutions company has won the digital mandate for Ganesh Grains.

As part of the mandate, Digital Refresh Networks Kolkata branch will be responsible for delivering strategy planning, media strategy, social media, website management and SEO management for the brand.

“By joining hands with Digital Refresh Networks, we know that our brand is in good hands. With the association, we are certain that with their expertise, our brand will flourish on the digital sphere,” a spokesperson of the company said.

“We are extremely proud to embark on this new journey with Ganesh Grains. In the course of our collaboration, we aim to put our best foot forward and leverage our expertise in this category,” said Digital Refresh Networks co-founder and CEO Barin Mukherjee. “For us, it is about providing our expertise across functions of content community and commerce to ultimately help the brand grow on digital. We are sure that team DRN will help the brand scale new heights on digital.”

February 14, 2022
Karma Capital appoints Pitchfork Partners as communication partner

Mumbai: Portfolio management firm Karma Capital has appointed Pitchfork Partners as strategic communication counsel for outreach for external stakeholders.

The consultancy will spearhead communication for Karma Capital to increase awareness and strengthen the brand narrative, said the statement.

“We look forward to working with Pitchfork Partners as they bring the required expertise and a very strong team to the table,” said Karma Capital co-founder and co-CIO Rushabh Sheth. “With this partnership, we will be able to focus on our core expertise of generating superior long-term returns for investors and depend on Pitchfork for communicating with all our stakeholders.”

“The firm has developed a significant standing in the PMS space and charted comprehensive plans to advance their business. As its communication partner, we will help their brand story scale new heights,” said Pitchfork Partners co-founder Jaideep Shergill.

Karma Capital is an independent, listed equities investment management company that offers portfolio management services (PMS) to domestic and offshore investors across the spectrum of ultra-high net worth individuals, family offices, endowments, pensions, sovereign wealth funds and other large institutional investors.

“Pitchfork understands our business well. As we continue to build the domestic business and renew the focus on our offshore business so that we can become one of the top 10 PMS and alternate investment funds firms in terms of assets under management in India, we value the counsel of partners like Pitchfork,” stated Karma Capital co-head of business development Yogesh Thakkar.

February 9, 2022
Glad U Came bags PR Mandate for Huedee

Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand.

“Our young, dynamic, and agile team’s synergies match Huedee’s which is an added plus point,” commented Glad U Came founder Maddie Amrutkar. “We look forward to create some amazing campaigns for Huedee and I am confident that together we can fuel Huedee’s ambition to spread the free-spirit culture.”

Huedee is a luxury apparel brand catering to the high demand for tie-dye since 2019. The brand aims to spread the culture of a free spirit to one and all. “As a part of this association, the agency will be handling brand enhancement and influencer engagement for the brand,” said the statement.

“We at Huedee aim to spread this culture of free-spirit through our modern yet timeless unisex apparel. We are elated to be on-board with Glad U Came as we are very impressed with their PR strategies and their focused approach to all aspects of public relations,” said Huedee founders Yash Agarwal and Ahana Chauhan. “We believe that this collaboration will go a long way toward making a significant impact in the market and achieving the desired results for the brand.”

January 26, 2022
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd’s consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella.

With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios driving its consumer marketing initiatives in online and offline channels, said the brand in a statement. “As part of its responsibilities, the agency will partner with the brand’s growth through innovative and disruptive marketing and communication strategies,” it added.

“The Sheela Foam Group on its journey to becoming a multinational & Sleepwell with its pan India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by a digital transformation,” said Sleepwell’s head of marketing Vishal Sharma. “We found RepIndia to be exactly the right fit and a partner with the right mindset that will help us translate our strategy and vision into this new reality for our consumers. We, in particular, love the team’s young energy and fresh original approach to our business and this partnership shall certainly propel both companies to create a winning formula for the consumers.”

“Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold & partner the next level of consumer experience journey that they have embarked upon,” stated RepIndia AVP for strategy and business Nikhil Kashyap. “The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”

January 22, 2022
Wavemaker India bags media mandate for Tata Consumer Products’ brands in India

Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

The company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook, and ready-to-eat offerings, breakfast cereals, snacks, and mini-meals. It is home to brands like Tata Tea, Tetley, Tata Salt, Eight O’clock Coffee, Himalayan Water, and emerging brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus, and Tata Copper Plus water.

Tata Consumer Products president- packaged beverages (India and South Asia) Puneet Das said, “We have been working with Wavemaker on the Packaged Beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

Wavemaker India has been the media agency for the India Packaged Beverages division of TCP which included brands such as Tata Tea and Tata Coffee Grand. It will now also handle media for the consolidated India business which includes brands like Tata Salt, Tata Sampann, Tata Soulfull, Tata Fruski among others. The win comes at the back of a multi-agency pitch. The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices.

Speaking on the win, Wavemaker CEO South Asia Ajay Gupte said, “To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

Wavemaker India’s chief client officer and head –south M.K Machaiah (Mac) said, “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework complements the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

January 11, 2022
upGrad for Business onboards Work Better to strengthen its enterprise L&D offerings

Mumbai: upGrad for Business, the B2B arm of ed-tech major upGrad, has onboarded Work Better CEO Swapnil Kamat and his team to strengthen its enterprise learning and development offerings. Founded in 2008, the Mumbai-based Work Better is an executive education and training company that specialises in soft skills training, sales training and leadership training.

“Enterprise L&D is coming of age now. This synergy, hence, is aptly-timed and will fuel upGrad’s ambition of being one of the few Integrated LifeLongLearning Tech Companies in the world, dominating both B2B and B2C space,” commented upGrad co-founder and MD Mayank Kumar.

As per Technavio Research report, the global soft skills training market has the potential to grow by $14.9 billion by 2024 and is expected to exceed $60.89 billion by 2031, expanding at a CAGR of 12.7 per cent during the period, as per TMR’s study.

“The rise of multifunctional roles which require new-age subject knowledge is constantly pushing medium and large-sized organisations to re-think their L&D strategies not just for skilling their talent pool but also for retaining them,” stated upGrad For Business president Minaxi Indra. “With the two majors coming together, we look forward to empowering orgranisations with both, market-ready and future-ready skills in order to train their workforce with best of technical, leadership, and managerial varieties for maximum career benefits.”

According to Citi GPS’ (Global Perspectives & Solutions) September 2021 report, L&D is increasingly being viewed as a strategic investment, and two in three organisations are looking to plug the skills gap through internal upskill and reskill training initiatives.

“Work Better Training started as a result of our own frustration with corporate training. Having worked with multinationals before our entrepreneurial days, we had been a part of several executive training programs and realised that most of them were theoretical. Hence, we started Work Better Training in an endeavour to make corporate training programs more real, practical and implementable,” said Work Better Training CEO Swapnil Kamat. “Work Better has deep-rooted expertise in soft skills, sales & behaviour training, while upGrad is a leader in technical and hard skills training. With this consolidation, we both can leverage each other’s expertise to add further value & provide holistic solutions to customers.”

January 10, 2022
Esprit appoints Flags communications as PR partner for India

Mumbai: Marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50 years old American Watches brand. Esprit’s India partner AP Group is set to reconstruct the brand in the market.

“Esprit watches relaunch in India Market is a great responsibility on AP group and we wanted to associate with the partners who are totally dependable,” said AP Group marketing head Arzoo Jaiminy. “We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand.”

Esprit is a premium lifestyle brand known for its apparel, accessories, bodywear, and homewear, with the worldwide distribution. The agency will be responsible for managing the end-to-end PR solutions in India.

“Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the Indian market,” said Flags Communications Pvt Ltd senior VP Shruti Mishra. “Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead.”

January 6, 2022