Tag: Budget

Cnbc-Awaaz budgets big on viewers, hits five lakh peak on Youtube

MUMBAI: Cnbc-Awaaz cashed in big on budget day, emerging as the undisputed leader in Union Budget 2025 coverage with over 5 lakh concurrent viewers on Youtube during finance minister Nirmala Sitharaman’s speech. (Source: Databeings) Peaking at 4,99,451 views at 12:05 pm, the channel consistently maintained its top position from 11 am to 12:30 pm, outperforming business and Hindi news competitors in live coverage engagement.

Network18 CEO – english & business news, Smriti Mehra said, “These numbers reaffirm cnbc-awaaz as India’s premier destination for Budget coverage, trusted by viewers for its depth, clarity, and real-time insights. We are grateful to our audience and advertisers and remain committed to delivering exceptional value.”

Led by managing editor Anuj Singhal, Cnbc-Awaaz’s expert-driven coverage featured top financial minds, offering viewers unparalleled analysis of one of India’s most crucial economic events.

February 1, 2025
Zee Business launches Budget Get Set Grow special series for Union Budget 2025

MUMBAI: It’s getting down to business about the budget. Zee Business is set to air its special programming series Budget Get Set Grow on 1 February 2025, starting at 7 AM. The series aims to decode the Union Budget 2025, offering in-depth analysis of its impact on the economy, businesses, and citizens.

The programme will feature expert panels comprising economists, policymakers, and industry leaders who will break down key budget proposals and their implications. Sector-specific insights will cover infrastructure, manufacturing, green energy, and technology, providing a comprehensive understanding of the budget’s potential to drive growth and foster innovation.

In addition to expert-driven discussions, the series will provide real-time perspectives to help viewers understand how fiscal policies affect everyday lives. The coverage aims to empower businesses and investors with actionable insights to navigate the evolving economic landscape.

Zee Business managing editor Anil Singhvi said: “The budget is a crucial step in shaping India’s economic journey. Budget Get Set Grow is designed to simplify and analyse the budget’s potential, enabling viewers to plan for a brighter future with confidence.”

Zee Media CEO Karan Abhishek Singh added: “The Union Budget represents a vision for India’s future. With Budget Get Set Grow, we are dedicated to delivering credible and insightful coverage that breaks down the budget’s impact across key sectors and industries.”

Viewers can catch the live broadcast on Zee Business and stay informed about the government’s vision for sustainable development, innovation, and inclusive growth.

January 28, 2025
Guest Column: M&E sector pins hopes on a developmental budget

The market size of the Indian media and entertainment (M&E) sector is estimated to be in excess of USD 20 billion. India has more than 180 million television households and approximately 900 television channels (including news and current affairs). The country also produces the highest number of films–around 2,000 films every year in more than 20 languages.

The key sub-sectors under M&E include (1) broadcasting, (2) print, (3) films, (4) sports, (5) radio, (6) music, (7) digital advertising, (8) out-of-home advertising, (9) animation and VFX, (10) gaming, (11) live events. The M&E sector is expected to outpace GDP growth in 2018. Now, with everyone’s eyes on Budget 2018 proposals, the key expectations of the sector are outlined below:

Mergers and amalgamations

Industrial undertakings are allowed to carry forward tax losses in case of merger or amalgamation. The definition of industrial undertaking, includes manufacture of computer software, providing telecommunication services. However, the sector (including broadcasting, radio) has not been included in this definition. Accordingly, the benefit of tax losses is currently not available for M&E players in cases of consolidation.

On account of evolving business models (including moving to a B2C model), there is a thrust on consolidations within the M&E sector. Considering this and the convergence of the broadcasting and radio sectors with telecommunications, the government should consider including broadcasting and radio under the definition of industrial undertaking for carrying forward tax losses. This would facilitate consolidations in broadcasting and radio.

Infrastructure status

Broadcasting is capital intensive and requires huge investment of funds on account of digitisation, upgrade of technology and infrastructure architecture. Currently, broadcasting is not granted infrastructure status and the government should consider granting such status to the sector. This, amongst others, would aid financing for future growth and help the sector achieve its potential.

Foreign direct investment (FDI) in print

Currently, FDI in print (news and current affairs) is capped at 26 per cent. This sector is trying to deal with the impact of digitalisation. Considering the trend of liberalising the FDI policy and sector’s needs for investment in digital assets, the government should consider increasing the FDI cap for print to 49 per cent. This would help in attracting foreign funds into the sector.

Transfer pricing

Safe harbour is a mechanism under which tax authorities accept the transfer price (under certain circumstances) declared by the taxpayers, without undertaking a detailed audit/scrutiny. The scope of safe harbour transactions has been enlarged in 2017 to provide certainty to taxpayers and transactions such as provision of software development services for IT/ITeS sector are part of the safe-harbour regime. However, transactions specific to the M&E sector are currently not a part of the regime.

The government should consider including the transaction of distribution of content by an Indian company to its overseas group company under the safe-harbour regime. This would provide relief to M&E players in terms of obtaining certainty from a transfer pricing perspective.

Withholding tax

Over the last couple of years, the government has been forthcoming in terms of clarifying tax positions (for instance expense deduction for abandoned films, withholding tax in respect of advertising contracts and content transactions) by way of circulars to avoid litigation. Outlined below are a few issues that the government should consider clarifying the withholding tax position to reduce litigation:

· Channel placement fees: The government should consider clarifying that such payments do not amount to royalty/fees for technical services considering the Bombay high court decision on this issue.

· Live broadcast rights: Clarifying that such payments do not amount to royalty/fees for technical services should be considered based on the Delhi high court and Mumbai tribunal decisions on this issue.

· Transponder fees: The government should also consider clarifying that a non-resident taxpayer can claim the benefit under a tax treaty for transponder fees and domestic tax law explanation of the process should not be imputed to the tax treaty definition of royalty.

Goods and services tax (GST)

Services by way of admission to exhibition of cinematograph films is subject to GST at 18 per cent or 28 per cent, depending on the price of the ticket. In addition to GST levied by state and central governments, the right to levy and collect tax has also been given to local authorities and this right continues even after implementation of GST. It should be ensured by the government that such local bodies do not levy additional tax on exhibition of films. If levied, a corresponding reduction in GST rate should be granted.

The M&E sector is at the cusp of exponential growth opportunities but to achieve such growth trajectory, the support of the government reforms is of utmost importance. Hopefully, on 1 February 2018, when the Budget proposals are presented, we would take a significant step in that direction.

Thakkar is Partner and Bhojwani is Director with Deloitte India. The views expressed are personal and Indiantelevision.com may not

January 30, 2018
‘Budget’ on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study

MUMBAI: Kantar IMRB, along with Mobile Marketing Association (MMA India), jointly studied the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017 presentation.

Coming in the wake of demonetisation, the 2017 Budget was an eagerly anticipated event. As a result, News platforms saw a surge in traction driven in large part by the budget related narratives. A steady diet of budget forecasts contributed to an increase in overall time-spent in the days leading up to the Budget presentation. This was followed by a massive spike in engagement on 1 February, the day of the Budget announcement.

A second spike in traction was witnessed over the weekend following the budget, as readers caught up on in-depth analyses and the long term implications of the budget announcements. News aggregators drew the lion’s share of engagement among smartphone users — the top two aggregators accounted for almost 60 per cent of total time-spent on news related content.

TOI was the most popular of the standalone platforms with twice the traction of its nearest competitor Zee News. Platforms such as Dainik Jagran, Inshorts, and Aaj Tak saw the highest gains in traffic during this time.

“Looking at the data from Kantar IMRB’s Mobi Trak smartphone usage panel—the surge in budget-related news consumption confirms people’s attention and interest in the event. Engagement levels were expectedly highest among the digital generation i.e. 20-24 year olds — they accounted for the highest Reach and Time Spent across all demographics. The desire for multiple points-of view was evident in the strong preference for news aggregators, a stark contrast to the behaviour of offline-readers who tend to limit their reading to a handful of print publications”, said Kantar IMRB MD – media | digital & chief strategy officer Hemant Mehta.

“News consumption is undergoing two fundamental shifts across the globe including India. One is the rise in the news audience accessing news via their mobile devices, the other is the increase in people who read or watch news through social platforms. The multiple spikes during 2017 budget showcases how fast Indians have adopted reading news not just in English but also in multiple languages (15+). It is important to note the second spike post budget day – the time spend is actually higher during the weekend and indicates that apart from short news Indians also reached out to various mobile news sources for longer in-depth analysis post the budget day. With rapid changes in the mobile landscape it is important to keep a continuous pulse on the way consumers interact and these passive probes and insights on mobile usage in India by MMA and Kantar IMRB are of critical importance to the modern day marketers as they acknowledge Mobile as the 3rd largest advertising medium in India, after TV and Print. Mobile Ad spends estimated to be Rs.4200 crore in 2016 are expected to grow to Rs.10,000 crore in 2018 [Source: Mobile Ecosystem and Ad-Sizing Report India 2016]”, said MMA India manager Preeti Desai.

February 22, 2017
Budget ’17: Prasar Bharati grant-in-aid down, film sector’s aid up

NEW DELHI: The grant-in-aid for Prasar Bharati has come down marginally from the revised estimates from Rs 4500 million in 2016-17 to Rs 4300 million for 2017-18.

This includes a grants-in-aid to the pubcaster of Rs 3500 million and a separate grant-in-aid to it for the Kisan Channel of Rs 800 million which is higher than last year’s Rs 600 million.

In addition, there is support of Rs 29,967 million for 2017-18 against Rs 27,168.6 million in 2016-17 in the allocation of support to autonomous bodies. But, there is no investment in the head of public sector undertakings in Prasar Bharati, unlike last year.

An explanatory note says the grants-in-aid is being provided to cover the gap in resources of Prasar Bharati in meeting its revenue expenditure.

(Expenditure on salaries of Prasar Bharati has fallen on the shoulders of the government since all Prasar Bharati employees who were in employment as on 5 October 2007 have been given deemed deputation status.)

The total budget of the information and broadcasting ministry has been raised to Rs 44,090 million against Rs 40836.3 million.

There is a separate allocation of Rs 230 million for strengthening broadcasting activities which covers community radio (Rs 40 million), Electronic Media Centre (Rs 120 million), Mission Digitisation (Rs 50 million) and automation of broadcasting wing (Rs 20 million).

This is less than last year’s allocation in this head of Rs 308.3 million.

The allocation for the film sector has been raised to Rs 2070 million, and covers the National Museum of Cinema, Development communication and Dissemination of filmic content, Infrastructure Development Programme relating to the film sector, and Mission/Special projects which gets a massive increase to Rs 1100.1 million as compared to Rs 170.1 million last year. This allocation is for the Umbrella Programme Missions / Special Project includes the following Schemes:

National Film Heritage Mission (Main Secretariat), Anti-Piracy Initiatives and Setting up a National Centre of Excellence for Animation, Gaming and Special Effects (coming up in Mumbai).

There is an allocation of Rs 180 million for mass communication which includes upgradation of the Indian Institute of Mass Communication to international standards and opening regional centres of IIMC.

The allocation under ‘Secretariat – Social services’ has been raised Rs 795.2 million as compared to Rs 703.2 million, and art and culture to Rs 102.3 million. information and publicity gets Rs 4059.9 million for various programmes which include Directorate of Advertising and Visual Publicity; Press Information Bureau, Field Publicity, Song and Drama Division, Publications Division, Photo Division, Registrar of Newspapers in India and other media units.

After seven years in a row, the government has announced investment in the National Film Development Corporation to the tune of Rs 125.4 million.

There is a marginal increase in the lump sum provision for projects/schemes for development of North-eastern areas including Sikkim to Rs 842 million against Rs 800 million last year.

There is an allocation of Rs 30,732.6 million as support to autonomous bodies which apart from Prasar Bharati, also has allocations for the Film and Television Institute of India, Satyajit Ray FTII, Press Council of India, IIMC, and Children’s Film Society, India.

February 2, 2017
Budget ’17: Prasar Bharati grant-in-aid down, film sector’s aid up

NEW DELHI: The grant-in-aid for Prasar Bharati has come down marginally from the revised estimates from Rs 4500 million in 2016-17 to Rs 4300 million for 2017-18.

This includes a grants-in-aid to the pubcaster of Rs 3500 million and a separate grant-in-aid to it for the Kisan Channel of Rs 800 million which is higher than last year’s Rs 600 million.

In addition, there is support of Rs 29,967 million for 2017-18 against Rs 27,168.6 million in 2016-17 in the allocation of support to autonomous bodies. But, there is no investment in the head of public sector undertakings in Prasar Bharati, unlike last year.

An explanatory note says the grants-in-aid is being provided to cover the gap in resources of Prasar Bharati in meeting its revenue expenditure.

(Expenditure on salaries of Prasar Bharati has fallen on the shoulders of the government since all Prasar Bharati employees who were in employment as on 5 October 2007 have been given deemed deputation status.)

The total budget of the information and broadcasting ministry has been raised to Rs 44,090 million against Rs 40836.3 million.

There is a separate allocation of Rs 230 million for strengthening broadcasting activities which covers community radio (Rs 40 million), Electronic Media Centre (Rs 120 million), Mission Digitisation (Rs 50 million) and automation of broadcasting wing (Rs 20 million).

This is less than last year’s allocation in this head of Rs 308.3 million.

The allocation for the film sector has been raised to Rs 2070 million, and covers the National Museum of Cinema, Development communication and Dissemination of filmic content, Infrastructure Development Programme relating to the film sector, and Mission/Special projects which gets a massive increase to Rs 1100.1 million as compared to Rs 170.1 million last year. This allocation is for the Umbrella Programme Missions / Special Project includes the following Schemes:

National Film Heritage Mission (Main Secretariat), Anti-Piracy Initiatives and Setting up a National Centre of Excellence for Animation, Gaming and Special Effects (coming up in Mumbai).

There is an allocation of Rs 180 million for mass communication which includes upgradation of the Indian Institute of Mass Communication to international standards and opening regional centres of IIMC.

The allocation under ‘Secretariat – Social services’ has been raised Rs 795.2 million as compared to Rs 703.2 million, and art and culture to Rs 102.3 million. information and publicity gets Rs 4059.9 million for various programmes which include Directorate of Advertising and Visual Publicity; Press Information Bureau, Field Publicity, Song and Drama Division, Publications Division, Photo Division, Registrar of Newspapers in India and other media units.

After seven years in a row, the government has announced investment in the National Film Development Corporation to the tune of Rs 125.4 million.

There is a marginal increase in the lump sum provision for projects/schemes for development of North-eastern areas including Sikkim to Rs 842 million against Rs 800 million last year.

There is an allocation of Rs 30,732.6 million as support to autonomous bodies which apart from Prasar Bharati, also has allocations for the Film and Television Institute of India, Satyajit Ray FTII, Press Council of India, IIMC, and Children’s Film Society, India.

February 2, 2017
Times presents ‘budget’ programming line-up

MUMBAI: Times Network, the television broadcast division of India’s largest media conglomerate The Times Group, has always been at the forefront of economic events that have a big impact on the nation. Times has a special programming lined up for the biggest announcement of the year – Budget 2017, across its three leading news channels, ET NOW, TIMES NOW and MAGICBRICKS NOW.

ET NOW

Leading the power-packed campaign will be ET NOW, India’s leading English business news channel, with an exclusive campaign ‘Budget 2017: Tryst with Destiny’. In a way ET NOW will be a chronicler of history, considering the big shift in the functioning of the economy in the wake of demonetization.

The channel will be the torch-bearer of budget debates, anchored by Sandeep Gurumurthi, Supriya Shrinate, Nikunj Dalmia, Mythili Bhusnurmath, Faye D’Souza, Ayesha Faridi, Tanvir Gill and Swaminathan Aiyar. The channel will ensure that viewers get all the relevant information comprehensively on ET NOW, well ahead of competition.

The one-hour special ‘Budget Debate’, anchored by Supriya Shrinate, will present views from India Inc’s top CEOs and renowned economists, policy makers like Chanda Kochhar, MD & CEO, ICICI Bank; Deepak Parekh, Chairman, HDFC; Pawan Goenka, MD, M&M; Nitin Gadkari, Union Highways Minister; Piyush Goyal, Union Power Minister; Amitabh Kant, CEO, Niti Aayog; Prakash Javadekar, Union HRD Minister; Nirmala Sitaraman, Industry & Commerce Minister; Jayant Sinha, Minister of State for Aviation; Ramdeo Agrawal, Motilal Oswal; Rashesh Shah, Edelweiss Group; Nilesh Shah, Kotak AMC; and Jahangir Aziz, JPMorgan; Shaktikanta Das, DEA Secretary; Arvind Subramanian, Chief Economic Advisor; Arvind Panagariya, Vice-Chairman, Niti Aayog; Nalil Kohli, BJP Spokesperson; Abhishek Manu Singhvi, Congress Spokesperson and Shashi Tharoor, Congress Leader.

As finance minister Arun Jaitley sets the agenda for Budget 2017, ET NOW will bring the insights from world renowned economists while ET NOW’s Consulting Editor, Swaminathan Aiyar, will break up the key takeaways for the common man.

Supporting the on-air line-up, ET NOW has designed a 360-degree campaign across different platforms, including print, OOH, radio, digital and trade. The channel has also lined up a contest for its viewers to enhance consumer engagement.

Marketing plan for Budget 2017

The marketing plan for Union Budget 2017 included Print ads across eight major metros on February 1, 2017; Out Of Home (OOH) Advertising in Mumbai, Delhi & Bangalore at major bus shelters, metro panels and branding at airports; EPG Branding at Hathway, DEN & Asianet; Radio announcements Mumbai, Delhi & Bangalore; Digital campaigns for Budget special with hash-tag promotion; Trade promotions with Newsletter branding & Page Pushers and Viewer contest which includes Watch & Win IPhone 7.

TIMES NOW

The undisputed leader among English news channels, TIMES NOW will present non-stop programming from 7 am on Feb 1, 2017, titled ‘Budget 2017: Votes or Vision’. The penultimate budget before the current Governments term ends; expectations are intense from this budget. The government is walking a tight rope; it’s a double edged sword as an extreme reform oriented budget might be unpopular among the masses, especially with elections to 5 key states just around the corner. On the other hand a populist budget with sops will hit the nation long term economic growth. How will they strike the balance? Will it be votes for the party or vision for the nation?

Catch a power-packed panel including Rajiv Kumar, Senior Fellow at Centre for Policy Research, Rajiv Desai, Comma Consulting, Lord Meghnad Desai, Economist and Omkar Goswami, Chairperson of CERG Advisory decode the historic budget into news that the viewers can use.

The budget coverage will begin with discussions on dissecting the economy in the run-up to the FM’s speech. With the help of advanced technologies like augmented reality (AR) graphics and holograms, TIMES NOW will reach out to the common man.

MAGICBRICKS NOW

Tracking the Budget announcements closely, Magicbricks NOW will break up key policy decisions and analyze their impact on the Urban Citizen. Investor’s Guide, the exclusive show on personal finance, will decode the Budget from multiple angles and not just the lens of real estate. It will give an in – depth analysis on the tax policy and how it affects your wallet. The channel will bring live audience from across five cities, with personal finance experts answering all their queries on tax implications, investment possibilities and home buying.

The channel will feature top experts like Dhirendra Kumar, CEO, Value Research, Shailesh Haribhakti, Chairman, Dh Consultants, Anuj Puri, CEO, JLL and Pankaj Razdan, CEO & MD, Aditya Birla Life Insurance. This show will be anchored by Faye D’Souza, Senior Editor, Personal Finance and Real Estate of ET NOW and Editor of Magicbricks NOW, will be telecast live across all three news channels – TIMES NOW, ET NOW and MAGICBRICKS NOW — at 7:00 pm.

It’s a Budget that can change the course of the Indian economy, a budget that can kick off the next phase of growth. This year, the network talks about Revolution on ET NOW, Votes or Vision and Eco-Political scenario on TIMES NOW and impact of Budget on common man on Magicbricks NOW, as world-renowned economists, corporate honchos and market experts debate the hits and misses.

January 31, 2017
Times presents ‘budget’ programming line-up

MUMBAI: Times Network, the television broadcast division of India’s largest media conglomerate The Times Group, has always been at the forefront of economic events that have a big impact on the nation. Times has a special programming lined up for the biggest announcement of the year – Budget 2017, across its three leading news channels, ET NOW, TIMES NOW and MAGICBRICKS NOW.

ET NOW

Leading the power-packed campaign will be ET NOW, India’s leading English business news channel, with an exclusive campaign ‘Budget 2017: Tryst with Destiny’. In a way ET NOW will be a chronicler of history, considering the big shift in the functioning of the economy in the wake of demonetization.

The channel will be the torch-bearer of budget debates, anchored by Sandeep Gurumurthi, Supriya Shrinate, Nikunj Dalmia, Mythili Bhusnurmath, Faye D’Souza, Ayesha Faridi, Tanvir Gill and Swaminathan Aiyar. The channel will ensure that viewers get all the relevant information comprehensively on ET NOW, well ahead of competition.

The one-hour special ‘Budget Debate’, anchored by Supriya Shrinate, will present views from India Inc’s top CEOs and renowned economists, policy makers like Chanda Kochhar, MD & CEO, ICICI Bank; Deepak Parekh, Chairman, HDFC; Pawan Goenka, MD, M&M; Nitin Gadkari, Union Highways Minister; Piyush Goyal, Union Power Minister; Amitabh Kant, CEO, Niti Aayog; Prakash Javadekar, Union HRD Minister; Nirmala Sitaraman, Industry & Commerce Minister; Jayant Sinha, Minister of State for Aviation; Ramdeo Agrawal, Motilal Oswal; Rashesh Shah, Edelweiss Group; Nilesh Shah, Kotak AMC; and Jahangir Aziz, JPMorgan; Shaktikanta Das, DEA Secretary; Arvind Subramanian, Chief Economic Advisor; Arvind Panagariya, Vice-Chairman, Niti Aayog; Nalil Kohli, BJP Spokesperson; Abhishek Manu Singhvi, Congress Spokesperson and Shashi Tharoor, Congress Leader.

As finance minister Arun Jaitley sets the agenda for Budget 2017, ET NOW will bring the insights from world renowned economists while ET NOW’s Consulting Editor, Swaminathan Aiyar, will break up the key takeaways for the common man.

Supporting the on-air line-up, ET NOW has designed a 360-degree campaign across different platforms, including print, OOH, radio, digital and trade. The channel has also lined up a contest for its viewers to enhance consumer engagement.

Marketing plan for Budget 2017

The marketing plan for Union Budget 2017 included Print ads across eight major metros on February 1, 2017; Out Of Home (OOH) Advertising in Mumbai, Delhi & Bangalore at major bus shelters, metro panels and branding at airports; EPG Branding at Hathway, DEN & Asianet; Radio announcements Mumbai, Delhi & Bangalore; Digital campaigns for Budget special with hash-tag promotion; Trade promotions with Newsletter branding & Page Pushers and Viewer contest which includes Watch & Win IPhone 7.

TIMES NOW

The undisputed leader among English news channels, TIMES NOW will present non-stop programming from 7 am on Feb 1, 2017, titled ‘Budget 2017: Votes or Vision’. The penultimate budget before the current Governments term ends; expectations are intense from this budget. The government is walking a tight rope; it’s a double edged sword as an extreme reform oriented budget might be unpopular among the masses, especially with elections to 5 key states just around the corner. On the other hand a populist budget with sops will hit the nation long term economic growth. How will they strike the balance? Will it be votes for the party or vision for the nation?

Catch a power-packed panel including Rajiv Kumar, Senior Fellow at Centre for Policy Research, Rajiv Desai, Comma Consulting, Lord Meghnad Desai, Economist and Omkar Goswami, Chairperson of CERG Advisory decode the historic budget into news that the viewers can use.

The budget coverage will begin with discussions on dissecting the economy in the run-up to the FM’s speech. With the help of advanced technologies like augmented reality (AR) graphics and holograms, TIMES NOW will reach out to the common man.

MAGICBRICKS NOW

Tracking the Budget announcements closely, Magicbricks NOW will break up key policy decisions and analyze their impact on the Urban Citizen. Investor’s Guide, the exclusive show on personal finance, will decode the Budget from multiple angles and not just the lens of real estate. It will give an in – depth analysis on the tax policy and how it affects your wallet. The channel will bring live audience from across five cities, with personal finance experts answering all their queries on tax implications, investment possibilities and home buying.

The channel will feature top experts like Dhirendra Kumar, CEO, Value Research, Shailesh Haribhakti, Chairman, Dh Consultants, Anuj Puri, CEO, JLL and Pankaj Razdan, CEO & MD, Aditya Birla Life Insurance. This show will be anchored by Faye D’Souza, Senior Editor, Personal Finance and Real Estate of ET NOW and Editor of Magicbricks NOW, will be telecast live across all three news channels – TIMES NOW, ET NOW and MAGICBRICKS NOW — at 7:00 pm.

It’s a Budget that can change the course of the Indian economy, a budget that can kick off the next phase of growth. This year, the network talks about Revolution on ET NOW, Votes or Vision and Eco-Political scenario on TIMES NOW and impact of Budget on common man on Magicbricks NOW, as world-renowned economists, corporate honchos and market experts debate the hits and misses.

January 31, 2017
CNBC -TV18 stays above the competition based on Union Budget announcement

MUMBAI: CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage on the day of Union Budget announcement. Not only was the channel far ahead of other English business news channels but was also more than 1.5 times of ET Now and Times Now put together in the Budget week* thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

Here’s what the share of channels looks like:

1.Budget Day (29 Feb’16): All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

2.Budget Speech: All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.

3.Budget Week (27t Feb – 4t March’16): In urban India CNBC-TV18 was leading at 71 per cent, more than twice of all the competition put together. The share of nearest competitor ET Now was 23 percent.

March 10, 2016
CNBC -TV18 stays above the competition based on Union Budget announcement

MUMBAI: CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage on the day of Union Budget announcement. Not only was the channel far ahead of other English business news channels but was also more than 1.5 times of ET Now and Times Now put together in the Budget week* thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

Here’s what the share of channels looks like:

1.Budget Day (29 Feb’16): All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

2.Budget Speech: All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.

3.Budget Week (27t Feb – 4t March’16): In urban India CNBC-TV18 was leading at 71 per cent, more than twice of all the competition put together. The share of nearest competitor ET Now was 23 percent.

March 10, 2016