ITV

Tag: Brooke Bond Red Label

  • Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Mumbai: Colors Marathi will air the third season of “Bigg Boss Marathi” starting from 19 September. The show will have a four-hour launch episode starting from 7 p.m and will be subsequently aired every Monday to Sunday at 9:30 p.m.

    Produced by Endemol Shine India, Viacom18 has roped in Brooke Bond Red Label as ‘presenting sponsor’ and TRESemme, A23 and Haier as ‘special partners’ for this edition of the show.

    “Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot,” said Viacom18 business head of regional entertainment (Kannada and Marathi) Ravish Kumar. “The show provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board.”

    Actor-director-producer Mahesh Manjrekar returns as the show host alongside 15 new celebrity housemates, who will be quarantined in the ‘Bigg Boss’ house for 100 days. “As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you,” remarked Manjrekar.

    There are more than 60 cameras in the house that are accessible to Voot users giving digital audiences 24*7 live access. These audiences can not only vote for their favourite contestants but also ask them questions, send them messages and share their views on what’s going on via digital innovations introduced on the OTT platform.

    “From a format perspective, we have tried to make this season different, innovative and made sure that we have the right kind of contestants and housemates. The audience will also get to see Marathi flavour be it in the tasks or routine,” said Colors Marathi business head Aniket Joshi.

    “Our overall approach with Bigg Boss Marathi season three is to celebrate the Marathipan by displaying the various cultural nuances of Maharashtra,” said Colors Marathi head of programming Viraj Raje. “Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show,” he added.

    “We at Endemol Shine India have gone the extra mile to ensure that the housemates are kept on their toes throughout this new season,” said Endemol Shine India CEO Abhishek Rege.

  • Ogilvy creates unique Red Label tea for trash machines at Kumbh

    Ogilvy creates unique Red Label tea for trash machines at Kumbh

    MUMBAI:  Brooke Bond Red Label (BBRL) has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose waste safely.

    The innovative devices double up as dustbins and have a built-in sensor. Every time a pilgrim disposes the garbage, the sensor gets activated and releases a warm, delicious cup of tea from the tea vending slot. Thus, while maintaining cleanliness, Brooke Bond Red Label tea vending machines also reward pilgrims with a warm cup of tea that helps beat the cold of Kumbh.

    Through this activation, the brand aims to inculcate the habit of safe disposal of waste and gives pilgrims an opportunity to respect & protect the environment.

    The Kumbh Mela is the largest human gathering on earth as it receives a footfall of over 15 crore pilgrims. It is estimated that every year, more than 200 tonnes of garbage is generated at the Kumbh Mela. Most of this waste does not end up in dustbins and poses various health risks.

  • Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

    Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

    MUMBAI: The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball. The two legends were back to bond after 22 years and melt their differences over a cup of Brooke Bond Red Label tea, and the event was broadcast live on Star Sports on 19 September 2018.

    Minshare Fulcrum South Asia SVP Premjeet Sodhi said, “The idea of getting the two stalwarts from the two most rivalrous cricketing nations of the world to sit down relive and probably share a laugh over a cup of tea made for a great initiative for Red Label tea, a brand that has always stood for breaking barriers.”

    Mindshare Fulcrum Content+ VP Ajay Mehta said, “No one has seen Aamer Sohail and Venkatesh Prasad together after that electrifying match of 1996. To get them back after 22 years and that too in a live match between India and Pakistan, reliving the moment, this time over a different cup is sweet… isn’t it?”

    Hindustan Unilever VP tea and foods Shiva Krishnamurthy said, “Brooke Bond Red Label’s purpose is to help people find common ground over a cup of tea. The India-Pakistan Asia Cup match is the perfect occasion for Venkatesh Prasad and Aamer Sohail to come together over a tasty cup of Brooke Bond Red Label and chat about their epic exchange at the 1996 World Cup Quarter Final.”

    Teaser: https://www.facebook.com/RedLabelChai/videos/334339387111350/?__xts__[0]=68.ARAeCqwrRJrgqjdhiTmjJtx_WQK9B4sp2yd_soEzCH3N2pDDIdhtUybWEJYASu21lwyX6Op12wZnHEVuQcl6Sn9hoIzBOYWZRkfWk8hpbfnaNWzvFxEaFOJwr_HJpLAWRiMf8YmXT-qsuK2-u1DDtCOyZuDeYyOgbqLrbC7b69KaD2Q6m3yn&__tn__=-R

    Segment: https://www.facebook.com/starsportsindia/videos/530760327346384/?hc_ref=ARS_547lInXoW_q9X-p0UdIpcD76s45sXWM4arZq20BF19pFScxr5a-NMjtRsSFdoKU

  • Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

    Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

    MUMBAI: On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

    Conceptualised by Geometry Encompass, inspired by real-life stories, the campaign delves into deep-rooted human prejudices. It encourages everyone to open their minds and break the shackles of their own notions to come together.

    Geometry Encompass chief executive officer Sukrit Singh says, “We believe in power of ideas and storytelling to change human behaviour. While the medium shapes the story, it is the message that makes a difference, and here we collaborate with brands to craft messages which can change perceptions. In this campaign, we developed a simple yet an extremely touching message which breaks the uncommon ground.”

    Geometry Encompass executive creative director Arpan Jain adds, “Today, brands must tell stories that resonate with real-life and encourage relevant, meaningful conversations. We all know that tea is a great enabler, so why can’t it help us break-away from our prejudices? We saw a great human insight and wanted to tell a simple but thought-provoking story, luckily we found a perfect occasion.”

    The film was shot in a Ganpati idol pandal, one of numerous that can be seen on the streets of Mumbai, weeks before homecoming of Lord Ganesha. Devotees visit pandals to book (purchase) an idol for the occasion and spend hours choosing the perfect one. The film is a conversation between an idol-maker and a first-time buyer of the idol. In the conversation, certain unknown facts about Bappa are revealed, along with what it truly means to bring home the ‘lord of new beginnings’.

  • Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

    Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

    MUMBAI: Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda – to build awareness and acceptance on mental health and disability.

    Bollywood actor and youth icon Tiger Shroff has joined hands with them to get the message out there to as many people as possible.

    Commenting on this, Shroff says, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place.”

    The ad urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied; an experience that most special needs people and their parents have been through at some stage.

    Hindustan Unilever Brooke Bond Red Label general manager adds, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”

    Mindshare president of client leadership Amin Lakhani mentions, “Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly.”

  • Brooke Bond’s new campaign features differently abled teens

    Brooke Bond’s new campaign features differently abled teens

    MUMBAI: The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India’s first ‘Isspeshal Band’, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai’.

    The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy. The band is an exciting new music collective of six differently abled teens with special needs but incredible music skills and passion. Conceived and produced by Ashish Patil, the project is curated by Shameer Tandon. The new version is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.

    The iconic track from Yash Chopra’s cult classic film featuring Shahrukh Khan, Madhuri Dixit and Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar. The new music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists and staff of The Gateway School of Mumbai, a special needs school celebrating life and accepting each and everyone as they are.

    Hindustan Unilever general manager for Brooke Bond Red Label Shiva Krishnamurthy says, “It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place.”

    Mindshare India President of client leadership Amin Lakhani adds, “The new song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as abnormal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it – because that’s the way to live. A brilliant rendition of a song that is a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani – an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people.”

    Y-Films head Ashish Patil mentions, “The special needs community has always been all heart. And the heart doesn’t differentiate between caste, colour, gender, ability or disability. That’s one thing we all need to learn to truly make this world a more ‘isspeshal’ place. We are honoured and thrilled beyond bits to present this thumping new version of Yashji’s cult classic to spread this important message.”

    According to World Health Organisation’s estimates, 20 per cent of the world requires some form of medical intervention for a mental health issue. But 80 per cent cases go unreported due to the stigma attached. This entire campaign hopes to build greater awareness, understanding and acceptance about mental health and disability and, of course, create some kickass music along the way, that will hopefully drive everyone’s dil paagal!

  • Ten commandments for agencies to stay in business: GroupM’s CVL Srinivas

    Ten commandments for agencies to stay in business: GroupM’s CVL Srinivas

    MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media behemoths from their high horses and urging them to face the reality.

    If an agency needs a reality check on where it stands in this era of disruption it needs a clear understanding of where its client stands. It needs to ask itself ‘What keeps my clients up at night?’ Srinivas insisted.

    “Clients are being witness to this disruption all across – be it the value chain, the consumer chain, supply chain. This introduces a lot more cost pressure on the advertisers, and pressure on procurement as well. Not to mention the planning cycle is getting shorter as well. From an annual plan, the clients are moving to quarterly evaluations,” Srinivas shared, adding that managing multiple partners could be the most challenging issue for these clients.

    While the agency has to deal with newer business for clients, the same disruption within the clients adds more pressure on it. Positioned between the client and the consumer the agency has to stay updated with every new development that might translate into an insight.

    “Therefore the contents of the ‘agency survival kit’ consist of the will to contemporising traditional or existing models, building speed and adaptability and staying relevant and farsighted,” Srinivas said.

    In spite of all this talk of data, digital insight, tools and technical support, the clients still judge an agency on an excel spread sheet and ask ‘at what rate can you buy media for me?’ : Srinivas painted the sad picture.

    So what are agencies to do to be relevant to its clients and ensure a revenue generating future? Follow these ten rules, of course.

    1. Turning one’s weakness to strength is a first step in overcoming any major challenge and the media management world is no exception. Touting ‘tech’ to be the industry’s Achilles’ heel, Srinivas advised all to brainstorm into aggressively adapting new technology. No going forward until this is achieved.

    2. Tracing media agencies back to the roots, the business was mostly trade centric. “Those days are gone, now you have to be data centric, in whatever form you acquire it,” Srinivas simply put.

    3. Agencies must constantly question themselves on their relevance to client and the market, as a lot of the grunt work that was part of the daily chore has been automated. So how else can an agency add value to stay relevant?

    4. Adaptive marketing: There is no room for settlement and creating routines if you ask Srinivas. Giving an example of PepsiCo’s ‘Pressure is good’ campaign using real-time data, he showcased what wonders a truly nimble and adaptive agency can create.

    And let’s not forget the holy trinity of timing, content and authenticity.

    5. Srinivas encouraged agencies to keep an ‘open source’ mindset that lends itself to various partnerships and collaborations. The Cannes Lions 2016 Grand Prix winner ‘Six Pack band’ initiative by Brooke Bond Red Label was the result of that.

    6. Keeping a fluid structure within the organisation can help internal processes from becoming bottle necks sometimes.

    7. Talent diversity is the key, Srinivas said. “Earlier you either had math men or mad men in the organisation. Now the skills sets are more diversified.”

    8. Breaking hierarchies within the organisation can help an agency from becoming rusty as fresh ideas are encouraged. “We must ensure contribution from the junior level as they may be better placed to take calls in certain issues in this digital world.”

    9. All the above points would fall flat if not for an’ Integrated system,’ which keeps an agency tied to its data center while connecting it to several other touch points like pricing platform etc.

    10. All that jazz about data still can’t displace ‘creativity’ from being the key focus of any agency. “Ultimately we are in the creative business,” Srinivas concluded.

  • Ten commandments for agencies to stay in business: GroupM’s CVL Srinivas

    Ten commandments for agencies to stay in business: GroupM’s CVL Srinivas

    MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media behemoths from their high horses and urging them to face the reality.

    If an agency needs a reality check on where it stands in this era of disruption it needs a clear understanding of where its client stands. It needs to ask itself ‘What keeps my clients up at night?’ Srinivas insisted.

    “Clients are being witness to this disruption all across – be it the value chain, the consumer chain, supply chain. This introduces a lot more cost pressure on the advertisers, and pressure on procurement as well. Not to mention the planning cycle is getting shorter as well. From an annual plan, the clients are moving to quarterly evaluations,” Srinivas shared, adding that managing multiple partners could be the most challenging issue for these clients.

    While the agency has to deal with newer business for clients, the same disruption within the clients adds more pressure on it. Positioned between the client and the consumer the agency has to stay updated with every new development that might translate into an insight.

    “Therefore the contents of the ‘agency survival kit’ consist of the will to contemporising traditional or existing models, building speed and adaptability and staying relevant and farsighted,” Srinivas said.

    In spite of all this talk of data, digital insight, tools and technical support, the clients still judge an agency on an excel spread sheet and ask ‘at what rate can you buy media for me?’ : Srinivas painted the sad picture.

    So what are agencies to do to be relevant to its clients and ensure a revenue generating future? Follow these ten rules, of course.

    1. Turning one’s weakness to strength is a first step in overcoming any major challenge and the media management world is no exception. Touting ‘tech’ to be the industry’s Achilles’ heel, Srinivas advised all to brainstorm into aggressively adapting new technology. No going forward until this is achieved.

    2. Tracing media agencies back to the roots, the business was mostly trade centric. “Those days are gone, now you have to be data centric, in whatever form you acquire it,” Srinivas simply put.

    3. Agencies must constantly question themselves on their relevance to client and the market, as a lot of the grunt work that was part of the daily chore has been automated. So how else can an agency add value to stay relevant?

    4. Adaptive marketing: There is no room for settlement and creating routines if you ask Srinivas. Giving an example of PepsiCo’s ‘Pressure is good’ campaign using real-time data, he showcased what wonders a truly nimble and adaptive agency can create.

    And let’s not forget the holy trinity of timing, content and authenticity.

    5. Srinivas encouraged agencies to keep an ‘open source’ mindset that lends itself to various partnerships and collaborations. The Cannes Lions 2016 Grand Prix winner ‘Six Pack band’ initiative by Brooke Bond Red Label was the result of that.

    6. Keeping a fluid structure within the organisation can help internal processes from becoming bottle necks sometimes.

    7. Talent diversity is the key, Srinivas said. “Earlier you either had math men or mad men in the organisation. Now the skills sets are more diversified.”

    8. Breaking hierarchies within the organisation can help an agency from becoming rusty as fresh ideas are encouraged. “We must ensure contribution from the junior level as they may be better placed to take calls in certain issues in this digital world.”

    9. All the above points would fall flat if not for an’ Integrated system,’ which keeps an agency tied to its data center while connecting it to several other touch points like pricing platform etc.

    10. All that jazz about data still can’t displace ‘creativity’ from being the key focus of any agency. “Ultimately we are in the creative business,” Srinivas concluded.

  • Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    MUMBAI: Mindshare Mumbai has done India proud at the 63rd Cannes Lions International Festival of Creativity, by winning the Grand Prix in Glass Lions category for its work on Hindustan Unilever’s Brooke Bond Red Label tea. The brand was honoured last Monday for creating India’s first transgender pop band, the 6 Pack Band as part of the campaign initiative.

    The 6 Pack Band comprises six transgender singers hailing from India’s ‘Hijra’ community. It’s an initiative created and driven by Y-Films, the youth wing of Yash Raj Films, to help further the cause of gender equality in India with Brooke Bond Red Label as partner.

    Describing the win as an ‘epic moment’ Mindshare South Asia CEO Prashant Kumar added he never doubted the campaign’s success given that the core idea was brilliant. “As an organisation we were expecting that the entry will get a recognition. But winning a grand prix was a great delight.”

    “This campaign came out of a content day that we did for Unilever which listed great customised ideas for brand solutions. This was one of the shortlisted ideas amongst few other three to four ideas. Then Amin and his team designed on the concept based on the idea, which was further put to discussion with other partners. The result lead to larger things,” Kumar added.

    From the brand’s perspective, Team Unilever South Asia, leader Amin Lakhani admitted that the idea was provocative to begin with. “But with each and every roll out of the content piece our confidence in the campaign grew.”

    Kumar also pointed out the unprecedented amount of participation and acknowledgement that the campaign garnered post its launch.

    Within a short time period of its launch the music videos featuring the 6 Pack Band grabbed millions of eyeballs on Youtube, was aired frequently on television and the radio. Digitally, it was further boosted by online music streaming apps like Hungama, Gaana and Saavn. The band was also invited to perform at the Radio Mirchi Awards and Indian Music Awards.

    When asked how the campaign is a relevant brand communication for Red Label, Kumar answered, “The space the brand and the consumer is talking is about a comfortable ecosystem. The music video is a celebration of just that. It also leads into further such space of comfort, and red Label is able to liaison with consumers on the context of comfort. That’s the larger motive behind this campaign.” After all, Red Label’s proposition has always been to stand up for diffusing tension within societies over a cup of tea, Lakhani added.

    The biggest success for the brand, Lakhani felt, was the amount of acceptance the six transgender members of the band received and the fact that they are now looked upon as role models — not just within their community but across various cross sections within the society. By using popular culture Red Label as a brand has started a positive conversation on gender equality, and the previous campaign with 6 Pack Band is part of a larger initiative the brand plans to build around the subject.

  • Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    MUMBAI: Mindshare Mumbai has done India proud at the 63rd Cannes Lions International Festival of Creativity, by winning the Grand Prix in Glass Lions category for its work on Hindustan Unilever’s Brooke Bond Red Label tea. The brand was honoured last Monday for creating India’s first transgender pop band, the 6 Pack Band as part of the campaign initiative.

    The 6 Pack Band comprises six transgender singers hailing from India’s ‘Hijra’ community. It’s an initiative created and driven by Y-Films, the youth wing of Yash Raj Films, to help further the cause of gender equality in India with Brooke Bond Red Label as partner.

    Describing the win as an ‘epic moment’ Mindshare South Asia CEO Prashant Kumar added he never doubted the campaign’s success given that the core idea was brilliant. “As an organisation we were expecting that the entry will get a recognition. But winning a grand prix was a great delight.”

    “This campaign came out of a content day that we did for Unilever which listed great customised ideas for brand solutions. This was one of the shortlisted ideas amongst few other three to four ideas. Then Amin and his team designed on the concept based on the idea, which was further put to discussion with other partners. The result lead to larger things,” Kumar added.

    From the brand’s perspective, Team Unilever South Asia, leader Amin Lakhani admitted that the idea was provocative to begin with. “But with each and every roll out of the content piece our confidence in the campaign grew.”

    Kumar also pointed out the unprecedented amount of participation and acknowledgement that the campaign garnered post its launch.

    Within a short time period of its launch the music videos featuring the 6 Pack Band grabbed millions of eyeballs on Youtube, was aired frequently on television and the radio. Digitally, it was further boosted by online music streaming apps like Hungama, Gaana and Saavn. The band was also invited to perform at the Radio Mirchi Awards and Indian Music Awards.

    When asked how the campaign is a relevant brand communication for Red Label, Kumar answered, “The space the brand and the consumer is talking is about a comfortable ecosystem. The music video is a celebration of just that. It also leads into further such space of comfort, and red Label is able to liaison with consumers on the context of comfort. That’s the larger motive behind this campaign.” After all, Red Label’s proposition has always been to stand up for diffusing tension within societies over a cup of tea, Lakhani added.

    The biggest success for the brand, Lakhani felt, was the amount of acceptance the six transgender members of the band received and the fact that they are now looked upon as role models — not just within their community but across various cross sections within the society. By using popular culture Red Label as a brand has started a positive conversation on gender equality, and the previous campaign with 6 Pack Band is part of a larger initiative the brand plans to build around the subject.