Tag: BTVi

BTVI’s Financial Planner engages with audience on personal wealth creation

MUMBAI: BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Ms. Samina Nalwala, Senior anchor, BTVI had an impactful conversation with Mr. Feroze Azeez, Deputy CEO, Anand Rathi Private Wealth Management on various facets of efficient financial planning. The session provided in-depth knowledge on personal finance with recommendations on investment options to multiply wealth and attain financial independence. . The duo also answered questions on various aspects of wealth creation from investing in mutual funds, stocks to multiplying return on investments with long term wealth creation plans.

“It has always been our objective to update and educate our audiences about the latest happenings in the financial market. We have conceptualized ‘Financial Planner’ to impart knowledge and aid every individual with the financial know-how necessary in this economy. This on-ground session with an expert helps viewers understand the economic know-how, possess knowledge and develop skills to ascertain different options available to achieve long term wealth creation.” said Siddharth Zarabi, Executive Editor, Business Television India (BTVI).

February 15, 2018

Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen India’s agriculture, rural development, health, education, employment, MSME and infrastructure sectors.

With a view to promote digitisation, the government is set to make the necessary investment in robotics, internet of things (IoT), artificial intelligence (AI), digital manufacturing and big data analysis with the NITI Aayog to establish a national programme to direct efforts in artificial intelligence. The government has committed itself to the development of technology along with concentrating on AI and its applications, a revolutionary move for the digital industry. The ministry has decided to double its Digital India budget to around Rs 3073 crore.

The Indian media industry seemed to have mix reactions about this year’s budget and while some were disappointed, many seemed cheerful about it and considered it to be a welcome budget.

Like the last few years, 2018 Union Budget too saw a dry spell for the entertainment industry with no big announcements. However, the government’s Digital India push by proposing to set up 5 lakh WiFi hotspots in the rural areas will pave the way for greater consumption of entertainment and news related content. It will also provide a boost to regional content, which is already expected to grow multifold in the coming years. Overall I would say the biggest positive highlight of this year’s budget was focused on agriculture and healthcare. This initiative will definitely help the marginalised part of our country in the long run.

Dharma Productions CEO Apoorva Mehta

It was an expected budget. I think that it was widely believed the government would focus on the rural economy and so it came to pass. There was not much expected for the media and entertainment industry and there was nothing specific announced. Corporate India would be slightly disappointed though as corporate taxation was not reduced except for small enterprises. Aviation and farming were the big winners.

Mukta Arts managing director Rahul Puri

Budget announcements signal a stronger ecosystem for media and broadcast industry. In continuation with my pre-budget expectations, I am happy that FM has kept his promise by reducing corporate tax rate to 25 per cent.

BTVI COO Megha Tata

While the budget largely focuses on the upliftment of agricultural sector, there is an equal focus on technology by introducing national programme in the area of AI & exploring ways for using the blockchain technology for digital transactions. The emphasis on sectors like healthcare, education & skill development is a good step by the govt. Reforms in the education sector encourage more & more private institutions to expand or modernise to give students a more global perspective as part of their learning process, which also helps in tackling brain drain. Overall, the budget seems like a typical socialist one, without much to take-away for the common-man.

Havas Media Group CEO India and South Asia Anita Nayyar

I’m glad to see that the budget for digital India has doubled and also the fact that AI and Blockchain technologies will be used by the government. But I’m disappointed that government is looking to put an end to cryptocurrencies. Globally cryptocurrencies is a phenomenon which points towards the future of currencies and maybe a more inclusive view was needed.

WATConsult founder and CEO Rajiv Dingra

The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed a boost. I also like the fact that the Finance Minister has focused on ease of living rather than just ease of doing business and has introduced healthcare benefits which will benefit nearly 50 crore Indians. It is a landmark step. The emphasis on digital, particularly higher-end digital areas like artificial intelligence and usage of blockchain shows that the government is committed to providing a further digital thrust. The steps being taken, like provision of free WiFi and other forms of internet to all parts of the country will be extremely beneficial in the long run for the digital sector. It will help agencies like ours who are partnering clients for digital transformation.

The introduction of the long term capital gains tax on equities will soon be digested by the industry I’m sure, but in some ways, I see a missed opportunity because the simplification of GST processes for the services sector would have gone a long way to help the advertising industry. The advertising industry doesn’t mind paying the taxes but abhors non-productive, complex procedures including filing of hundreds of returns every year. Overall I think the right sectors have got the incentives and therefore it should be good for the country. If it is good for the country, it will be good for the economy and once the economy grows, the advertising sector will benefit from it.

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin

The ‘Digital India’ program has received a major boost with double the allocation of Rs. 3073 Crore for the coming year. Budget 2018 has proposed the set-up of 5 lakh Wi-Fi hotspots in rural areas thereby providing broadband access to 5 crore rural citizens. Much to the delight of digital media players, this move will open extended avenues for them and give a strong push to regional and mainstream digital content in these markets. With extensive broadband penetration, affordable data prices and smartphones, the vision for digital India could well come to fruition in the coming years. Lastly, the estimated over 7% growth for the next fiscal creates a positive sentiment for India’s economic and financial ecosystem.

Worldwide Media CEO Deepak Lamba

In the Union Budget 2018, there has been a significant allocation towards rural development. The proposal of setting up 5 lakh Wi-Fi hotspots in rural areas will give impetus to media penetration in Tier 3 and Tier 4 markets. Media players are increasingly looking at Tier 2, Tier 3 and Tier 4 markets since regional content has begun to drive media growth. So, the infrastructure push in these regions will accelerate media consumption and inadvertently help the advertisers and the advertising business on the whole. I would certainly say it is a good budget, and we will gradually witness the positive results unfold in the future.

TV18 president- revenue & Forbes India CEO Joy Chakraborthy

Government’s focus on rural and agriculture development, digitisation and digital education is going be a big demand booster for our sector. The rural demand for FMCG, beverages, automobiles, education and financial products are going to increase, this would increase advertising budgets of our clients from FMCG, education, financial services sectors. Government’s focus on digitisation brings in lots of rich data for us to better targeting for our customers. This focus would make India data rich country and the targeting and conversions on digital marketing front would be much easier and more accurate.

Vertoz fand CEO Ashish Shah

FM Jaitley’s budget this year focuses on investments to be placed in artificial intelligence, machine learning and the Internet of Things with the NITI Aayog establishing a national program to direct efforts in artificial intelligence. The government has committed itself to the development of technology along with concentrating on AI and its applications which is a revolutionary move for the digital industry. Initiatives on infrastructure growth and education expansion have been looked at from a digital perspective, which reflects the significance of the ‘Blackboard to digital board’ movement. Decisions benefiting rural citizens–such as 5 lakh WiFi spots, give it a further impetus. Another game changer mentioned in this budget was the government’s will to proactively explore the use of blockchain technology. The allocation of digital India has been doubled which indicates the government’s emphasis on digital, heralding a stronger digital economy. I believe this was a great budget for the digital ecosystem.

DAN Performance Group CEO Vivek Bhargava

The much-awaited announcement of Union Budget prompted a gust of anticipation & higher expectations. While the Finance Minister touts the Union Budget as primarily focused on the agricultural sector, it sure reeks of reforms beneficial for numerous other sectors as well.

The government has always encouraged the digital sector to flourish & the budget rightfully justifies their farsighted approach. This year the allocation to Digital India Scheme has been doubled to Rs 3073 crore which is a worthwhile move for the industry as a whole. Not only that, with the onset of fast-paced technology and AI shaping the new segment of digital World, NITI Aayog will establish a national programme for it. This is a clap-worthy reform which will help organisations diversifying with AI to have a wider scope with vast awareness among everyone. For a higher internet penetration, 5 Lakh Wi-Fi hotspots will be set up in rural areas, which again is beneficial for the rural dwellers. The need to eliminate cryptocurrencies which are funding illegitimate transactions was also mentioned. The government has proposed to revamp the system of sanctioning loans to SMEs. As per the budget reforms now the information will be linked with GSTN & will be fetched from the same. This comes across as a welcome move as not only will it streamline the process but will enable people to get accustomed to the digital ingress. Corporate companies with a turnover of up to Rs 250 crore will also be highly benefitted from the budget as the corporate tax has been further reduced to 25 per cent.

As per my opinion, the Union Budget has surely set a benchmark & the year looks promising with excellent reforms leading to growth & development of the economy.”

iCubesWire CEO and founder Sahil Chopra

This is an excellent budget from the digital perspective. As expected, the government has doubled its allocation to digital India initiative at Rs 3073 crore. This will grow the entire digital economy and the government has shown that this is going to be focus area. Its commitment to exploring blockchain and AI only ratifies its vision for digital India. The other game changer is enhancing rural regions with 5 lakh Wifi hotspots. This would lead to higher adoption, skills upgrade and rural citizens embracing digital quickly. This budget gives me hope that we are on our way to becoming a digital-led economy.

Tonic Worldwide founder and CEO Chetan Asher

Also Read :

Industry holds bright outlook for budget 2018

Union Budget 2018: Industry expects govt to favour consumption

Is India ready for the impact of AI on marketing?

A year after demonetisation: E-payment services emerged winners

February 2, 2018

BTVI to now bring live budget updates on Hotstar

MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pipeline of content to its news category. After Republic and ABP News, now BTVI is also live on Hotstar.

BTVI will be giving all the Budget 2018 updates from today 8pm onwards.

In May 2017, Republic joined hands with Hotstar to shape the future of news online. Republic TV claimed the partnership to be a stunning debut on Hotstar by crossing a million viewers within a day of its launch. Meanwhile, ABP has been live on Hotstar since October 2017.

News as a genre is continuously spreading its wings. The ratio of watching news on television is on a whopping increase. In Indiantelevision.com’s 13th Indian Digital Operators Summit (IDOS 2017), Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note on the growth of news as a genre. He said, “Hindi news grew by 93 per cent in 2017 over week 41 of 2015,” which means the news content is being consumed more and more on television as well as online.

Also Read:

Hotstar is an important platform for us: ABP’s Avinash Pandey

Republic TV claims ‘stunning’ debut on Hotstar

Hotstar announces partnership with awesomeness

January 31, 2018
BTVI brings power packed line up to decode Budget 2018

MUMBAI: As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’ for its entire budget programming. The consumer- centric programming and quick analysis focuses on ‘Build Your Portfolio’ which will help viewers to ‘Save. Invest. Prosper’ in the long run.

BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of common man and Impact of Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements. Recently BTVI hosted an exclusive on-ground session ‘Invest in India – Bharatmala Special’, focussed on the infrastructural growth of the country and its transformational impact on our economy.

“With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.” said, Megha Tata, COO, Business Television India (BTVI)

“With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.” said, Siddharth Zarabi, Executive Editor, Business Television India (BTVI)

‎BTVI, Head – Marketing and Research, Anuj Katiyar said, “In addition to the on-air line-up, BTVI has designed a 360 degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”

January 16, 2018
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience. In the days ahead, both partners will work together to combine their respective domain knowledge around Union Budget 2018 programming.
Republic TV CEO Vikas Khanchandani said, “Union Budget 2018 is the most anticipated budget, with major announcements expected one year post demonetisation and GST implementation. Republic TV, along with BTVI, will bring together leading financial experts across sectors, think-tanks, global investors and the country’s best editorial minds to present the most insightful and sharp perspective of the Budget.”
Despite a decline in viewership in the news genre, Republic TV has managed to maintain its pole position in ratings.
BTVI COO Megha Tata said, “We are very excited about this association. Republic TV’s credibility in news coverage and BTVI’s expertise in English business news space will create a unique proposition for the viewers of Union Budget 2018. With the two forces joining hands, I am very confident about delivering an all-around perspective to our viewers.”

December 11, 2017
Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat.

Business Television India (BTVi) will complete a year in August 2017 and its hard work seems to have catapulted its ratings on the BARC India charts. It claims to have doubled its Twitter following in a year.

BTVi’s focus continues to be the main metros, where English business news consumption is on a higher side. The channel plans to strengthen its sales team by hiring some more senior executives in Mumbai, Delhi and south India. Recently, BTVi hired Shilpa Shetty and Seema Pisharody and made their revenue and strategy teams stronger.

BTVi COO Megha Tata said, “The business news genre is very small — probably be less than a per cent, and there is space for three business channels to survive, eventually.”

Talking about the growth of genre and BTVi as a channel, she said: “The genre has grown by about 104 per cent in the last 5-6 months, but BTVi has grown by 240 per cent, This growth is primarily owing to the content we are airing, is connecting well with the viewers.” Says Tata: “We are planning to increase our ad rates soon.”

Talking about BTVi shows and their success, Tata said, “We have had some early wins, which are showing a positive trajectory. Shows launched recently are ‘Call BTVi’ and ‘Financial Planner’, of which the former got a very good response from across the country. We have almost about hundred calls waiting everyday — an indicator that people are watching our channel.”

“We are planning to launch more show in the coming months,” she added. “Our sales team is in the process of getting more advertisers on board,” Tata said.

BTVi recently stepped into the digital space by launching a mobile version of the channel and a website. It remains to be seen how the business strategy of the business channel works in the coming months.

Also Read :

BTVi hires Times’s Shetty & CNN IBN’s Pisharody, strengthens rev & strategy team

BTVi’s ‘Women Mean Business’ from 17 June

BTVi unveils new brand positioning

Times’ Anuj Katiyar joins BTVi, aims at impactful content & strategic mktg (updated)

July 21, 2017
BTVi hires Times’s Shetty & CNN IBN’s Pisharody, strengthens rev & strategy team

MUMBAI: BTVi – Business Television India has appointed Shilpa Shetty and Seema Pisharody to jointly work towards revenue generation for the channel. They will be closely working with the COO Megha Tata (Monica Tata) to drive the business news channel to strengthen the next level growth in India.

BTVi is reinforcing senior experienced people in the team to build a quality think tank with a focus on the revenue model of the channel. Anuj Katiyar, who has recently joined the team as the marketing & research head, has played an integral role in channel’s development in the past two months.

Shetty will be actively involved in the strategic planning for generating revenue for the channel. Shetty was last associated with the Times Network as the vice-president – revenue and was the national sales head for the Times Network cluster of channels for several verticals. Shetty was also associated with the Network18 group for 10 years.

On joining BTVi, Shetty said, “I felt it is an interesting opportunity that has come my way to lead BTVi and create a path towards success.”

Pisharody, in her role will be investing her expertise in crafting strategic approach for business development for the channel. Pisharody has over 15 years of experience in the media &entertainment industry with brands like Turner and Hindustan Times. Her last assignment was with CNN IBN, as the head of Branded Content for South region.

On the new role, Pisharody said, “BTVi is poised to be a game changer in the dynamic Business News segment. And I am excited to be part of this winning team.”

Welcoming them to the team, Tata said, “We believe that their expertise in the domain will be a valuable asset to the channel.”

July 3, 2017
BTVi’s ‘Women Mean Business’ from 17 June

MUMBAI: Business Television India, India’s Premier English Business News Channel is coming up with a new edition of ‘Women Mean Business’. The show will exclusively feature powerful women role models who are leaders in their respective domains.
The prime focus of this show and its subjects are reaffirming and addressing women empowerment, providing viewer’s a revolutionary perspective of women’s achievements in different verticals. Through this show, the channel aims to bring women thought leaders under one platform, celebrating their success stories thereby motivating the millennial.

Commenting on the new show, BTVi COO Monica Tata said, “We at BTVi believe in empowering women through various platforms. In the past, the show has effectively shared stories of some incredibly hardworking women who have been an inspiration for millions. We are glad to be back with a new season. This time, we are aiming at taking it a notch ahead by delving into matters of higher significance and seek insights on the success of these women.”

Most awaited second season of ‘Women Mean Business’ is starting from 17 June 2017 and will air on BTVi on every Saturday at 8:00 PM.

The guests on the show will range from the Media baron to Renowned Restaurateur, from award winning Gemologist and Jewelry Designer to Globally acclaimed artist, Talking to them and capturing their personal and professional lives with their extraordinary journey with high-impact and fast-paced agendas will be BTVi’s Fatima Mahdi Karan, consulting editor of the channel. The guest list of the second season of the show includes:

• Media Baroness- Hindustan Times Group chairperson and editorial director Shobhana Bhartia
• First Female president of the CII- Shobana Kamineni, President, Confederation of Indian Industry (CII) And Executive Vice Chair Person Of The Apollo Hospitals Enterprise Ltd
• Leading scientist at the helm of a pharma empire- Piramal Enterprises vice chairperson Dr. Swati Piramal
• Path breaking diva of gastronomic innovation Ritu Dalmia, Celebrity Chef and Restaurateur and author and co- founder of diva and Riga food
• ndia’s queen of contemporary art- Bharti Kher, Award Winning and Record Breaking Multimedia Artist
• She doesn’t love but lives to design- Farah Khan Ali, Farah khan fine Jewellery and celebrity jeweller and gemologist
• Pinky Anand, Additional Solicitor General of India at the Supreme Court of India and spokesperson and all India in charge legal cell, BJP

June 15, 2017
BTVi pledges #MissionNoEmission for greener environment

MUMBAI: On World Environment Day, Business Television India is propagating the pledge of #MissionNoEmission towards India becoming a pollution free country.

Through this campaign, the channel is working towards building a greener and cleaner environment. Starting today June 5, the first six episodes focused on the ‘Grow Green’ theme are getting unveiled.

In the first episode of the series starting today, the channel along with prominent corporates and government authorities will discuss electric/hybrid vehicles in India, the mission of All Electric Vehicles by 2030, the need for infrastructure and manufacturing of electrical vehicles in India.

In the subsequent episodes, the channel will cover topics like Make in India – an initiative by the government for electrical vehicles, government policy for zero emission and policies to reduce carbon footprints, government’s role to boost solar and wind energy in India, initiatives to bring investors to build solar energy parks in the country and the policies for renewable energy and manufacturing of electrical vehicles. The series will also feature prominent auto ancillaries on their preparedness to take on Indian government’s 2030 vision.

On this initiative taken by BTVi, Siddharth Zarabi, Executive Editor, BTVi, said “This initiative engages relevant and key opinion makers to plan and strategize for making India more green and clean. The series will emphasize on the government’s role to boost green environment, sustainable energy and steps taken by corporates to encourage pollution free environment. We are proud to present the #MissionNoEmission initiative.

Tune into BTVi on June 5 to catch the conversation to build a greener India at 7:30pm.

June 5, 2017
BTVi unveils programming series — ‘1100 Days of Modi’

MUMBAI: The NDA government led by the prime minister Narendra Modi has been in power since May 2016, and nearly 1100 days since then have seen the government take a several significant steps including on the economic front to enhance growth in one of the fastest growing countries in the world.

In order to take stock of the economic performance of the Modi government, the hits and the misses, Business Television India (BTVi) has begun (at 12 noon-1pm and 9pm-10pm every day) a new series “1100 Days Of Modi” – that includes several shows that highlight multiple aspects of the Indian economy, business and the stock markets. The programming began with a hard-hitting show on why global ratings agencies are not re-rating India despite multiple improvements in the macro-economic framework of the country and put the agencies on the mat for this inexplicable stance.

Commenting on the special series, BTVi executive editor Siddharth Zarabi said, “The period since May 2014 has been one of significant all round change, with the central government taking numerous steps to fix many vital parts of the economy. The reforms scorecard is pretty impressive and has the potential to propel India to a path of high and sustainable GDP growth.”

“At BTVI, we are taking stock of the performance so far and are presenting an economic reforms scorecard for our viewers to grasp not just the most recent, but the overall trajectory of economic changes since Modi assumed power. Our coverage is based on the recognition that business TV viewers in India are extremely sophisticated and need more insightful information and intelligent analysis,” Zarabi added.

Viewers will have the chance to watch engaging discussions between eminent experts around the real and key metrics of India’s economic performance and be able to ascertain the possibilities of new investment opportunities that the recent policy changes offer for both Indian as well as overseas investors. The series remains on air during the coming fortnight.

May 16, 2017