Tag: business association

Digimaze bags performance marketing mandate for Superkicks and Hush Mattress

Mumbai: Right on the onset of winning mandates for Covifind and LoveLocal, Digimaze on Thursday announced that it has bagged performance mandate for Superkicks and Hush Mattresses.

Hush Mattresses is a brand that is known to supply different types of mattresses, from memory foam to orthopedic mattresses. Digimaze will primarily focus on creating performance marketing strategies that will help Hush Mattresses build its digital presence while collecting its own customer base and diverting them to its website along with a fast-moving marketplace like Amazon.

According to Superkick’s mandate, Digimaze was partnered to take charge of designing campaigns and engaging audiences on its website using performance marketing. “This move will boost Superkick’s ability to offer some of the best sneakers not just on their website but also in other market spaces,” said the statement.

“Digimaze is delighted to win mandates for Superkicks and Hush Mattresses. With this win, we intend to make Superkicks synonymous with sneakers and streetwear in India,” stated Digimaze CEO and co-founder Vatsal Rajgor. “This is possible only by the adoption of innovation, tech, and intensive research methodologies which will achieve incredible results. With Hush Mattresses, we plan to establish a strong presence of the brand on Amazon and help it scale its operations and increase its revenue.”

“Digimaze is an agency which is known for its well-defined expertise in terms of performance marketing strategies and building brand presence online,” said Superkicks CEO Sangeet Paryani on the business association. “Given the fact that we operate in a niche industry, our aspirations in the agency are to adapt and tweak their approach for us. We anticipate the results to be better than our expectations.”

April 21, 2022
Starcom bags media mandate for Vadilal Group

Mumbai: Ice cream brand Vadilal Group has awarded its media business to Publicis Groupe’s Starcom, a human experience company. The pitch process managed over five weeks was clinched by Starcom which demonstrated its advantage in proprietary multi-channel planning tools, rich analytics and tech capability, said the statement.

As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation and implementation for TV, digital, influencer and content initiatives. “The scope of work is future-forward with Vadilal looking to strengthen its presence not only in general trade but also modern trade, e-commerce and on-demand delivery,” the company said.

“We are delighted to have the opportunity to collaborate with Vadilal Ice Creams (Vadilal Enterprises) a consumer favorite across generations due to their quality and range of flavours,” remarked Starcom India COO Niti Kumar.

“We are a planning focused agency with data and tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”

“At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements,” commented Vadilal Ice-Creams brand director Aakanksha Gandhi. “Starcom is a renowned integrated media agency and one of the best in their field. It would be a pleasure to onboard them and looking forward to working with them with further new age media innovations and avenues,” she added.

April 21, 2022
Orangutan signs Rooter as its official streaming partner

Mumbai: Orangutan Gaming has joined hands with Rooter as its official streaming partner. Both brands are committed to accelerating the growth of e-sports in India together.

This partnership was announced with the hashtag #RootForOrangutan along with a series of fun videos starring the FreeFire and BGMI athletes from Orangutan.

“The brands hope to provide the finest quality streams and content as a result of this collaboration,” said the statement.

Orangutan will now be co-powered by Rooter, which will also be featured on the Orangutan’s official team jersey. To which the athletes of Orangutan gaming will exclusively stream on Rooter and entertain their fans with various unique content. Fun and entertaining streams for their followers, as well as streaming other competitions on their Rooter accounts.

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“If skills are an athlete’s weapon, then fans are their armor. Partnering with India’s largest broadcasting and gaming platform will bring the ape army closer together, by connecting them to their favorite athletes,” commented Orangutan co-founder and head of partnerships Jai Shah. “This will help us build a stronger community and we certainly know that the best is around the corner.”

“We are ecstatic to announce our partnership with Orangutan, which has one of the most exciting rosters across BGMI, Valorant and other games,” remarked Rooter co-founder and COO Piyush Kumar. “It’s amazing to see how they have grown over the last few months to become one of the most popular teams in the country. This will open up new opportunities for both Rooter & Orangutan to create new content for our users on the platform.”

April 19, 2022
Leo Burnett India wins creative mandate for Meta

Mumbai: Leo Burnett India has been appointed as strategic and creative communication partner for Meta’s business marketing mandate in India. The account will be handled by the agency’s office here.

As digital becomes the leading platform for advertising, businesses – large and small, are increasingly relying on Meta platforms of Facebook, Instagram, and WhatsApp to reach their customers, said the company in a statement.

“As part of this mandate, Leo Burnett India will be developing the creative narrative for Meta’s business communication in India,” it added.

Speaking about the win, Leo Burnett, Publicis Health & Publicis Business CEO & chief strategy officer for South Asia Dheeraj Sinha said, “Meta today offers a full eco-system on digital, to help deliver business objectives for both legacy and direct-to-consumer brands. With its various offerings, be it instream video, reels, stories and so on, Meta can open the funnel for businesses right at the top and can help close the consumer journey on its platform. We are excited to partner with Meta on their journey to becoming the preferred partner for all businesses.”

April 12, 2022
IPL 2022: Gigabyte inks sponsorship deal with Lucknow Super Giants

Mumbai: Lucknow Super Giants (LSG) has announced Gigabyte Technology as its associate sponsor for IPL 2022. According to a statement, this partnership is a strategic win for both, as a unique marketing approach will help them to reach out to and engage with a much larger spectrum of audience who love both sports and e-sports.

The Taiwan-headquartered organisation has been making significant investments in the gaming industry in the past few years and this will be its foray into advertising in sports. “Gigabyte will sponsor the team’s headgear (helmet and cap), with logos on the side and back. While the Gigabyte logo will be visible on the side of the Lucknow Super Giants’ headgear, the company’s gaming brand ‘Aorus’ will be present on the back,” said the statement.

“We are delighted to be partnering with a global enterprise like Gigabyte,” Lucknow Super Giants CEO Raghu Iyer said. “We are sure this relationship will be mutually beneficial for both companies. We aim to make our partnership a powerful enabler and medium for their brands to communicate with their customers. Gigabyte believes in pushing the boundaries of performance with their products. We share these values and see synergies. We look forward to helping them achieve the best possible exposure.”

“Lucknow Super Giants and Gigabyte are a perfect fit. Both are challenger brands with a focus on breaking limitations. The freshness of the new franchise, the potential and energy of the huge region it represents resonates with our endeavours in the country. We hope to build a strong long-lasting alliance,” Gigabyte Technology director Sunil Grewal said.

“Lucknow Super Giants is a team that shares many of our core values. They bring an extraordinary level of ambition to the sport of cricket. This partnership is just perfect for us as it will help us connect with a younger and much wider audience across the globe,” added Gigabyte Technology marketing manager Sashank Bhandaru.

April 4, 2022
Viral Fission’s content arm Studio TBH partners with Mumbai Indians

Mumbai: Viral Fission’s content arm Studio TBH has announced its collaboration with Mumbai Indians. This partnership aims to engage with the gen-z audience through relatable, wholesome, and trendy content on Instagram.

“Mumbai Indians is already known as the most digitally active IPL franchise. With this move, the team is driving engaging reels all across Instagram. From ‘Dil Chahta Hai’ musical parodies to alternate endings of Bollywood films if IPL was on, the studio has a content lineup to look forward to,” said the statement.

Studio TBH creative director Shreya Nair is very excited about the collaboration as she said, “With Mumbai as our home ground, there was an instant connection and fun that became a part of our creation process, paving the way for us to build a content lineup, which we are looking forward to.”

The videos are produced, shot, and edited by studio TBH’s crew on a real-time basis during the IPL season, by tracking the ongoing match schedule, according to the statement.

March 29, 2022
Hashtag Orange bags digital marketing mandate for LPU Online

Mumbai: Hashtag Orange has bagged the digital marketing mandate for educational brand LPU Online. It will be tasked with the responsibility of social media, creative, SEO and media for LPU Online.

As India’s homegrown private university, LPU is now available on-screen and is offering degrees online now. Hashtag Orange is helping the brand in achieving its goals with a digital marketing strategy customised with the burgeoning trend of studying anytime from anywhere, according to the agency.

Throwing light on gaining the account, Hashtag Orange founder Mukesh Vij stated, “LPU Online is a prestigious inclusion to our clientele. Our motto is to establish the brand as the new-way of learning while keeping its educational roots intact. The Hashtag Orange team is working closely with the LPU Online team to create the most amazing work together.”

“It’s exciting to have Hashtag Orange as our new digital marketing partner,” stated LPU Online senior director Ginni Nijhawan. “The ever-evolving creative and strategic capabilities of the agency blend in perfectly with our motto to offer the ‘Same Degree, Now Online.’ Through this collaboration, we envision LPU Online transforming thel ives of several students across the world.”

March 9, 2022
DigiChefs bags SEO & performance marketing mandate for Sila

Mumbai: DigiChefs, the independent creative agency based has bagged the SEO and performance marketing duties for Sila, a real estate platform providing real estate development, project management, advisory, and facilities management services across India.

As part of the mandate, DigiChefs’ key goal is to generate and build an organic traffic channel for Sila’s three business verticals using effective performance marketing tools and techniques. “The emphasis is on analysing and devising a robust plan of action for the brand for increasing the visibility of the brand among the audience with targeted ads,” said the agency in a statement.

The agency will help the brand in building a strong SEO strategy by improving the keyword results, optimising the website for organic search, and increasing the search ranking for Sila, it added.

“With SEO and performance marketing being our forte, we look forward to enhancing Sila’s digital journey with our tailor-made SEO practices and ensure using best of the marketing tools to drive further business for the brand,” said DigiChefs co-founder Deep Mehta. “With consistent ad optimization, we aim to attain quality leads and conversions as a result. We look forward to leveraging our expertise and generating organic traffic that will help in the long-term growth of the brand.”

March 5, 2022
PaperBoat ropes in The Script Room as creative agency

Mumbai: Packaged beverage brand PaperBoat has roped in The Script Room as its creative agency. The mandate comes with creative duties round the year.

As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the main brand PaperBoat and the new sub-brand PaperBoat Swing, said the company in a statement.

“PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal,” said The Script Room co-founder Ramsam (Rajesh Ramaswamy). “It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey.”

“The Script Room is made of a bunch of very talented folks,” remarked Hector Beverages (the parent company to Paper Boat) co-founder and CEO Neeraj Kakkar. “Paper Boat has always been a brand synonymous with innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”

March 4, 2022
Hansgrohe India assigns PR duties to PR Pundit

Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen fittings has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness and enhancing engagement for the brand to power preference for its core brands hansgrohe and AXOR, in addition to telling a compelling story of the company’s leadership in the category in India.

“PR Pundit is expected to develop effective stakeholder engagement strategies with a strong focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics,” said the company in a statement.

“The bathware and sanitation is at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation,” said Hansgrohe head of marketing for India and Saarc countries Abhijeet Sonar. “PR Pundit has a pedigree of working with some of the finest brands from India and around the globe. Its team of savvy communicators has a pulse of the now and new to craft meaningful and impactful programmes and we look forward to a rewarding association with them.”

With a legacy of over 120 years, this German bathroom and kitchen fittings manufacturer, Hansgrohe is a shower head, hand shower and tap supplier. The brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks, whereas, AXOR is dedicated to manufacturing iconic objects for luxurious bathrooms and kitchens.

“This legacy global brand, synonymous with innovation, design and quality, presents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive edge. We aim to undertake some benchmarking work to build a category dominance for the brand,” commented PR Pundit managing director Archana Jain. “We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”

March 3, 2022