MUMBAI: Identity and risk decisioning platform Bureau has appointed Vanita Pandey as its chief marketing officer to lead its global go-to-market strategy amid a phase of rapid international expansion. With more than 15 years of experience in identity, fraud prevention, and fintech marketing, Vanita joins Bureau at a pivotal time as it sharpens its global positioning post-Series B.
Pandey steps into the role with a brief to drive high-performance GTM campaigns, build a globally consistent brand narrative, and launch product-led growth strategies across the Americas, middle east, and southeast Asia. She will work closely with Bureau’s product and sales teams to expand reach across fintech, banking, and digital-native verticals.
“In a market where trust drives growth, clarity and narrative are strategic advantages”, said Bureau founder & CEO Ranjan R Reddy. “Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her proven ability to build demand engines will be instrumental in realising Bureau’s global vision”.
Pandey most recently served as CMO at CAF, a digital identity company in LATAM. Her earlier stints include senior roles at Visa, Capital One, Simility (acquired by Paypal), ThreatMetrix (acquired by LexisNexis), and Arkose Labs. She is known for leading product marketing in highly regulated, growth-focused environments and scaling GTM initiatives across global markets.
Speaking on her new role, Pandey said, “What excites me is Bureau’s mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn’t just react to market shifts but operates ahead of them”.
Her appointment follows Bureau’s Series B funding round led by Sorenson Capital and Paypal Ventures, and the onboarding of chief analytics & risk officer Venkat Srinivasan—both indicators of the company’s broader push to build global leadership in digital trust infrastructure.