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Tag: Bunty Sajdeh

  • Sania Mirza serves up stories and spirit in new IVM podcast

    Sania Mirza serves up stories and spirit in new IVM podcast

    MUMBAI: Game. Set. Chat. Sania Mirza, India’s tennis superstar, is stepping off the court and into the studio with her brand-new podcast “Serving It Up with Sania,” produced by IVM Podcasts. True to its name, the show promises a lively volley of on-court action, off-court candour, and honest conversations served with a side of Sania’s trademark wit and warmth.

    Each episode opens with a quick pickleball match between Sania and her guest, before moving into a no-holds-barred conversation about ambition, burnout, balance, and joy. The idea? To capture the real person behind the public persona, whether the guest is from sports, entertainment, entrepreneurship, or pop culture.

    “Sport has always been my way of connecting with people; it breaks barriers, builds stories, and reveals character,” Sania said. “With my new podcast, I wanted to create a space that’s fun and real, where we can talk about everything from ambition to burnout without filters.”

    Blending competition with connection, ‘Serving It Up’ offers listeners a rare rally of humour, emotion, and unfiltered storytelling. With pickleball’s rising popularity adding a playful edge, the show’s visual-first format makes it as much a watch as a listen, something that sets it apart in India’s rapidly evolving podcasting landscape.

    IVM Podcasts – Pratilipi head Amit Doshi described the show as “a glimpse of where podcasting in India is headed personal, visual, and deeply relatable. Sania’s voice and perspective make these conversations unmissable.”

    IVM Podcasts – Pratilipi co-founder Kavita Rajwade added, “Everyone’s got a podcast, but it’s always fun to see athletes behind the mic. It’s great to see Sania leading this moment for India.”

    The podcast also marks a key collaboration with Cornerstone Sport and Entertainment pvt ltd (CME) CEO and CME Bunty Sajdeh saying, “We’re thrilled to partner with IVM Podcasts and launch ‘Serving It Up with Sania’. Sania’s ability to have honest and vulnerable conversations will make this podcast truly stand out.”

    IVM Podcasts, known for hits like ‘What The Hell Navya’, ‘Cyrus Says’, and ‘Chitthiyaan’, continues to push the boundaries of audio storytelling blending innovation, authenticity, and emotion.

    ‘Serving It Up with Sania’ premieres new episodes weekly, first on Myntra Glamstream, followed by Youtube and major audio streaming platforms.

    So, if you’ve ever wanted to know what happens when a tennis ace trades her racket for a mic, Sania’s ready to serve it fresh, fiery, and full of heart.

     

  • Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Mumbai: Dharma Cornerstone Agency (DCA), one of the fastest growing entertainment agencies in India, today marks its third anniversary by laying out its ambitious growth trajectory for the coming years. Founded in 2021 as a joint venture between renowned filmmaker Karan Johar, Dharma Productions’ CEO Apoorva Mehta, and Cornerstone Sport’s MD Bunty Sajdeh, DCA has quickly established itself as a premier talent management agency.

    The agency represents a diverse roster of actors, directors, writers, musicians, and content creators, with a focus on discovering and nurturing talent across various regions in India. Its roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala, among others.

    “As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape,” said Dharma Cornerstone Agency CEO Uday Singh Gauri. Uday with over 16 years of experience in representation and management has been instrumental in steering the agency into its fourth year, and through the rapidly evolving landscape of the film and entertainment business. Uday also co-founded Exceed Entertainment and HRX.

    “Our focus will be on adapting to the evolving industry, maximizing revenue for our clients, forging new alignments with digital marketers, and leveraging new technologies to supercharge overall growth. We aim to help our clients thrive in the face of disruption while setting trends in talent representation, marketing, sponsorship, and shaping the digital landscape.” he added.

    DCA’s COO Rajeev Masand will continue to lead the film side of talent representation, bringing his extensive industry experience and relationships to further bolster the agency’s presence in the movie business.

    DCA is set to expand its presence across the Indian entertainment industry, including Bollywood, sports, and fashion, to explore new revenue streams. The agency will empower clients to conceptualize and execute projects in-house, offering an alternative to the traditional studio system. Additionally, DCA is actively exploring international expansion opportunities to provide its talent with access to a global audience and facilitate creative exchange on a worldwide scale. This positions DCA as a key player in the international entertainment landscape, catering to the evolving needs of its clients and partners.

    “Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability,” said Apoorva Mehta. “DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price.”

    “We are excited about the future of DCA and the opportunities that lie ahead. Our focussed approach to talent management, our combined strengths with innovative thinking and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come.” said Bunty Sajdeh.