ITV

Tag: broadcasting space

  • Zee to launch one more GEC?

    Zee to launch one more GEC?

    MUMBAI: Indiantelevision.com has learnt that there is more in the offering from the Zee Network. Zee, which is known for its pioneering initiatives in the broadcasting space, soon plans to add one more general entertainment channel (GEC) to its kitty.

     

    According to highly placed sources in the industry, the network is preparing to launch the channel under the ‘&’ franchise. “The network is planning to launch yet another GEC which will have all original shows. In the coming six to eight months, viewers will have a clear picture,” reveals the source.

     

    The network launched their first interactive movie channel titled, ‘&pictures’ on 18 August. And within a few weeks, on 1 September, the network launched another channel – a GEC christened ‘Zee Anmol’ that airs re-runs of the best of Zee TV shows like Dance India Dance, Pavitra Rishta, Kasam Se among others.

     

    At the recently held Mipcom event at Cannes, the network announced that it has acquired 20 programs from Geo TV, a Pakistan based television channel.

     

    And if the source is to be believed, all the shows may be aired on this soon to be launched new GEC. “Right now, they are masking it all by saying it is for Zee Anmol but eventually it will be aired on the ‘&’ franchise sister GEC,” remarks the source.

     

    When we contacted the channel officials, they refused to comment. But with the recent developments, it seems something interesting is brewing up at the network.
    Keep watching this space for more!

  • K Sera Sera launching music channel on 1 December

    K Sera Sera launching music channel on 1 December

    MUMBAI: K Sera Sera is launching a music channel on 1 December with an investment plan of Rs 250 million. With this, the production company will make an entry into the broadcasting space.

    K Sera Sera has bought out Hamara Samay TV News Network, the company that owns and operates music channel Jhankar TV. But the brand stays with the original promoters of Hamara Samay who will continue to run Jhankar TV. The distribution platform of Jhankar TV will, however, shift to K Sera Sera’s new music channel.

    “The distribution network which belonged to Jhankar TV will come to us as part of the agreement. The deals struck already with cable operators for carrying Jhankar TV will pass on to us. This will guarantee the distribution of our new channel on cable networks in the Hindi markets,” says Sapna Chaturvedi who will head the music channel.

    K Sera Sera’s idea of running a music channel is seen as a strategy to synergise with its movie production business. The company spends substantial amount of money for promoting its movies on music channels. Having a channel of its own would, thus, make strategic sense.

    Eternal Dreams, the company that Chaturvedi owns, will manage the operations of the channel as a turn key project and be paid a fee by K Sera Sera. “The programming will revolve around musical reality shows, contests, interactive programming, countdowns, music and entertainment,” says Chaturvedi.