MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 41 of 2018.
Top Advertisers:
For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.
Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.
Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.
Top Brands:
Cleaning disinfectant Lizol that was the most advertised brand last week, didn’t make it to the top 5 in week 41.
amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.
Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.
Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 40 of 2018.
Top Advertisers:
For week 40, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,17,018ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 1,11,113 ad insertions.
Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 40 with 34,028 ad insertions followed by Procter & Gamble with 31,392 insertions.
FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.
It is noteworthy that P&G wasn’t seen in the top five advertiser list for the last several weeks and only made a comeback this week. Also, ITC didn’t make it even in the top 10 list of top advertisers in week 40.
Top Brands:
It seems like cleaning disinfectant Lizol believes in going home or going big! The brand that was missing from the top 10 list of most advertised brand, made a come back yet again at number one spot.
Lizol was the most advertised brand in week 40 whereas Santoor Sandal and Turmeric soap that stood at number 10 in week 30 made a comeback at number 2 this week.
amazon.in was the third most advertised brand followed by Flipkart with 12,819 and 11,094 ad insertion respectively.
Hotel searching website Trivago descended a position to number five with 10579 ad insertions.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 39 of 2018.
Top Advertisers:
For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.
Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.
It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.
Top Brands:
Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.
Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.
Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.
policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 15-21 September 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 38 of 2018. Top Advertisers:
Berger Paints entered the eminent list of top 5 after several weeks whereas major advertiser and multinational company Procter & Gamble lost its long standing position in the top 5 and tumbled down to seventh position.
For week 38, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,45,676 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
Running neck to neck with HUL, Reckitt Benckiser, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 84,429 ad insertions.
Kolkata based ITC Ltd retained its third position with mere 32,998 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
Godrej Consumer Products entered the top 5 list in week 38 with 28180 insertions.
Berger Paints entered the top 10 list after a hiatus of several months with 26,220 insertions.
Top Brands:
Toilet cleaner Harpic, from the house of Reckitt Benckiser topped the charts in week 37 and was advertised with 14,600 ad insertions.
Hotel searching website Trivago climbed one position to become the second most advertised brand with 10,682 insertions followed by Santoor with 8,974 insertions.
Ayurvedic products company Roop Mantra that stood at seventh position in week 37, climbed up to become the fourth most advertised brand on television with 8,440 insertions.
Colgate dental cream, from the house of Colgate-Palmolive that was missing in the top 5 list for the last few weeks, entered at fifth position in week 38 but with only 8,433 ads inserted between the week of 15-21 September 2018.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 36 of 2018.
Top Advertisers:
Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.
For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.
Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.
ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.
Top Brands:
Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.
Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.
E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.
MUMBAI: It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list.
The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24 August 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 34 of 2018.
Top Advertisers:
Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.
For week 33, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 158242 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 86768 ad insertions.
Kolkata based ITC Ltd was at third position this week with 45703 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
This was followed by Dairy Milk manufacturer Cadbury India with 28107 ad insertions
FMCG company Wipro entered the top 5 advertisers list after a hiatus of several months. Wipro inserted its ads 25650 times in week 33.
Top Brands:
The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, didn’t make it in the top 10 most advertised brand this week.
Santoor sandal and turmeric soap retained its last week’s top position and was advertised the most in week 33 with 14085 ad insertions.
E-commerce major Amazon entered the top 5 list to become the second most advertised brand ahead of the festive season with 12873 ad insertions.
Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the third most advertised brand with 11992 ad insertions followed by policybazaar.com with 11891 ad insertions.
The state of Kerala that was heavily flooded over the last few weeks saw help coming in from all sectors and stature of people. Brands, networks, broadcasters, all came in with a lending hand to help the victims start a new life and raise donations. Star India collaborated with various actors to announce the help and urge people to join in and donate for #AllForKerala.
The initiative ended up making Star network the fifth most advertised on television screens with ad insertions of 11138.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 33 of 2018.
Top Advertisers:
Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.
For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.
Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.
Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
Top Brands:
Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn’t make it in the top 10 most advertised brand this week.
Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.
The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.
Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.
Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.
MUMBAI: Numerous soothsayers have time and again been saying that linear TV worldwide – and in India – is dying.
But shush, the Broadcast Audience Research Council (BARC) has come out with a report entitled The Changing Face of TV in India that clearly states that the good old idiot box is doing very well – thank you.
Some of the reasons TV is flourishing, JIO juggernaut or not, is because of the improving state of electricity, digitisation, increasing nuclear families, better distribution, growth of free to air (FTA) channels, increasing migration, an increase in the middle class bulge and the continued sustenance of single TV homes.
The BARC report points out that in 2015 there were 162 channels, in 2017 they had risen 74 per cent to 282, while pay channels grew only 14 per cent from 210 to 240 in the same period. This has resulted in pay TV viewership falling from 77 per cent to 69 per cent, while FTA viewing has gone up from 23 per cent to 31 per cent. Channels have been delivering content in various languages that has led to a spurt in viewing. For instance, Gujarati programming viewing has grown 146 per cent in 2017 over 2016; Assamese 123 per cent, Marathi 74 per cent and Bangla 68 per cent.
What has been remarkable, says the BARC report, is that between 2005 and 2018 the number of channels launched skyrocketed from 130 to 800 plus. Most of these were delivered by DTH or cable TV, which saw terrestrial TV – read Doordarshan – viewership getting eroded from 50 per cent to two per cent in the same period while total DTH’s and cable TV’s shares jumped from 50 per cent to 98 per cent.
BARC has estimated that the TV universe size in India is 183 million households (99 million in rural and 84 million in urban) representing 780 million individuals. But the sad – or rather the good – news is that 87 per cent of urban India has been penetrated by TV while the figure for rural is 52 per cent. This number should delight any broadcaster as there are many homes that are yet to be reached by television.
The viewership monitoring firm has revealed that almost 86 per cent of India has the old world fat cathode ray tube TV; flat screen/LED/LCD TVs are there in only 14 per cent of the national population (20 per cent in urban and eight per cent in rural).
Plus there is the fact that the number of multi TV households is 5.1 per cent in urban India and 1.9 per cent in rural India. Almost 97 per cent of Indian homes have just a single TV set. Has the TV revolution really hit India, one may pause and ask, keeping in mind these numbers?
What’s more, only 23 per cent of rich large joint families belonging to NCS A+ have multiple TVs, the majority are happy with their single television. So money is not a criterion for buying a second TV set – big fat Gujarati or Sindhi or Tamil or Punjabi families seem to be happy watching their TV in their living rooms together. The family that watches TV together stays together, it seems.
BARC has stated in its report that altogether there were 560 million tune ins daily leading to an overall national consumption of three hours 44 minutes and 28 seconds of TV daily. What was remarkable is that even though the southern markets have only 191 million tune-ins, it led to a lot more gorging on TV as compared to the tune-ins in Hindi speaking market (HSM) which numbered 375 million. As a whole, southern viewers tuned into TV for four hours nine minutes and 25 seconds; while their Hindi speaking cousins stayed glued for three hours 31 minutes and 36 seconds daily.
Viewers in Maharashtra watched good old TV for four hours one minute and 36 seconds while viewers in Andhra Pradesh/Telangana tuned in for four hours 12 minutes and 56 seconds. BARC says there is a lot of headroom for growth as Punjab/Haryana/Himachal Pradesh and JK watched about three hours and 28 minutes of TV daily as compared to the Portugal TV viewing public whose consumption crossed fours and 36 minutes every day.
TV consumption is changing in India
Even as naysayers have been saying that the youth of India have forsaken their living room TV viewing for personal viewing on portable devices, BARC says that this is all humbug. In fact, it says that viewership in the 15 to 30 age group has increased in just a year and that demographic consumes the most amount of TV daily.
The BARC report has come up with some interesting bite-sized nuggets about TV viewing habits:
• Rising temperatures (read: the onset of summer) led to a fall in viewership in both 2016 and 2017 from week 14 to week 30.
• Viewers in the south tend to watch more TV during festival holidays while those in the Hindi speaking markets don’t make any extra efforts to reach for their remotes. For instance, viewing in the south went up 16 per cent on 30 September 2017, namely Dussera, while it went up one per cent in HSM. This trend was starker in the case of Diwali between 18 and 20 October 2017. Viewing in Tamil Nadu rose 30 per cent; in Kerala 30 per cent; in Andhra Pradesh 19 per cent and in Karnataka 21 per cent. The HSM folks – well they watched just one per cent more TV.
• Public holidays are the time when both the HSM and south market viewers tend to stay glued to their living room TV sets. On Independence Day in 2017 viewership in both HSM and south went up 19 per cent.
• Migration is impacting consumption of language content in different states. Bhojpuri TV, for instance, gets 44 per cent of its viewing share from Bihar/Jaharkand and 15 per cent from Uttar Pradesh/Uttarakhand. However, 41 per cent of its consumption is coming from other states with Gujarat/Daman & Diu and Dadra Nagar Haveli accounting for 6.5 per cent of this; Delhi for 4.9 per cent and Assam, Northeast Sikkim for 4.1 per cent. Tamil is the second most popular language in Bengaluru accounting for 16 per cent viewership while Telugu accounts for seven per cent and Hindi three per cent. Kannada, of course, is the main language at 74 per cent.
• States that are more literate are watching more TV. Maharashtra/Delhi, Tamil Nadu, Gujarat/Daman & Diu and Dadra & Nagar Haveli, Karnataka, Andhra Pradesh and Telangana figure among the high TV watching states and they also have literacy rates in the range of 68 per cent to almost 90 per cent.
• Cricket’s viewership is getting chipped away. Where once almost all of India huddled around cricket games on TV, in 2017, the game with the willow accounted for 69 per cent of viewing; kabaddi for 15 per cent; wrestling and soccer for five per cent each while other sports accounted for the remainder viewer. What is noteworthy is the 83 per cent growth in viewership for kabaddi in the year.
• Salman Khan, yes the man India loves, ruled among the top Hindi movies watched since 2015. Four of his films figure in the top 15 list with Bajrangi Bhaijaan at an eye-popping 7.82; Prem Ratan Dhan Payo at 7.66; Sultan at 3.49 and Tubelight at 2.87.
• Women are increasingly watching news; demonetisation week on 8 November 2016 saw overall news viewership rise 56 per cent between the previous four week’s viewership and week 45 of 2016. Women kept glued to TV, showing an increase of 37 per cent in their viewership in that period. In week 1 of 2017 during Rashtra ke Naam Sandesh, 3.6 times more women tuned into the show as compared to the previous four weeks, while the figure for men was 3.5 times.
• Hindi content is being watched by 500 million people weekly (read GEC); with the Hindi movie genre being tuned into by 471 million viewers every week. Most of the genres grew in their weekly reach between 2016 and 2017 with Hindi music, Hindi news, kids, Hindi youth, sports, Bhojpuri GEC, Hindi news regional, Bhojpuri movies, Telugu GECs, and infotainment notching up 319 million, 309 million, 255 million, 176 million, 159 million, 141 million, 139 million, 128 million, 107 million and 107 million respectively. The only three genres which de-grew in the period were: sports at 200 million, Tamil GEC at 106 million and English movies at 82 million in their weekly reach.
• Urban India loves watching reality TV shows/talent searches; drama and soaps; mythologicals and costume dramas, horror serials, game shows, cartoons/animation and feature films in that order.
• The genre wise breakup for rural India is dramas/soaps, mythological dramas, talent searches and reality shows, children’s programme, game shows/quiz, feature films and finally cartoons and animation.
Dramas on TV also see very stark trends according to BARC. For instance, marriage tracks seem to boost ratings 13 per cent as compared to the previous weeks, says BARC. Jail tracks see eyeballs go up 15 per cent as compared to previous weeks. The coming together of casts of different shows helps boost ratings by 20 per cent, it has revealed in its study. Drama rules even in news since July 2016 with consistent developments and events all the time leading to the genre seeing some increases in viewing, ditto with sports – a gripping match with ups and downs, preferable ups for India sends TV audiences into a frenzy.
BENGALURU: Broadcast Audience Research Council (BARC) has started publishing weekly viewership data of top 5 news channels in each of the four South Indian languages in their respective markets since week 1 of 2018 ( Saturday, 30 December 2017 to Friday 5 January 2018) in the public domain. There are a number of news channels in each of the four southern languages. At the time of writing of this paper, data is available up to week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The languages and respective markets are Tamil – Puducherry/Tamil Nadu (TN); Telugu – Andhra Pradesh (AP) /Telangana; Kannada – Karnataka; Malayalam – Kerala. The audience profile is urban and rural: NCCS 2+ individuals. Saturday, 30 December 2017 to Friday, 16 February 2018 is the period under consideration or review in this paper. The impressions mentioned are generally the combined weekly impressions of the top 5 news channels of each language or the combined weekly impressions of each channel during the period under consideration. Only those channels that have appeared in BARC’s lists of top 5 channels for each language have been considered in this paper, with a mention of the periodic entrants to the lists.
Comparing news consumption in each of the markets, based on BARC’s combined weekly impressions data for top 5 news channels, news seems to be most watched in Telugu in the AP/Telangana and in Kannada in the Karnataka markets during the first seven weeks of 2018. Tamil news in the TN/Puducherry followed by Malayalam news in Kerala complete the four southern languages.
News viewership is generally event driven. The biggest event during the first seven weeks of 2018 was the announcement of the budget by Indian finance minister Arun Jaitley. Budget week or week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018) seems not to have made too much of an impact in terms of viewership growth for three of the four southern languages based on the sum of the weekly impressions of each week for each language (combined weekly impressions) While viewership of the top 5 news channels seems to have peaked in week 5 of 2018 for Kannada, it was the highest in week 6 (Saturday, 3 February 2018 to Friday 9 February 2018) in the case of Telugu and Malayalam. Combined viewership on the top 5 Tamil news channels seems to be declining – it had peaked in week 2 of 2018 (Saturday 6 January 2018 to Friday 12 January 2018).
Please refer to the figure below for combined weekly impressions of the top 5 news channels in each of the four southern languages.
In all the 4 languages, the order in ranks in terms of viewership of the top 3 or 4 channels has generally been the same. Week 7 of 2018 has seen some shuffling and upsets in ranks in the southern news channels.
Tamil News
Four channels have appeared during all the first seven weeks of 2018 in BARC’s weekly list for top 5 Tamil News channels. Polimer News was numero uno during all the first seven weeks of 2018 in terms of impressions garnering 245,313 impressions during the period under consideration in this paper. Puthiya Thalaimurai was ranked second during the first seven weeks of 2017 in terms of total impressions during the period – the channel garnered 202,887 impressions. The channel was ranked second during weeks 1,2,4 5 and 6 and ranked third in weeks 3 and 7 of 2018.
Thanti TV was the third most watched Tamil News channel between weeks 1 and 7 of 2018. Thanti TV was ranked second in weeks 3 and 7 and ranked third in weeks 1,2,4 5 and 6. The channel had 193,582 impressions during the first seven weeks of 2018.
News 7 Tamil was the fourth most watched Tamil News channel with 129,361 impressions during weeks 1 to 7 of 2018. The channel was ranked fourth between weeks 1 to 4 and 6 and 7 of 2017. In week 5 of 2017 the channel was ranked fifth. Sun News was the fifth most watchedchannel with 96,478 impressions during the first seven weeks of 2018. The channel was present in 6 of 7 weeks of 2018 among BARC’s weekly lists of 5 most watched Tamil news channels. Sun News exited the list in week 7 of 2017 to be replaced by News18 Tamil Nadu. Whilst in the top 5 Tamil news channels list, Sun News had weekly impressions of 96,478.
Telugu News
Four channels have been among BARC’s top 5 Telugu news channels during all the first 7 weeks of 2018, but with some shuffling in ranks. The biggest upset seems to be TV9 Telugu, which dropped to rank 2 in week 7 of 2018 from the first rank that it had held during the first six weeks of 2018. The second ranked NTV Telugu clambered to the first rank in week 7 of 2018.
During the period under review, TV9 Telugu was the most watched Telugu news channel with 345,162 impressions, followed by NTV Telugu with 293,500 impressions. TV 5 News was the third most watched Telugu News channel during the first 7 weeks of 2018 with 232,425 impressions. The channel was ranked third for the first 5 weeks of 2018, only to drop to rank 4 in week 6 and to drop even further to rank 5 in week 7 of 2018.
V6 News was the fourth most watched Telugu News channel during the first 7 weeks of 2018 with 214,283 impressions. The channel’s viewership seems to be improving with time. It was ranked fifth during the first four weeks of 2018, it climbed to rank 4 in week 5 and to rank 3 in weeks 6 and 7 of 2018.
Two channels – ABN Andhra Jy oti and 10 TV were also present in BARC’s list of top 5 Telugu news channels for four and three weeks each respectively.
Kannada News
In the Kannada news space, the ranks in terms of viewership seem to be well defined. The first four weeks saw the same news channels appear in the same rank and order for the five ranks. From week 5 of 2018, rank five has been a contest between two channels.
TV9 Kannada, Public TV, Suvarna News and News18 Kannada were the first, second, third and fourth most watched Kannada news channels respectively during the first 7 weeks of 2018. At first rank was TV9 Kannada with 484,427 impressions, followed by Public TV with 321,758 impressions during the period under consideration. Suvarna News was ranked third with 170,233 impressions followed by News 18 with 120,760 impressions.
BTV was ranked fifth during weeks 1 to 4 and week 6 of 2018. It exited BARC’s top 5 list in weeks 5 and 7 of 2018 to be replaced by Dighvijay 24×7 News.
Malayalam News
Four channels have consistently appeared in BARC’s top 5 Malayalam news channels list during the first 7 weeks of 2018. Three of them – Asianet News (235,849 impressions), Manorama News (107,903 impressions) and Mathrubhumi News (82,472 impressions) have been ranked first, second and third respectively in BARC’s lists during the first 7 weeks of 2018. The fourth channel – News 18 Kerala (36,972 impressions) has seen a small upset – it had moved down to rank 5 in week 7 of 2017 from the fourth rank that it consistently held during the first six weeks of 2018. Media One TV was in BARC’s list for weeks 1, 2, 4, 5 at rank 5 of 2018. It has climbed up a rank to fourth in week 7 of 2018. Two other channels – Janam TV (week 3 of 2018) and People TV (week 6 of 2018) were present in BARC’s weekly lists of top 5 Malayalam News channels during the period under review).
BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.
Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.
However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.
Another network whose channels have consistently been among the top five in the Southern regional space is Star India.
In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.
In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.
In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.
In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.
