ITV

Tag: Burzin Mehta

  • Courtyard By Marriott reveals new positioning

    Courtyard By Marriott reveals new positioning

    MUMBAI: Hospitality company Marriott International has  given one of its key brands – Courtyard by Marriott – an updated logo and look. On the occassion, the company has also launched a new ad film that reflects its new positioning focussing on what success means to its next generation of guests.

    Created by Ogilvy  Mumbai, the campaign revolves around a day in the life of Garima Avtar – one of India’s top female rally drivers. It merges her stint on the track with her stay in the hotel seamlessly and reveals how the brand supports the champion in her passion for rally racing.

    Ogilvy Mumbai group creative director Burzin Mehta said, “Speaking to one’s audience for the very first time is never easy. And this campaign was no different. But what stood out in this brief was the absolute synergy between the brand and its audience.”

    He adds, “The spot, aptly titled Driven, tells the story of a real trailblazer – a female champion in a male-dominated sport. Unlike lots of hospitality advertising, this one’s not so much about rooms and restaurants as much as it is about mirroring the attitude of the consumer. And we’ve seamlessly merged two very different aspects of Garima’s life, to tell that story.”

    Marriott International Asia Pacific vice president – brand and marketing Mike Fulkerson said, “The evolution of the Courtyard brand reflects the changing mindset of Courtyard’s “next generation of guests” –  trailblazers who have a different perception of success (it’s not just about climbing the career ladder, but more about chasing their personal and professional passions, and collecting experiences). The spot is an articulation of our shared belief system – the passion that drives you as a person, is the passion that drives us as a brand.”

    Debuting with a video spot on CNBCTV18.com’s new digital series ‘Disruptors’ (of which Courtyard by Marriott is also a sponsor), the video will also run across other digital advertising platforms and the brand’s social media channels.

  • Reliance General Insurance decries Holi hooliganism

    Reliance General Insurance decries Holi hooliganism

    MUMBAI: Holi is perhaps India’s most popular international festival. With the onset of spring, India attracts film-makers and photographers from around the world, all of whom are keen on capturing their very own technicolour tales. But hidden amidst the euphoria, is an ugly side that often goes unnoticed – the licence millions of men give themselves to harass, grope and even molest women under the guise of colour.

    As part of a women’s safety initiative, Reliance General Insurance has launched #HoliNotHooliganism. The intent being to focus attention on a largely ignored reality surrounding Holi festivities.

    Campaign website: HoliNotHooliganism

    Ogilvy Mumbai group creative director Burzin Mehta adds, “When students are hurled with sperm-filled balloons and forced to celebrate the world’s most colourful festival indoors, there’s a serious problem. Which is why it is almost inevitable to expose what the festivities camouflage. And we’ve done that by taking generic Holi pictures and stripping the colour off them. What we were left with churned our insides.  But it is the unfortunate truth.

    Reliance General Insurance CEO Rakesh Jain says, “Holi is one of India’s most beautiful festivals because it upholds the spirit of liberation. But for a few it has turned into an excuse to harass women that destroy the beautiful festival with a horrifying experience for women. This campaign is our small contribution to create awareness and is one of the many initiatives we do as a corporate towards women’s safety.”

    #HoliNotHooliganism consists of a social media blitz as well as interactive posters at colleges across Mumbai and Delhi. In the hope that when the country celebrates Holi this year, its women will feel safe enough to get out of their homes and smear each other with colours of joy, not fear.

  • Reliance General Insurance features dogs in latest campaign

    Reliance General Insurance features dogs in latest campaign

    MUMBAI: In a significantly refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

    From a handsome labrador who runs out of breath (fuel assistance) and an animated beagle who bursts his favourite ball (flat tyre), to a hopelessly-in-love cocker spaniel whose efforts to woo a poodle come unstuck (towing assistance), the films memorably drive home the message.

    Ogilvy Mumbai group creative director Burzin Mehta says, “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • First book on real beauty at Jaipur Literature Fest

    First book on real beauty at Jaipur Literature Fest

    MUMBAI: Amidst the literary spirit that had taken over the country recently, Dove gave an opportunity to women to share their idea of beauty.

    Spread over four days, Dove partnered with Indian women on Twitter to write four unique stories around real beauty. The book called ‘Real Beauty Stories’ is a compilation of stories using real-time tweets by real women. The stories highlighted varied perspectives on beauty and questioned conventional ideas around the same. It was released on Twitter on the last day of the Jaipur Literary Fest.

    On ground, a distinguished panel also fuelled the conversation on real beauty during the event. It featured eminent personalities like Dr. Shashi Tharoor, Javed Akhtar, Anuja Chauhan, Nandana Dev Sen, Shoma Chaudhury and Marie Brenner; who debated and discussed the influence of Literature vs. Cinema in shaping the beauty ideals in the country. 

    On the association with the Jaipur Literature Fest, Guntas Randhawa, Brand Manager – Dove, said, “Dove has always been an advocate of real beauty. And to take this idea of beauty forward in India, we need people who believe in the same and can initiate the debate. The association with Jaipur Literature Fest was only natural. The Real Beauty Stories book helped us take the conversation to over 17 million women online.”

    Burzin Mehta, Group Creative Director, OgilvyOne Worldwide, the agency that thought of the idea said, “Real Beauty Stories is an attempt at challenging the narrow beauty ideal in India, which has been defined by society, cinema, literature, family and fairy tales. We wanted to give women a chance to define beauty their way. And crowdsourcing a book on beauty by real women allowed us to do that in an interesting and thought-provoking way” 

     

  • First book on real beauty at Jaipur Literature Fest

    First book on real beauty at Jaipur Literature Fest

    MUMBAI: Amidst the literary spirit that had taken over the country recently, Dove gave an opportunity to women to share their idea of beauty.

    Spread over four days, Dove partnered with Indian women on Twitter to write four unique stories around real beauty. The book called ‘Real Beauty Stories’ is a compilation of stories using real-time tweets by real women. The stories highlighted varied perspectives on beauty and questioned conventional ideas around the same. It was released on Twitter on the last day of the Jaipur Literary Fest.

    On ground, a distinguished panel also fuelled the conversation on real beauty during the event. It featured eminent personalities like Dr. Shashi Tharoor, Javed Akhtar, Anuja Chauhan, Nandana Dev Sen, Shoma Chaudhury and Marie Brenner; who debated and discussed the influence of Literature vs. Cinema in shaping the beauty ideals in the country. 

    On the association with the Jaipur Literature Fest, Guntas Randhawa, Brand Manager – Dove, said, “Dove has always been an advocate of real beauty. And to take this idea of beauty forward in India, we need people who believe in the same and can initiate the debate. The association with Jaipur Literature Fest was only natural. The Real Beauty Stories book helped us take the conversation to over 17 million women online.”

    Burzin Mehta, Group Creative Director, OgilvyOne Worldwide, the agency that thought of the idea said, “Real Beauty Stories is an attempt at challenging the narrow beauty ideal in India, which has been defined by society, cinema, literature, family and fairy tales. We wanted to give women a chance to define beauty their way. And crowdsourcing a book on beauty by real women allowed us to do that in an interesting and thought-provoking way” 

     

  • George Kovoor joins OgilvyOne India

    George Kovoor joins OgilvyOne India

    MUMBAI:  OgilvyOne Worldwide has appointed George Kovoor as senior creative director, OgilvyOne Mumbai.

     

    He will partner with senior creative director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    OgilvyOne Worldwide India president Vikram Menon said, “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, Kovoor’s work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro. 

     

  • OgilvyOne shines for India at DMA Echo International Awards

    OgilvyOne shines for India at DMA Echo International Awards

    Mumbai: At a gala ceremony held in San Diego on October 28, the world’s best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing – the International Echo Awards 2014. And OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.

    An elated Vikram Menon, President and Country head, OgilvyOne India:This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.

     

    Sanjeev Jasani, Sr Vice President and Head of Office, OgilvyOne Delhi:The reason for our wins on both DuPont and Amex are the result of some inspired new-age thinking combined with truly old-fashioned collaboration and hard work. Lots of effort has gone into both campaigns and for them to get recognized internationally is amazing.

    Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai:An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.

    Commenting on India’s performance, Vatsal Asher, CEO DMA India:India’s strong showing at this year’s awards is a matter of pride for all of us. And like last year, OgilvyOne has lead the way

     

  • Roy Menezes joins OgilvyOne as senior creative director

    MUMBAI: Roy Menezes has joined OgilvyOne, Mumbai, as senior creative director. He and Burzin Mehta will jointly lead digital creative for OgilvyOne in Mumbai.

    Roy has close to 14 years in building integrated and engaging communication on brands such as Audi, Hippo and Idea Cellular and Reliance Mobile. He has led interactive teams in Tribal DDB, Creativeland Asia and Commonwealth before joining OgilvyOne.

    Ogilvy India chief digital officer Kunal Jeswani said, “With an award portfolio of digital work that cuts across The Abby’s, The Effie’s, The Yahoo Big Idea Chair Awards, The Asia Mobile Marketing Awards and The Campaign India Digital Media Awards, Roy is expected to cement OgilvyOne‘s position as the leading digital creative agency in India.”