Mumbai: Understanding the intricacies of the budget may appear complicated to many, or so it is commonly perceived. Bajaj Broking, a brokerage firm in India, took the initiative to address this concern in the week leading up to the announcement of the Interim Budget 2024.
The #BudgetSimpleHai campaign, a brainchild of the Bajaj Broking team and Social Panga, aims to explain budget-related concepts in easily comprehensible, everyday language. Commencing with the explanation of various budget buzzwords, a straightforward approach was employed, particularly catering to the Gen Z audience. Key terms such as revenue, deficit, development expenditure, etc. were covered.
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To enhance the outreach, virtual billboard mockups were strategically placed in Delhi, Mumbai, and Bangalore. The underlying insight? Grasping the nuances of the budget is undeniably simpler than routine, day-to-day tasks. Each billboard was customised to resonate with the distinctive characteristics of the respective city, fostering relatability.
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During the Budget announcement, Bajaj Broking took to Twitter as well, and tweeted,
“Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai”. The hashtag gained momentum as various brands joined in on the banter, further amplifying the #BudgetSimpleHai narrative.
Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai
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To know more, please visit https://t.co/hVPWM2qdgz #Budget2024 #Budget #BajajBrokingSeBudgetSimple #Nifty #Sensex #InterimBudget2024 #BudgetSession
— Bajaj Broking (@BajajBroking) February 1, 2024
In essence, #BudgetSimpleHai emerged as an insightful and well-rounded campaign, aiming to render the budget more approachable, uncomplicated, and relatable to a diverse audience.