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Tag: Bruce Anderson

  • Bruce Anderson announced as Dejero CEO

    MUMBAI: Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

    Hailing from Zimbabwe, Anderson is a veteran senior executive with a 20-year proven record of managing international businesses for multinational corporations, most recently for the global commodity producer and trader firm Glencore. Anderson has strong leadership skills and is highly goal oriented with a strong entrepreneurial flair for driving business results and maximizing profitability. He is an Honours Bachelor of Accounting Science graduate from the University of South Africa, a country where he also qualified as a Chartered Accountant. He is familiar with Dejero’s business after spending years living and working in Canada.

    “Joining Dejero at a time of accelerated growth for the company and huge change that is taking place across the entire media and entertainment sector is hugely exciting,” said Bruce Anderson. “I look forward to taking the business forward as we expand Dejero’s portfolio and increase our presence across the globe. I particularly look forward to meeting Dejero’s existing customers and partners and to working with the in-house team to drive the next phase of our growth.”

    “We are delighted to welcome Bruce Anderson to the team, as he brings in-depth global experience and expertise to our company at a time when Dejero is poised to sustainably grow not only geographically, but also into new market verticals,” said Dejero founder and CTO Bogdan Frusina.

    Anderson’s priorities as he hits the ground will be to drive the launch of new connectivity solutions later in the year, that provide fast, reliable and secure access to the public Internet and private networks. The new Dejero products and services will enable news companies and production teams to access media assets at a broadcast centre or studio, and quickly transfer very large files from their vehicle while on location or in transit, saving valuable time.

    Other priorities for the new CEO will include further expansion of the Dejero portfolio within the LATAM, EMEA and APAC markets, supported by a recent $14 million growth financing deal that was recently struck with Wellington Financial LP.

    Frusina continued, “I would like to warmly thank Brian Cram as he transitions his responsibilities to Bruce having accomplished so much in his time as CEO. Brian had always intended to pass the reigns over, it was just a matter of timing and he has now decided that the time is right. Bruce is the perfect candidate to take over from Brian in that respect.”

    Under the stewardship of Brian Cram, Dejero became a leader in remote connectivity solutions for the broadcast market and has been recognised on Deloitte’s Fast 50 and Fast 500 for the past three consecutive years. Brian Cram remains an investor in Dejero.

  • Gracenote teams up with Invidi for advanced TV ad solutions

    Gracenote teams up with Invidi for advanced TV ad solutions

    MUMBAI: California headquartered Gracenote, which provides music and video metadata and recognition technologies to entertainment products and brands, is teaming with Invidi, which offers advanced television ad solutions.

    The aim is to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in real time and determine which commercials should play next.

    Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. Gracenote aims to shift this paradigm by bringing the same targeting capabilities common with Internet advertising to viewers in the living room. Gracenote is combining its advanced audio and video fingerprinting technology, which identifies what viewers are currently watching, with INVIDI‘s addressable television technology software, which can determine which ads to target to specific audiences.

    Gracenote will tap into Invidi‘s ad decisioning engine to allow advertisers to select certain households and individual audience demographics and target them with specific commercials, giving them a measurable way to place television advertising in front of a desired audience, while increasing advertising inventory and revenue opportunities for broadcasters. The combination of Gracenote recognition technology with INVIDI ad decisioning will provide advertisers the ability to dynamically insert ads into broadcast programming to better reach the preferred audience.

    Gracenote president Stephen White said, "We are entering a new era of television advertising, where focus and relevance rules. This partnership with Invidi allows us to deliver an addressable advertising solution that will change and enhance the TV advertising experience, as well as allow media planners to execute and monetise their advertising campaigns to maximize their ad opportunities."

    Invidi‘s addressable ad system is designed to protect the privacy of all users and user information. Using public domain demographic information and other pre-determined viewer metrics, Invidi provides the ability to better understand TV audiences and selectively target viewers. The solution increases the relevance of advertisements to unique audiences, without compromising viewer privacy.

    Invidi CTO Bruce Anderson said, "Invidi is committed to making addressable advertising available across every platform for the benefit of advertisers and end users alike. We believe Gracenote‘s technology combined with Invidi‘s is a big leap forward in inserting real linear content that is most relevant to the end viewer. We look forward to working alongside Gracenote to bring this technology to the marketplace.