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  • AI to AR: Key trends driving the next era of branding in India

    AI to AR: Key trends driving the next era of branding in India

    MUMBAI: In an era where digital transformation is reshaping every aspect of business, marketing, and branding are undergoing revolutionary changes. With India’s digital consumer base projected to reach 900 million by 2025, the convergence of technology, changing consumer behaviours, and evolving market dynamics are creating new paradigms that will define the future of how brands connect with their audiences.

    The rise of hyper-personalisation through AI

    Gone are the days when segmentation meant dividing consumers into broad demographic groups. Today’s marketing is moving towards individual-level personalisation, powered by sophisticated AI algorithms. According to recent studies, 76 per cent of consumers are more likely to purchase from brands that personalise their experiences.

    Indian success stories

    – Myntra’s “Style Squad” AI engine analyses over 15 million fashion products to provide personalised recommendations, resulting in a 25 per cent increase in customer engagement
    – HDFC Bank’s EVA AI assistant handles over 50,000 customer queries daily with a 95 per cent accuracy rate
    – Swiggy’s AI algorithm processes over 40 data points per customer to customise food recommendations, leading to a 30 per cent increase in order values

    Immersive technologies reshaping brand experiences

    The metaverse and augmented reality (AR) are no longer futuristic concepts but present-day marketing tools. The global AR market in retail is expected to reach $45 billion by 2025, with India showing one of the fastest adoption rates.

    Notable Indian implementations

    – CaratLane’s “Perfect Look” AR feature has increased online conversion rates by 40 per cent
    – Lenskart’s AR try-on technology serves over 10 million virtual trials monthly
    – IKEA’s AR app in India has reduced furniture returns by 35 per cent

    – Flipkart’s “Camera, Your Story” AR feature enables users to virtually place furniture in their homes, with 30 per cent of furniture buyers now using this feature

    Purpose-driven branding takes centre stage

    Modern consumers, particularly Gen Z and millennials, are increasingly aligning with brands that demonstrate genuine commitment to social and environmental causes. Research shows that 88 per cent of Indian consumers want brands to help them make a positive difference.

    Indian brand initiatives

    – Tata Tea’s “Jaago Re” campaign increased brand loyalty by 45 per cent while raising social awareness
    – Hindustan Unilever’s “Water Conservation Program” saved over 900 billion litres of water while strengthening brand trust
    – Patagonia India’s “Repair, Reuse, Recycle” initiative has led to a 60 per cent increase in brand advocacy among young consumers

    Emerging technologies transforming marketing

    Blockchain in marketing

    – Supply chain transparency: ITC’s “Know Your Product” blockchain initiative allows customers to trace product origins
    – Digital assets: Tata Motors’ NFT collection generated ₹5.2 crore in revenue while building brand engagement
    – Loyalty programs: Mahindra’s blockchain-based rewards program has increased customer retention by 40 per cent

    Internet of things (IoT) integration

    – Smart packaging: Dabur’s IoT-enabled packages track freshness and usage patterns
    – Retail analytics: Reliance Retail’s IoT sensors analyse customer movement patterns, optimising store layouts
    – Connected experiences: Asian Paints’ IoT-enabled colour visualisation system has increased conversion rates by 35 per cent

    Advanced data analytics and predictive marketing

    The future of marketing relies heavily on predictive analytics and real-time data processing. Indian brands are investing heavily in these technologies:

    Implementation examples

    – Marico’s predictive demand forecasting has reduced inventory costs by 25 per cent
    – BigBasket’s real-time analytics engine processes over 15 million data points daily to optimize delivery routes and inventory
    – PepsiCo India’s AI-driven market analysis has improved campaign ROI by 45 per cent

    Voice and visual search optimization

    Voice commerce in India is expected to reach $40 billion by 2025, with 82 per cent of smartphone users regularly using voice search features.

    Market leaders

    – Amazon India reports 3x growth in voice shopping queries in regional languages
    – Google Lens processes over 50 million visual searches daily in India
    – Flipkart’s visual search feature has improved product discovery by 50 per cent

    Sustainability and circular economy

    Environmental consciousness is driving major changes in brand strategies. Studies show that 79 per cent of Indian consumers prefer sustainable brands.

    Brand initiatives

    – Hindustan Unilever’s plastic waste collection program has recycled over 100,000 tons of plastic
    – Flipkart’s sustainable packaging initiative has reduced plastic usage by 50 per cent
    – Godrej’s circular economy program has created a new market for recycled products

    The integration of online and offline experiences

    Omnichannel presence is becoming crucial, with 74 per cent of Indian consumers using multiple channels before making a purchase.

    Success stories

    – Reliance Digital’s integrated shopping experience has increased cross-channel sales by 45 per cent
    – DMart’s hybrid model has shown 60 per cent higher customer retention compared to single-channel shoppers
    – Tata CLiQ’s phygital presence has reduced customer acquisition costs by 30 per cent

    Social commerce evolution

    Social commerce in India is projected to reach $70 billion by 2025, revolutionising how brands engage with consumers.

    Platform innovation

    – Meesho’s social commerce model has enabled over 15 million resellers
    – Instagram Shopping has seen a 120 per cent growth in Indian merchant adoption
    – WhatsApp Business’s shopping feature processes over 1 million orders daily

    The future of marketing and branding is being shaped by technological advancement, changing consumer values, and evolving market dynamics. India’s unique position as a rapidly digitalising economy with a strong traditional retail presence creates opportunities for innovative marketing approaches.

    For brands in India and globally, success lies in leveraging these trends while maintaining authentic connections with consumers. The most successful brands will be those that can:

    – Implement technology thoughtfully and purposefully
    – Maintain strong ethical and sustainable practices
    – Create seamless omnichannel experiences
    – Build genuine connections with their audience through personalization and purpose

    As we move forward, the key to success will be balancing innovation with authenticity, technology with human touch, and global trends with local relevance.

    (This article has been authored by Thinkin’ Birds CEO Bhavik Mehta. The views expressed here are his own and indiantelevision.com need not subscribe to them)

  • CNBC-TV18 business leader big bash kicks off 7 December 2025 in Mumbai

    CNBC-TV18 business leader big bash kicks off 7 December 2025 in Mumbai

    MUMBAI: Who are the corporate executives and individuals who helped shape the business landscape in India in 2024?

    Many a media outlet has its own list that they felicitate and recognise with a nice little ceremony.  English business news leader CNBC-TV18 is all set to present and celebrate its  crop  of  leaders that its  crack editorial teams and jury consider as shining  stars through the CNBC-TV18 India Business Leader Awards (IBLA). 

    Presented by Standard Chartered Bank, the awards are returning for the twentieth edition on 7 December 2024 in Mumbai. The theme ‘Leadership in Action, means that executives who embody conviction, innovation, and purposeful disruption will be felicitated. The IBLA , needless to say, brings together such visionary leaders, honouring their resilience, foresight, and ability to inspire transformative impact.

    The awards evening will be an exceptional gathering of influential figures from the business, economic, policy, and cultural spheres, such as minister of road transport & highways Nitin Gadkari,  minister of commerce and industry Piyush Goyal;  DLF chairman emeritus KP Singh; Serum Institute of India founder Cyrus Poonawalla ; Bharat Forge CMD Babasaheb N. Kalyani;  Aditya Birla group chairman Kumar Mangalam Birla; Tube Investments of India (TII) executive vice-chairman and Cholamandalam (Chola) Investment & Finance chairman Vellayan Subbiah; ; Blinkit founder Albinder Dhindsa; Bajaj Auto managing director Rajiv Bajaj; SBI chairman Challa Sreenivasulu Setty;  Standard Chartered Bank CEO, India & south Asia Zarin Daruwala,; Indian actor Rajkummar Rao; Kotak Mahindra Bank MD & CEO Ashok Vaswani; Federal Bank managing director & CEO  KVS Manian; JSW Steel jt MD & CEO Jayant Acharya;  Piramal group chairman Ajay Piramal and Akasa Air  founder  & CEO Vinay Dube. 

    CNBC-TV18 managing editor Shereen Bhan said, “IBLA is more than just an awards ceremony – it is a tribute to those who have not only envisioned change but have taken bold steps to turn it into reality. As we celebrate CNBC-TV18’s 25-year legacy in business news journalism, the twentieth edition of IBLA marks a significant milestone in our journey of honouring leadership that drives transformation. The theme ‘Leadership in Action,’ reflects our enduring commitment to celebrating individuals who inspire generations and shape the future of our economy.”

    Network18 CEO – English & business news, Smriti Mehra added, “Over the past two decades, IBLA has established itself as the definitive platform for recognising the visionary leaders who have been instrumental in shaping India’s economic growth. We deeply value our longstanding partnership with Standard Chartered Bank. Their continued support has been crucial in elevating the scale and prestige of this iconic event year after year.”

    Know more about the 20th edition of CNBC-TV18 India Business Leader Awards: https://www.cnbctv18.com/ibla

  • Understanding Rates and Money in India: A Key for Growth and Investment

    Understanding Rates and Money in India: A Key for Growth and Investment

    India’s interest rates are extremely important for how the economy grows, affecting what it costs to borrow money, save, and invest. Low rates are key for helping industries grow, helping people borrow, and bringing in money from foreign places. The Reserve Bank of India (RBI) runs things on money management, focusing on keeping prices stable and the economy steady.

    Current Interest Rate Situation in India

    In India, rates have changed due to shifts at home and worldwide. Over time, the RBI has used money tools to try to control rising prices while supporting steady growth. Low rates help more people access loans for education or homes or starting businesses. This boosts local spending which helps grow the economy.

    Repo Rate and Costs 
    The repo rate is now 6.5%, which is a key number to understand borrowing costs in the country. By keeping a middle-rate level, the RBI helps keep loans affordable for both companies and everyday people. This is meant to encourage investments in big areas like infrastructure, making things, and tech while also aiding small businesses.

    Outside Factors Affecting Rates 
    India’s interest situation connects with the rest of the world. Global happenings like decisions of the Federal Reserve, oil price changes, or global conflicts impact India’s rate changes too. These outside elements force RBI to be careful so that economic stability stays but affordability doesn’t drop.

    How Low-Rate Money Fuels Investments

    Interest costs influence how costly it is to get money which affects how companies act about market chances. When rates go down, it creates good conditions for investments across many areas.

    Business Growth 
    With lower interest costs for loans, companies find it easier to expand or buy new assets or technology. Reduced repayment amounts improve cash flow allowing firms to reinvest back into their work which can create job opportunities.

    Real Estate Growth  
    Low-interest conditions stimulate activity in India’s housing sector as more accessible home loans let more people buy property affordably. Leading developers also benefit from cheaper funding resulting in better prices driving up supply levels in real estate markets.

    Tech’s Impact on Rate Changes 
    The quick growth of financial tech (FinTech) has changed how businesses interact with interest rate factors. People and sellers deal with money rules. Easy tools, fast data checks, and simple designs help users to make smart money moves.

    Smart Market Data 
    Sellers and investors gain from up-to-date info and prediction tools that are helpful in sensitive rate markets like forex or commodities. Using items like a trading calculator allows users to guess profits, refine plans, and lower dangers.

    Stock Markets 
    Low-interest situations usually lead to good times in stock markets because cheaper borrowing increases company earnings enhancing investor trust too. This trend appears particularly strong when traders look towards indices trading as market indices reflect overall economic well being.

    Problems in Keeping Low Rates

    While low interest rates are good, keeping them that way is tough.

    Rising Prices 
    A big issue is holding growth while managing rising prices. Too low rates can cause too much activity where more loans push prices up, making things less affordable.

    World Economy Worries 
    Global issues like changing oil costs, trade fights, and tightening money in rich countries can hinder India’s chance to keep low rates. For example, higher US rates might pull funds from emerging areas like India, stressing local rates.

    Money Limits 
    Big government debts can limit what the government can do about interest rates. Finding a middle ground between cutting debts and growing support is a big policy task.

    Loan Access Issues 
    Even with low rates, getting cheap loans isn’t equal for everyone—especially for small businesses and rural folks. Boosting financial access is vital so more people enjoy lower rates.

    Policy Ideas for Better Rates

    To keep the benefits of low interest alive, we need a multi-step plan:

    Careful Money Policies: The RBI should stay careful—balancing price control with growth support. 
    Help for Small Businesses: Giving more financial backing to small businesses can extend the perks of lower rates through encouraging new ideas.

    Investment in Basics: Pushing investments into basic structures can raise productivity and long-term chances.

    Education on Finance: Teaching people about money rules and loan choices helps them make smarter money moves.

    As India handles a tricky global economy scene, keeping reasonable interest will need wise policies and active moves. With focus on steady growth and tech use, the nation is set up well to make the most of accessible borrowing and strong investments.

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  • Business stalwart Ratan Tata passes away at 86

    Business stalwart Ratan Tata passes away at 86

    Mumbai: 86-year-old stalwart industrialist and Tata Sons’ chairman emeritus Ratan Tata has passed away on Wednesday in a Mumbai hospital. He had been in critical condition, receiving intensive care for several days. While undergoing routine medical investigations earlier in the week due to age-related concerns, reports of his hospital admission sparked widespread concern.

    Tata himself took to social media on Monday, reassuring the public that there was “no cause for concern,” and that his evaluations were routine. He urged the media to avoid spreading misinformation, stating, “I remain in good spirits.” However, his condition worsened in the following days.

    In an official statement, Tata Sons’ chairman N Chandrasekaran expressed the profound sense of loss felt by the Tata Group. “We bid farewell to Mr. Ratan Naval Tata, a truly uncommon leader whose immeasurable contributions have shaped not only the Tata Group but also the very fabric of our nation,” he stated.

    Chandrasekaran reflected on Tata’s significant role in the organisation, emphasizing that he was more than just a chairperson. “To me, he was a mentor, guide, and friend. He inspired by example. With an unwavering commitment to excellence, integrity, and innovation, the Tata Group under his stewardship expanded its global footprint while always remaining true to its moral compass,” he said.

    Tata’s dedication to philanthropy and societal development has left a lasting impact on millions of lives. His initiatives in education and healthcare have created a deep-rooted legacy that will benefit generations to come. Chandrasekaran highlighted Tata’s genuine humility in every interaction, showcasing the personal touch that defined his leadership.

    On behalf of the entire Tata family, N Chandrasekaran extended condolences to Tata’s loved ones, emphasising that his legacy will continue to inspire the group as they strive to uphold the principles he passionately championed. Ratan Tata’s remarkable journey and contributions will forever be remembered as a testament to his vision and commitment to societal betterment.

    Tributes have been pouring in from industry leaders, politicians, prime ministers, film stars , sportsmen and what have you on Ratan Tata’s passing. Here’s a collection of some of them:

    My mind is filled with countless interactions with Shri Ratan Tata Ji. I would meet him frequently in Gujarat when I was the CM. We would exchange views on diverse issues. I found his perspectives very enriching. These interactions continued when I came to Delhi. Extremely pained by his passing away. My thoughts are with his family, friends and admirers in this sad hour. Om Shanti.  Shri Ratan Tata Ji was a visionary business leader, a compassionate soul and an extraordinary human being. He provided stable leadership to one of India’s oldest and most prestigious business houses. At the same time, his contribution went far beyond the boardroom. He endeared himself to several people thanks to his humility, kindness and an unwavering commitment to making our society better. One of the most unique aspects of Shri Ratan Tata Ji was his passion towards dreaming big and giving back. He was at the forefront of championing causes like education, healthcare, sanitation, animal welfare to name a few. – Prime minister Narendra Modi

    Deeply saddened by the demise of legendary industrialist and true nationalist, Shri Ratan Tata Ji. He selflessly dedicated his life to the development of our nation. Every time I met him, his zeal and commitment to the betterment of Bharat and its people amazed me. His commitment to the welfare of our country and its people led to the blooming of millions of dreams. Time cannot take away Ratan Tata Ji from his beloved nation. He will live on in our hearts. My condolences to Tata Group and his countless admirers. Om Shanti Shanti Shanti – Amit Shah

    Ratan Tata was a man with a vision. He has left a lasting mark on both business and philanthropy. My condolences to his family and the Tata community. – Rahul Gandhi

    It is a very sad day for India and India Inc. Ratan Tata’s passing away is a big loss, not just to the Tata Group, but to every Indian. At a personal level, the passing of Ratan Tata has filled me with immense grief as I lost a dear friend. Each of my numerous interactions with him left me inspired and energised and enhanced my respect for the nobility of his character and the fine human values he embodied. Ratan Tata was a visionary industrialist and a philanthropist, who always strove for society’s greater good. With the demise of Mr Ratan Tata, India has lost one of her most illustrious and kind-hearted sons. Mr Tata took India to the world and brought the best of the world to Bharat. He institutionalised the House of Tata and made it an international enterprise growing the Tata group over 70 times since the time he took over as Chairman in 1991. On behalf of Reliance, Nita and the Ambani family, I send my heartfelt condolences to the bereaved members of the Tata family and the entire Tata Group. Ratan, you will always remain in my heart. Om Shanti.- Mukesh Ambani

    I am unable to accept the absence of Ratan Tata. India’s economy stands on the cusp of a historic leap forward. And Ratan’s life and work have had much to do with our being in this position. Hence, his mentorship and guidance at this point in time would have been invaluable. With him gone, all we can do is to commit to emulating his example. Because he was a businessman for whom financial wealth and success was most useful when it was put to the service of the global community. Goodbye and Godspeed, Mr. T You will not be forgotten. Because Legends never die… Om Shanti – Anand Mahindra

    “The clock has stopped ticking. The Titan passes away. #RatanTata was a beacon of integrity, ethical leadership and philanthropy, who has imprinted an indelible mark on the world of business and beyond. He will forever soar high in our memories. R.I.P “- Harsh Goenka

    My last meeting with Ratan Tata at Google, we talked about the progress of Waymo and his vision was inspiring to hear. He leaves an extraordinary business and philanthropic legacy and was instrumental in mentoring and developing the modern business leadership in India. He deeply cared about making India better. Deep condolences to his loved ones and Rest in Peace Shri Ratan Tata Ji – Sunder Pichai

    Deeply saddened to learn about the passing away of visionary industrialist, philanthropist #RatanTata. He was a shining beacon of India’s entrepreneurial spirit. He has left an indelible legacy in the business landscape across the world which will inspire future generations. My thoughts and prayers are with the bereaved family, friends and followers in the hour of grief. #OmShanti – Navin Patnaik

    The Icon of leadership, philanthropy, and ethics!! His legacy will continue to inspire generations. India has lost a giant today. #RIPRatanTata #RatanTata — Rana Dugabatti  

    Deeply saddened by the passing away of Thiru. #RatanTata, a true titan of Indian industry and a beacon of humility and compassion. His visionary leadership not only shaped the Tata Group but also set a global benchmark for ethical business practices. His relentless dedication to nation-building, innovation, and philanthropy has left an indelible mark on millions of lives. India has lost a giant, but his legacy will continue to inspire generations. I offer my deepest condolences to his family, colleagues, and the entire Tata Group in this profound moment of loss.- MK Stalin

    India has lost a giant, a visionary who redefined modern India’s path. Ratan Tata wasn’t just a business leader – he embodied the spirit of India with integrity, compassion and an unwavering commitment to the greater good. Legends like him never fade away. Om Shanti – Gautam Adani

    We have lost a true Ratan of Bharat, Shri Ratan Tata ji. His life will be an inspiration for us all and he will continue to live in our hearts. Om Shanti – Virendra Sehwag

    They say you have gone .. It’s too hard to bear your loss..too hard.. Farewell my friend..#RatanTata – Simi Garewal 

    Deeply saddened to know that Shri #RatanTata ji is no more. Condolences to the family and loved ones. Rest In Glory Sir – Riteish Deshmukh

    “If you want to walk fast, walk alone. But if you want to walk far, walk together.” – #RatanTata A visionary leader, and most respected and revered human of our times in India. May your legacy and teachings flourish and grow from strength to strength. RIP Sir – Aakash Chopra

    India’s most valuable man, not necessarily for his vast wealth, but for his values.. largest being Integrity !! Never a show off but always the star The life #RatanTata ji led will always be an inspiration – Randeep Hooda

     

  • When to invest in a CRM for your business

    When to invest in a CRM for your business

    As the founder of multiple ventures, including a growing SaaS startup, I’ve learned that timing is everything when it comes to investing in the tools that can drive your business forward. One such tool that has become indispensable in today’s competitive landscape is a customer relationship management (CRM) system. But the question many entrepreneurs grapple with is: when is the right time to implement a CRM? Here’s a guide to help you navigate this crucial decision.

    Early stage: Laying the groundwork for success

    Starting a business is a whirlwind of activity, and it’s easy to overlook the importance of organized customer data. However, the early stages of your business are precisely when you should consider investing in a CRM. By establishing a system from the outset, you can create a strong foundation for managing customer relationships as your business grows. A well-implemented CRM ensures that your team is equipped with the tools to track interactions, automate routine tasks, and ultimately, build meaningful relationships with clients right from the start. Tools like ENTERA CRM are designed to help entrepreneurs set this strong foundation, providing a simple yet powerful platform that grows alongside your business.

    Rapid growth: Scaling with confidence

    Growth is a double-edged sword. While it’s a sign that your business is on the right track, it also brings challenges—particularly when it comes to managing an expanding customer base. As someone who has navigated the complexities of scaling a business, I can attest to the importance of a CRM during periods of rapid growth. A CRM not only helps in automating customer interactions but also ensures that no client slips through the cracks. This allows your team to maintain a high standard of service even as the volume of work increases. Investing in a CRM at this stage can make the difference between growth that’s sustainable and growth that’s chaotic. ENTERA CRM, in particular, is built with scalability in mind, ensuring that as your business grows, your customer relationships remain strong and organized.

    Expanding offerings: Understanding your customers better

    When your business reaches the point where you’re expanding your product or service offerings, understanding your customers becomes even more critical. A CRM can provide the insights needed to tailor your offerings to meet the evolving needs of your market. By analyzing customer interactions across various touchpoints, you can refine your strategies and enhance the overall customer experience. This not only leads to higher customer satisfaction but also drives loyalty and repeat business. ENTERA CRM excels at providing these insights, helping businesses fine-tune their approach and stay aligned with customer needs as they evolve.
    Improving efficiency: Streamlining operations

    Efficiency is the backbone of any successful business. If you find that your operations are becoming bogged down by manual processes or miscommunication between departments, it may be time to consider a CRM. Implementing a CRM can streamline workflows, foster collaboration, and act as a centralized hub for customer data. This allows your team to focus on what matters most—whether that’s innovating new products or scaling your marketing efforts. The result is a more agile and responsive organization, capable of adapting to market changes swiftly.

    Enhancing customer relationships: Building long-term loyalty

    At its core, a CRM is about relationships. It’s about showing your customers that you value them, that you’re committed to their success as much as your own. A robust CRM system enables you to deliver personalised service, anticipate customer needs, and foster long-term loyalty. In my experience, businesses that invest in building strong customer relationships are the ones that thrive in the long run.

    Making the right choice for your business

    There’s no one-size-fits-all answer to when you should invest in a CRM. It depends on your business’s stage of growth, the complexity of your offerings, and your operational efficiency. However, when the time is right, choosing the right CRM can be a game-changer. At ENTERA, we believe in empowering our customers to grow and succeed by providing them with the tools and insights they need to build stronger relationships and drive their businesses forward.

    By investing in a CRM at the right time, you can set your business on a path to sustained growth, stronger customer relationships, and long-term success.

    The article has been authored by Entera founder Sharad Goyal.

  • “We aim to build a vast catalog with the best quality music in the world:” Hoopr.ai’s Gaurav Dagaonkar

    “We aim to build a vast catalog with the best quality music in the world:” Hoopr.ai’s Gaurav Dagaonkar

    Mumbai: In a world where music elevates every visual experience, the quest for the right soundtrack is crucial yet challenging. Finding music that not only resonates with your project but also adheres to copyright laws can be a complex task for creators and businesses alike. As digital content grows exponentially, the need for accessible, high-quality, and copyright-safe music is more pressing than ever.

    This is where innovative solutions by Hoopr.ai come into play. Founded by music director and entrepreneur Gaurav Dagaonkar, Hoopr.ai offers a comprehensive solution to the music licensing puzzle. Combining Dagaonkar’s engineering precision with his deep music industry experience, Hoopr.ai provides India’s largest library of original, copyright-safe tracks. The platform bridges the gap between creators and high-quality music, making it easier than ever to enhance content with the perfect soundtrack.

    Delving deeper, Indiantelevision.com caught up with Hoopr.ai co-founder & CEO Gaurav Dagaonkar to know more about his music career, Hoopr’s inception, growth strategies, projects and initiatives, and more…

    Edited Excerpts:

    On the inspiration to start Hoopr.ai, and your background in music and business shaping its development; Also the key challenges you faced, and how did you overcome them

    I did my engineering from Mumbai and my MBA from IIM Ahmedabad. This period of time really shaped my interest, inclination and exposure to music. Engineers are known to have a ‘jugaad’ or let’s-automate-it approach in life and coming from a premier business institute like IIMA, I was strongly instilled with business values where I got an opportunity to interact with some stellar peers, faculty and industry leaders.

    I started my music career in 2007 and continued it till 2017. In these 10 years I realised that as a composer what was the legacy that I was building. The music and entertainment field can be quite short-lived as new talent comes in everyday and trends change at the drop of a hat. What is it that I can create which will be solely mine?

    That’s when my co-founder, Meghna and I started Songfest in 2017. Songfest specialised in creating viral ads and campaigns for brands using music as a vehicle to build long-lasting and high-recall communication for the brand.

    A few years into working on Songfest, we realised that not every brand can afford a large campaign but they may want to explore music as a strategy for their brands. This was also the unfortunate period when Covid struck and marketing budgets took a hit. Yet, digital content creation sky-rocketed with everyone aspiring to make content digitally. The OTT content boom also happened in this period. We felt that this was a massive opportunity. The Indian market clearly lacked a good music platform for copyright-safe music and there was a dearth of high-quality original Indian music on the existing platforms. That is how the idea of Hoopr was born in 2022. Today, two years later, we are India’s largest music library with over 12500 tracks, 6500 plus music artists working with us and 220,000 creators using our platform.

    On Hoopr.ai differentiate itself from other music licensing platforms in the market

    In the Indian market, Hoopr is a first-mover and a first-of-its-kind platform. There are several platforms available for stock music and royalty-free music. However, Hoopr is the only platform that covers a diverse range of original, high-quality Indian sounds, background music, instrumentals and soundtracks in multiple Indian languages.

    For filmmakers, creators and brands, Hoopr becomes a one-stop solution for all their music needs – whether generic or bespoke.

    We also work with a vast network of 220,000 plus creators via our music platform and hence we are equally capable of amplifying music and messaging through our platform, which is not available on any other platform currently.

    We like to believe that we stand at the cusp of music, technology and community.

    On Hoopr.ai supporting musicians in monetising their music, and the opportunities it offers them

    I have worked as a singer-composer in the Indian music industry and continue to be associated with it for over 15 years now. I have realised that the music market is vastly driven by Bollywood or film music which is managed by labels and they are all at the end of the day for-profit companies looking to make profits on big releases. Due to this, they tend to get into a zone where they keep making more of what sells – the same type of songs, same artists and this makes breaking into the mainstream music scene very difficult for independent artists.

    Hoopr provides a fair and equal platform for such artists. Doesn’t matter where they are based and what genre of music they make. As long as they are able to produce music that is original, platform-friendly and high quality, we are thrilled to work with them.

    We are proud to state that today Hoopr has a network of over 6500 artists that we commission music from for our platform. This includes sound engineers, producers, singers, instrumentalists, etc.

    On some success stories where Hoopr.ai significantly impacted a content creator or musician’s project

    Yes, we are very proud of the work we have done with some top creators such as Chef Ranveer Brar, Tanya Khanijow and Gaurav Taneja (Flying Beast).

    All of Ranveer’s content on social media is backed by copyright-safe music from Hoopr.

    We also did a fabulous bespoke song for Gaurav Tanejas’s Desh ka Dhoni video called Zidd Hai.

    With Tanya Khanijow we collaborated with an exclusive Hoopr track called Safar Anjana.

    There are many such stories to mention.

    On your innovative music contests like ‘Retro Reimagined’ and ‘Sing to Sync’ and these contests contributing to the growth and engagement of Hoopr.ai’s community of musicians and content creators

    Sing2Sync is a platform-led property that we built that allows brands or labels to use our artist community to commission new tracks or create UGC recreations of their cult songs or language variations of their legacy soundtracks.

    Retro Rewind was one such successful execution for a large music label, Universal Music Group. The mandate was to crowdsource multiple recreations of their cult track, Baahon ke Darmiyaan, from the classic film Khamoshi. They wanted to expand their existing catalog by adding innovative recreations. They also wanted to buy out the top five tracks and add it to their prolific catalog.

    We executed this activity over a span of 90 days. The first step was to create an engaging contest page, which was promoted on social media and with our existing community of 6500 plus artists. We received close to 10,000 registrations, and 1270 submissions of which 160 songs qualified in the screening. We shortlisted the top 14 tracks for selection to the UMG panel. An esteemed panel from Hoopr and UMG jointly judged the shortlisted 14 tracks and finally UMG actually took home eight creations instead of the original commitment of five tracks.

    On the upcoming projects or contests that Hoopr.ai has in the pipeline, and are there any new initiatives you’re working on as a music director

    While we are not at liberty to discuss the details of upcoming projects, I can tell you that there are some major brand projects in the pipeline from some gigantic brands which you will see individual announcements about in the coming months.

    Apart from that there are some major strides that Hoopr is poised to take in the music licensing industry but I would like to speak about it when the time is right.

    I do miss my music as most of my time is now devoted to being a full-time CEO and running a company but yes there will be some interesting pursuits on that front as well.

    On the trends you see emerging in the music licensing industry, and Hoopr.ai’s positioning to capitalise on them

    There are a bunch of macro trends that are shaping the licensing landscape in India as we speak. The first of those being the music streaming stats in India which seem to be doubling every three years. In 2020, India was streaming 230mn music streams, and today in 2024 that number stands at 470mn. Today 80 per cent of the top trending videos across YouTube are music videos. Globally, music has become the highest form of content that is being consumed and it also has a high repeat value unlike other formats.

    Music labels and artists are becoming increasingly aware and alert of the loss of monetisation that they incur every time their music is being used without proper licensing or remuneration. Hence, we’ve seen them coming down hard on brands that use their music in an unauthorised manner and we’ve seen massive brands being engaged in legal battles that result in loss of goodwill and huge legal penalties.

    Lastly, the meteoric rise in the size of the creator market in India, which is growing at a CAGR of 20 per cent year on year. The current size of this marketing in India is three to five million at a pessimistic best. Of these, only the top 1.9 per cent are able to monetise their content. One major reason for this is the lack of awareness around the use of copyrighted music for their content.

    Hoopr works are the intersection of music, technology and community where by using our platform, brands can have access to copyright-safe music which will save them precious legal dollars, and creators can effectively monetise their content without fear of take-downs. And all of this is driven by a tech-first platform.

    On your future plans for Hoopr.ai and its growth in the next few years

    We envision a geography-agnostic, platform-led, tech-driven marketplace ecosystem where music artists, creators, and brands exist and thrive. This marketplace will give artists the opportunity to collaborate with other artists, secure brand deals and employ creators for digital amplification.

    For creators, this becomes a one-stop shop to secure brand deals and promotional projects that help them monetize their channels all while having access to the highest quality of original, copyright-free music.

    For brands, this becomes a turn-key solution, where they can license sounds and music for their brand, collaborate with artists for bespoke solutions and use Hoopr’s creator-verse to amplify their brand messaging.

    At some point, Hoopr also envisions itself as a massive, platform-led label with the best musical talent on its roster and the default tech platform for all music monetisation and licensing needs for all independent artists or full-blown labels in the music industry. We aim to build a vast catalog with the best quality music in the world. There will come a day when Hoopr will be synonymous to Google for music search. We want people looking for music to just Hoopr it!

  • Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Mumbai: 2023, the year where B2B startups struggled to maintain a steady pace in business, an India-based bootstrapped startup Trackier summed up financial year 2023 with 25 per cent rise in headcount growth, and registered 500 new clients including D2C brands, ad networks and agencies. In November 2023, the company clocked its seven years with an offsite celebration in Hanoi, Vietnam.

    Marking the beginning of FY 2024, the company announced several announcements including its headcount doubling since its inception in 2016. This is a remarkable achievement for a non-funded company, especially during times like this, with volatile market conditions. Trackier was able to unlock this achievement owing to its core ideology centered around customer satisfaction, which is reflected in the company’s unparalleled customer support and its feature-on-request model which is a novelty in the B2B startup landscape. 

    What’s Trackier’s secret to achieving year-over-year growth since 2016?

    It all comes down to the fact that Trackier has figured out the secret sauce of B2B success, and that is making their customer a ‘king’. For the past seven years, the company has worked relentlessly towards offering top-notch experience to their customers with a technology-powered platform that is intuitive, user-friendly, and at the same time efficient.

    Also, Trackier’s strong network with technology providers helps them ensure seamless integration with their clients’ existing marketing tools, maximizing the effectiveness of their affiliate programs.

    Currently, Trackier is integrated with over 150 third-party platforms via API, including Salesforce, Shopify, Flipkart, WooCommerce, Rakuten, MoEngage, and many more.

    “It’s impossible to single out one or two individuals for this success.  The entire Trackier team has played a vital role in our growth, just as every cog in a machine ensures its smooth operation. 2023 hasn’t been a straight line for us – we saw our fair share of challenges. Of course, we weren’t untouched by the economic environment, but I believe the time was kind to us. I am utterly grateful to our team, my friends and partners Udit Verma, Hemant Mann and Mukul Kaushik, for standing together no matter how rocky the road ahead is,” said Trackier CEO & co-founder Faizan Ayubi.

    What’s more at Trackier?

    Recently, Trackier elevated Mukul Kaushik, from VP-sales to chief Revenue Officer, on account of his exceptional performance in the fiscal year. Under his leadership, the company grew five times in terms of revenue and expanded its client base across performance marketing, mobile marketing, and the iGaming product directory. He also expanded Trackier’s footprints in Brazil, Africa, and Nigeria with the help of local resources and set up two new offshore entities in the UAE and Singapore under his leadership.

    On the product side of things, the company is all set to soft launch its novel iGaming platform for iGaming brands and operators in the European and American markets. This fiscal year, Trackier is also working towards expanding its market hold as an MMP provider in the South East Asian region.
     

  • The power of failure: Lessons from a failed venture

    The power of failure: Lessons from a failed venture

    The word failure carries a negative connotation, it is so because people perceive failure as their ultimate defeat. It won’t be wrong to say that failure is an inevitable part of life and more so in business.

    However, one fails to understand that failures can act as a catalyst for growth. It can foster grave changes in the business and the way it operates. Thereby, encouraging you to build a more resilient business that can be profitable in the long run.

    So, take a deep dive and learn how the power of failure can transform you and your business.

    The need for flexibility-  

    In this ever-changing landscape of business. It is necessary to adapt to the changes and pivot when necessary. Failures can teach a person to embrace change. It makes you flexible and empowers you to adopt new policies and work on a different idea, even if it was not a part of your original plan.

    This implies, that one should be ready to work on your ideas, grab opportunities and take feedback seriously. As it could offer insight on your business model and whether your strategies are working or not.

    It fosters creative thinking

    Failure in business can make you consider ideas you once thought were outlandish. It can pester you to reassess your approach towards business and adopt strategies that you earlier dismissed as too risky.

    Taking market research seriously

    Market research can play a critical role in shaping your business from knowing the customers’ needs, identifying the target audience, competitive analysis, and the cost of labour. Which can offer you an insight into the profitability of your business.

    Many businesses fail because they don’t delve into market research and are too quick to invest in their project.

    Network expansion

    Having strong support is important in both business and life. It is when one fails at a venture, that one realizes the need for a strong support system and building a network. That can help provide advice and support in times of distress.

    Which can create opportunities for collaborations, partnerships, and mentorship. It can also help you find a co-founder, who can complement your skills and work like a team to achieve business goals.

    This quote by Thomas A. Edison resonates with my message, “I have not failed. I’ve just found 10,000 ways that won’t work.”

    So, instead of dwelling on past failures. View them as stepping stones toward exploring and seizing new opportunities in business and beyond.

    The article has been authored by visionary leader and inspirational mentor Suresh Meshramani.

  • The power of networking in business and forging meaningful connections

    The power of networking in business and forging meaningful connections

    Mumbai: Networking is a crucial skill for success in business. It allows you to build relationships, get introduced to new opportunities, and gain insights and advice from others. However, networking effectively goes beyond just showing up to events and collecting business cards. It’s about creating and nurturing mutually beneficial connections. Here are some tips on utilising the power of networking and forging meaningful relationships in business:

    Focus on giving first, not just taking

    The most effective networkers approach relationships with a generous mindset. Look for ways you can offer value to others through your expertise, connections, or support. Help make introductions between people in your network who would benefit from knowing each other. Share interesting articles, tips, or other useful information with your contacts. Don’t just look at what someone can do for you.

    Build rapport and trust  

    Take time to establish rapport with key contacts. Get to know them personally beyond just professional titles. Build trust by being reliable, honest, and showing interest in who they are as individuals. Follow through on commitments you make and recommend others only if you truly believe there is a good fit. The stronger the rapport, the more willing contacts will be to help you out.

    Stay visible and connect regularly

    Don’t just reach out to your network when you need something. Maintain regular contact to nurture relationships over time. Periodically send updates on your latest projects, make phone calls to catch up, and connect face-to-face when possible. Look for opportunities to provide value to others along the way. The more engaged you are, the more likely your contacts will think of you when an opportunity arises.  

    Listen and ask thoughtful questions

    When connecting with new contacts, practice active listening skills. Learn about their experience, interests, challenges, and goals. Then engage them with thoughtful, open-ended questions to uncover areas where you may be able to collaborate, make helpful introductions, or support them in other ways. Take a genuine interest.

    Expand your circles

    Look for opportunities to meet new people and add fresh connections to your pipeline. Attend industry events, conferences, and seminars that put you in front of different audiences. Engage fellow attendees before and after events. Follow up afterward to continue the conversation. Over time, you will organically build an expanded, diverse network.

    Create win-win opportunities

    The most meaningful connections are grounded in finding mutual benefits. When you successfully bring together the right people or resources, you add value for everyone involved. Brainstorm creative ways to generate these win-win scenarios that allow you and your contacts to help each other move forward. This could include job opportunities, speaking engagements, new client introductions, press exposure, funding connections, or beneficial partnerships.

    In business, who you know is very important. But it’s the strength and reciprocity within those relationships that generate the greatest returns. Be strategic and thoughtful about cultivating your network. The more you can forged meaningful connections based on trust and generosity, the further it will take you.

    The author of this article entrepreneur and RiSAA IVF and CEO Dr Saarthak Bakshi.

  • AI for tomorrow: How artificial intelligence businesses can power sustainable growth

    AI for tomorrow: How artificial intelligence businesses can power sustainable growth

    Mumbai: In the age of instant gratification and hyper-growth, the tech industry often grapples with a paradox: the very tools driving innovation can leave a heavy footprint on the planet and contribute to social inequities. But within the same engine that powers this rapid change lies a hidden gem – the potential of Artificial Intelligence (AI) to unlock a future where business success and sustainability go hand-in-hand.

    For AI businesses, achieving sustainable growth isn’t just about ticking ethical boxes; it’s about harnessing the power of their technology to create a positive impact on the world. This journey requires a shift in mindset – from maximizing profits to maximizing value, not just for businesses, key shareholders and customers, but for the environment and society as a whole.

    So, how can AI businesses truly walk the talk of sustainable growth? Here are some actionable steps, fueled by real-world examples:

    1. Green AI: Optimising for efficiency

    https://news.climate.columbia.edu/2023/06/09/ais-growing-carbon-footprint/

    The digital world has a surprisingly tangible footprint. Data centers, the brains behind AI, are notorious energy guzzlers. But AI can also be the key to unlocking unprecedented efficiency. Take Google’s DeepMind, which used AI to optimise cooling systems in Google’s data centers, reducing energy consumption by 40%. Similarly, AI-powered logistics platforms like Optoro are revolutionising supply chains, optimising routes and reducing transportation emissions. These examples showcase how AI can become a positive tool for environmental causes, not just a contributor to the problem.

    2. Ethical AI: Building trust and fairness

    Bias, whether intentional or unintentional, can creep into AI algorithms, leading to discriminatory outcomes. This not only undermines social justice but also erodes trust in AI itself. Companies like Cognizant are tackling this challenge head-on by developing comprehensive ethical AI frameworks that emphasise transparency, explainability, and fairness. By actively mitigating bias and ensuring responsible data practices, AI businesses can cultivate a more equitable future and build lasting trust with their stakeholders.

    3. AI for good: Making a positive impact

    The potential of AI to address global challenges extends far beyond optimising operations. Take Microsoft’s AI for Earth program, which supports innovative projects using AI for environmental conservation, climate change mitigation, and sustainable agriculture. Another inspiring example is IBM’s Watson Open-Source Toolkit, which empowers researchers and developers to use AI for healthcare diagnosis and disease prediction, potentially saving countless lives. These initiatives demonstrate how AI can be a powerful force for good, contributing to a more sustainable and equitable world.

    4. Beyond profits: Embracing shared value

    https://www.forbes.com/sites/markminevich/2023/11/25/ai-and-generation-z-pioneering-a-new-era-of-philanthropy/?sh=de8138b6d099

    Sustainable growth for AI businesses hinges on understanding that their success is intertwined with the well-being of the communities they operate in. Companies like Salesforce are pioneering the concept of “shared value,” which emphasises positive societal impact alongside financial performance. One notable example is Salesforce’s AI-powered Philanthropy Cloud, which helps non-profit organisations streamline operations and maximise their impact. By actively contributing to social progress, AI businesses can create a virtuous cycle of shared success.

    5. Transparency and collaboration: Building a sustainable future together

    The journey towards sustainable AI growth is not a solo endeavor. Openness and collaboration are crucial. Platforms like the Partnership on AI, a multi-stakeholder initiative involving leading tech companies, researchers, and policymakers, are fostering dialogue and developing shared principles for responsible AI development. By sharing knowledge, resources, and best practices, the entire AI ecosystem can accelerate the transition towards a sustainable future.

    The path to sustainable AI growth is paved with challenges, but the potential rewards are immense. By harnessing the power of AI not just for profit, but for positive impact, AI businesses can become agents of positive change, building a future where technology fuels a better tomorrow, not just for themselves, but for the entire planet and its people.

    This is just a starting point. Remember, the choice is ours: we can build an AI future fueled by short-term gain and unchecked growth, or we can harness the potential of this technology to create a world where innovation and sustainability work in harmony. The time to act is now. Let’s choose wisely.