ITV

Tag: BSN

  • BodyPower Expo set to attract over 20,000 visitors in 2015.

    BodyPower Expo set to attract over 20,000 visitors in 2015.

    MUMBAI: Staged at Mumbai’s Bombay Convention and Exhibition Centre, BodyPower Expo is the fitness hub of Asia, attracting thousands of key buyers, distributors and manufacturers from India, Pakistan, Bangladesh, Thailand, Singapore, Malaysia and UAE with a multitude of opportunities to experience in this unique, awe-inspiring event.

     

    BodyPower Expo is the perfect platform to promote health & nutrition and body building related products and services to an audience made up of thousands of key business decision makers, trade delegates and enthusiastic consumers.

     

    This is a perfect event for leading sports nutrition, fitness equipment, vitamins and apparel brands. BodyPower Expo is a show that encapsulates everything positive about fitness. This unique, inspiring atmosphere generates extensive sales and networking opportunities for aspiring companies looking to build a formidable reputation in the rapidly developing Indian health and wellness market, worth Rs. 620 crores.

     

    Set across an action-packed weekend on 21st and 22nd March 2015, BodyPower Expo is an event that simply can’t be ignored for any company looking to raise their profile within the domestic and international fitness industry.

     

    Some of the prominent international athletes like Ronnie Coleman (legendary), Phillip Heath, Kris Gethin, Nathan Harman, Ricardo Correia, Callun Won Moger, Francis Benfatto, Oksana Grishina, and Indian athletes such as (Mukesh Gahlot, Sangram Chougule, Dinesh Aswal, Bhupendra Dhawan (Dronacharya Awardee) have joined hands with BodyPower Expo India to make it big in the Indian market. Brands like Neulife, Unlimited Nutrition, Life Fitness, Cellucor, BSN, Optimum Nutrition, Musclepharm, Precor, Jerai, Gifted Nutrition, SAN Nutrition, Cytosport, ESN, BillionBody, Scitec, Grenade, Fitcrunch etc. have got associated with Body Power to escalate India’s health and wellness market with this unique initiative.

     

    Mr. Nick Orton, CEO, Body Power Expo stated, “Despite seven years of exponential growth and unrivalled success in the UK, we will ultimately be delighted at the impact the show is going to make in the upcoming second season of BodyPower Expo India 2015. An eye-catching 20,000+ visitors are expected to make their way to Mumbai’s Bombay Exhibition Centre across the two day event, to enjoy an extremely well-presented international show that evidently resonated with those who attended.”

     

    Following its inception within the fitness industry back in 2009, BodyPower has progressively expanded its global profile and has established itself as a driving force for the consumer fitness market with an international reach of over 35 million.

  • Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be walking the ramp for this edition, appropriately themed as Progressive. The unveiling saw bare chested men walk past cheering crowds on Linking Road to the brand store where they were then styled in a formal attire from the brand’s latest F/W 2013 collection. As the men lined up and walked down the Linking Road stretch, they kept unveiling the bus stops carrying the Blackberrys Sharp Nights campaign visuals and finally reached the store to unveil the store facade. From walking bare chested to the red carpet tuxedo look, it was quite a transition for these men. Thus, dressing down to dress up to the hilt was the thought behind the activity. It was quite an evening, with music, lights and crowds cheering on the men.

     

    Through the Sharp Nights concept, Blackberrys has recognized a tribe of sharp men from various spheres of life. The fourth edition of Blackberrys Sharp Nights scheduled on 4th October, 2013 promises a mix up like never before. Themed as Progressive, critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor will strut down the ramp for the biggest ever fashion extravaganza, as they celebrate the best of new age cinema.

     

    To get a chance to be a part of the season’s coolest event, Blackberrys is hosting various activities at their stores, Facebook page http://www.facebook.com/BlackberrysMensFashion?fref=ts and on Twitter https://twitter.com/BlackberrysMens. One can log on to their Facebook and Twitter pages and participate in the ongoing contests to win a fabulous all expense paid VIP trip for two. Blackberrys Sharp Nights (BSN) in the past three seasons, has showcased an interesting mix of celebrities like Arjun Rampal, Farhan Akhtar, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar.

     

    Staying true to its mantra “Go Sharp”, the brand showed the world a glimpse of what they can expect at the Blackberrys Sharp Nights event. Be it bare chested men going sharp with Blackberrys or bringing together sharp men from music and cinema, the brand is connecting to the Blackberrys man who is young, fun, edgy and of course very stylish.

     

    Blackberrys is a brand that defines ‘sharp edged clothing’ with their higher-concept feel. Their cachet of being one of the leading formal wear brands in the India is merited with their tailoring silhouettes and unique twist on style. The brand has evolved since its inception in 1991 with its own individual personality bearing strong concepts that are both perfectly executed and cohesively carried off.