ITV

Tag: Burger King

  • Burger King partners Mumbai Indians to encourage young girls

    Burger King partners Mumbai Indians to encourage young girls

    MUMBAI: This cricket season, Burger King has partnered with Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. 

    In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme. At an event held yesterday in the Churchgate outlet, Burger King pledged three meals for every six hit by the Mumbai Indians to the children of Avasara Leadership Foundation.

    Uniting in the spirit of cricket, Burger King hosted an evening of fun and games for 30 children from Avasara Leadership Foundation with none other than Mumbai Indians legend Kieron Pollard, super player Mayank Markande and the most recent Man of the Match Ishan Kishan. The girls from the foundation were inspired after hearing the cricket stars speak about their own journeys towards achieving success. The engagement sought not only to motivate the young girls to pursue their dreams, but also leveraged the interest in IPL and cricket to raise awareness for the cause.

    Burger King India CEO Rajeev Varman says, “We are happy to have partnered with a team that shares the same passion as ours to drive a noble cause. Each six scored by Mumbai Indians has contributed in working towards a larger cause. Each six that sailed over the boundary will also help the girls believe that no boundary line is impossible to cross.”

    Avasara Leadership Foundation founder Roopa Purushothaman adds, “We are grateful to Burger King for organising such a memorable event for the children and their ongoing support to our organisation. The children truly cherished every moment spent with the cricketers.”

    Burger King believes in setting up responsible models of social responsibility to contribute to the society. In addition to supporting Avasara, Burger King has in the past also supported Rooms to Read. Some of its initiatives include donating Re. 1 for the cause of girls’ education, encouraging in-store donations over the years, to name a few.

  • Burger King joins hands with Mumbai Indians for IPL 2018

    Burger King joins hands with Mumbai Indians for IPL 2018

    MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians. Burger King has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the Burger King logo as part of their outfits.

    Taking forward their partnership towards a noble cause, Burger King will also initiate a program, namely “Sixes for Kings”, where it will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, Burger King will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.

    Burger King India CMO Kapil Grover says, “It has always been our endeavour to provide our customers great tasting burgers at amazing prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – two crispy veg burgers for Rs 59 and two crispy chicken burgers for Rs 79.”

    Excited about the partnership, Mumbai Indians spokesperson adds, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with Burger King adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customised limited offers for Mumbai Indians fans, we are sure to have a whopper of a time with this association.”

    Along with this exciting association, Burger King will kickstart its brand campaign for the year – great taste at amazing prices.

    The brand TVC to promote the delicious offer is set to launch on 6 April 2018, with 10 and 15-second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.

  • Burger King unveils TVC for crispy veg value offering

    MUMBAI: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, Burger King presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, Burger King India’s newest value offering allows guests to buy two crispy veg burgers for just Rs 50.  

    Customers can add Fries and Pepsi at an add-on price of just Rs 44 to make this a tantalising meal. This would be available 2 August 2017 onwards, across select outlets of Burger King in Dine-In and Takeaway only.

    Burger King currently has the most robust menu of burgers under Rs 100, with nine variants including five vegetarian burgers. The Crispy Veg Burger at Burger King is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at Rs 35; however, the all-new tempting offer,  has two Crispy Veg Burgers at an absolutely amazing  price of Rs 50.  

    The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearest Burger King outlet without having to shell out much.

    Burger King India CEO Rajeev Varman said,” Burger King India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products Made for India. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”

    Burger King has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across  leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.

    This special offer is available for a limited time only at select Burger King restaurants on Dine-in and Takeaway only.

  • Lintas designs Burger King’s Whopper TVC

    MUMBAI: Burger King India, the renowned International fast food franchise launches its first ever TVC, with an aim to establish its signature product, the “Whopper”, as the unequivocal leader in the market. The campaign conceptualised by Lowe Lintas Mumbai and the film, directed by Kishore Iyer (Nirvana Productions), is primarily targeted to India’s millennial generation, and will aim to strengthen brand awareness.

    The ad started on 12 May and will be extended across the digital medium. The new integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms.

    In its quintessential authentic tongue-in-cheek style, the TV spot opens with a group of teenagers trying to guess at the correct pronunciation of the Whopper. With this typical style, Burger King subtly concedes that the Whopper is often mispronounced in India. However, the spot goes on to take a good-humoured dig that it doesn’t matter what how a guest pronounces the Whopper, so long as it is not called a burger, because the Whopper is indeed bigger than the average Burger. Burger King aims to extend this creative thought in many further interesting ways through on-ground activations and innovations.

    Raj Varman, Chief Executive Officer, Burger King India said, “The Whopper is inimitable and bigger than a quintessential burger in both flavour and size. This is exactly what we wanted to impress upon in this campaign. Our guests absolutely love the Whopper and give us credit for offering a BIG product at an affordable price. It is truly value for money to get this great tasting, high-quality, super-sized Whopper starting at just Rs. 109. This commercial is a great combination of a real consumer insight and a powerful product differentiator. The insight in connected to our brand philosophy of your way and encouraging people to be their true self. We had done extensive research to land on the most powerful differentiator for the Whopper, which is the fact that it is bigger than any comparable burger at that price and that’s the central idea of this TVC.”

    Burger King will launch a limited time offer, in time for the campaign, where a full Whopper meal with fries and Pepsi will be available starting at only Rs. 99 (plus taxes).

    Arun Iyer, Chairman & CCO Lowe Lintas said: “Whopper” is the flagship product of Burger King, globally. The brief was to launch this flagship product in India by telling the millennials this truth “It’s not a burger, it’s a whopper” while keeping it in sync with the brand philosophy of “your way”. However the challenge for us from the India context was two fold – “Whopper”, the word, is not used enough plus we needed to bring alive the brand philosophy (of Your Way) for the Indian millennial. That’s when we noticed the Indian truth for the Whopper- it was mispronounced a lot thanks to the way the spelling reads. We felt this ‘mispronunciation’ was an opportunity to leverage wherein the brand accepts millennials as they are and also demonstrates its ability to laugh at its own reality of people mispronouncing the whopper, hence the idea of “call it whatever, never a burger”. This not only landed the brand philosophy but also delivered on the core attribute of ‘authenticity’ that the brand has at its core.

  • Burger King Cannes Lions’ creative marketer

    MUMBAI: The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

    Cannes Lions runs for eight days from 17- 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals.

    Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.

    “Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Ascential Events CEO Philip Thomas. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.

    Burger King CMO Axel Schwan, and head of brand marketing Fernando Machado will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.

    Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.

    Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.

    Cannes Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of the Festival. From classic campaigns that kick-started digital marketing to modern masterpieces of integration.

  • Burger King launches a limited edition The Bigg Boss Whopper

    Burger King launches a limited edition The Bigg Boss Whopper

    MUMBAI: Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of operations in India. The Bigg Boss Whopper, named after the hugely popular Bigg Boss Double Trouble, promises to double up the experience for all Whopper (R) lovers.  The limited edition BIGG BOSS WHOPPER was unveiled by the glamorous Neha Dhupia at the BURGER KING outlet at Andheri today.

     

    Speaking on the anniversary, Burger King India CEO Rajeev Varman commented “We are absolutely overwhelmed by the response we’ve received in India.  We are delighted to see the growth our brand has achieved in just one year of operations here and look forward to continued success here. India is a strategic market for us and is well poised to be one of our largest markets globally” On the launch of The Whopper ®, he added “We have sold more than 2 million Whoppers (R) in India and The BIGG BOSS WHOPPER ® is a perfect treat for all the Whopper lovers out there. With Its juicy, saucy, fiery and crunchy favour, The BIGG BOSS WHOPPER doubles up in taste, size and experience” On the association with COLORS, Mr Varman added “We wanted to add some more excitement to the Whopper and BIGG BOSS NAU was the perfect choice. Just like the show, The BIGG BOSS WHOPPER is BIG and DOUBLES up in taste and experience with its juicy, saucy, fiery and crunchy flavour. We are confident that the association will bring us closer to our consumers and build-in a stronger brand recall”

     

    The BIGG BOSS WHOPPER will be available in three variants – Veg, Chicken and Mutton at all the BURGER KING outlets in India till January 2016.

     

    Commenting on the association, Colors CEO Raj Nayak said, “Food and entertainment are two elements which always go hand-in-hand. Bigg Boss has always presented parivarik entertainment avenues to viewers, much like how Burger King is about creating a family experience with its delectable menu options. As Double Troubles brews in the Bigg Boss house this year, the fieriness of the contestants and their journey has been perfectly captured in the limited edition BIGG BOSS Whopper. Having said that, we would like to congratulate Burger King on completing the one-year milestone in India, and look forward to building a strong relationship with the brand.”

     

    Speaking on the launch the very excited Neha Dhupia commented “I am glad to be a part of this association, I am a huge fan of the Whopper and I am glad that now I can have it in India as well. My personal favourite is the Mutton Whopper; however I have now added the BIGG BOSS WHOPPER to that list. The BIGG BOSS WHOPPER is full of flavour and crunch and every bite makes you crave for more. The BIGG BOSS association has further added to the excitement quotient of the WHOPPER®. I am sure like me with each bite you will wonder which of the BIGG BOSS contestants does each flavour resonates with”

     

    Burger King opened its first outlet in India on 9th November 2014 at Select City-walk mall in Delhi; now operates 32 restaurants across Mumbai, Delhi NCR, Pune, Bengaluru, Chandigarh, Punjab and Hyderabad and is all set to launch its first outlet in Chennai this month.

     

    Prior to the launch in India, BURGER KING conducted an extensive research across cities to understand the taste preferences of consumers in India. The product development process was started from scratch, with the entire menu developed in India to suit the Indian taste palates. The India menu was tested through consumer research with 3000 consumers prior to the launch.  Apart from the flagship Whopper (R), which is available for Indian consumers in Veg, Chicken and Mutton variants, the brand also has on offer a very unique and tasty Chicken Tandoor Grill burger which is one of the bestselling product and a favourite across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – cheesy, Italian and Chicken and Chicken Keema Crunch burger.

     

    BURGER KING has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu. 

     

    The unique appeal for Burger King lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

     

    In a constant endeavour to improve guest experience, BURGER KING has recently launched its delivery services in India. Capitalizing on online apps which are finding a huge appetite among urban customer, BURGER KING® has developed a single user-friendly tech enabled platform, to provide current and potential customers faster access to the much loved burgers at the click of a button. This speed of delivery has been centred around ensuring no compromise on product quality and is focused on enhancing overall customer experience.

  • Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered positive results for the eRetailers.

     

    Askme Group CMO ManavSethi said, “Askme act as an enabler for SMEs across the nation and online retail provides variety and convenience to them. For every retailer or eRetailer, customer experience is the key and the differentiation is fading for the consumer because of their profile and demographics. At Askme, we strongly feel that online presence to small and medium business in India can benefit them greatly by opening up new market opportunities.”

     

    The Indian Retail Congress 2015 witnessed the participation from various industry stalwarts like Panasonic India president CEAMA & MD South Asia Manish Sharma; L’Oreal India director – Consumer Products Division SatyakiGhosh; Pepsi Co India senior director – Social Beverages RuchiraJaitly; Burger King India chief financial officer Tanmay Kumar; Future Group & Big Bazaar Direct director VivekBayani; Cardekho.com president and Gaadi.com CEO Umang Kumar.

     

    On receiving the award Sethi said, “We are honored to receive this esteemed recognition from Indian Retail Congress. This recognition sends a strong vote of confidence that at Askme, we are committed to providing the best services and create new benchmarks for the industry.”

  • DQE partners with Burger King to promote The Jungle Book

    DQE partners with Burger King to promote The Jungle Book

    MUMBAI: Hyderabad-based DQ Entertainment has entered a global promotional partnership with Burger King Worldwide (BKW) that will commence from the summer of 2013.

    The participating Burger King restaurants in more than 12,000 locations worldwide will launch an integrated marketing campaign meant to be highlighted by in-restaurant merchandising and promotional themed toys featuring The Jungle Book characters.

    “Burger King is proud to feature The Jungle Book property to complement and enhance the excitement of our kids meal offerings during this promotional partnership,” said Burger King Corp. vice president, marketing and R&D, Latin America and Caribbean Jose R. Costa.

    The Jungle Book promotion is based on The Jungle Book TV series – seasons 1 and 2, and The Jungle Book Feature Film that is currently being produced by DQE.

    DQE chairman and CEO Tapaas Chakravarti said, “Burger King is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property.”