Tag: Budget Day

Zee Business becomes viewers’ top choice for Budget Day 2022

Mumbai: For the biggest event of the year – the budget 2022 coverage, Zee Business had planned way ahead of the competition and was the first to decode the ‘Growth Booster’ tagline and this was adapted by other channels, websites and publications, said the business news channel. Zee Business had planned the programme keeping in view the expectation of the viewers and this helped the channel reach them on multiple platforms.

“It is not an ordinary achievement that a channel got ahead of a popular general news channel in the country and Zee Business has accomplished a historic feat and has become the top choice of viewers for union budget coverage and it was top watched channel on YouTube livestream in India ahead of Aaj Tak, CNBC Awaaz and other channels for the FM budget speech and peak concurrent. The highest number of viewers during the budget coverage livestream had crossed over 104K for Zee Business, a phenomenal achievement for any news channel,” said the channel in a statement.

On Facebook, Zee Business was top business news channel in India in terms of both interactions and views on Budget Day. The hashtags #BudgetOnZee and #GrowthBoosterZee were trending on first and second spots briefly on Budget Day on Twitter that showed the support of its viewers on the channel.

Everyone in Zee Business team had worked hard and has had their share of contribution in making this a special budget coverage for the channel. It was a very well-coordinated effort of the editorial team and marketing team to push the promos and content heavily on the channel and rope in support from the Zee Media Network in days ahead of budget. The exclusive lineup of guests on air leading to the Budget Day, on Budget Day and post-budget was crucial ensuring the viewers are glued to the channel.

The marketing team activated the Zee Media Network to push, like, comment the content published by Zee Business on various platforms ensuring that the hashtags were trending on Budget Day. Running a contest on the channel and regular announcements on air of the contest winners helped in getting the necessary chatter about the expectations from the union budget on various platforms and helping people aware of the mega event and trend on Twitter. Such events teach us that well-coordinated and hard work pays off. In this case Zee Business has left an impression in the minds of the viewers that budget means Zee Business.

Zee Business yet again proved to be India’s go to channel for profit and wealth as it offers ‘information’ and ‘insight’ and brings business and economy coverage. It has dynamic and innovative programming that is devised by understanding the pulse of the market and makes complex news simple.

February 7, 2022

Aaj Tak and India Today TV emerge as top scorers on Budget Day

MUMBAI: Aaj Tak and India Today TV, the Hindi and English news channels of India Today Group were the Budget Day’s most preferred news destinations, perched pretty well atop the news viewership table.

The 2019 budget presented by the Indian Government on 5th July had millions tuned in. Throughout the reporting of the budget, India Today TV and Aaj Tak helped all sections of the populace decipher the various complexities of the budget, and delivered key insights regarding the state of the country’s economy.

Here’s how Aaj Tak fared during budget hours compared to other networks:

Channel	Gross Impressions (0000s)
Aaj Tak	3698
Zee News	2149
ABP News	2148
India TV	2125
News18 India	1091

* Source – BARC, 15+ NCCS ALL, Time Band – 11:00 – 14:00, period – 5th July 2019, Market – HSM

Through their decades of experience, the most respected and popular journalists of the country delivered comprehensive facts and insights on the budget on both India Today TV and Aaj Tak, and political experts on these platforms drilled down several vital aspects of the policies announced. With this impeccable reputation behind them, both Aaj Tak and India Today TV established themselves as the No.1 news destinations on Budget Day.

Here’s how India Today TV fared compared to other channels:

Budget Day		Budget Hours
Channel	Impressions'000 {Sum}	Channel	Impressions'000 {Sum}
India Today TV	45.1	India Today TV	27.6
Times Now	35.5	Republic TV	4.3
Republic TV	28.2	Times Now	3.5
Mirror Now	22.7	Mirror Now	2.0
NDTV 24×7	18.1	NDTV 24×7	0.4
CNN News18	9.2	CNN News18	0.1

Source for Budget Hours: BARC, Mkt: Mega Cities, Time Band: 1100-1300hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000

With a resounding victory on budget day, both the channels have established themselves as the bastions of solid reporting and the gold standard in their respective genre.

July 12, 2019

CNBC- TV18 Network once again dominates the news space on Budget Day garnering unprecedented viewership figures

MUMBAI: CNBC-TV18 and CNBC Awaaz, India’s leading Business news channels, over the years have consistently earned the reputation of being the go-to destination for news consumer to get most accurate and comprehensive coverage of Union Budget. Having dominated the business news genre and being the Voice of the Nation for the past 19 years, the CNBC-TV18 and CNBC Awaaz once again reigned supreme garnering maximum viewership of 59.6% and 68.1% (market share) respectively on the Budget Day*. The day where the eyes and ears of the Indian citizen is hooked onto their screens, CNBC-TV18 and CNBC- Awaaz left no stone unturned in delivering top-quality content via its extensive, exclusive and unmatched coverage.

Speaking on the ratings, Basant Dhawan CEO – English & Business News Cluster, Network18, said “Having earned the reputation as a market leader in the business and finance news space, nothing is more important to us than offering the viewer unmatched coverage. We strive to deliver this not just on Budget Day, but throughout the year. It is the dedication and sheer efforts of the entire team at CNBC-TV18 Network that has led to us being the market leader for almost two decades now. What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. This is going to inspire us to continue to deliver a great product for our viewers all days.”

In what was a landmark Union Budget presented by the country’s very first female finance minister, Nirmala Sitharaman on July 5, the policies and reforms implemented aimed to resolve pressing issues and take the country towards further development. With the day being of severe importance to the country’s economic future, CNBC-TV18 Network provided content and information via an integrated newsroom comprising CNBC-TV18, CNBC Awaaz, CNBC Bajar and www.cnbctv18.com with utmost authenticity and perspective from market experts ensuring that the investor is kept abreast of the day’s events. The Finance Minister’s interview on CNBC-TV18 saw a remarkable share of 98.5%**

Further exemplifying its valiant effort to raise awareness about the Budget in the buildup to the big day, the channel executed a one-of-a-kind on ground initiative that saw the channels join hands with the Dabbawalas of Mumbai. The comprehensive and well-integrated activity on July 4 witnessed Dabbawalas across the city show their support by displaying CNBC-TV18 & CNBC- Awaaz’s message, “Count your calories and your profits.” on the tiffins that they delivered.

*(Source: CNBC-TV18: BARC TG: 22+ AB Males Market: India Period: 5 July, 2019 (24 Hrs) & CNBC- Awaaz: BARC TG: 22+ AB Males Market: HSM Period: 5 July, 2019 (24 Hrs).

July 12, 2019
ET NOW continues its winning streak, dominates viewership on Budget Day

MUMBAI: ET NOW, India's leading business news channel has emerged Number 1 on the most important economic event of the year- the Union Budget 2019, on July 05,2019. ET NOW recorded a market share of 55% on Budget Day (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 24 Hrs| Channel Shares %) and 56% market share during the Budget Speech (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 11:00-13:00hrs|Shares %). ET NOW has been indomitable as it continues its winning streak in the English Business News category by dominating viewership for all three mega events this year- Interim Budget, Counting Day & Budget Day.

Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focused on the growth agenda for the government. Backed by stellar line up of industry experts and think tanks, ET NOW examined and decoded Union Budget 2019 delivered by Finance Minister Nirmala Sitharaman from a consumer, markets, industry and political perspective. Further amplified by real-time market & data intelligence, ET NOW deployed cutting edge Augmented Reality and 3D graphics, that delivered an immersive and superior viewing experience across on air and across the channel’s digital platforms.

Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer centric approach that enabled our viewers to interpret nation’s biggest events in a simplified manner. With our line-up of superlative think tanks, comprising the biggest voices from politics, policy and India Inc, ET NOW gave viewers minute by minute analysis as the key announcements came in. We thank our viewers for choosing us on all days and more significantly, on the most important days this year”.

On Counting Day (23rd May,2019), ET NOW had a viewership share of a whopping 52% (Source: BARC| 22+ AB| All India 1mn+| 23rd May| 08:00-17:00hrs| Channel Shares %) and during Election week (18th-24th May 2019), ET NOW's channel share stood at 46% (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs| Channel Shares %). On Interim Budget Day in February, ET NOW viewership share was an overwhelming 73% (Source: BARC| 22+ AB| All India 1mn+| 1st Feb’19| 24 Hrs| Channel Shares %) and the run-up to the Budget, ET NOW had a channel share of 50% (Source: BARC| 22+ AB| All India 1mn+|Wk 5’19 (26th Jan-1st Feb’19)|All Days;24 Hrs| Channel Shares %), demonstrating its credibility among its target audience.

July 11, 2019
CNBC Awaaz leads the way as the undisputed leader on Budget Day

MUMBAI: CNBC-AWAAZ, India’s No.1 Hindi Business News channel, once again led the way with maximum viewership ratings during the Interim Budget day this year. Acquiring an unprecedented market share of 57.4%, the remarkable figure stood at 1.35 times the nearest competition. [BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5'19 (Friday, 0600-2400 Hrs), Imp'000 & Market Share)]

The channel scored record-breaking numbers for the entire Budget week gaining a market share of 59.3%, which was 1.45 times more compared to its nearest competitor. [Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5'19, Imp'000 & Market Share)]

“CNBC Awaaz being leader in Hindi news category, provides the most relevant news that matters to the masses in the language that is most comfortable to them. These figures stand testament to the outstanding performance recorded by the channel of being number one. Over the course of time, Awaaz has become a channel that stands out from the rest due to our unmatched reporting quality, standards and outstanding content and marketing activities”, said Avinash Kaul, COO, Network18.

Under the editorial leadership of Alok Joshi, an exhaustive programming line-up and most original content, and experts of the trade like Nirmal Jain, Raamdeo Agarwal, Nilesh Shah, Anand Rathi, Navneet Munot Vikram Kotak and the likes, CNBC-AWAAZ cemented its position as the market leader providing a comprehensive coverage of the Budget.

CNBC AWAAZ has maintained a dominant position in market share, despite the emergence of competition in recent years. The Channel has been a leader in collaborating with India’s biggest institutions, regulators and financial system stakeholders. From the country’s leading stock exchange to industry associations, from market regulators to industry rating benchmarks, the channel has maintained its leadership.

February 8, 2019
India chooses CNBC-TV18 on Budget Day yet again

CNBC-TV18 demolishes all its competition yet again in the business genre with a market share of 79%, almost four times all the competition put together. (Source: BARC | TG: Males 22+ AB | Market: 1 mn+ | Period: 11:00 to 13:00 hours).

Not only was it the leader in the English Business News genre, CNBC-TV18 also emerged on top amongst the English General News channels this Budget, cementing its reputation as India’s Budget headquarters yet again. As per BARC India, during the Finance Minister Arun Jaitley’s speech, the channel garnered viewership which was higher than all the English Business and English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb’18, 11:00 to 13:00 hours), During the Budget day CNBC-TV18 had higher viewership than all English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb’18, 24 hours) and during the Budget week, greater than Republic TV and Times Now combined. (Source: BARC | TG: Males 22+ AB | Market: All India | Period: Week 05’18)

CNBC-AWAAZ, India’s No.1 Hindi Business News channel, has garnered a record-breaking viewership share of 90% during the Budget Speech this year amongst Hindi Business News channels (Source: BARC TG: 22+ AB Males Market: HSM Period: 1st Feb, 2018 (11:00-13:00), making it a consistent leader on every front. The channel showcases the most detailed coverage of the Union Budget with the biggest experts and analysts and has always been the channel of choice of the viewers due to its exhaustive programming line-up and a strong network of reporters and anchors.

Speaking on the success of CNBC-TV18 and CNBC-AWAAZ’s Budget coverage for yet another straight year, President Network18, Avinash Kaul said, “It is a matter of great pride that both our English & Hindi business news channels have cemented their undisputed leadership in their respective language categories. CNBC-TV18 continues to maintain its dominance and reaffirms the fact that the channel is India’s budget headquarters, yet again. CNBC-AWAAZ, on the other hand, provides news that matters the most to the masses, in the language of the masses. The figures stand testament to the outstanding performance recorded by both channels of being number one in their respective Business news categories, while CNBC-TV18 has topped the ratings in the General news category as well. The news channels stand out for their unmatched reporting quality and standards, compelling content and stellar marketing activities.”

February 8, 2018
Win 1 lakh every hour on Budget Day on CNBC-TV18

– Win your annual household budget every hour by tuning in to CNBC-TV18 on Budget Day
– Answer simple questions on the Budget by SMS to 2622
– Prize money to be won from 10 am – 10 pm on Budget Day on CNBC-TV18

MUMBAI: CNBC-TV18, India’s premier business news channel has lined up innovative and informative shows as pre-cursors to the Budget 2006.The ‘Budget Bonanza Contest’, unique to CNBC-TV18 has been launched this year, to the overwhelming response it received from its viewers.

Viewers tuning into the CNBC-TV18’s Budget programming can win their annual household budget every hour on Budget Day.

On Budget Day, February 28, 2006, winners can win Rs 1 lakh every hour for upto 12 hours i.e. 10 am – 10 pm by answering questions posed by the channel. These questions are straightforward to answer and pertain to the Budget to be announced. Viewers can participate in the Budget Bonanza by sending in their answers via an SMS to 2622.

CNBC-TV18, the leader in budget programming, is also presenting interesting, innovative and informative shows on its channel. ‘The Great Indian Dream’ is the theme for CNBC-TV18’s Budget line up for 2006. CNBC-TV18 will address the question: Will Budget 2006 make or break the Indian dream?

As part of its budget programming, CNBC-TV18 has lined up a one-hour special on the Economic Survey giving an intelligent and comprehensive overview of the booming Indian economy, the India Business Hour Budget Special, LIVE and uninterrupted coverage of the FM’s speech and the CNBC-TV18 and MTV budget fundas , an initiative that will touch base with the youth of the country and how it has affected their lives.

The winners will be declared every hour on CNBC-TV18. Viewers of CNBC-TV18 now stand a chance to win even if the FM’s Union Budget 2006 is not a rewarding experience!

About CNBC-TV18:

CNBC-TVI8 is India’s No.1 business medium. CNBC Asia Pacific holds a strategic equity stake in the Indian registered broadcaster; Television 18. CNBC-TV18 is the undisputed leader in the business. The channel’s benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. CNBC-TV18 is currently available in over 20 million households in India.

For further information please contact:
Glen D’Souza/ Janice Goveas / Niketa Tekawade
Hanmer & Partners
56335969/ 55524600

August 30, 2006