Brooke Bond Lipton India Ltd. – Page 2

Lux Toilet Soap becomes top brand in BARC Week 3 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 3 of 2020.

Top Advertisers:

Minor changes were noticed in the BARC week 3 rankings of top advertisers. The top 5 advertisers remained the same with Hindustan Unilever Ltd leading the roost. It had made 191992 ad insertions on TV. Following it was Reckitt Benckiser (India) Ltd with 99417 insertions.

ITC Ltd ranked third by making 42133 insertions. Fourth and fifth spot were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 36598 and 33308 insertions, respectively.

Other top brands in pecking order were as follows:Wipro Ltd, Ponds India, Amazon Online India Pvt Ltd, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Rank	Advertiser	Insertions
		Week 3
1	HINDUSTAN LEVER LTD	191992
2	RECKITT BENCKISER (INDIA) LTD	99417
3	ITC LTD	42133
4	BROOKE BOND LIPTON INDIA LTD	36598
5	CADBURYS INDIA LTD	33308
6	WIPRO LTD	29014
7	PONDS INDIA	26370
8	AMAZON ONLINE INDIA PVT LTD	24912
9	SMITHKLINE BEECHAM	24096
10	GODREJ CONSUMER PRODUCTS LTD	20722
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Several changes were noticed in the top brands rankings released by BARC in week 3 of 2020. Lux Toilet Soap climbed up a spot to rank first, with 16867 insertions. With its Republic Day sale going on, Amazon.in re-entered the list on second spot after a few weeks. It had made 15832 ad insertions.

Dettol Toilet Soaps maintained its third rank by making 15216 insertions. Last week’s top brand Trivago slipped down three spots to rank fourth with 13765 insertions. Lifebuoy Toilet Soap climbed up three spots to rank fifth with 11955 ad insertions.

The subsequent pecking order was as follows: Surf Excel Easy Wash, Dettol Antiseptic Liquid, Almond Board of California, Honda SP 125, and Moov Advance Diclofenac Gel, respectively.

Rank	Brands	Insertions
		Week 3
1	LUX TOILET SOAP	16867
2	AMAZON.IN	15832
3	DETTOL TOILET SOAPS	15216
4	TRIVAGO	13765
5	LIFEBUOY TOILET SOAP	11955
6	SURF EXCEL EASY WASH	11302
7	DETTOL ANTISEPTIC LIQUID	10962
8	ALMOND BOARD OF CALIFORNIA	9994
9	HONDA SP 125	9645
10	MOOV ADVANCE DICLOFENAC GEL	9177
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals

February 2, 2020

Santoor is top brand in 2020’s first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.

Top Advertisers:

Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.

Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.

Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.

Rank	Advertiser	Insertions
		Week 1
1	HINDUSTAN LEVER LTD	163472
2	RECKITT BENCKISER (INDIA) LTD	67485
3	CADBURYS INDIA LTD	38596
4	PROCTER & GAMBLE	37318
5	WIPRO LTD	36481
6	BROOKE BOND LIPTON INDIA LTD	34459
7	ITC LTD	33585
8	PONDS INDIA	32737
9	GODREJ CONSUMER PRODUCTS LTD	24255
10	COLGATE PALMOLIVE INDIA LTD	18784
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.

Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.

The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.

Rank	Brands	Insertions
		Week 1
1	SANTOOR SANDAL AND TURMERIC	13980
2	TRIVAGO	13424
3	ALMOND BOARD OF CALIFORNIA	11385
4	SURF EXCEL EASY WASH	11019
5	SANTOOR BEAUTY SOAPS	10936
6	LIZOL	10717
7	LUX TOILET SOAP	10657
8	LIFEBUOY TOILET SOAP	10217
9	POLICYBAZAAR.COM	9432
10	ATTICA GOLD COMPANY	8842
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

January 19, 2020

BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

ITC Ltd ranked fifth with 28018 ad insertions.

Rank	Advertiser	Insertions
		Week 40
1	HINDUSTAN LEVER LTD	177084
2	RECKITT BENCKISER (INDIA) LTD	115699
3	AMAZON ONLINE INDIA PVT LTD	46330
4	BROOKE BOND LIPTON INDIA LTD	32878
5	ITC LTD	28018
6	PROCTER & GAMBLE	25317
7	COLGATE PALMOLIVE INDIA LTD	22238
8	FLIPKART.COM	22168
9	CADBURYS INDIA LTD	21545
10	GODREJ CONSUMER PRODUCTS LTD	20858
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions.

Rank	Brands	Insertions
		Week 40
1	AMAZON.IN	36675
2	FLIPKART.COM	22168
3	SANTOOR SANDAL AND TURMERIC	17426
4	LIZOL	16119
5	TRIVAGO	12233
6	HARPIC BATHROOM CLEANER	10711
7	RELIANCE TRENDS	9877
8	CB-DR ORTHO OIL	9856
9	HARPIC 10/10	9772
10	SURF EXCEL EASY WASH	9661
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 14, 2019

BARC week 36: Harpic comes into 2nd place

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank	Advertiser	Insertions
		Week 36
1	HINDUSTAN LEVER LTD	144065
2	RECKITT BENCKISER (INDIA) LTD	142324
3	PROCTER & GAMBLE	35271
4	GODREJ CONSUMER PRODUCTS LTD	34577
5	BROOKE BOND LIPTON INDIA LTD	29487
6	CADBURYS INDIA LTD	27107
7	PROCTER & GAMBLE HOME PRODUCTS	22062
8	ITC LTD	21823
9	COLGATE PALMOLIVE INDIA LTD	17674
10	SMITHKLINE BEECHAM	17227
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank	Brands	Insertions
		Week 36
1	LIZOL	18121
2	HARPIC 10/10	11555
3	TRIVAGO	10099
4	COLIN	9623
5	VIVO S1	9483
6	DETTOL LIQUID SOAP	8705
7	DETTOL TOILET SOAPS	8691
8	HORLICKS	8398
9	COLGATE DENTAL CREAM	8239
10	DETTOL ANTISEPTIC LIQUID	8024
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 13, 2019

BARC week 35: Lizol is top brand

MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.

Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.

Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	184652
2	RECKITT BENCKISER (INDIA) LTD	93829
3	GODREJ CONSUMER PRODUCTS LTD	35824
4	CADBURYS INDIA LTD	31791
5	BROOKE BOND LIPTON INDIA LTD	31423
6	ITC LTD	31053
7	PROCTER & GAMBLE	29782
8	SMITHKLINE BEECHAM	21482
9	COLGATE PALMOLIVE INDIA LTD	21019
10	LAKME LEVER LTD	16465
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.

Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 8, 2019

Dettol Liquid soap returns as top brand after a week’s gap in BARC week 27 rankings

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 29 June 2019 and 5 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 26 of 2019.

Top Advertisers:

Week 26 rankings of BARC finally saw a change in the list of top three advertisers, which was running stagnant for the past couple of weeks. While Hindustan Unilever Ltd and Reckitt Benckiser India Ltd still held on to the top two positions with 160125 and 101766 insertions, respectively, ITC was replaced by Cadburys India Ltd on the third spot with 27587 insertions. It was fifth in the rankings last week.

The fourth spot was acquired by Amazon Online India Pvt Ltd, which climbed up four spots from last week’s eighth rank, with 26910 insertions. It was followed by Brooke Bond Lipton India Ltd, which slipped one spot from last week, with 24528 insertions.

Top Brands:

Dettol Liquid Soap claimed its top brand spot back after a one-week hiatus in the week 27 listings. It made 12094 insertions. Harpic 10/10 replaced Harpic Bathroom Cleaner in the second spot, climbing up three ranks, with 10194 insertions on TV.

Santoor Sandal and Turmeric ranked third with 9915 insertions followed by Harpic Bathroom Cleaner that made 9549 insertions. Colgate Dental Cream climbed up two ranks from last weeks to be in the fifth spot with 9517 insertions.

July 12, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019

Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

TV ads increase with approaching festival season in India, cliche but true

BENGALURU: Navratras followed by Diwali is the biggest festival season for India. This period is considered auspicious for purchase of apparel, consumer durables, automobiles and of course – the Indian women’s favourite – jewellery, which was earlier led by gold and silver and now diamonds and platinum. This is also a favourite time for marketers, for media. Often, a major portion of annual sales targets for brands are achieved during this short period. A big bulk of annual advertisement and marketing budgets are splurged during this season. Discounts and offers are touted by advertisers to entice buyers. Television is the major medium used by most advertisers to convey brand messages, and viewers are bombarded with ads selling various products and services around and during the festival season. All this is cliché and known by anybody and everybody that is connected with marketing. This has been the case this year also, as the number of ads released by the top 10 advertisers has only increased.

Now for some statistics for 2017 until week 37 of 2017 with some caveat – the list is based only on the information of the top 10 advertisers as provided by Broadcast Audience Research Council of India (BARC) in its weekly lists and hence the actual percentages could be different; Advertisers and ranks could vary from week to week; and HUL ad data in this paper doesn’t include ads of some of its subsidiary/associate companies such as Ponds India, etc. Often some of these companies have also found a place in BARC’s weekly top 10advertisers list in 2017. Even without these numbers, HUL has been the biggest advertiser on television this year until the writing of this paper, which includes data for week 37 of 2017 (Saturday, 9 September 2017 to Friday, 15 September 2017).

A total of 28 advertisers have found themselves in the weekly top 10 advertisers lists between weeks 1 and 37 of 2017. They are: Hindustan Lever Ltd; Reckitt Benckiser (India) Ltd; Cadburys India Ltd; Brooke Bond Lipton India Ltd; Patanjali Ayurved Ltd; Procter & Gamble; ITC Ltd; Colgate Palmolive India Ltd; Super Cassettes Industries; Smithkline Beecham; Amazon Online India Pvt Ltd; Coca Cola India Ltd; Ponds India; Godrej Consumer Products Ltd,; Vini Product; Marico Ltd; Pepsi Co; Lalitha Jewellery; Johnson & Johnson Ltd; Godrej Sara Lee Ltd; Bharatiya Janata Party; Dabur India Ltd; Emami Limited; TVS Motor Company; Bharti Airtel Ltd; Jyothy Laboratories Ltd; Procter & Gamble Home Products

In 2017, the first few weeks witnessed the lowest combined total of television advertisement insertions of the top 10 advertisers. According to BARC, week 5 of 2015 (Saturday, 28 January 2017 to Friday, 3 February 2017) saw a total of 279,869 television insertions by the top10 advertisers, the lowest total in 2017 till week 37. The largest number of television advertisements is from the FMCG genre.

Of the total number of television ads by the top 10 advertisers in week 5, 192,939 ads or 68.94 percent were by FMCG advertisers. Hindustan Unilever Limited (HUL), an Indian FMCG company, is the biggest television advertiser in India. In week 5 of 2017, 95,638 insertions (34.17 percent of the total television ads by the top 10 advertisers) were by HUL. So far in 2017, the lowest number of ads by HUL at 87,458, or 28.42 percent of the total television ads by the top 10 advertisers was in week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017). In that week, the top 10 advertisers had released 307,710 television advertisements, while the total number of television advertisements by the FMCG players in the top 10 advertisers list was 208,769 or 67.85 percent of the combined total of top 10 advertisers.

HUL released a massive 180,246 television advertisements, or 62.40 percent of the total television ads released by the top 10 advertisers, in week 34 (Saturday, 19 August 2017 to Friday, 25 August 2017). During that week, the FMCG advertisers in the top 10 advertisers list released 288,872 television ads or 73.68 percent of the combined total of television ads released by the top 10 advertisers.

The highest total number of television ads by the top 10 advertisers was in week 28 of 2017 at 427,057. In that week, FMCG brands among the top 10 advertisers list released 290,620 television ads (68.05 percent of total ads by top 10 advertisers) and HUL released 142,260 television ads (48.95 percent of total ads by top 10 advertisers).

The total number of television insertions until week 37 of 2017 by the advertisers in the top 10 list was 12,897,001, of which 9,359,818 or 72.57 percent of the combined ads was by FMCG players in the top 10 advertisers’ lists. HUL has released 4,717,607 (36.58 percent)

Please refer to the figure below. It is quite obvious that advertisements by the top 10 advertisers have increased over the past few weeks. The tempo is likely the tempo will only increase.

September 25, 2017

Tag: Brooke Bond Lipton India Ltd.