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NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of...
MUMBAI: The corporate marketing head of LG India, Amit Gujral has stepped down from his position after serving the company for more than a decade. Gujral...
MUMBAI: Kotak Securities, the stock broking arm of Kotak Mahindra Bank Limited, is the new addition in the list of brands that has opted for a...
MUMBAI: Asus, a Taiwanese leader in mobile technology, has announced the young rising star Disha Patani as the new brand ambassador for laptops and smartphones. ASUS...
MUMBAI: Droom, an online automobile transactional platform, has come out all guns blazing in its latest announcement of initiating a massive Rs 2250 million marketing budget....
MUMBAI: Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India...
MUMBAI: Racold, one of India’s largest provider of water heating solutions, has rolled out its latest brand campaign- “Power of hot shower” #PowerOfHotShower. The campaign reinforces...
MUMBAI: Racold, one of India’s largest provider of water heating solutions, has rolled out its latest brand campaign- “Power of hot shower” #PowerOfHotShower. The campaign reinforces...
MUMBAI: Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of...
MUMBAI: Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of...
MUMBAI: Cut The Crap, a Mumbai based creative agency, has launched its design unit – Design Sell, which will focus on brand identity, packaging, digital and...
MUMBAI: Cut The Crap, a Mumbai based creative agency, has launched its design unit – Design Sell, which will focus on brand identity, packaging, digital and...
BENGALURU: Balaji Telefilms Limited reported eight per cent YoY growth in total income from operations (TIO) at Rs 78.65 for the quarter ended 31 December, 2015...
BENGALURU: Balaji Telefilms Limited reported eight per cent YoY growth in total income from operations (TIO) at Rs 78.65 for the quarter ended 31 December, 2015...
MUMBAI: Option Designs has bagged the creative duties for Trak N Tell, a telematics solution provider and vehicle tracking device manufacturer, which runs through Internet of...
MUMBAI: Orchard Advertising has appointed Sharmine Panthaky as vice president and branch head based in the Mumbai office. She joins from Interspace Solutions, where she...
BENGALURU: Evaporative air cooler manufacturer, Symphony, spent Rs 19.09 crore (16.42 per cent of Income from Operations or Inc from Ops) towards selling and distribution expenses...
KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors. Dish TV today launched a brand...
BENGALURU: Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities. So far, a...
BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19...
MUMBAI: Percept’s corporate communication head Sangeeta Chacko was conferred with the esteemed ‘Outstanding International Business Communicator 2013 Award’ by the National Organisation of Commerce and Industry...
BENGALURU: Indian construction equipment manufacturer JCB India (JCB) plans to showcase 19 innovative made-in-India machines at Excon 2013 in Bengaluru on 20 November. The company also...
BENGALURU: Balaji Telefilms Limited (BTL), the blue-eyed entity of the Indian media and entertainment industry, reported consolidated PAT of Rs 12.33 crore for Q2-2014, more than...
BENGALURU: Balaji Telefilms Limited (BTL), the blue-eyed entity of the Indian media and entertainment industry, reported consolidated PAT of Rs 12.33 crore for Q2-2014, more than...
MUMBAI: Comedy Central, India’s preferred laughter destination is known to engage its audience with not only clutter breaking content but also with promotion ideas that attract...
MUMBAI: From being a Bombay boy to rural marketer specialist, RV Rajan has many stories to tell. The 72-year-old founder and former chairman of Anugrah Madison...
MUMBAI: While shows such as Bigg Boss and Dance India Dance are capable of drawing eyeballs on their own steam, they owe their popularity, at least...
BENGALURU: Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and...
KOLKATA: For any Bengali worth his rosogulla, there can be no greater festival than Durga Puja. And so, not just the people in the country’s east but...
BENGALURU: The blue-eyed entity of the Indian media and entertainment industry, Balaji Telefilms Limited (BTL) reported consolidated revenue of Rs 84.03 crore for Q1-2014, more than...
BENGALURU: Panasonic India has allotted Rs 200 crore towards ATL activities (same as last fiscal – April 2012 to March 2013), and Rs 250-260 crore towards...
MUMBAI: Grasshoppers India has been appointed as the creative partner for real estate consultancy Better Option Propmart Opts. An official has confirmed that Grasshoppers have approached...
NEW DELHI: The Dharampal Satyapal (DS) Group has launched a new campaign captioned “Stadium” for its mouth freshener brand Rajnigandha with the new punch line “Munh...
BENGALURU: Hindware Home Retail‘s home interiors fashion brand EVOK will be spending around Rs 200 million towards advertising and marketing spends this fiscal as told to...
MUMBAI: Real estate developer Supertech has appointed Delhi-based Grasshoppers India as the creative agency for its Golf Country Project. The agency has bagged the account following...
MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs...
MUMBAI: Leo Burnett‘s agency Orchard Advertising has been awarded the creative mandate for holiday information portal HolidayIQ.com. The agency will be in charge of the ATL...
MUMBAI: Sony India has set aside Rs 1.5 billion or 33 per cent of its total marketing budget for the festive season as it seeks to...
MUMBAI: Comedy Central, the English comedy channel from the Viacom18 stable, has awarded its creative mandate to Cactii Communications. “The agency will look after the creative...
MUMBAI: Birla Sun Life Insurance has launched a new TVC with brand ambassador Yuvraj Singh who has just recovered from cancer. The television commercial is the...
MUMBAI: Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In...
New Delhi: Renaming itself ‘Gopaljee Ananda‘, the dairy brand Gopaljee today announced an investment of Rs 35 million in its rebranding exercise and unveiled its new...
MUMBAI: Online fashion portal Rock.in has awarded its creative duties to integrated agency Digital Driftwood (DDW). DDW account manager on the Rock.in business Firoz Merchant said,...
MUMBAI: Viacom18’s comedy channel Comedy Central has rolled out a marketing campaign to promote its latest sitcom offering Hot in Cleveland. Instead of only sticking to...
MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June. The channel...
MUMBAI: Delhi-based creative agency, From Here On Communications (FHO), has won the creative duties for location-based check-in service Hoppr. The size of the business is in...
BANGALORE: F&B brand ‘Mad Over Donuts’ (MOD) will kick-start a multimedia campaign by the middle of next month to compliment its ambitious plans to grow its...
MUMBAI: Sulekha.com, a digital marketplace for local needs, has unveiled a new corporate brand identity. The change reflects Sulekha.com’s new avatar as an e-commerce company focused...
MUMBAI: Creative agency Saints and Warriors has bagged the creative duties for packaged tea brand Wagh Bakri’s second brand, Mili. The agency’s Mumbai office will handle...
MUMBAI: Percept/H Company’s total communication solutions agency, Integrated Brand Development (IBD) India, has appointed Kartikeya Dixit and Soumya Nagabhushan as associate creative directors. Dixit and Nagabhushan...
