ITV

Tag: Broadcast Audience Research Council

  • BARC India suspends three errant channels’ review

    BARC India suspends three errant channels’ review

    MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.

    An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.

    BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.

    The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.

    Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”

    Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )

    India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”

    ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.

    It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.

    The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.

    BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.

    Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.

  • With d2h merger, Essel Group will have world’s largest subs base

    With d2h merger, Essel Group will have world’s largest subs base

    BENGALURU: The Essel group is one of the largest media and entertainment industry players in India. Its flagship company is Zee Entertainment Enterprises Limited (Zeel) that has a weightage of 45 per cent on the National Stock Exchange’s Nifty Media Index.

    Its group company, Dish TV Limited (Dish) is also is the largest DTH player in the country in terms of number of subscribers. Along with DTH services, the group also has one of the largest cable operators or multi-system operators (MSO) in Siti Networks Limited or Siti (the erstwhile Siti Cable Network Limited). Amongst the major MSOs in India, Siti is the only one that has added 1.5 million (15 lakh) subscribers over the past few quarters, while its peers have had stagnating subscriber numbers.

    On combining the number of subscribers, the two carriage industry players are already a force to reckon with – a fact that the Essel Group recognised, and will leverage. In an industry first, the two formed a content negotiating joint venture (JV) called Comnet. Both Dish and Siti are equal partners in the JV that came into existence on 1 July, 2015. As part of the JV, both companies said that they would hold joint discussions with broadcasters post which separate direct contracts between the broadcaster and distribution platform will be signed. Further, the JV’s intent is to bring together the industry on contentious taxation issues like the hike in entertainment tax in Delhi.

    Let us look at what we have on the table — Siti had 12.2 million (1.22 crore) subscribers — of which 8.4 million (84 lakh) were digital as per its Q1-17 report, and Dish has reported a subscriber base of 15.1 million (1.51 crore) – totalling 27.3 million(2.73 crore). Now the merger with Videocon d2h will bring in another 12.5 million (1.25 crore) subscribers into the Essel fold for a grand total of 39.8 million (3.98 crore), hence about 2 million (20 lakh) more than the 37.8 million (3.78 crore) subscribers reported for DIRECTV.

    Zeel’s channels have been regularly making it to the top five or 10 in the Broadcast Audience Research Council (BARC) ratings across various genres, be they Hindi general entertainment (GEC), regional channels, movies, English entertainment, etc. Another group company, Zee Media Corporation Limited (ZMCL), offers general news and business news across its television channels.

    The fact that a number of the top rated channels are Essel group companies as well as a huge slice of the Indian television subscription market is indeed huge leverage – bear in mind that the group will probably control more than 25 percent of the carriage industry in the country. And what with the sunset date for DAS phase IV nearing with no let-up in sight from the government, subscription numbers will only grow.

    With this merger, synergies of the two match perfectly. Dish is more of a value player with offerings for all markets including rural, while Videocon d2h is a premium player.

  • With d2h merger, Essel Group will have world’s largest subs base

    With d2h merger, Essel Group will have world’s largest subs base

    BENGALURU: The Essel group is one of the largest media and entertainment industry players in India. Its flagship company is Zee Entertainment Enterprises Limited (Zeel) that has a weightage of 45 per cent on the National Stock Exchange’s Nifty Media Index.

    Its group company, Dish TV Limited (Dish) is also is the largest DTH player in the country in terms of number of subscribers. Along with DTH services, the group also has one of the largest cable operators or multi-system operators (MSO) in Siti Networks Limited or Siti (the erstwhile Siti Cable Network Limited). Amongst the major MSOs in India, Siti is the only one that has added 1.5 million (15 lakh) subscribers over the past few quarters, while its peers have had stagnating subscriber numbers.

    On combining the number of subscribers, the two carriage industry players are already a force to reckon with – a fact that the Essel Group recognised, and will leverage. In an industry first, the two formed a content negotiating joint venture (JV) called Comnet. Both Dish and Siti are equal partners in the JV that came into existence on 1 July, 2015. As part of the JV, both companies said that they would hold joint discussions with broadcasters post which separate direct contracts between the broadcaster and distribution platform will be signed. Further, the JV’s intent is to bring together the industry on contentious taxation issues like the hike in entertainment tax in Delhi.

    Let us look at what we have on the table — Siti had 12.2 million (1.22 crore) subscribers — of which 8.4 million (84 lakh) were digital as per its Q1-17 report, and Dish has reported a subscriber base of 15.1 million (1.51 crore) – totalling 27.3 million(2.73 crore). Now the merger with Videocon d2h will bring in another 12.5 million (1.25 crore) subscribers into the Essel fold for a grand total of 39.8 million (3.98 crore), hence about 2 million (20 lakh) more than the 37.8 million (3.78 crore) subscribers reported for DIRECTV.

    Zeel’s channels have been regularly making it to the top five or 10 in the Broadcast Audience Research Council (BARC) ratings across various genres, be they Hindi general entertainment (GEC), regional channels, movies, English entertainment, etc. Another group company, Zee Media Corporation Limited (ZMCL), offers general news and business news across its television channels.

    The fact that a number of the top rated channels are Essel group companies as well as a huge slice of the Indian television subscription market is indeed huge leverage – bear in mind that the group will probably control more than 25 percent of the carriage industry in the country. And what with the sunset date for DAS phase IV nearing with no let-up in sight from the government, subscription numbers will only grow.

    With this merger, synergies of the two match perfectly. Dish is more of a value player with offerings for all markets including rural, while Videocon d2h is a premium player.

  • Times Now, CNBC TV18, Aaj Tak dominate respective genres

    Times Now, CNBC TV18, Aaj Tak dominate respective genres

    MUMBAI: Times Now remained the undisputed leader in the English News space whereas CNBC TV18 was number one in the English Business News genre, according to week 43 of Broadcast Association Research Council (BARC).
    Aaj Tak outshone in both, the rural and urban, markets as the most watched channel. Meanwhile, CNBC Awaaz was the numero uno in the Hindi Business News space.
    English News
    Times Now continued to dominate the genre with 594 Impressions (000s) this week. CNN News18 grabbed the second slot with 248 Impressions (000s) while NDTV 24×7 took the third position with 200 Impressions. India Today Television with 193 Impressions (000s) and News X with 108 Impressions (000s) took the fourth and fifth position respectively.

    English Business News
    CNBC TV18 stood at the number one position with 326 Impressions (000s) followed by ET Now at the second spot with 160 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 70 Impressions (000s). BTVi secured itself on the last spot with 16 Impressions (000s).

    Hindi News
    Aaj Tak stood at the first spot with 97621Impressions (000s) followed by India TV at the second position with 91223 Impressions (000s).  India News sustained at third position with 81010 Impressions (000s) followed by Zee News securing the fourth position with 78695 Impressions (000s). ABP News took the fifth position with 72762 Impressions (000s).
    Hindi News Rural
     Aaj Tak dominated the rural market with 46577 Impressions (000s) followed by India TV with 42327 Impressions (000s). India News grabbed the third position with 36989 Impressions (000s). News 24 took the fourth place with 34938 Impressions (000s) followed by News Nation with 33028 Impressions (000s).
    Hindi News Urban
    Aaj Tak was at the number one position with 51044 Impressions (000s) followed by India TV at the second position with 48895 Impressions (000s).  Zee News grabbed the third position with 47259 Impressions (000s) followed by India News at the fourth position with 44021 Impressions (000s). ABP News took the fifth position with 40333 Impressions (000s).
    Hindi Business News
    CNBC Awaaz took the first position with 1006 Impressions (000s). The second spot was taken by Zee Business with 690 Impressions (000s).

  • Times Now, CNBC TV18, Aaj Tak dominate respective genres

    Times Now, CNBC TV18, Aaj Tak dominate respective genres

    MUMBAI: Times Now remained the undisputed leader in the English News space whereas CNBC TV18 was number one in the English Business News genre, according to week 43 of Broadcast Association Research Council (BARC).
    Aaj Tak outshone in both, the rural and urban, markets as the most watched channel. Meanwhile, CNBC Awaaz was the numero uno in the Hindi Business News space.
    English News
    Times Now continued to dominate the genre with 594 Impressions (000s) this week. CNN News18 grabbed the second slot with 248 Impressions (000s) while NDTV 24×7 took the third position with 200 Impressions. India Today Television with 193 Impressions (000s) and News X with 108 Impressions (000s) took the fourth and fifth position respectively.

    English Business News
    CNBC TV18 stood at the number one position with 326 Impressions (000s) followed by ET Now at the second spot with 160 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 70 Impressions (000s). BTVi secured itself on the last spot with 16 Impressions (000s).

    Hindi News
    Aaj Tak stood at the first spot with 97621Impressions (000s) followed by India TV at the second position with 91223 Impressions (000s).  India News sustained at third position with 81010 Impressions (000s) followed by Zee News securing the fourth position with 78695 Impressions (000s). ABP News took the fifth position with 72762 Impressions (000s).
    Hindi News Rural
     Aaj Tak dominated the rural market with 46577 Impressions (000s) followed by India TV with 42327 Impressions (000s). India News grabbed the third position with 36989 Impressions (000s). News 24 took the fourth place with 34938 Impressions (000s) followed by News Nation with 33028 Impressions (000s).
    Hindi News Urban
    Aaj Tak was at the number one position with 51044 Impressions (000s) followed by India TV at the second position with 48895 Impressions (000s).  Zee News grabbed the third position with 47259 Impressions (000s) followed by India News at the fourth position with 44021 Impressions (000s). ABP News took the fifth position with 40333 Impressions (000s).
    Hindi Business News
    CNBC Awaaz took the first position with 1006 Impressions (000s). The second spot was taken by Zee Business with 690 Impressions (000s).

  • Whether BARC action can stop unethical practices?

    Whether BARC action can stop unethical practices?

    MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching, nobody would jump a signal on the highway, if the competition or the monopolies regulator is watching closely, none would dare to contravene rules. The case in point is of two television broadcast channels which had been caught trying to influence the sample of a rating agency in order to get higher viewership numbers, which in turn would help them get higher advertising revenue.

    Close on the heels of Tamil Nadu-based Raj TV having been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India, another similar contravention of law has been caught by it.

    The Tamil Nadu-based satellite television network Raj TV was, in March 2016, issued a legal notice by BARC which, as reported by indiantelevision.com, alleged that certain ‘sample’ homes with viewership meters “have been approached and have been asked to watch your channel ‘Raj TV’ in exchange for some financial consideration.”

    And now, BARC India and Kerala TV Federation (KTF) have filed a police complaint with the director-general of Kerala police after the former’s vigilance team received complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them.

    KTF is a trade body representing Malayalam channels in Kerala. Speaking to indiantelevision.com, Asianet MD and KTF president K Madhavan said that it had facilitated BARC’s police complaint against certain unidentified individuals who are trying to influence sample homes. “More the number of panels, more is the likelihood of such problems,” Madhavan said.

    Thiruvananthapuram-based Federation secretary and Kairali TV MD John Brittas could not be reached for comment on the possible way forward, and concrete action on the ground. But, the fact remains how effective will a mere complaint be, or how efficiently will the local police in the distant state of Kerala act against local unlawful persons on the basis of a complaint from a ratings body based in Mumbai or Delhi.

    The complaint was filed after the BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with its TV viewership measurement system in favour of a couple of channels. Preliminary scrutiny by the on-ground vigilance team has confirmed that attempts had been made by some individuals to not only find out addresses of the TV panel homes, but also to incentivise them and influence their viewership.

    These acts of the suspects are a cause for concern for BARC India and the broadcasting community in Kerala, and are allegedly causing financial losses to other channels. Kerala Police are reportedly investigating the matter further.

    As per its established standard operating procedure, BARC India immediately quarantined the impacted panel homes from its TV viewership measurement system to ensure efforts at infiltration don’t impact the ratings of channels operating in the region.

    In the case of Raj TV too, it seemed like a one-off case. “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,” a source close to the development had said.

    However M Ragunathan, director of marketing at Raj Television Network, had termed the allegations as ‘baseless.’

    It seems BARC is trying its best to send out a strong message to channels and broadcasters that such unethical means of influencing their respective ratings are not going to be taken lightly. BARC is attempting to project that it is not a toothless body. It is the first time that it has filed an FIR after meeting the Kerala director-general of police against these “criminal activities.”

    In the fresh case, Dasgupta, in a statement earlier, said, “TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that, going forward, BARC India will stop publishing ratings for those channels found involved in such activities,” he said.

    “Well done, BARC, for taking strong action against those tampering with the system. Must name and shame offenders,” Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin has tweeted.

    It remains to be seen whether BARC is going to name or shame the broadcasters in question. It’s over to team BARC.

  • Whether BARC action can stop unethical practices?

    Whether BARC action can stop unethical practices?

    MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching, nobody would jump a signal on the highway, if the competition or the monopolies regulator is watching closely, none would dare to contravene rules. The case in point is of two television broadcast channels which had been caught trying to influence the sample of a rating agency in order to get higher viewership numbers, which in turn would help them get higher advertising revenue.

    Close on the heels of Tamil Nadu-based Raj TV having been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India, another similar contravention of law has been caught by it.

    The Tamil Nadu-based satellite television network Raj TV was, in March 2016, issued a legal notice by BARC which, as reported by indiantelevision.com, alleged that certain ‘sample’ homes with viewership meters “have been approached and have been asked to watch your channel ‘Raj TV’ in exchange for some financial consideration.”

    And now, BARC India and Kerala TV Federation (KTF) have filed a police complaint with the director-general of Kerala police after the former’s vigilance team received complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them.

    KTF is a trade body representing Malayalam channels in Kerala. Speaking to indiantelevision.com, Asianet MD and KTF president K Madhavan said that it had facilitated BARC’s police complaint against certain unidentified individuals who are trying to influence sample homes. “More the number of panels, more is the likelihood of such problems,” Madhavan said.

    Thiruvananthapuram-based Federation secretary and Kairali TV MD John Brittas could not be reached for comment on the possible way forward, and concrete action on the ground. But, the fact remains how effective will a mere complaint be, or how efficiently will the local police in the distant state of Kerala act against local unlawful persons on the basis of a complaint from a ratings body based in Mumbai or Delhi.

    The complaint was filed after the BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with its TV viewership measurement system in favour of a couple of channels. Preliminary scrutiny by the on-ground vigilance team has confirmed that attempts had been made by some individuals to not only find out addresses of the TV panel homes, but also to incentivise them and influence their viewership.

    These acts of the suspects are a cause for concern for BARC India and the broadcasting community in Kerala, and are allegedly causing financial losses to other channels. Kerala Police are reportedly investigating the matter further.

    As per its established standard operating procedure, BARC India immediately quarantined the impacted panel homes from its TV viewership measurement system to ensure efforts at infiltration don’t impact the ratings of channels operating in the region.

    In the case of Raj TV too, it seemed like a one-off case. “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,” a source close to the development had said.

    However M Ragunathan, director of marketing at Raj Television Network, had termed the allegations as ‘baseless.’

    It seems BARC is trying its best to send out a strong message to channels and broadcasters that such unethical means of influencing their respective ratings are not going to be taken lightly. BARC is attempting to project that it is not a toothless body. It is the first time that it has filed an FIR after meeting the Kerala director-general of police against these “criminal activities.”

    In the fresh case, Dasgupta, in a statement earlier, said, “TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that, going forward, BARC India will stop publishing ratings for those channels found involved in such activities,” he said.

    “Well done, BARC, for taking strong action against those tampering with the system. Must name and shame offenders,” Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin has tweeted.

    It remains to be seen whether BARC is going to name or shame the broadcasters in question. It’s over to team BARC.

  • News channels witnessed drop in ratings, says BARC

    News channels witnessed drop in ratings, says BARC

    MUMBAI: All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.  

    While genre leaders continued to lead in their respective categories, English News channel News X made an exit this way paving way for BBC World News.

    English news

    Times Now continued to remain the undisputed leader this week though with a decrease in ratings from 1340 Impressions (000s) to 999 Impressions (000s). CNN News18  sustained the second position with 354 Impressions (000s). India Today Television settled on the third berth with 298 Impressions (000s). NDTV 24×7 grabbed the fourth spot with 233 Impressions (000s). News X made an exit in this week’s data making way for BBC World News at the fifth position with 151 Impressions (000s).

    English business news

    CNBC TV 18 with a decline in the ratings stayed at the number one position with 312 Impressions (000s) followed by ET Now at the second slot with 216 Impressions (000s).  NDTV Profit and NDTV Prime with 79 Impressions (000s) and BTVi with 14 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with fall in the viewership from 164583 Impressions (000s) in week 40 to 131643 Impressions (000s) this week followed by India TV at the second position with 115059 Impressions (000s).  India News sustained its third position with112803 Impressions (000s) followed by ABP News at the fourth position with 92968 Impressions (000s). Zee News took the fifth position with 90968 Impressions (000s).

    Hindi news – rural

    Aaj Tak continued to dominate the rural market with 65150 Impressions (000s) followed by India News with 60326 Impressions (000s). India TV grabbed the third slot with 52451 Impressions (000s). News 24 managed to sustain at the fourth place with 43696 Impressions (000s) followed by ABP News at the fifth berth with 43176 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 66493 Impressions (000s) followed by India TV at the second position with 62607 Impressions (000s).  Zee News grabbed the third position with 55046 Impressions (000s) followed by India News at the fourth position with 52477 Impressions (000s). ABP News took the fifth position with 49792 Impressions (000s).

    Hindi business news

    CNBC Awaaz also witnessed a decline in the ratings this week with 896 Impressions (000s) from 1432 Impressions (000s) in week 40. Zee Business stood at the second spot with 787 Impressions (000s).

  • News channels witnessed drop in ratings, says BARC

    News channels witnessed drop in ratings, says BARC

    MUMBAI: All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.  

    While genre leaders continued to lead in their respective categories, English News channel News X made an exit this way paving way for BBC World News.

    English news

    Times Now continued to remain the undisputed leader this week though with a decrease in ratings from 1340 Impressions (000s) to 999 Impressions (000s). CNN News18  sustained the second position with 354 Impressions (000s). India Today Television settled on the third berth with 298 Impressions (000s). NDTV 24×7 grabbed the fourth spot with 233 Impressions (000s). News X made an exit in this week’s data making way for BBC World News at the fifth position with 151 Impressions (000s).

    English business news

    CNBC TV 18 with a decline in the ratings stayed at the number one position with 312 Impressions (000s) followed by ET Now at the second slot with 216 Impressions (000s).  NDTV Profit and NDTV Prime with 79 Impressions (000s) and BTVi with 14 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with fall in the viewership from 164583 Impressions (000s) in week 40 to 131643 Impressions (000s) this week followed by India TV at the second position with 115059 Impressions (000s).  India News sustained its third position with112803 Impressions (000s) followed by ABP News at the fourth position with 92968 Impressions (000s). Zee News took the fifth position with 90968 Impressions (000s).

    Hindi news – rural

    Aaj Tak continued to dominate the rural market with 65150 Impressions (000s) followed by India News with 60326 Impressions (000s). India TV grabbed the third slot with 52451 Impressions (000s). News 24 managed to sustain at the fourth place with 43696 Impressions (000s) followed by ABP News at the fifth berth with 43176 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 66493 Impressions (000s) followed by India TV at the second position with 62607 Impressions (000s).  Zee News grabbed the third position with 55046 Impressions (000s) followed by India News at the fourth position with 52477 Impressions (000s). ABP News took the fifth position with 49792 Impressions (000s).

    Hindi business news

    CNBC Awaaz also witnessed a decline in the ratings this week with 896 Impressions (000s) from 1432 Impressions (000s) in week 40. Zee Business stood at the second spot with 787 Impressions (000s).

  • News space witnesses mixed ratings: BARC week 40

    News space witnesses mixed ratings: BARC week 40

    MUMBAI: After dividing Hindi news into Rural and Urban, the Broadcast Audience Research Council (BARC) all-India figures reported that genre leaders continued to dominate their respective categories. News X entered the Top 5 list in the English news space whereas Times Now stood at the number one position. CNBC TV 18 dominated the English business news genre. The business news players except BTVi witnessed a tremendous hike in its ratings.

    In the overall Hindi news genre Aaj Tak continued to lead whereas other players saw an increase in their viewership. The channels in the Hindi Business News space also observed growth in ratings led by CNBC Awaaz at the number 1 position.

    English news

    Times Now maintained its first position with 1340 Impressions (000s). CNN News18 took the second position with 505 Impressions (000s). India Today Television settled on the third berth with 349 Impressions (000s). NDTV 24×7 grabbed the fourth spot with 331 Impressions (000s) whereas News X stood at the fifth position with 147 Impressions (000s).

    English business news

    CNBC TV 18 dominated the space with 582 Impressions (000s) followed by ET Now at the second slot with 339 Impressions (000s).  NDTV Profit and NDTV Prime with 146 Impressions (000s) and BTVi with 18 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 164583 Impressions (000s) followed by India TV at the second position with 138723 Impressions (000s).  India News sustained at its third position with 132445 Impressions (000s) followed by Zee News securing the fourth position with 118301 Impressions (000s). ABP News took the fifth position with 115601 Impressions (000s).

    Hindi news – rural

    Aaj Tak dominated the rural market with 80034 Impressions (000s) followed by India News with 71270 Impressions (000s). India TV grabbed 62529 Impressions (000s). News 24 managed 54026 Impressions (000s) followed by ABP News with 53175 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 84549 Impressions (000s) followed by India TV at the second position with 76194 Impressions (000s).  Zee News grabbed the third position with 73907 Impressions (000s) followed by ABP News at the fourth position with 62426 Impressions (000s). India News took the fifth position with 61175 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 1432 Impressions (000s) whereas Zee Business stood at the second spot with 1006 Impressions (000s).