ITV

Tag: Broadcast Audience Research Council of India

  • Sports channels ratings dive in week 26

    BENGALURU: After the culmination of the recent ICC Cricket Champions Trophy 2017 in the UK, the ratings of the sports genre has taken a huge hit, going by Broadcast Audience Research Council of India (BARC) weekly data for Top 5 Sports channels and Top 5 Sports programmes (All India (U+R) : NCCS All : 2+ Individuals).

    Until mid-year (week 26 of 2017: Saturday, 24 June 2017 to Friday, 30 June 2017), the top combined weekly impressions (CWI) of the top 5 sports channels peaked in week 23 (Saturday, 3 June 2017 to Friday, 9 June 2017) during which the sum of the weekly impressions of all the five channels was 1,450.328 million impressions. Weeks 24 and 25 saw a progressive decline in the CWI and week 26 has seen the combined ratings of the Sports genre plummet to a little more than a fourth (fall by 3.71 times) of week 23 ratings. Weeks 24 and 25 of 2017 saw the top 5 channels of the sports genre with 1,294.254 million impressions and 813.826 million impressions respectively.

    Going by BARC data, international limited overs matches- one day matches as well as T20 matched have been the highest number of Indian audienceeyeballs. Please refer to the figure below for combined weekly impressions of Top 5 channels of the Sports genre during the first 26 weeks of 2017.

    public://F_2.jpg

    Week 1 of 2017 saw the lowest CWI during the year until week 26 of 2017 with the top 5 sports channels registering a figure of just 171.251 million. Week 3 of 2017 during which the first and the second ODIs’ were played between India and England in India witnessed the genre garnering the highest CWI for the top 5 channels until week 23 at 811.22 million impressions. CWI of 750.335 was registered in week 5 when T20 matches were played between India and England in India. The CWI of the top 5 Sports channels then petered down until week 10 when the top 5 channels registered a total of 555.647 million impressions. This was during the India Australia second Test Match held in India.  Among the private broadcasters in India, it was Star India’s Sports channels that telecast the India England, the India Australia matches and the Champions Trophy 2017.

    Week 14 of 2017 saw the kick-off of the tenth season of the T20 cricket Indian Premier League (IPL 10 or IPL 2017). The IPL ran until week 21 of 2017. Week 15 of 2017 saw the top 5 channels of the Sports genre registering a total of 691.605 million impressions – the highest combined ratings for the Sports genre during IPL weeks. IPL was aired on Sony Pictures Network (SPN) channels.

     

  • Saregama & Kumkum Bhagya prop Zee TV to third place across genres

    BENGALURU: Hindi GEC Urban audiences and Hindi GEC urban+rural audiences of Saregama Little Champs and the Balaji Telefilm’s family soap KumkumBhagya propped Zee TV to third place across genres with 593.708 million weekly impressions in week 26 of 2017 (Saturday, 24 June 2017 to Friday, 30 June 2017). This is the second best rank the channel has had across gneres in calendar year 2017 until week 26. In week 21, the channel held second rank with 735.093 million weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data on Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals.

    As BARC weekly data for top 5 Hindi GEC HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals and top 5 Hindi GEC HSM (U) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals, both the Zee TV programmes stood at first and second place for week 26 of 2017.

    Sony Pictures Network (SPN) Hindi Movies channel Sony Max continued to remain in the across genres list in week 26 of 2017, but at sixth place with 550.026 million impressions as opposed to the sixth place it held in week 25 of 2017 with 543.438 million impressions.

    One each of Hindi Movies and Tamil GEC channels, two Telugu GEC channels and six Hindi GEC channels found a place in BARC’s weekly topn10 channels across genre list for week 26 of 2017. From another perspective, 3 Network 18 channels, two channels each from the Sun TV Network, SPN and Zee Entertainment Enterprises Limited Network (Zeel) and one channel from Star India were in the weekly top 10 channels across genre list for week 26 of 2017.

    Please refer to the chart below:

    public://Untitled-2_14.jpg

  • Republic TV retains lead as Times Now narrows gap

    BENGALURU / MUMBAI: The on-air spat continued unabated as the Broadcast Audience Research council of India (BARC) released it numbers to its paid subscribers for week 26 of 2017 (Saturday, 24 June 2017 to Friday, 30 June 2017) at 11am on Thursday.

    When BARC released public data, it was observed that while there was an increase from 868 to 965 impressions (000s) Sum — a difference of 97. Times Now, albeit at the second position, grew in impressions from 670 to 868 — a difference of 198 impressions (000s) Sum. India Today Television and CNN News18 interchanged their positions and this week featured at the third and fourth positions, respectively.

    Earlier, at 11am telecast, both channels continued to claim numero uno status in the English New genre on air, bandying their own interpretations of the statistics. BARC numbers of the top 5 English News genre channels (All India (U+R) : NCCS AB : Males 22+ Individuals) that are released at 1300 hours in the public domain show the new entrant Republic TV continued to lead ratings in week 26.

    Republic TV led the table at first place with 9,65,000 weekly impressions followed by once upon a time leader Times Now with 8,68,000 weekly impressions in week 26 of 2017. Following as if by rote at number 3 was India Today Television with 4,51,000 weekly impressions. Network 18’s English News channel CNN was placed fourth with 3,80,000 impressions followed by NDTV with 3,44,000 weekly impressions.

    Right from the time it was launched in week 19 of 2017 (Saturday, 6 May 2017 to Friday, 12 May 2017), Republic TV has been leading the English News genre ratings. The channel opened its launch week, week with a bang, displacing Times Now as the genre leader, with a massive 21,18,000 weekly impressions. Times Now, the second most watched English News genre channel in week 19 trailed far behind with 11,48,000 weekly impressions. Over time, the gap between the two has narrowed down and in week 24 of 2015, the difference in the ratings of these two main protagonists in the English News genre was 28,000 weekly impressions with Republic TV’s ratings at 963,000 weekly impressions to Times Now ratings at 935,000 weekly impressions.

    As reported by Indiantelevision.com earlier, the launch of Republic TV gave rise to an ugly war between the existing Indian English News channels and the new entrant. For one week, week 21 of 2017, ratings of the top Indian English news channels were not published as they had stripped their new feeds of the BARC audio watermark. The NBA-backed channels returned to the BARC fold in week 22.

  • Bahubali & King Kong etc aid Sony Max continuance in Top 10

    BENGALURU: This is the second week in a row after the tenth season of the Indian Premier League (IPL 10) that good movies have found a place for Sony Pictures Network (SPN) Hindi Movies channel Sony Max in the weekly top 10 channels list across genre. The Broadcast Audience Research Council of India (BARC) list of top 10 channels for week 25 (Saturday, 17 June 2017 to Friday, 23 June 2017) has Sony Max at sixth rank with 543.438 million weekly impressions, far improved from the ninth rank with 460.016 million weekly impressions for week 24. The movies Bahubali – The Beginning, King Kong, Double Attack 2 and Sooryavansham, which were among the five most watched weekly programmes in the Hindi Movies and Hindi Movies Urban markets seemed to have helped in the presence and escalation of the movie channel in a list that is generally dominated by either GECs’ or channels that air sports events aka cricket.

    Three channels from the SPN stable, two channels each from the Sun TV Networks, Viacom 18 and Zee Entertainment Enterprises Limited (Zeel) stables and one from the Star India group made it to the BARC India weekly top 10 channels across genres list for week 25 of 2017. Putting it another way – One channel each from the Tamil GEC, Telugu GEC and Hindi Movies genres and seven channels from the Hindi GEC genre made up the BARC weekly top 10 channels list for week 25.

    With the end of the ICC Champions Trophy 2017 in the early part of week 24, Star India’s Star Sports 1 Hindi exited the weekly top ten channels across genres in week 25. Sun TV continued to lead the list at first place with 1017.773 million weekly impressions, followed by Star India’s flagship Hindi GEC channel Star Plus with 640.486 million impressions at second place. Zeel’s Hindi GEC Zee Anmol was at third place with 581.906 million weekly impressions followed by SPN’s Hindi GEC women centric channel Sony Pal with 563.41 million impressions at fourth rank – a rank that the channel has retained for the third week in a row.

    Network 18 (Viacom 18) channel Rishtey was at fifth place with 550.796 million weekly impressions – this was the fourth week in a row that Rishtey maintained the fifth place in BARC’s weekly top 10 channels across genre list. As mentioned above, Sony Max was at sixth place, followed by another Viacom 18 channel – its flagship Hindi GEC – Colors with 525.45 million weekly impressions at seventh place. Colors had been ranked tenth in the previous week.

    Zeel’s flagship Hindi GEC Zee TV with 516.04 million weekly impressions was at eighth place followed by the Sun Network’s Telugu flagship GEC Gemini TV with 493.489 million weekly impressions at ninth place. SPN’s Hindi channel specializing in comedy and lighthearted drama shows – Sony Sab completed the dectet with 454.614 million weekly impressions.

  • Republic TV continues to rule English News genre ratings

    BENGALURU: The Arnab Goswami led Indian English News channel Republic TV continued to lead the ratings in its genre for week 25 of 2017 (Saturday, 17 June 2017 to Friday, 23 June 2017). Broadcast Audience Research Council of India (BARC) weekly data for week 25 showed that Republic TV topped the charts with 868,000 weekly impressions, followed at a fair distance behind (29.6 percent behind) by the earlier genre leader Times Now which scored 670,000 weekly impressions.

    This analysis comes with a few caveats. BBC World News has been present in the weekly top five English News channels list for 18 of the first 25 weeks of 2017. It has not been considered here, since it is not an Indian English News channel, but its ratings have been added to the sum of ratings of the top 5 channels in the English New genre as well as to arrive at average weekly ratings. The combined weekly impressions (CWI) mentioned in this analysis includes only those numbers that the channels garnered when they were in the weekly top five channels’ lists. Their overall actual weekly average impressions during the 25 weeks of 2017 could be different. BARC data for weeks 1 to 25 of 2017 for Top 5 English news channels – All India (U+R): NCCS AB : Males 22+ Individuals has been used. For equitable comparison, week 21 of 2017 data for the genre has not been considered at some places in this analysis.

    Right from its launch in week 19 of 2017 (6 May 2017 to 12 May 2017) Republic TV has led the genre, displacing Times Now.  During week 19, Republic TV had 2,118,000 weekly impressions, almost double that of Times Now which had 1,148,000 weekly impressions in the same week.  As the weeks have passed, the curiosity factor in Republic TV seems to have diminished and in week 24 of 2015, the difference in the ratings of these two main protagonists in the English News genre was 28,000 weekly impressions with Republic TV’s ratings at 963,000 weekly impressions to Times Now ratings at 935,000 weekly impressions.

    The launch of Republic TV gave rise to an ugly war between the existing Indian English News channels and the new entrant. For one week, week 21 of 2017, ratings of the top Indian English news channels were not published as they had stripped their new feeds of the BARC audio watermark. The NBA-backed channels returned to the BARC fold in week 22. Please refer to the chart below for the comparative ratings of the two channels:

    public://F_0.jpg

    Though Republic TV seems to have helped increase the ratings for the genre, overall the genre has seen a progressive fall in the combined weekly ratings of the top 5 channels in week 25 from the high of week 19. Before the launch of Republic TV in week 19, the top 5 English News channels had an average combined viewership of 18,83,611 weekly impressions (for weeks 1 to 18 of 2017). After the launch of Republic TV, average viewership ratings of the top 5 channels from the English News genre climbed up by 15.4 percent to 2,173,417 weekly impressions during weeks 1 to 25 of 2017.

    Please refer to the figure below for English News genre ratings in 2017 until week 25.

    public://F1_14.jpg

    Please refer to the figure below for the list of top 5 English News channels for week 25.

    public://F2_6.jpg

     

  • Return of Rebel 2 & PK return Sony Max to top 10 prog list across genre

    BENGALURU: The airing of The Return of Rebel 2 across Hindi Movies (Urban+Rural), Hindi Movies (Urban) and Hindi Movies (Rural) and PK along with Son of Satyamurthy in the Hindi Movies (Urban+Rual) and Hindi Movies (Urban) markets saw Son Max re-enter the Top 10 channels across genre All India (U+R): 2+ Individuals list for week 24 –(Saturday, 10 June 2017 to Friday, 16 June 2017). After the tenth season of the Indian Premier League (IPL 10) which commenced in week 14 of 2017, this Sony Pictures Network channel had had a small hiatus from BARC’s lists across genre for one week – week 23. Sony Max was placed at ninth rank in the list with 460.016 million weekly impressions in week 24 of 2017.

    The Broadcast Audience Research Council of India (BARC) list of top 10 channels for week 24 has seen some shakeups and exits vis-à-vis the previous week (week 23).Since the past few weeks two Balaji Telefilm’s soaps on competing channels have given each other a tough fight in the ratings battle on Hindi GEC. For a few weeks the infinite length family drama Kumkum Bhagya on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV  had taken the ratings lead backed by strong viewership in the Hindi GEC (Urban+Rural) and the Hindi GEC (Urban) markets. However, as Balaji Telefilm’s second season of the finite length supernatural series Naagin 2 on Viacom 18’s Hindi flagship channel Colors approaches its closure, it has retaken the lead in the ratings tables in these markets over the past few weeks.

    Cricket, of course has always been close to the heart of all Indians, and hence the presence of Star Sports 1 Hindi and DD National that broadcast the recently concluded ICC Champions Trophy 2017 in which India was one of the finalists, though a losing one.

    While the top five channels from the Week 23 list have retained their rank and order,albeit with altered ratings in week 24, Zee Anmolclimbed up one rank to the sixth place while pushing its older peer channel Zee TV down to seventh place in week 24 from its previous week’s sixth rank. The Sun TV Network’s Telugu flagship channel Gemini TV maintained its eighth position of week 23 in week 24 while Sony Max and Colors (which also re-entered the list) pushed out DD National and Star Sports 1 from the top 10 channels list.

    Please refer to the list below for BARC data for top 10 channels across genre for weeks 23 and 24.

    public://F1_13.jpg

  • TV ad rates sky-rocket ahead of India, Pakistan CT 2017 final

    NEW DELHI/MUMBAI:  “India vs Pakistan Final… !! All TV execs around the world are now cracking a nice bottle open to celebrate,” tweeted former England captain Michael Vaughan after Thursday’s victory of India over Bangladesh in Champions Trophy 2017 semi-final. He wasn’t off the mark as television advertising rates on Star Sports for June 18 cricket final between India and Pakistan are almost 10 times the normal price, according to a media report.

    A 30-second spot during the final to be broadcast by Star Sports is expected to cost nearly Rs. 10 million ($155,267), far higher than the Rs. 1 million that advertisers pay on average for most Indian shows, a Reuters report said basing its observations on inputs from people involved in buying ads.

    An earlier India-Pakistan clash on a cricket field was ranked amongst the six most-watched sporting events with billions of fans watching the game on TV, OTT platforms and in the stadium.

    Pakistan, the lowest-ranked team at the Champions Trophy 2017 tournament, upset host and favourites England to set up a final clash with defending champions India, feeding frenzy for a game that commands a fanatical following in the Indian sub-continent and among its diaspora spread across the globe.

    Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre-maker MRF signed up as commercial partners for the tournament, the Reuters report stated. Quoting broadcast industry people familiar with such developments, the report added fewer than 10 per cent of the slots are left for the final.

    Companies still wanting to air their ads will be paying a higher rate than those who pre-booked, said the person, who did not want to be named, citing business confidentiality, according to the wire agency report.

    Before the Champions Trophy, the last time India and Pakistan played a one-day international was during the 2015 World Cup. That game, won by India, was one of the top-six most viewed sporting events, along with the soccer World Cup final and Usain Bolt’s 100-metre sprint at the 2012 Olympic Games, the sports broadcasting industry source told Reuters.

    India and Pakistan have already met during the tournament’s group stage, with India winning easily. More than 200 million people watched that game, according to Indian media, citing BARC India. For Sunday’s final, viewership is expected to be 30-40 percent higher.

    However, not everybody is as optimistic on TV advertising rates sky-rocketing just because it’s an India-Pakistan match.

    Contacted by Indiantelevision.com, Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin admitted that the final will have a high viewership, but wasn’t sure whether TV ad rates would increase. “I don’t think (the match) will make any significant impact (on ad rates) because anybody who has put advertising revenue would have already put it up,” he explained, adding most of the advertising budget for tournaments like these would have already been spent.

    Echoing somewhat similar sentiments Madison Media Omega COO Dinesh Rathore said  ad rates admittedly will be higher but “people would have bought it in advance.”

    Pointing out that he wasn’t sure if Star had kept in reserve some ad inventory to be sold at a premium later, Rathore, however, explained that Sony always kept some inventory (about 100 seconds) in reserve for IPL matches to be sold later at a higher price. Still, he maintained that if Star has some reserved inventory, the premium could be three to four times higher than the normal rates.

    It is also not clear whether pubcaster Doordarshan that also will air the final is equipped to cash in on the situation by doing some aggressive marketing over the weekend.

    An analysis of BARC data done by Indiantelevision.com highlighted that Champions Trophy 2017 helped Star Sports 1, Star Sports Hindi and Doordarshan National  to enter the list of Top 10 channels across all genres (all-India; rural and urban) in Week 23 of 2017 (Saturday, 3 June 2017 to Friday, 9 June 2017). CT 2017 broadcast rights holder Star shares a clean feed of the matches with pubcaster DD under government-mandated regulations.

    ALSO READ:

    ICC Champions Trophy makes its presence felt Across Genres

    Champions Trophy from 1 June: ICC reveals broadcast plans, supported by Sunset+Vine & NEP

  • Two most watched prime time Hindi GEC soaps in 2017

    BENGALURU: Two of the Ekta Kapoor headed BalajiTelefims Limited soaps on competing networks and channels were the most watched primetime programmes during the first 22 weeks of calendar year 2017. One is a supernatural drama series and the other a family soap. This paper is based on the analysis of Broadcast Audience Research Council of India (BARC) ratings data from the weekly list of top five programmes in the Hindi GEC (HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); Hindi GEC – Rural (HSM (Rural) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); and the Hindi GEC – Urban (HSM (Urban) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) spaces.

    Naagin 2, on Network 18’s flagship Hindi GEC Colors, has been present in BARC’s weekly list of top 5 five Hindi GEC programmes during all the first 22 weeks of 2017, as was KumkumBhagya on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV.  Both the programmes were continuations from 2016.

    Naagin 2 started off at the top of the charts right from the first week of 2017 as far as the Hindi GEC (Urban+Rural) genre is concerned.Naagin 2 was ranked first for 13 of the first 22 weeks of 2017, second for 8 of the first 22 weeks of 2017 and third for one week of 2017. However, with the onset of the tenth edition of the Indian Premier League (IPL 10 or IPL 2017), the programme seems to have lost some of its sheen on the viewership numbers front. The programme has garnered combined weekly impressions (CWI) of 252.084 million impressions (sums) during the first 22 weeks of 2017 in the Hindi GEC (Urban+Rural) genre.

    Naagin 2 is also aired on Network 18’s second Hindi GEC Rishtey. On Rishtey, Naagin 2 was present for 8 of the first 22 weeks of 2017 in the weekly list of top five Hindi GEC (Urban+Rural) programmes at ranks 3, 4 and 5 on different weeks. On Rishtey, Naagin 2 had CWI of 75.340 million impressions while it was present in the top 5 Hindi GEC (Urban+Rural) genre. It must be noted that the actual sum of all the weekly impressions garnered by Naagin 2 were much higher if the weekly impressions of all the weeks during which it was aired on Rishtey are taken into accont.

    KumkumBhagya started sedately in week 1 of 2017, and it has generally shown slowly increasing viewership growth, during the first 22 weeks of 2017, even during the weeks that IPL 10 was aired. The programme garnered CWI of 242.145 million during the first of 2017 in the Hindi GEC(Urban+Rural) market. KumkumBhagya was ranked 1 for seven of the first 22 weeks of 2017, second for 11 of the first 22 weeks of 2017, third and fifth once each and fourth twice during the first 22 weeks of 2017.

    Please refer to the figure below:

    public://F1_9.jpg

    Naagin 2 was also the most watched programme in the weekly lists of the Top 5 Hindi GEC – Rural and Hindi GEC – Urban programmes during the first 22 weeks of 2017. It was present in the top five  programmes for the Hindi GEC Rural market for 16 of the first 22 weeks of 2017, with a total presence of 20 ranks across both of Network 18’s Hindi GEC channels – Colors as well as Rishtey.

    Naagin 2 was present in all the weekly list of the top 5 Hindi GEC – Urban programmes during all the first 22 weeks of 2017. It was ranked one for 18 of first 22 weeks, second and fourth for one week each and third for two weeks during the first 22 weeks of 2017.

    KumkumBhagya was present in the weekly lists of the Top 5 Hindi GEC – Rural programmes during 13 of first 22 weeks of 2017. It was ranked first and third for one week each, fourth for four weeks and fifth for seven weeks during the first 22 weeks of 2017. The programme was the third most watched Hindi GEC programme in the Hindi GEC – Rural space, after Naagin 2 and Balaveer on Sony Pictures Network India (SPN) channel Sony Pal

    KumkumBhagya was lapped up by Hindi GEC – Urban market- it was present in the weekly list of top 5 Hindi GEC Urban during all the first 22 weeks of 2017. It was ranked first for 4 weeks, second for five weeks, third for six weeks and fourth for seven weeks during the first 22 weeks of 2017.

     

  • Most watched Hindi GEC channels across genre until week 22

    BENGALURU: Three channels have been present during all the first 22 weeks of 2017 (Saturday, 31 December 2017 to Friday, 2 June 2017) in Broadcast Audience Research Council’s weekly list of Top 10 channels across genre-

    All India (U+R) : 2+ Individuals – They are (in order of the combined sum of weekly impressions while present in the top 10 channels across genre list) : Star Plus (16.128 billion CWI, Colors (13.67 billion CWI) and Zee TV (11.800 billion CWI).

    This paper is based on the information available in the public domain. Hence, It must be noted that the CWI figure mentioned in this paper is the sum of the weekly impressions of the channel mentioned in the BARC list of top 10 channels across genre – if a channel is not present in the list during any of the first 22 weeks of 2017, then its actual Combined Weekly Impressions will be much higher. Hence the author has refrained from mentioning the CWI for channels that were absent even for one of the first 22 weeks of 2017.

    None of the Hindi GEC channels have been ranked at no. 1 during the first 22 weeks of 2017 in the list.Star India has been ranked no 2 for 13weeks and Colors and Zee TV once each in the weekly list of Top 10 channels across genre during the first 22 weeks of 2017.

    Network 18’s second Hindi GEC – Rishtey was present in the weekly list of Top 10 channels across genre for 21 weeks; Sony Pictures Network India’s (SPN) Sony Pal was present in the for 16 of the first 22 weeks of 2017, followed by Zee Entertainment Enterprises Limited Hindi GEC – Zee Anmol which was present in the list for 13 of the first 22 weeks of 2017. The other channels that were present in the  list include SPN’sSony Entertainment Television, SPN’s Sony Sab, Star India’s StarUtsav and DD National during the period under consideration.

    Rank 1 has been held by the Sun TV Network’s flagship Tamil GEC Sun TV for 17 weeks and Hindi Movies channel Sony Max for five weeks (weeks 15 to 19 of 2017).SPN’sSony Max aired the tenth edition of the Indian Premier League (IPL 10 or IPL 2017) during the five weeks it was numerounoand the two weeks it was ranked second in the weekly list of Top 10 channels across genre. Sony Max had entered the weekly list of Top 10 channels across genre for the first time in week 14 of 2017 at rank 2. It was placed at rank 6 in week 22 of 2017.

    Top 10 channels across genre in week 22 of 2017

    public://11111111.jpg

     

  • Dangal & programmes catapult Zee TV’s week 21 ratings

    BENGALURU: Zee TV, the flagship Hindi GEC channel of Zee Entertainment Enterprises Limited (Zeel) topped the HSM (U+R) : NCCS All : 2+ Individuals market ratings for the first time in in 2017 in week 21 – Saturday, 20 May 2017 to Friday, 26 May 2017. The channel garnered 679.456 million weekly impressions according to Broadcast Audience Research Council of India (BARC) data, the ninth highest ratings by a channel in 2017 until week 21 for the HSM (U+R) market.

    Zee TV was placed second in BARC’s weekly list of top 10 channels across genre – NCCS All India (U+R) : 2+ Individuals with 735.093 million weekly impressions. This was the eight highest ratings by any Hindi GEC channel in the across genre ratings. It may be noted that no Hindi GEC channels has ever topped the viewership across genre – that is a place that Sun TV reserved for itself (except during 5 of the 8 weeks during IPL 10). Hindi GEC’s have been ranked second for only14 of the first 21 weeks of 2017 in BARC’s lists for the most watched channels across genre.

    So what catapulted Zee TV to the top of the ratings chart among its peers in the HSM (U+R) and the across genre All India (U+R) charts?

    Zee TV’s success in week 21 can be attributed in part to the viewership of the world television premiere of Dangal; the viewership of its programme – Kumkum Bhagya and the viewership of the launch episode of a new soap opera – Aisi Deewangi Dekhi Nahi Kahi.

    The Aamir Khan starrer Dangal had an average viewership of 16.254 million on the day it was aired. Please refer to the chart below for the ratings garnered by the world television premiere of Dangal:

    Pragya and Abhi’s story – Kumkum Bhagya has taken the fancy of primetime viewers. It has been among BARC’s weekly top five most watched programmes list in the HSM (U+R), sometimes behind the Balaji Telefilms production – Naagin 2, for most of the first 21 weeks of 2017. However, Kumkum Bhagya has topping BARC’s weekly list of top five programmes (HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) for the past few weeks. In week 21, the programme had raked in 11.905 million weekly impressions, far ahead of Naagin 2’s 9.459 million impressions in the HSM (U+R) market.

    The launch episode of a new Indian Hindi soap opera on Zee TV – Aisi Deewangi Dekhi Nahi Kahi, improved the channels viewership in week 21 on launch day (Monday, 23 May 2017) 19:30 to 19:59 primetime slot by 72 percent as compared to the previous week. Please refer to chart below.

    The Eseel group television broadcast companies had a few more reasons to cheer in week 21 of 2017.

    The Zee News: Interview With UP CM “Yogi on Zee” improved viewership by 63 percent during the Wednesday – 19:55 – 20:48 slot as compared to the previous four weeks average. Please refer to the chart below:

    The Essel group celebrated its Ninetieth anniversary recently. The event was aired on 47 of the group’s television channels – it reached 75.96 million and attracted 27.65 gross impressions.