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Tag: Bruce Gersh

  • Media entrepreneurs to explore ways to create loyal audiences at Nab

    Media entrepreneurs to explore ways to create loyal audiences at Nab

    MUMBAI: A general session open to all attendees at the 2013 Nab Show will explore how today’s creative media entrepreneurs are finding new ways to produce quality online content and build loyal audiences. The session, “Broadcast Minds™ – Internet Content Creators Talk What’s Next Online” produced in partnership with NewTek, will take place on 10 April in Las Vegas.

    Moderated by Revision3 CEO Jim Louderback, the panel will feature FishBowl Worldwide Media co-founder, president and CEO Bruce Gersh, actor/comedian Tom Green; illusionist, comedian, author Penn Jillette and host and executive producer, “What’s Trending” Shira Lazar.

    NewTek executive VP marketing Carter Holland said, “We are thrilled to team up with the NAB this year and expose a larger audience to Broadcast Minds. Since we started Broadcast Minds in 2010, our goal has remained the same: Expose the world to movers and shakers who are redefining what it means to be a ’broadcaster’ through the use of technology, social media and the Internet. We look forward to the insights that this year’s all-star line-up will reveal about breaking down the boundaries between television content creation, content distribution, social participation and online consumption”.

    The on-going democratization of technology, social media and access to the Internet through mobile devices is reshaping the media and entertainment landscape. “Broadcast Minds” will study the way this trend is pushing content creators to think differently about how to develop, produce and distribute online video content. Panelists will also discuss the impact of consumers’ growing access to niche entertainment programming and their ability to influence the outcome of online TV shows through real-time social media participation. The session will be streamed live online at www.nabshow.com.

  • Ubisoft and Touchstone team up to create ‘Lost’ game

    Ubisoft and Touchstone team up to create ‘Lost’ game

    MUMBAI: Video game publisher Ubisoft has inked a long-term worldwide licensing agreement with Touchstone Television to develop and publish a video game based on Lost.

    Developed by Ubisoft’s Montréal studio and scheduled to hit retail shelves worldwide in 2007, the game will be offered for home and portable consoles as well as PCs.

    “We are delighted to work with Bryan Burk, one of the biggest producers in Hollywood and with Touchstone Television. That they have chosen us for the adaptation of the cult series Lost is the best homage that a producer can make to the creativity of Ubisoft,” said Ubisoft CEO Yves Guillemot.

    “This deal is another example of how truly powerful the Lost brand is. We are excited to work together with Ubisoft to create a gaming experience that will allow fans to further immerse themselves into the mysteries and intrigues of the series,” said ABC Entertainment and Touchstone Television senior vice president business development Bruce Gersh.

    “The creative appeal of Lost transcends borders with its character driven stories and addictive mysterious mythology. It’s not enough for fans worldwide to just watch Lost, the game is a wonderful opportunity to organically extend this creative phenomenon into an interactive consumer experience,” said Touchstone Television executive vice president Julia Franz.

    “Many of us on Lost have been hardcore gamers for years and the chance to work with Ubisoft, a company behind some of our favorite titles, has excited us to no end. With the ability to tell new interactive stories within the Lost universe, we’re giddy to be developing a game that, once completed, will be as engaging and fun to play as it is to create,” said Lost executive producer Bryan Burk.