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Tag: Bullet

  • Preetam Thingalaya joins Bullet as vp–marketing

    Preetam Thingalaya joins Bullet as vp–marketing

    MUMBAI: Looks like Bullet has fired its next big shot. Preetam Thingalaya has joined the newly launched micro-drama app as vice president marketing, bringing with him more than 20 years of brand-building experience across media, FMCG, tech, and entertainment.

    Preetam’s move comes at a time when Bullet, in partnership with Zee Entertainment, is aiming to reshape digital storytelling through bite-sized, vertical-format dramas designed for binge-watching.

    An industry veteran known for crafting digital ecosystems and forging creator partnerships, Preetam has previously led marketing at Eshtory, a premium original audio storytelling platform. Before that, he held key roles at Mirum India (a VML company), ZEE5, Mindshare, and Hindustan Unilever.

    With Bullet blending tech, storytelling, and creator energy, Preetam’s appointment signals the brand’s next act, making micro-dramas a macro trend.

  • Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    MUMBAI: Munaf Merchant has joined Bullet, the fledgling micro-drama OTT platform, as head of revenue & partnerships. He steps into the role after a near four-year run at Associated Broadcasting Co. (TV9), where he most recently served as senior vice president – revenue digital.

    Merchant, a dealmaker with a reputation for scaling ad sales across print, digital and broadcast, cut his teeth at India Today before a long innings at Network18. At the latter, he held posts ranging from regional sales head west to national sales head for brand solutions and convergence.

    Known for his flair in closing cross-media deals and boosting PSU revenues by over 50 per cent in his India Today days, Merchant now faces the challenge of building a revenue engine for Bullet as it looks to carve a niche in India’s crowded streaming market.

  • Z5 zips open micro-drama app, Bullet

    Z5 zips open micro-drama app, Bullet

    MUMBAI: Zee Entertainment Enterprises (Z) has gone all-in on short-form content, announcing a strategic partnership with content start-up Bullet.

    The aim?

    To launch India’s inaugural micro-drama app, delivering high-intensity, bite-sized entertainment straight to your mobile, no faffing about. 

    This new venture sees Z, a bona fide content and technology powerhouse, team up with serial entrepreneurs Azim Lalani and Saurabh Kushwah, the brains behind Bullet.  Their creation promises fast-paced, creator-driven content, served up in snappy, vertical episodes – perfect for the TikTok generation with attention spans shorter than a Mumbai rickshaw driver’s temper. 

    Bullet, cunningly nestled within the Z5 ecosystem, plans to leverage its massive user base to pump out “masala-paced plots and emotional punch”4. Think binge-watching, but quicker than a bullet.  And because variety is the spice of life, it’ll be available across languages, drawing on Z’s rich content vault. 

    “As the digital ecosystem grows exponentially, we are constantly identifying several value-accretive opportunities to drive scale,” purred a company spokesperson for Z.  “Our strategic partnership with Bullet aims to build a competitive advantage for the future by identifying innovative formats and scaling them through our platforms to drive stronger monetization.”  Sounds like they’re ready to make a packet.

    Azim Lalani, co-founder & chief business officer at Bullet, waxed lyrical about the “next big shift” in content consumption, noting the influx of short-form content. “With snacky content increasingly capturing the audiences’ short attention span and keeping them engaged, the next wave of content consumption will encompass creators that nurture the ability to deliver intrigue and emotions in bite-sized formats,” he quipped.
     
    Meanwhile, Saurabh Kushwah, Bullet’s co-founder and chief technology & product officer, promised an app that not only “entertains but also enables,” boasting “gamified layers, AI-backed content ops, and a creator-first ecosystem.” 

    Sounds like they’re not just playing games, but building a whole new playground.

    This isn’t just about micro-dramas; it’s about Z cementing its place as a “content and technology company,” adapting to evolving trends faster than a politician changes their mind.  With Z5’s cutting-edge tech and consumer insights, Bullet is primed to hit the bullseye.