ITV

Tag: Broadcasters

  • TRAI releases its 2013 report card

    TRAI releases its 2013 report card

    MUMBAI: The year 2013 saw the Telecom Regulatory Authority of India (TRAI) cracking its whip on the broadcasters as well as every other party within the industry for its betterment. It released several papers and regulations in order to do so. The Regulator that released its activity report for the year gone by as the New Year kicked off, said that consumer interest has been one of its main mandates.

    To ensure good consumer experience, in 2013, TRAI amended ‘standards of quality of service (duration of ads in TVs)” of 2004. And what came into effect was the regulation that restricts advertising air time to 12 minutes for a clock hour. The regulator says that this practice is not uncommon in several countries and also goes along with the provisions of the Cable TV Network Rules (1994). “Excessive advertisement adversely affects the quality of viewing experience of the consumer. The objective behind the issue of these regulations was to ensure a better quality of experience for the consumer,” says the TRAI’s activity paper.

    But even after this amendment, not all the broadcasters have been following it and the current fate of the ad cap is in a limbo. Several broadcasters have even challenged it in the Delhi High Court including the News Broadcasters Association (NBA). When channels openly did not follow the rule, TRAI started prosecuting them for it. Complaints were filed against 14 broadcasters for non compliance with the regulation. With this, TRAI disappointed many channels as the regulation came at a time when advertising rates were dipping and digitisation had not even entered phase II.

    TRAI also came up with The Telecommunication (Broadcasting and Cable) Services Tariff Orders for cable TV and DTH services that provides standard tariff packs for supply and installation of STBs to consumers in DAS areas and Customer Premises Equipment (CPE) to DTH consumers.

    When India’s oldest DTH operator, Dish TV went to the regulator for extension of its 10 year licence that was to expire on 30 September, it woke up to the fact there were no guidelines/rules on  extension. The new consultation paper is reportedly coming out this month and meanwhile Dish TV has been allowed to continue on its existing terms and conditions.

    The issue of media ownership was also addressed with the Regulator coming out with a consultation paper that discussed points related to ownership of a media outlet, disqualification from the media sector and rules for mergers and acquisitions in the sector. Media monopoly issues were also taken up when the Ministry of Information and Broadcasting (MIB) asked TRAI to examine whether there was a requirement of restrictions on MSOs and LCOs to prevent them from monopolising cable TV markets.

    The TAM brouhaha that saw adamant broadcasters unsubscribe to its ratings system led to the TRAI coming up with its guidelines defining parameters for ratings agencies and ratings systems.

    Major steps were taken to strengthen the process of digitsation. Multi-system Operators (MSOs) and Local Cable Operators (LCOs) were ordered to bring a proper subscriber management system (SMS) in place and disconnect signals for those whose details were not entered.

    Pay TV channels were asked to have written interconnect agreements with MSOs. One of the provisions that protected broadcasters was that an MSO could not demand signals for a particular channel under the ‘must provide’ clause and ask for carriage fee.

    As India is progressing towards digitisation, a la carte channels should also be available along with packages, so that subscribers can opt for either a la carte or bouquets or a combination of both. 14 LCOs and a MSO were also taken to court for not following DAS regulations.

  • 2014: Industry hopes high

    2014: Industry hopes high

    MUMBAI: A year of risks and several speed breakers has come to an end and the horizons of the New Year are already showing a silver lining. Every member of the media and entertainment industry in the country is expecting magical spells to be cast in 2014. Let’s look at what to anticipate from the next 12 months.

     

    Starting with the Ministry of Information and Broadcasting (MIB) the eagerly awaited forecast is that phase I and II of Digital Addressable System (DAS) are completed without any obstructions or delays. And phases III and IV flow smooth like silk so that India can boast of a digitised environment by the next New Year (2015).

     

    Broadcasters are expected to follow content norms as well as invest more in creating better content. With general elections coming up, channels are set to heat up their mercury levels to prove who is the best in the genre. Prasar Bharati is getting Rs 3,500 crore funding from the MIB which should enable modernisation of the pubcaster with high quality production and better quality shows as well as yield more revenues and profit.

     

    The Telecom Regulatory Authority of India (TRAI) has had a tough time this year dealing with the multi-system operators (MSOs), local cable operators (LCOs), direct-to-home (DTH) players, aggregators and broadcasters. With the year seeing too many conflicts between all the players of the industry, TRAI will surely want that all the stakeholders to find solutions. The regulator will also hope for smooth role out of DAS phase III and IV and gross billing to begin for phase I and II.   

     

    The regulator that recently came out with a consultation paper to curb monopoly of MSOs will be looking at curtailing excessive power clout and monopolies in every sector of television – cable TV, content aggregation and broadcasting.

     

    Moreover, TRAI will hope that all that it started in 2013 sees light in 2014. One such initiative is the acceptance of the ad cap regulation by all broadcasters. It would also hope that the quality of service for TV viewers is consistently kept in mind by broadcasters. Last, but not the least, it would also want that the new regulations for DTH licences are passed.

     

     Broadcasters are the happiest of the lot as they see better revenues flowing in the next year as digitisation pans out across India. Channels will be embroiled in acquiring or producing new innovative shows that will give them an edge over their competitors. Generating better TVTs either through new shows or hit movies that will help them dislodge the leader. Broadcasters are seeing much potential in the soon to be launched new rating system Broadcast Audience Research Council (BARC) which is expected to show their performances in true light.

     

    However, nothing is as eagerly awaited as the fate of the ad cap that is currently hanging mid air with the Delhi High Court. Even as some broadcasters are more than happy with the 12 minute advertising air time limit, most of them feel it is a hindrance to their functioning and will hamper their revenues if put to effect before digitisation is complete. At the same time they are also looking forward to strike better deals with their advertisers as well as better syndication for their programmes in the international market providing them a global exposure.

     

    As digitisation sets in, distribution should also be easier and transparent. Even as channels will engage with domestic DTH and cable TV platforms for better carriage and revenue share deals, they will look forward to reaching out to more audiences through international platforms.

     

    Bottomlines will be managed better as broadcasters will control their costs by trimming their staff, scaling up their programming, enhancing distribution and controlled marketing. With several TV channel licenses being stuck with the MIB, new channels are waiting to see the light of the day in 2014.

     

    The cable TV sector which has undergone immense change in 2013, will surely expect great returns in the coming year. One thing which they will be hoping for is internet on cable TV to spread thereby generating VAS revenues.  Their long wish list will also include reduction in import duties on STBs, preferably subsidies from the government for promoting digitisation, higher ARPUs from consumers, better synchronisation with other MSOs, fair entertainment and service tax – preferably service tax holidays, fair charges for usage of public utilities for distribution, higher carriage fees from broadcasters, lower content costs from broadcasters and aggregators and longer licensing norms from I&B. The year also witnessed a few announcements by the MSOs for acquiring content for their cable channels. These MSOs will hope that the venture is successful and helps them reap benefits with better revenue flow.

     

    On the DTH front, operators have high hopes that the tag of having the lowest ARPUs in the world will fade away as higher ARPUs will flow in. The dream is that content costs will be lowered which will help them generate better revenue as well as invest in getting innovative technologies for the future of TV and mobile.

     

    Digitisation for DTH players means high net addition of subscribers and lower churn in 2014 as some subscribers will shift from cable TV to the DTH platform. Leading players want to offer better packages to their subscribers with more availability of channel which can only come with more capacity bandwidth that is in the hands of the Indian Space Research Organisation (ISRO).

     

    At the production front, 2013 wasn’t really big on experiments; at least as far as TV shows are concerned. Only a few like the adaptation of the international format – 24, the reality show Connected Hum Tum and Comedy Nights with Kapil made some difference in programming. As we usher in to the New Year, we obviously expect more newness in the shows produced. But for that, the production houses need to get respite from the issues that keep bothering them.

     

    One of the major issues that cripple the production houses is the restrictions by broadcasters on the budget per episode. And then, it is for sure that the production houses in the New Year would wish for a better budget approval from the broadcasters. Another issue is the ever-rising demands of the crew unions, including the technicians and other crew members. The crew members have not just been fighting for a raise in their salary but have demanded many other privileges that have kept the production houses on their toes. Because of this, some production houses prefer working outstation than in Mumbai in order to cut down on costs.

     

    The year 2013 witnessed a really interesting case — there was a huge hoopla when an actor portraying the popular character, Gutthi (from Comedy Nights with Kapil on Colors) decided to pull out of the show over few differences with the production house and the channel. While the actor said the right to the character belonged to him, the production house thought otherwise. By the end of the year, nobody got a clear picture about who really owned the character. However, we hope the New Year doesn’t just bring clarity to this particular case but the industry also works in order bring a system in place about the entire intellectual property rights (IPR).

     

    The wish list for the New Year would never end. But some of the other desires that the production houses perish include better following of discipline by the actors on the set, better creative people with improved ideas that grabs the eyeballs, less interference from broadcasters in the production process and of course, many more new and intriguing shows that not only brings more viewers but good business that would improve the functioning of entire industry.

     

    The expectations are high but they aren’t too farfetched. With time, discussions and a little bit of a push we can see much of it becoming a reality.

  • TRAI ad cap: Broadcasters move Delhi High Court

    TRAI ad cap: Broadcasters move Delhi High Court

    MUMBAI: The 12 minute ad cap case has had a change in venue – from the Telecom Disputes Settlement Appellate Tribunal (TDSAT) to the Delhi High Court (HC). With the Supreme Court’s recent ruling that TDSAT does not have authority to hear cases challenging the Telecom Regulatory Authority of India (TRAI) regulations, broadcasters had filed a writ petition in the HC last Friday.

    The case is set to be heard on 17 December in the Delhi HC by Justice Manmohan. The appellants include the News Broadcasters Association (NBA), 9X Media, B4U, TV Vision, Sun TV, E24 and Pioneer Channel. The hearing for the case is set to begin afresh but the priority of the lawyers representing the broadcasters will be to get a stay order from the HC to disallow the TRAI from taking any coercive action against channels which are reportedly not following the 12 minute ad cap. Under the TRAI mandate, it can persecute channels who do not toe the line that it has set.

    “We will ask for a stay order on TRAI taking any punitive actions against broadcasters. Since the TDSAT had given a stay order earlier and the bench was headed by a SC judge Justice Aftab Alam, we hope we get it from the HC too,” says a senior executive.

    The case will by and large remain the same with the focus on the fact that the ad cap is not a regulation at all. However, since it is now the HC, the crux of the arguments will be on constitutional grounds such as Article 14 and Article 19 that talks about the right to equality and freedom of speech respectively.

    The channels will now have to go through the long drawn process of the hearing proceeding in the HC and getting the stay order against the regulator taking them to the cleaners for violation of the ad cao reglation. They have been fortunate not to have got the stick so far from the TRAI which could have prosecuted them as it was within its rights to do so.

  • Close Trai Ad cap: Broadcasters get respite from Delhi High Court

    Close Trai Ad cap: Broadcasters get respite from Delhi High Court

    MUMBAI: The Indian broadcasting community has got a respite on the Telecom Regulatory Authority of India (TRAI) ad cap case. The Delhi High Court today granted an interim order preventing the regulator from carrying out any coercive action against broadcasters violating the mandated 12 minute ad cap set by it.

    Broadcasters are heaving a sigh of relief as there were fears that the regulator would prosecute them for the same. Last week’s Supreme Court judgment had struck down the Telecom Dispute Settlement Appellate Tribunal’s (TDSAT) powers to adjudicate against TRAI regulations. This had nullified the efforts by the broadcasters to get a reversal in the ad cap case by TDSAT.

    The date of the next hearing is 13 March 2014. Broadcasters have to continue the weekly submission of ad duration data to the TRAI.

    The case is surely set to drag on for quite some months as compared to its briskness in TDSAT.  The broadcasters include the NBA, 9X Media, Sun TV, B4U, TV Vision, Sun TV, E24 and Pioneer Channel that had approached the HC after the case was dismissed by the TDSAT last week.

  • Ad cap dispute to move to High Court?

    Ad cap dispute to move to High Court?

    MUMBAI: Its wings have been clipped. If one goes by the decision of the Supreme Court announced yesterday, all appeals against regulations set by the Telecom Regulatory Authority of India (TRAI) will now be dealt with in the various High Courts, not by the Telecom Disputes and Appellate Tribunal (TDSAT).

     

    TRAI has since 2010 been contending that TDSAT cannot hear appeals against its regulations, only those against its directions, decisions or orders. And yesterday a bench of the Supreme Court ruled in its favour.

     

    The authority normally sets regulations on issues such as rates, inter-connection and quality of service. TDSAT, TRAI states, was set up to adjudicate any dispute between a licensor and a licensee, between two or more service providers, between a service provider and a group of consumers, and to hear and dispose appeals against a direction, decision or order of TRAI.

     

    This is clearly set to have an impact on the course of the ad cap regulation set by the TRAI, which the TDSAT is set to adjudicate upon, following hearings involving broadcasters’ and the regulator’s lawyers. Broadcasters have been stating that the TRAI-mandated ad cap is going to have a detrimental impact on their business and the argument has been on whether it is in the form of a direction or a regulation. The stance of the TRAI has been that what it has issued is a regulation and not a direction under the quality of service, keeping in mind the interests of consumers.

     

    Observers expect the ad cap hearing to now move to the High Court. Other cases that will be impacted included the VAS regulation which has crippled the VAS industry but was issued by the TRAI keeping in mind consumer interest.

     

    The background of the Supreme Court ruling is that over the years several appeals have been filed with it by telcos such as Bharat Sanchar Nigam , Cellular Operators Association of India, Tata Teleservices and Reliance Infocomm against TDSAT orders involving regulations set by TRAI. And the TRAI had itself filed a petition in the Supreme Court in 2010 against a TDSAT order which had asked the authority to take a fresh look at the telecommunication interconnection (port charges) Amendment regulation 2007 after Bharat Sanchar Nigam had filed an appeal against it.

     

    TRAI had under that regulation reduced port charges by about 23 to 29 per cent on various slabs.

     

    TRAI had petitioned in the Supreme Court that TDSAT can only decide against any direction, decision or order passed by the TRAI, and not its regulations. And yesterday’s ruling by the Supreme Court clearly indicates where the law of the land lies.

  • TDSAT & Ad cap: TRAI almost done with its arguments

    TDSAT & Ad cap: TRAI almost done with its arguments

    MUMBAI: The third day of the arguments presented by the Telecom Regulatory Authority of India (TRAI) saw several crucial points being touched upon and the TDSAT also noting down points that could be pondered upon for rumination.

    The TRAI counsel Rakesh Dwivedi pointed out that if one reads section 7 (11) of the Cable TV Networks (CTN) Act then it must be read with the ad cap regulation because the regulator was using it only to enforce this section.

    Section 7 (11) states that the authority has the power to ‘seize equipment used for operating the cable television network if it is found to be breaching its other sections’.

    According to the TRAI, programmes and advertisements are different and the regulator is trying to prevent intermixing of these two and ensuring an increase in quality of service.

    The regulator also gave its version regarding Article 19 (a) of the Constitution saying that airwaves and frequencies are a public property of the government and so there is no fundamental right that can apply to it. Electronic media and press are different and cannot be treated equally. Broadcasters are companies and not citizens so fundamental rights don’t apply to them, Dwivedi argued.

    The point about misuse of clock hour was once again raised by Justice Aftab Alam to which the TRAI reverted by saying that the clock hour regulation instituted by the TRAI and the CTN Act are the same thing and they cannot be interpreted in any other way. Broadcasters are thinking of a bankable hour, that can be carried over within 24 hours but the TRAI says that a clock hour is fixed.

    The bench questioned the TRAI that if it could have enforced the ad cap law under the CTN Act then it need not have made a separate regulation or a direction or use the TRAI act for it.

    To this, counsel said that the CTN Act only applies to cable operators at this stage. And just because they have two powers that are coinciding they cannot take away one power. The point where broadcasters come into the picture of this Act, is for the advertising and programming code, which they have to adhere to by virtue of them having to apply for an uplinking and downlinking licence.

    The TRAI counsel also requested that merely because it had framed a regulation or passed a direction the bench may not nullify it because it has passed it under the TRAI act and not the CTN act, although it has powers under both. He also requested that if the bench were to find anything wrong with the ad cap regulation, they may modify it. However, Alam said that it cannot be done since it was a delegated regulation. To this TRAI asked the bench to consider it as a direction and then modify it keeping in mind the best interest of the viewers.

    One of the arguments, that the counsel raised, relates to Article 14 of the Indian Constitution that speaks about the fundamental right to equality. He stated that it would be in fair spirit if cable operators and broadcasters are not equated with each other at this juncture. The TRAI counsel presented data which clearly showed that broadcasters were airing TV commercials for an unbearable duration every day in between programmes and hence it had decided to apply the ad cap to them first. The limits on TV commercial time will be imposed on cable operators later by the TRAI, the counsel revealed. And the fact that cable ops will be made to comply later does not mean that broadcasters should be excluded from the ad cap now.

    The counsel said he would be addressing the issue of clubbing channel genres together on Monday.

    The bench asked the TRAI why it wasn’t willing to wait till digitization was completed to impose the ad cap regulation. The TRAI argued that by September 2014, nearly 50 per cent of the country will be digitized. Hence it was a good enough reason to bring in ad time limits rules now so that TV air time could be slowly modulated over the period. The TRAI counsel agreed the regulation may not be perfect in its current form, but that does not give the TDSAT a reason to strike it down.

    Regarding FTA channels, Dwivedi said that the broadcasters had not given the TRAI any financial or commercials analysis of the minute by minute usage of ad time and data to support that ad revenues will indeed fall when the ad cap comes into effect. Hence, the regulator had made a general reccee of the channels and deduced what needed to be done and only then drawn up the ad cap regulation. It also stated that FTA channels don’t have too many ads so TRAI did not know why they were objecting to it.

    At the end of the proceedings, an important observation was made by the TDSAT that if the ad cap regulation is struck down, no law can be contended except section 7 (11) of the CTN Act, because broadcasters have accepted this act. Articles 14 and 19 (1) (a) of the Constitution are against the imposition of the ad cap regulation and then the only thing that remains is the interpretation of the 7 (11) section of the CTN Act.

    The TRAI will continue with its arguments on Monday and the broadcasters are scheduled to speak after that.

  • TDSAT: Ad cap saga continues on Day 2

    TDSAT: Ad cap saga continues on Day 2

    MUMBAI: The hearings on TRAI’s proposed 12 minute ad cap regulation by the Telecom Disputes Settlement Appellate Tribunal (TDSAT) that began yesterday look unlikely to get over in a hurry. For the past two days it is the News Broadcasters Association (NBA) which has been presenting its case to the tribunal. Today, the NBA counsel raised the point that the TRAI had not fulfilled the laying requirements to the parliament as per section 37 of the TRAI Act which says that “the Regulations made by the TRAI have to be placed before the Parliament to seek its approval. Thus, there can be no dispute that the regulations framed by the TRAI have the force of law having been made through the process of subordinate legislation provided they are consistent with the Act and Rules.”

    Any law infringing the fundamental rights of the people needs to be laid before the parliament after which it can be either annulled or amended or approved by the parliament, says a counsel. A senior broadcaster who has been following the case closely says, “If anything is a law then it has to be passed by the legislature.”
        

    Therefore, the NBA said that TRAI is crossing its line by enforcing the ad cap and prosecuting channels that aren’t following it. TDSAT Justice Aftab Alam wanted to know from TRAI if they had laid it before parliament as it’s an issue that should have been dealt in the preliminary stages itself to which TRAI did not have a substantial reply.

    In yesterday’s hearing, one of the points put forth by the NBA counsel was section 2(G) of The Cable Act of 1995 according to which advertisements are a part of content. At this, TDSAT wondered how a broadcaster can come under this act. Counsel for NBA today validated the position under this act by stating that permission for uplinking falls under the Cable Act bringing broadcasters under this Act. It also says that channels adhere to the programme code.

    Since the Cable Act comes under the jurisdiction of the Information and Broadcasting (I & B) ministry, broadcasters fall under the purview of the I & B ministry and not TRAI.

    NBA also contended yesterday that TRAI does not have the authority to regulate content and its powers are restricted only to licensing and quality of service while content regulation falls under the ambit of the I & B ministry. Neither the TRAI Act nor the Indian Telegraph Act, under which TRAI works, gives the regulator the powers to deal with content.

    The case will continue tomorrow post noon when NBA will put forth more points in front of the TDSAT.

  • Reports on TV news channels in DSP murder case impartial, opines NBSA

    Reports on TV news channels in DSP murder case impartial, opines NBSA

    NEW DELHI: The News Broadcasting Standards Authority has rejected the complaint filed by Lucknow-based social activist Dr Nutan Thakur regarding news relayed by various News channels about the role of Raja Bhaiya in DSP Ziaul Haq’s murder.

     

    The Authority (NBSA) has concluded that no impropriety was done in broadcast of these news items.

     

    NBSA Secretary General Annie Joseph informed Thakur through letter dated 16 October that the NBSA in its meeting on 18 September considered the response of four broadcasters and concluded that no further action needs to be taken on this matter.

     

    Thakur had said that the news presented by various news channels in DSP murder case came as being some kind of Media trial. She presented various highlights like “Will Raja Bhaiya Be Arrested?”, “Who is saving Raja Bhaiya” “Why is Raja not being arrested” etc, broadcast between 9.00 am to 10.00 am on 5 March 2013 to state that these were not factual reporting but mere speculations which is against neutral and unbiased reporting.

  • I&B ministry’s ad cap succor for broadcasters

    I&B ministry’s ad cap succor for broadcasters

    MUMBAI: On the one hand, the Telecom Regulatory Authority of India (TRAI) is putting the squeeze on broadcasters. On the other, the ministry of information and broadcasting (I&B) is proving to be an angel in disguise all ready to provide it with some succor. At least in the area of the 12 minute cap on advertising per hour allowed on television which TRAI activated earlier this year, and which is to be implemented next month.

    Reports are that the ministry is collecting data from broadcasters to ascertain the loss that they would incur on account of the TRAI-mandated ad cap.  It is then expected to prepare a consultation paper within the next 10 days, say these reports.

     
    Broadcasters – especially news broadcasters – have been yelping about how any reduction in air time would lead to a shriveling of revenues for them; in fact it might make it unviable for them to sustain their operations. Their constant wailing caught the attention of I&B minister Manish Tewari who last month requested the TRAI to post-pone the ad cap to end-2014 to coincide with the inflow of subscription revenues which are expected to accrue to broadcasters post the completion of cable TV digitisation.

    The Telecom Disputes Settlement & Appellate Tribunal (TDSAT) concurred with the news broadcasters’ appeal and put a freeze on the applicability of the ad cap, till their plea was heard on 11 November 2013. General entertainment channels have, however, agreed to comply with TRAI’s directions and have even gone ahead and reduced their commercial advertising air time.

    Says a media observer: “All the players – TRAI, I&B, broadcasters – need to get together to have a road map for the reduction of the ad cap gradually and periodically over time and not in one fell swoop as TRAI has been suggesting. It’s good that the I&B ministry and TDSAT have been supporting the broadcasting sector as far as the ad cap is concerned. It is imperative for its survival.”

  • Evaluation of RFPs for BARC to be held from 14 August

    Evaluation of RFPs for BARC to be held from 14 August

    NEW DELHI: The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill station of Lonavla (close to Mumbai) to evaluate the responses to the Requests for Proposal (RFPs) received from 27 organisations. BARC had earlier received a total of 32 requests from different technology and research organisations for joining the process of television viewership monitoring. The committee has accepted 27 of these. Two of them – one technical and the other research – will make it to the finishing line.

     

    “Some parties may have responded to both RFPs. Some may have sent in only the technical or research RFP,” says BARC principal provocateur/advisor Paritosh Joshi.

     

    Joshi, who represents the broadcasters’ interests in the 12-member technical committee in BARC adds that “The entire evaluation process would be completed by November and the names of the two parties would be made public by December.”

     

    BARC hopes to commence sending out television viewing audience research reports by the summer of next year. “We expect that in the first phase, the number of households will go up from the present 10,000 to 20,000, ensuring a proper balance of rural and urban areas,” he adds.

     

    The present intention of the committee is to develop studies every six months. “But this can vary with time,” he informs.

     

    BARC as part of its endeavour to share the latest updates with all constituents hosted its open house today in New Delhi. This was the second of the series of interactions that BARC plans to hold. Approximately 70 people representing the broadcasters, advertisers and agencies attended the meet.

     

    Addressing the meet, Joshi stressed that BARC would not be a research body but a development organisation, He also updated the participants on the work done so far, the work planned, and a wish list of things that BARC hopes to achieve in the future.

     

    BARC has claimed that this was one of the largest tender ever floated for audience measurement anywhere in the world. The tender terms state that each vendor has to work with whomsoever BARC wants it to work with. This is to ensure system integration, keeping in mind the involvement of multiple vendors.

     

    “We are attempting to move from active metering where individuals are given people’s meters to passive metering where technologies like apps or even cameras inbuilt in TV sets and other devices will be used. Technology will now play a major part since television viewing is no longer confined to TV sets but to tablets, computers, fablets, mobiles and so on,” informs Joshi.

     

    BARC has made it clear in its RFPs’ that it wanted a screen and technology agnostic measurement. “BARC wants to minimise human intervention in processing data,” reveals Joshi.

     

    While the attempt is to report audience research on a weekly basis, BARC has recognised that there are some channels that could not be reported on a weekly basis, and so these channels can be reported quarterly. “BARC will give unduplicated quarterly reach since there is no other number available for these channels,” he informs.

     

    Currently an establishment study is underway which covers 2.4 lakh households. For this, BARC has used the census of India and electoral rolls, since there was no other database available.

     

    Clarifying the role of the technical committee, Joshi said, “Besides evaluation of the proposals for the new audience measurement system, the BARC technical committee will carry out due-diligence exercises on a regular basis once data starts flowing. Since audience measurement research is not stationary, it is evolving continuously; the technical committee will drive the evolution.”

     

    The technical committee is autonomous of the BARC board. “The technical committee decides what the research needs. For the board to override a decision that the technical committee has made requires it to have a 75 per cent majority,” he says.

     

    Referring to his wish list, Joshi hopes that the studies are cloud-based with broadcast data available on apps.