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Tag: Budweiser 0.0

  • Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign

    Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign

    Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate hard work, determination and inspire consumers by bringing to the fore nuances of Siddhant’s journey.

    To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with a handful of spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.

    “In today’s hyper digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is success in the real world,” said AB InBev South Asia VP of marketing Vineet Sharma. “This film is our attempt to redefine the hustle and honour the kings ‘Made Over Nights.’  We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”

    Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra – Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”

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  • BUDWEISER 0.0 BRINGS HOME THE TROPHY TO CELEBRATE LIVERPOOL FC’S PREMIER LEAGUE WIN WITH FANS

    BUDWEISER 0.0 BRINGS HOME THE TROPHY TO CELEBRATE LIVERPOOL FC’S PREMIER LEAGUE WIN WITH FANS

    NEW DELHI: Budweiser 0.0, an official partner of the Premier League, celebrated the historic victory of Liverpool FC, as they were crowned the 2020 champions, after 30 years. While the pandemic-induced challenges restricted fans from toasting the iconic win with the usual grandeur and silenced the otherwise roaring stadiums, Budweiser 0.0 stepped in to ensure fans across the country are presented with the opportunity to honour the much-awaited title in all its glory.

    To facilitate this, 12 lucky winners, selected by Liverpool Fan Clubs across Mumbai, Delhi, and Bangalore, were granted exclusive Budweiser merchandise, and a chance to get their hands on a replica of the Premier League trophy, IRL. What’s more, supporters from across India also received special access, to commemorate the triumph in true Budweiser style, through a watch party in association with ace comedians and fans of the Reds: Anirban Das Gupta, Kumar Varun, and Rahul Subramanian.

    The activation is rooted in Budweiser 0.0’s effort to ensure football enthusiasts in India experience the sport at its full potential – through avenues capture the imagination of fans and celebrate the passion for the beautiful game, surpassing boundaries and even physical distances. The virtual gathering made way for the fans of the game to cheer for the new Kings of England.

    Linked here.

  • Budweiser 0.0 partners with Star Sports for the 2019/20 season of the premier league

    Budweiser 0.0 partners with Star Sports for the 2019/20 season of the premier league

    MUMBAI: With a proposition of being an ‘anyone, anywhere’ beverage, Budweiser 0.0 today announced an exclusive collaboration with Star Sports for the 2019/20 season of the Premier League. As part of this association, Budweiser 0.0, the newly introduced non-alcohol beer from the world’s leading brewer, Anheuser-Busch InBev, will take on the role of a co-presenting partner on Star Select SD and HD, while owning spots across the league’s 360 games.

    Year-on-year, football has become a growing passion point for Indian consumers and the brewer, having been a long-term partner of the FIFA World Cup™, has designed engaging content and all-round experiences to bring alive the essence of the sport and energise fans in the country. Expanding its association with the game, Budweiser last month announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As part of this partnership in India, Budweiser 0.0 will add to the excitement surrounding the Premier League season, through co-branded content with Star Sports. This will provide fans with real-time updates and showcase key match moments celebrating the greatness of the players—the Kings of the Game—both on and off the field. The brand will also collaborate with the channel to curate fan parks and host live match screenings to further connect with more football fans across the country.

    Commenting on the association, Kartikeya Sharma, VP Marketing – South Asia, AB InBev, opined, “We are excited to partner with Star Sports as co-presenting sponsors this season for one of the top international sporting events – Premier League. We have always been passionate about the game and truly believe that it surpasses boundaries and brings people together. With this collaboration, we look forward to offering consumers and football fans exclusive content and well-curated experiences, creating an opportunity for them to celebrate the spirit of the game.”  

    Yatin Balyan, National Head Investments and Enterprise, Omnicom Media Group said, “We are excited to facilitate a partnership between Star Sports and Budweiser 0.0 as a co-presenting sponsor for the Premier League. We are confident that this partnership will deliver the expected brand objectives. Budweiser and football have a seamless association the world over and with the launch of Budweiser 0.0, we found a perfect way to enhance this association further. Football in India has, over the years, witnessed tremendous traction among viewers in India, and the Premier League has a massive following. We are looking forward to a successful roll-out during the current season.” PHD Media (part of Omnicom Media Group) manages media planning for AB InBev in India.

    Commenting on the association, a Star Sports Spokesperson said, "Star Sports Select has been continuously redefining the way Sports content is consumed in India, by keeping the sports fans at the heart of all we do. Be it multiple angle viewing or surround content that gives deeper understanding and insight into the game to fans or product innovations that further enhance storytelling for the evolved fans.

    With the purpose of bringing the Premier league fans closer to the game and its heroes, we have organized community match screening events and Legend interactions under the “Select FC” initiative which offers unique experiences these fans in the country. In this journey, we welcome on board Budweiser as one of our co-presenting sponsors of the Premier League Broadcast in India. We are sure they will also enhance the experience of the Premier league fans with their initiatives.”