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Tag: Budweiser

  • Ab Inbev forays into the non-alcohol beer segment in india

    Ab Inbev forays into the non-alcohol beer segment in india

    MUMBAI: World’s leading brewer, Anheuser-Busch InBev (AB InBev) today announced its foray in the Non-Alcohol beer segment here in India with the launch of its first non-alcohol beer, Budweiser 0.0. Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high quality ‘anyone anywhere’ beverage that aims to foster inclusivity by catering to people who do not consume alcohol, opening up opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe. This introduction is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer make up at least 20% of our global beer volume by 2025 and empower consumers through choice to enjoy beer freely and responsibly.

    The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser.

    Commenting on the launch, Ben Verhaert, President – South Asia, AB InBev, said, “Budweiser is one of the fastest growing brands in the country and we are thrilled to add Budweiser 0.0 to our existing portfolio of brands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choices to enjoy beer freely and responsibly.” 

    Budweiser 0.0 will be available across modern retail channels and leading departmental stores in the top urban centers of the country – Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat.

    Commenting on this, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev opined, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”

  • Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

    Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

    MUMBAI: Budweiser Experiences today announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is proud to expand its support for the world’s game and connect to more football fans every year. These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe.

    Budweiser Experiences will launch its global ‘Be A King" campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field. 

    “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

    Commenting on the same, Kartikeya Sharma, VP Marketing – South Asia, AB InBev said “We are thrilled to partner with two of the top international football leagues – Premier League and LaLiga. Football has been a passion point for Indians and excitement around the sport has only grown over the years in the country. Tapping into this, we want to provide well-curated experiences as well as engaging content to our consumers, creating an opportunity to celebrate the spirit of the beautiful game together with fans locally as well globally.”

    Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser Experiences as a new Premier League partner. Budweiser Experiences has a track record of innovative football sponsorships, including partnering with the FIFA World Cup™ over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

    LaLiga President Javier Tebas added: “We're committed to growing the passion for football around the world. This historic partnership will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

    Extending their efforts in India, Budweiser Experiences will keep up with the sporting frenzy by hosting live match screenings across relevant POCs, specially curated fan parks along with in-home experiences. Through the course of the season, Budweiser Experiences will also curate exclusive digital content celebrating iconic players, team and match instances, encompassing on-field and behind the scene moments. Building a more local connect, Budweiser Experiences will also partner with native ambassadors, influencers and fan clubs, to effectively brew the fervour in the country. To add to the overall on-ground sentiment, exciting merchandise will also be made available, ensuring Indian fans are truly part of the occasion.

  • Budweiser experiences and huf launch their global collection in india

    Budweiser experiences and huf launch their global collection in india

    MUMBAI: Budweiser Experiences is back with their second drop of the year and this time it’s in collaboration with the leading global skate and streetwear brand, HUF. Following the international success of this iconic collection, the brand is all set to celebrate skate culture in India through the launch of this limited edition capsule. The collaboration features the HUF Dirtbag Crew spin on Budweiser’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro-sportswear anorak and a vintage trucker denim jacket.

    The collection is a true blend of skate culture and fashion, fusing the unique values of the allied brands through a timeless drop. In addition to the apparel line, Hufweiser collection also comprises of accessories including all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back with a Six Pack’ doormats and a series of socks offered in collectible ‘Hufweiser’ cans. Rounding out the capsule is a special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.

    Commenting on the launch, Kartikeya Sharma, VP Marketing – South Asia, AB InBev opined “HUF is a true ambassador of skate culture worldwide and we are thrilled to have partnered with them for a unique collection. We are extremely excited to bring these pieces to the Indian shore and are certain that the synthesis of the brands will enable us to resonate with the skate fans in India. This drop is another effort to celebrate and support sub cultures in India and bring alive the synergies attached to the sport and fashion.”

    The brand hosted a larger-than-life activation at BUDXMUMBAI, uniting Indian skating mavens, the likes of Darius C Bharucha and Abhishek, to truly bring to the fore the budding skating phenomena as it exists in the country. The gathering witnessed an eclectic fashion showcase featuring real skaters adorning the classic pieces from the collection. To add to the fervor, skaters present were seen performing staggering tricks on especially designed ramps stationed at the venue, reveling in the liberating spirit of the sport.

  • Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    MUMBAI: Budweiser, true to its brand purpose, has launched a digital film showcasing the colourful festival of Holi as the ultimate celebration of inclusion and positivity that transcends cultures and boundaries. The feature effectively displays the brand’s overarching sentiment of bolstering individuals to be themselves.

    Set in an urban Indian locale, the video depicts an energetic Holi celebration where a group of people are seen happily clad in colour while smearing each other’s faces. A sudden downpour of rain slowly unmasks their faces, which reveals to everyone’s surprise that the people celebrating are not the usual suspects, but are diverse individuals who have come together to celebrate the festival. This diversity transcends nationality, religion, caste, and gender, yet people are seen to be visibly comfortable and jolly in each other’s presence, while reveling in the inclusive vibe of Holi.   

    Talking about this campaign, AB InBev vice president marketing – south Asia Kartikeya Sharma said, “At Budweiser, we have been constantly striving to inspire people to own their lives and be freedom energisers, not only for themselves but also for others. Holi is a global gathering that disregards stereotypical notions, and supersedes prejudice with a feeling of absolute togetherness. With this film, we aim to debunk the divide and unite people through the shades of the festival.”

  • The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    MUMBAI: Budweiser is back with the second edition of BUDX, which is all set to offer a closer view into the growing and influential music scene in the country. The renewed program will be a 360-degree experiential platform that focuses on bringing the emerging electronic music culture to the fore while also uniting nightlife’s brightest creative minds and fans through a deeper multi – pronged program entailing collective experiences, workshops, live events and installations. It aims to focus on the development and collaboration of artists within four vastly expanding sub-cultural sounds currently shaping India's music landscape – Techno / EDM, Bass, Hip-Hop and Undercurrent. However, the larger mission is to create a synergy within these genres of music and the brand, building a platform for artists to discover and curate communally.

    BUDX 2019 will witness the unison of local tastemakers, emerging locals and the best of international talent, the likes of Boiler Room, DIVINE, Sub Focus, Foreign Beggars, Ox7gen, amongst others, with the sole purpose of nurturing and growing understated sounds. With the spotlight on local talent, all sessions are designed in a way to empower the upcoming artists by giving them an opportunity to work closely with some of the leading global names from the music industry. Fueling this further, select pairings will also unite for the first time ever and perform together on stage, providing for a truly conducive environment to encourage the local EDM artists and communities of the country.

    Spanning over 2 days in March (23rd and 24th March, 2019) the second edition of BUDX will include various stimulating sessions such as masterclasses, seminars and real-time collaborations. Catering to the rapidly growing influential music scene and modern music lovers, the day sessions will transition into an evening filled with leading artists coming together to perform specially curated sets, an experience that will be open to the public. VICE India is the content and production partner for BUDX 2019 and the event is ticketed by BookMyShow.

    Commenting on the IP, BUDX, Kartikeya Sharma, Vice President Marketing – South – Asia, AB InBev opined, “India’s music scene is evidently evolving, with an explosion of young talented producers across diverse subcultures. We were witness to this in our first edition of BUDX and are now really thrilled to take this program to the next level through the refreshed format. At Budweiser, we believe in energizing young and emerging talents to break free from the ordinary life and seize the extraordinary opportunity to “Be A King” and BUDX is reflective of the same principle. We are positive that BUDX will grow to be the ultimate music lab for artists to share knowledge / resources and collaborate on projects.”

  • Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta

    Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta

    MUMBAI: Budweiser Experiences presents VH1 Supersonic, for the first time ever will witness the formers very own stage – BUDXAWAKENING. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness. 

    In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energized and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection! As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience. 

    Commenting on the association, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev, said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as theBUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.” 

    The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com

  • Budweiser urges ‘Let Your Sound Be Seen’ in new ad

    Budweiser urges ‘Let Your Sound Be Seen’ in new ad

    MUMBAI: Budweiser Experiences today announced the launch of its first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

    This TVC marks the third milestone in the brand’s larger-than-life music campaign. Budweiser Experiences kick started its 2017 music campaign by activating a completely new occasion- Halloween across India, a one of a kind experiential urging consumer to come forth and “Join the Fearless”. This was followed by launching BUDx, India’s first electronic music lab in New Delhi where electronic music creators, curators and consumers gathered for three days of workshops, masterclasses, panels and events done in collaboration with Boiler Room.  

    The TVC developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and is a war cry for the youth to express their true self through music.

    The film is a testament to the young and bold, those who live by their own beat and aren’t afraid to show it to the world. It’s about a young woman who is free to live life on her own terms. Music is her expression for freedom and uses that expression for amping up the energy around her.   

    ABInBev, India marketing director Kartikeya Sharma says, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

    Wieden and Kennedy Delhi creative director Jonathan George adds, “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music. Hence, we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

    Budweiser Experience’s multi touch-point music campaign has been rolled out across all platforms of media like print, electronic, outdoor and digital medium.

  • Budweiser says face your fears in Halloween

    Budweiser says face your fears in Halloween

    MUMBAI: Halloween is not about being timid and shy, it’s about being fearless! This Halloween, Budweiser urges consumers to come forth and face fears on their own terms.

    The campaign brings together multi-faceted elements to turn this dark night into one of revelry by unlocking freedom like never before. The Halloween week will be ushered in with an anthem by American song writer and Grammy nominee, Kehlani Parrish in collaboration with Budweiser. The song called ‘Touch’ went live on Kehlani’s various music platforms on 14 October 2017.

    Joining the ‘Fearless’ movement are popular personalities like Kavya Trehan – singer-songwriter and one-half of indie pop band Mosko, Shaan – the talented and youngest ever electronic DJ/music producer in India and one of the first Indians to play at Tomorrowland and India’s leading super model – Erika Packard. Through a series of fun engaging videos, these trendsetters will reveal their most irrational fears.

    AB-Inbev associate marketing director Vineet Sharma says, “Globally, Halloween is one of the most celebrated occasions and we are truly excited to bring the fear and fervor associated with it to India. We believe that one can be free by being fearless and through this campaign Budweiser is giving fans a chance to face their fears.”

    For those who enjoy playing dress up and going all out on Halloween, celebrity Makeup Artist Elton J Fernandez has created a DIY Halloween make-up tutorial urging his fans to be a part of Budweiser’s #JoinTheFearless movement.

  • Budweiser brings ‘What’s Brewing’ to India

    Budweiser brings ‘What’s Brewing’ to India

    MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

    Kickstarting this campaign will be the launch of ‘What’s Brewing’, Budweiser’s global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages at a single venue, with simultaneous performances by 11 hot electronic musical acts of the country.

    AB InBev, India South East Asia MD Kartikeya Sharma said, “Electronic music culture in India is very dynamic and millennials are extremely keen to explore newer music experiences. ‘Always Brewing’ is an attempt to strengthen our relationship with our target audience by introducing them to newer experiences in the evolving world of music.”

    Budweiser is bringing the first-ever Indian edition of one of the leading global electronic music festival ‘Electric Daisy Carnival’ on 12-13 November 2016 at Buddh International Circuit in Noida. The Vegas-style festival will see mesmerizing performances from over 40 international and Indian artistes combined with a unique carnival like atmosphere.

    Completing the on-ground experience would be ‘Budweiser Unknown’ – Budweiser’s interactive office outreach program that targets millennials in multiple cities of India. The programme will offer an innovative Virtual Reality (VR) introduction of Electric Daisy Carnival. The ‘Always Brewing’ campaign will also see an extensive on-ground promotion in key outlets and heavy promotion on digital platforms.

  • Budweiser brings ‘What’s Brewing’ to India

    Budweiser brings ‘What’s Brewing’ to India

    MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

    Kickstarting this campaign will be the launch of ‘What’s Brewing’, Budweiser’s global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages at a single venue, with simultaneous performances by 11 hot electronic musical acts of the country.

    AB InBev, India South East Asia MD Kartikeya Sharma said, “Electronic music culture in India is very dynamic and millennials are extremely keen to explore newer music experiences. ‘Always Brewing’ is an attempt to strengthen our relationship with our target audience by introducing them to newer experiences in the evolving world of music.”

    Budweiser is bringing the first-ever Indian edition of one of the leading global electronic music festival ‘Electric Daisy Carnival’ on 12-13 November 2016 at Buddh International Circuit in Noida. The Vegas-style festival will see mesmerizing performances from over 40 international and Indian artistes combined with a unique carnival like atmosphere.

    Completing the on-ground experience would be ‘Budweiser Unknown’ – Budweiser’s interactive office outreach program that targets millennials in multiple cities of India. The programme will offer an innovative Virtual Reality (VR) introduction of Electric Daisy Carnival. The ‘Always Brewing’ campaign will also see an extensive on-ground promotion in key outlets and heavy promotion on digital platforms.