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Tag: bronze

  • Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    CANNES: BBH India has scrubbed up a shiny Bronze Lion at the Cannes Lions International Festival of Creativity 2025, bagging the metal in the Social & Creator Lions – Use of Humour category for its cheeky campaign: Bassi vs Garnier Men Facewash.

    Crafted for Garnier (L’Oréal India), the campaign took a tongue-in-cheek jab at scepticism itself—by turning comedian Anubhav Singh Bassi, once a mocker of facewash ads, into the star of one. The story escalated with over 100 Indian comedians rallying in support, including Harsh Gujral, before climaxing in a headline-stealing visual: John Abraham, Garnier’s brand ambassador, literally washing Bassi’s face on screen in a TVC.

    Rooted in Bassi’s own stand-up routines about men’s skincare, the film played up “cooling, freshness and comic timing” in equal measure—making it both a cultural moment and a marketing masterstroke. Social chatter soon snowballed into broadcast-level attention.

    “Bassi Vs Men’s Face Wash is an iconic campaign. One that started on social and ended up on broadcast,” BBH India chief creative officer Parikshit Bhattaccharya. “With all the attention the work has already garnered for the brand, a Cannes Lions metal is a great cherry on top. We couldn’t be happier for the teams at BBH and Garnier.”

    Witty, well-timed, and wildly shareable—BBH India’s latest proves that when humour meets hustle, global glory follows.

    You can watch the commercial by clicking here

     

  • DDB Mudra’s “Game Responsibly” campaign wins Bronze Lion at Cannes Lions Awards 2022

    DDB Mudra’s “Game Responsibly” campaign wins Bronze Lion at Cannes Lions Awards 2022

    Mumbai: In a first for Indian gaming, DDB Mudra’s “Game Responsibly” campaign for Battlegrounds Mobile India (BGMI) bagged the Bronze Lion at the Cannes Lions Awards 2022. Conceptualised by DDB Mudra, the first-of-its-kind campaign from Krafton addressed issues of continuous gaming, while reinstating in-game safeguards introduced by BGMI.

    Widely recognized as the global benchmark for creative excellence, the Cannes Lions Awards celebrate creativity across disciplines with specialist awards. As a crowd-favourite game with over a hundred million registered users, DDB Mudra and Krafton campaign focused on building awareness amongst players to cultivate healthy gaming habits while promoting responsible gameplay.  

    The slew of awards for this campaign began with a Grand Prix at Spikes Asia Awards, supported by two Golds, a Silver and three Bronze. The film then went on to win a Gold and a Bronze Lotus at Adfest 2022, three golds and a silver at the ABBY’s, a Graphite Pencil and three Wood Pencils at D&AD, seven Blue Elephants and ten Baby Elephants at Kyoorius. The icing on the cake came at the Cannes Lions International Festival of Creativity, wherein the film garnered four shortlists and bagged a Bronze Lion in the Film category.

    The campaign film employs the iconic gameplay sounds of BGMI as a metaphor for excessive gaming wherein the protagonist is shown mimicking the sounds incessantly. Humour is employed to drive home the features introduced by BGMI to combat continuous gaming, including OTP authentication for minors and limits on daily in-game spending. The film organically embeds the problem of over-gaming and its subsequent solution of parental control features into a relatable narrative that appeals to multiple audiences.

    Speaking on the film’s stellar performance at awards shows, DDB Mudra Group chief creative officer Rahul Mathew said, “Film isn’t usually the medium that we’re known for as a country. So, to have a film that has been celebrated on every stage globally is quite an honour for all of us.”

    “This is a historic moment for us, and we are incredibly proud that our collaborative work with DDB Mudra has been so highly awarded. The campaign had a plethora of challenges to creatively spreading awareness about in-game safeguards, and bringing gamers, families, and friends on the same page. Here at KRAFTON, Inc., our efforts are focused on ensuring safe, and responsible gaming while prioritising our gamers’ mental and physical wellbeing. The campaign was successful in reiterating BGMI’s responsible gaming measure in a manner that resonates with multiple audiences.” said Krafton head of India Publishing Minu Lee.

    “The Game Responsibly” campaign not only speaks to gamers but also brings their friends and parents into the conversation. By educating all three audiences, the campaign shows that there are simple solutions for an obsession that may otherwise have serious long-term effects.

  • Aristocrat wins bronze at DMA International ECHO Awards

    Aristocrat wins bronze at DMA International ECHO Awards

    MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in New York. The brand brought home a bronze in the use of Artificial Intelligence category for its campaign, ‘Unpack your dreams’. The campaign led by Indian cricketers R Ashwin and Rohit Sharma, aimed towards individuals who are ambitious and constantly pursuing their passion.

    To educate the consumers about its new offering, the brand unveiled a digital film through its social media platforms that featured the ace cricketers. In the film, Sharma and Ashwin play the roles of selectors and put the brand’s new products through a series of tests. The cricketers test the Aston, Morris and the Dio collection for their build, durability and space.

    The ace cricketers also double up as travel and luggage experts while advising their fans on issues that they face while packing for holidays, day to day travel, etc.

    Link to the TVC that won :

    Aristocrat vice president sales and marketing Sudip Ghose said, “An Echo is globally considered to be among the most coveted awards for effective response based communication and winning the bronze award feels truly wonderful.”

  • Mindshare named MMA EMEA Mobile Agency of the Year 2015

    Mindshare named MMA EMEA Mobile Agency of the Year 2015

    MUMBAI: WPP’s Mindshare has been named Mobile Agency of the Year 2015 in the MMA EMEA Smarties awards. The award follows hot on the heels of the agency being named Agency Network of the Year in the APAC MMA Smarties and Global Media Agency of the Year in the MMA Global Smarties.

     

    The work that secured the EMEA title includes:

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

     

    Silver

    Promotion: Magnum – #celebratemagnum

    Mobile Site: Vodafone – Share Your Passion

     

    Bronze

    Marketing Within a Mobile Gaming Environment: Vodafone – Freezone Gaming Stars

     

    Mindshare Worldwide global mobile director James Chandler said, “It’s fantastic to see our Mindshare teams receive the recognition that they richly deserve for leading the industry in Europe. Congratulations too to all our clients who have been true partners in pushing the boundaries of mobile.”

     

    In addition to the EMEA title, Mindshare Turkey also picked up four gold, one silver and one bronze award in the local MMA Turkey awards that were announced at the same time:

     

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

    Mobile Social: Vodafone – Between Us Hurriyet Social

    Innovation: Rexona – Who Does More

     

    Silver

    Mobile Native: Neutrogena – Winter Love

     

    Bronze

    Mobile Native: Vodafone – Between Us Hurriyet Social

  • Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    MUMBAI: OMRON has been conferred with Bronze award for its online CSR initiative in India – Your Voice Their World at the 55th Annual CLIO Healthcare Awards. CLIO is the world’s most recognized international competition honouring talent in the fields of advertising & communications and awarding exceptional projects that push the boundaries of creativity in a given medium.

    Omron’s initiative was acknowledged amongst a list of notable international entries in the highly competitive innovative media category for the innovative usage of the online medium, its unique appeal & objectives and the communication expertise put in by McCann Health India – Omron’s partner and creative agency for the campaign.

    The campaign aims to create India’s largest audio library of poems for visually impaired by engaging the masses to record poems through a dedicated website www.yourvoicetheirworld.com and a mobile application. In a short duration of eight weeks, the campaign saw more than 2400 submissions. Various celebrities also lent their support to this cause by submitting recordings and encouraging their fans to do the same.

    The poems are being donated to the National Association for the Blind, New Delhi, which in turn shares it with its own students and thousands of other visually impaired connected through its library network.

    Commenting on the achievement, Mr. Takuichi Shimizu, President, OMRON Management Centre of India, said “Rendering Corporate Social Responsibility in a meaningful manner for people with challenging spirit has always been an integral part of Omron’s corporate philosophy. We started the project with the same intent and decided to opt for ‘crowd sourcing’ – contribution of recordings for the visually impaired by the masses. We believed that this concept will not only give us numbers but will also help us in generating awareness about the importance of our support for visually impaired as India has the largest population of blind people in the world*.”

    “The concept was given shape in the form of a website and a mobile & facebook application. The usage of online & social media brought convenience & uniqueness. Enthusing the people to come and contribute a poem proved to be very challenging initially, however, the persistent efforts of the whole team, a flexible and effective promotion plan – based on facebook, twitter and focused online portals- paid off eventually. In a span of 8 weeks we were able to collect more than 2400 recordings of poems. We are all set to start the second phase of the campaign very soon.”

    The project is an effort to further strengthen Omron’s support to visually impaired people in India to help them fulfil their dreams of education and overall development via audio-based accessible content. The company is also running a Digital Accessible Library of audio and e-books in association with The National Association for the Blind, New Delhi under the same project.

  • Asian campaigns win six awards at the Festival of Media Global Awards

    Asian campaigns win six awards at the Festival of Media Global Awards

    MUMBAI: Asian campaigns impressed many at the Festival of Media Global Awards.

     

    The function which was held in Rome saw campaigns from India, Taiwan, Japan, and the Philippines take away with a combined total of six awards.

     

    Indian campaigns won Gold in two categories, with Gillette India’s ‘Soldier for Women’ winning Best Engagement Strategy and Kaan Khajura Teshan’s ‘Mobile Entertainment Box’ bagging the Best Use of Mobile award, as well as a Bronze in The Effectiveness Award category with Parachute’s ‘Convincing Consumers to Become Our Sales Force’ campaign.

     

    UHP’s ‘First Step to Livelihood’ in the Philippines was awarded a Bronze for Best Engagement Strategy, and Red Bull’s ‘Soapbox Race’ in Taiwan also won the Bronze for Best Event/Experiential Campaign. In Japan, ‘Carrie Call’ by Movie picked up the Bronze in the Best Use of Mobile category.

     

    UM Australia walked away with both Agency of the Year and Campaign of the Year for their innovative social media campaign ‘XTL’, which encouraged Australian teens to call out disrespectful or inappropriate online behaviour with the hashtag #XTL (crossing the line). Produced by UM for the Department of Families, Housing, Communities and Indigenous Affairs, ‘XTL’ won the Gold for Best Social Media Strategy, as well as the Silver in Best Targeted Campaign and Bronze for The Utility/Public Service Award. The 90 per cent of teens surveyed reported using #XTL in the right context.

     

    UM also won awards for two other campaigns in Australia: News Corps’ ‘Fast Front Pages’ (Silver, Best Communications Strategy) and ING Direct’s ‘Spend Your Lunch Well’ (Gold, Best Entertainment Platform).

     

    “The XTL campaign was particularly impressive because it showed that creativity and effectiveness is not just the domain of big brands, but that government departments can also be at the heart of great campaigns. XTL was a serious, socially responsible campaign that used modern technology to reach a modern audience,” says Heineken global media director Tom Gill, who was also one of the judges.

     

    Starcom MediaVest Group won Best Agency Network of the Year, with nine campaigns across seven different countries winning various awards, including UHP’s winning campaign in the Philippines. Independent agency Forsman & Bodenfors were responsible for two of Sweden’s wins for their work with Volvo Trucks on two campaigns. ‘The Epic Split’ (Bronze, Best Content Creation Award) and ‘Live Test Series’ (Bronze, Best Digitally Integrated Campaign).

     

    For the first time ever, this year’s awards introduced tiered judging of Gold, Silver and Bronze awards to honour even more entries than ever before. The shortlisted entries were highly contested, with the judges going through several rounds of voting for many of the categories before deciding on winners.

     

    This year’s winners come from 19 different countries around the world, including Canada, (Gold, Best Event/Experiential Campaign, with Budweiser’s ‘Red Light’); the United Arab Emirates (Gold, Best Digitally Integrated Campaign, for ‘Mapped Out’ by Etihad); and Hungary (Gold, Best Use of Technology, for Telekom’s ‘Sky Gallery’).

     

    GlaxoSmithKline head of global media and chair of the 2014 Awards Jury Sameer Singh, comments: “It’s truly fascinating to see so many campaigns like ‘XTL’ using social media for focused, targeted outreach, and actually succeeding in changing people’s behaviour and opinions. More than ever before, marketers are seeing the value of reaching out to specific audiences through social media – brilliant propositions and clever execution rule in the entries we judged from all over the world.”

     

    A panel of 25 industry experts judged the 191 shortlisted entries to decide upon the winners, and the awards were announced at a gala dinner on 8 April, the final night of the Festival of Media Global 2014.