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Tag: Burj Khalifa

  • Flick Studios ropes in Ananta Gille as national creative director

    Flick Studios ropes in Ananta Gille as national creative director

    MUMBAI: Immersive content and virtual experiences film maker Flick Studios  has announced the appointment of Ananta Gille as its national creative director. Gille brings a wealth of experience and creativity to the role, having previously worked with prominent companies such as Pixadoo Visuals and Creative Factory Global.

    With a career spanning over a decade, Gille has worked on numerous high-profile projects, including the Khelo India Floor projection mapping, Burj Khalifa, Dubai projection mapping, and the Chess Olympiad 2022 opening ceremony projection mapping. His expertise in motion graphics, animation, and interactive experiences will be a valuable asset to Flick Studios.

    As national creative director, Gille will lead the creative team at Flick Studios, overseeing the development of innovative and engaging content for brands and platforms. His appointment is expected to drive the company’s growth and reinforce its position as a leader in the industry.

    Flick Studios is known for its cutting-edge technology and artistic vision, which enables the company to create immersive and interactive experiences that resonate with audiences. With Gille at the helm, the company is poised to push the boundaries of creativity and technology, delivering bold and ground breaking content that exceeds expectations.

    “Welcome Back Agent 007 Ananta Gille This will be new phase to the bigger things .You bring unmatched creativity and leadership to our team, and we can’t wait to see the magic unfold. Here’s to bold ideas and groundbreaking content ahead! “ said a grinning Flick Studios founder Robin Chauhan.

    Gille’s appointment is effective immediately, and he will be based in Mumbai, India.

  • Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mumbai: Beverage brand Mountain Dew has always maintained that the difference between ‘ordinary’ and ‘extraordinary’ is the decision to move beyond fears and self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, the brand has unveiled its new ‘Darr Ke Aage Jeet Hai’ campaign featuring its new brand ambassador Mahesh Babu.

    Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats, said the brand. The TVC featuring the South superstar will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, it added.

    The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Mahesh gears up to represent India by performing a daredevil stunt and making a new world record. The film showcases the dilemma & the determination of Mahesh Babu as he evaluates the choice in front of him. Mahesh takes a sip of Mountain Dew, a resolute look crosses his face as he plunges off from the top of Burj Khalifa on his bike defying all odds.

    “With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers,” said PepsiCo India category director – Mountain Dew and Sting Vineet Sharma.

    Speaking about his experience of shooting the TVC, Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’ and I am thrilled to be bringing this philosophy alive on screen.”

  • Mission Impossible: Ghost Protocol to premire at DIFF

    Mission Impossible: Ghost Protocol to premire at DIFF

    MUMBAI: The Brad Bird directed Mission Impossible: Ghost Protocol will open the Dubai International Film Festival (DIFF) on December 7a week before it opens to cinema audience on December 14.

    The fourth of the Mission Impossible series was shot in the city and the trailer features a scene in the city in which Tom Cruise clutches onto the sides of Burj Khalifa, in the hope of scaling the world‘s tallest building.

    The film also includes extensive shots of the city, from the financial district, the old urban area, and the nearby Palm Island construction.