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All posts tagged "BTL campaign"

e-commerce11 years ago

Myntra locks up Pocketman as a part of Roadster’s BTL campaign

BENGALURU: As part of a unique below-the-line (BTL) marketing activity, ‘Pocketman’ Eric Monjon entered a makeshift man-cave – an air-conditioned metal enclosure with an attached toilet,...
MAM13 years ago

Aircel to launch PocketBuddies campaign

BENGALURU: Telcom player Aircel announced the all India launch of a new product ‘PocketBuddies- Srf n txt‘ in Bengaluru. The company plans to back this product...