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Tag: BUDX

  • BUDX is all set to enthrall hyderabad with an epic music and cultural experience

    BUDX is all set to enthrall hyderabad with an epic music and cultural experience

    MUMBAI: Budweiser Experiences is back with another session of its much celebrated programme, BUDX and will for the first time bring the exhilarating experience to music enthusiasts in Hyderabad.Following the recently concluded Bangalore edition, BUDXHYD is slated for 13th September at Prism Club & Kitchen,and will unite tastemakers, international talent and fans through energizing workshops, masterclasses and live programming. It will continue to shine a light on the emerging music culture, keeping at its core the development and collaboration of artists in diverse genres – ranging from hip-hop to techno.

    The dynamic Hyderabad soundscape serves as a great backdrop and BUDX will bring an eclectic line-up of artists to the city. The festival, divided into two stages, will offer a perfectamalgamation of what the city loves while introducing the audience to an array of freshsounds. BUDXHYDwill showcasea collaborative set curated by DIVINE and artists from his own label, GULLY GANG,D’Evil, Aavrutti, Shah Rule, JD and DJ Proof. The stage will also host explosive sets by home-grown artists – Seedhe Maut x Sez On The Beat and OX7GEN, a perfect alchemy of hip-hop and electronic music. International sensationTruncate will revel music enthusiasts withdeep, raw techno and house. Brewing a kaleidoscope of sounds, the event will also feature Lifafa and dotdat. 

    Since its inception, BUDX has aimed to sparkconversations around importantdevelopments in the realmof music and culture. 

    Commenting on this, Kartikeya Sharma, Vice President Marketing – SouthAsia, AB InBev opined,“We are thrilled to kick-start the forthcoming edition of BUDX in Hyderabad. With the emerging music scene in the city, consumers have grown to enjoy a diverse music palette, discovering and exploring new and fresh sounds. This very understanding shapes our efforts and through BUDX, we always strive to create a unique, immersive cultural experience for music enthusiasts and offer fresh talent with the right opportunities and platforms. The objective is to energise artists to seize opportunities that are not only self-empowering but also help grow the music scene as a whole. We are confident that with every new city we take BUDX to, we will continue our journey to build a community of music evangelists and enthusiasts.”

    Grab your tickets now on bookmyshow.com! 
     

  • The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    MUMBAI: Budweiser is back with the second edition of BUDX, which is all set to offer a closer view into the growing and influential music scene in the country. The renewed program will be a 360-degree experiential platform that focuses on bringing the emerging electronic music culture to the fore while also uniting nightlife’s brightest creative minds and fans through a deeper multi – pronged program entailing collective experiences, workshops, live events and installations. It aims to focus on the development and collaboration of artists within four vastly expanding sub-cultural sounds currently shaping India's music landscape – Techno / EDM, Bass, Hip-Hop and Undercurrent. However, the larger mission is to create a synergy within these genres of music and the brand, building a platform for artists to discover and curate communally.

    BUDX 2019 will witness the unison of local tastemakers, emerging locals and the best of international talent, the likes of Boiler Room, DIVINE, Sub Focus, Foreign Beggars, Ox7gen, amongst others, with the sole purpose of nurturing and growing understated sounds. With the spotlight on local talent, all sessions are designed in a way to empower the upcoming artists by giving them an opportunity to work closely with some of the leading global names from the music industry. Fueling this further, select pairings will also unite for the first time ever and perform together on stage, providing for a truly conducive environment to encourage the local EDM artists and communities of the country.

    Spanning over 2 days in March (23rd and 24th March, 2019) the second edition of BUDX will include various stimulating sessions such as masterclasses, seminars and real-time collaborations. Catering to the rapidly growing influential music scene and modern music lovers, the day sessions will transition into an evening filled with leading artists coming together to perform specially curated sets, an experience that will be open to the public. VICE India is the content and production partner for BUDX 2019 and the event is ticketed by BookMyShow.

    Commenting on the IP, BUDX, Kartikeya Sharma, Vice President Marketing – South – Asia, AB InBev opined, “India’s music scene is evidently evolving, with an explosion of young talented producers across diverse subcultures. We were witness to this in our first edition of BUDX and are now really thrilled to take this program to the next level through the refreshed format. At Budweiser, we believe in energizing young and emerging talents to break free from the ordinary life and seize the extraordinary opportunity to “Be A King” and BUDX is reflective of the same principle. We are positive that BUDX will grow to be the ultimate music lab for artists to share knowledge / resources and collaborate on projects.”