Tag: Broadcast Audience Research Council of India

Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is that Zee Anmol has reached alpha position in the closing and hence, the most interesting stage of the eleven edition of the BCCI’s cash cow league! Zee Anmol has upstaged Star India’s Hindi sports channel Star Sports 1 Hindi, pushing it to second place, and Sun TV to third rank in Broadcast Audience Research Council (BARC) weekly ratings for the top 10 channels across genre in week 20 of 2018 (Saturday, 12 May 2018 to Friday, 18 May 2018).

Five Hindi GECs, two Telugu GECs and one channel each from Hindi Movies, Tamil and sports genres made up BARC’s weekly list of top 10 channels across genres in week 20 of 2018. From the networks’ perspective, three channels each from Star India and Zeel, two channels from Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom 18 comprised the top 10 channels across genres list in week 20 of 2018.

At first rank was Zee Anmol with a humongous 915.486 million weekly impressions in week 20 as compared to the 859.428 million weekly impressions in week 19 of 2018. Zee Anmol had been ranked third in BARC’s across genres weekly list in week 19 of 2018. Zee Anmol was also ranked first in BARC’s weekly lists of top 10 Hindi GECs in the Hindi speaking urban and rural markets – HSM (U+R) and HSM (R) in week 20 of 2018. The Balaji Telefilms-produced family soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were in BARC’s weekly list of top five Hindi GEC programmes the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in week 20 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that aired on Zee Anmol was also among the top five Hindi GEC programmes, the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

At second rank was Star Sports 1 Hindi which is one of the ten Star India channels that has been airing IPL 11. Star Sports 1 Hindi had ratings of 886.309 million weekly impressions in week 20 as compared to 898.849 million weekly impressions in week 17 of 2018. Star Sports 1 Hindi topped BARC’s list of top five Hindi sports channels, and the match between Mumbai Indians and Kings XI Punjab on the channel was the most watched sports programme based on average rating across all airings (original and repeat).

At third rank in week 20 of 2018 was Sun TV with 872.540 million weekly impressions as compared to 889.593 million weekly impressions in week 19. As has been the norm, Sun TV topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets and all the top five Tamil programmes based on average rating across all airings (original and repeat) in these markets were aired on Sun TV.

Retaining its previous week’s fourth rank in week 20 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 685.441 million weekly impressions as compared to 664.616 million weekly impressions in week 19. Rishtey was also ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) during the week under review.

Also retaining its previous week’s rank (fifth) in week 20 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 574.575 million weekly impressions as compared to 658.188 million weekly impressions in week 19. Sony Pal was also ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in the HSM (U+R) and HSM (R) markets. The long running sitcom Taarak Mehta ka Ooltah Chashmah was the third most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

At its previous week’s sixth rank was Star India’s FTA Hindi GEC Star Bharat with 559.506 million weekly impressions in week 20 as compared to 584.369 million weekly impressions in week 19 of 2018. Star Bharat was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and fifth in HSM (U) and HSM (R).

Zeel’s flagship Hindi GEC Zee TV held onto its seventh rank in week 20 with 542.782 million weekly impressions as compared to 546.466 million weekly impressions in week 19 of 2018. Zee TV was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R), ranked first in HSM (U) and ranked sixth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, Kumkum Bhagya and Ishq Subhan Allah that were aired on Zee TV were among BARC’s top five Hindi programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fifth in BARC’s weekly list of top five Hindi GEC programmes based on average rating across all airings (original and repeat) in HSM (R).

Also holding onto its previous week’s eighth rank was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions in week 20 as compared to 529.920 million weekly impressions in week 19 of 2018. Sony Max topped BARC’s weekly list of top five Hindi movies channels in HSM (U+R) and was among the top five Hindi movies channels in HSM (U) and HSM (R).

Re-entering the across genres list was Star India’s Telugu GEC Star Maa with 490.339 million weekly impressions in week 20 of 2018. Star Maa topped BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets. Four of the top five Telugu programmes based on average rating across all airings (original and repeat) in the week were aired on Star Maa.

Zeel’s Telugu GEC Zee Telugu retained its tenth rank in week 20 of 2018 with 466.915 million weekly impressions as compared to 471.310 million weekly impressions in week 19 of 2018. The channel was ranked second in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets.

May 25, 2018
Reckitt Benckiser again top television advertiser

BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country.

In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.

It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.

Also Read :

Top television advertisers in 2017 based on BARC’s Top 10 lists

News channels rake in advertising on budget day

April 17, 2018
Star Bharat continues to top Hindi GECs across genres

BENGALURU: During the first eight weeks of 2018 (Saturday, 30 December 2017 to Friday, 23 February 2018), honours have been divided equally by two Hindi free-to-air (FTA) GEC channels as far as topping Hindi GECs in Broadcast Audience Research Council’s (BARC) weekly lists of the top 10 television channels across genres goes. In weeks 1, 3, 4 and 5, it was Zee Entertainment Enterprises Limited (Zeel) Hindi GEC channel Zee Anmol that was ranked second after the Sun TV Network’s flagship Tamil GEC Sun TV in BARC’s across genre list. In weeks 2, 6, 7 and now week 8 it is Star India Private Limited (Star India) Hindi GEC Star Bharat that was ranked second after Sun TV in the lists.

As in the case during the past few weeks, seven Hindi GECs, of which four were FTA, and one channel each from the Hindi Movies, Tamil and Telugu channels made it to BARC’s list of top 10 channels across genre. Also, as in the case of the past few weeks, four Star India GECs’ – three Hindi and one Telugu; two Hindi GECs’ from Zeel; one FTA Hindi GEC and one Hindi movies channel from Sony Pictures Network India (SPN); and one GEC each from the Sun TV Network and Network18 comprised the top 10 channels across genres list for week 8 of 2018 (Saturday, 17 February 2018 to Friday, 23 February 2018).

As mentioned above, Sun TV topped the across genre list in week 8 of 2018 with 985.551 million impressions. The channel also topped BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu(TN)/Puducherry markets. All the top 5 Tamil programmes during primetime in these markets were aired on Sun TV during the week under review.

Star Bharat was ranked second in BARC’s across genres list with slightly higher ratings at 762.407 million weekly impressions in week 8 of 2018 as compared to the previous week’s 755.591 million weekly impressions. The channel also topped BARC’s ranking of the top 10 Hindi GEC channels in the urban (U) and rural (R) Hindi speaking market (HSM) and was ranked second in HSM (U). Its soap Nimki Mukhiya was among the top 5 Hindi GEC programmes during primetime in HSM (U+R).

Zee Anmol was ranked third in the week under consideration with 715.586 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (R) and was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (U+R).

The Balaji Telefilms-produced family soap Kumkum Bhagya that featured on the channel was ranked first in BARC’s weekly list of top 10 Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another programme that also featured on the channel in the HSM (R) list of top 5 programmes during primetime and was aired on Zee Anmol was Jamai Raja.

In week 8 of 2018, SPN’s FTA women focused Hindi GEC Sony Pal was ranked fourth – the same as the previous week. The channel garnered 682.137 million weekly impressions in week 8 of 2018. Sony Pal was also ranked third in BARC’s list of top 10 Hindi GEC channels in HSM (U+R) and was ranked second in HSM (R). Three programmes, Baalveer, Taarak Mehta Ka Ooltah Chashmah and CID, that were aired on Sony Pal were among the top 5 Hindi GEC programmes in HSM (R).

At rank five in week 8 of 2018 was Zeel’s flagship Hindi GEC Zee TV (same rank as week 7) with higher ratings of 600.766 million weekly impressions as compared to 587.318 million weekly impressions in the previous week. Kumkum Bhagya that is also being aired on Zee TV and its spinoff Kundali Bhagya were amongst the top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM(U).

Viacom18’s flagship Hindi GEC Colors was ranked sixth in week 8 of 2018 with 574.408 million weekly impressions. The channel topped BARC’s list of top 10 Hindi GEC channels in HSM (U). Shakti – Astitva Ke Ehsaas Ki that aired on the channel was among the top 5 Hindi GEC channels in HSM (U).

Star India’s flagship Hindi GEC Star Plus climbed two ranks from last week’s ninth to seventh in week 8 of 2018 with 573.432 million weekly impressions. The channel had scored 522.697 million weekly impressions in week 7 of 2018. Star Plus was also ranked third among the top 10 Hindi GEC channels in HSM (U). The Balaji Telefilms-produced soap Yeh Hai Mohabbateinwas among BARC’s list of top 5 Hindi GEC programmes during primetime in HSM (U).

Another Star India FTA Hindi GEC Star Utsav was ranked eighth in week 8 of 2018 in the across genres list with 543.482 million weekly impressions to the previous week’s 553.212 million weekly impressions. Star Utsav was ranked third in BARC’s weekly list of top 10 Hindi GEC’s in HSM (R).

Star India’s flagship Telugu GEC Star Maa was ranked ninth in week 8 of 2018 in BARC’s across genre list with 538.662 million weekly impressions. In week 7 of 2018, the channel was ranked seventh with 561.696 million weekly impressions. The channel topped BARC’s list of top 5 Telugu channels in the Andhra Pradesh/Telangana market. Like the previous week, 4 of the top 5 Telugu programmes during primetime in the same market were aired on Star Maa.

SPN’s Hindi Movies channel Sony Max was ranked tenth in week 18 of 2018 in BARC’s across genre list with 507.975 million weekly impressions, higher than the 501.759 million weekly impressions of week 7 of 2018. Sony Max topped BARC’s weekly list of top 5 Hindi movies channels during the week under consideration in HSM (U+R) and HSM (U) and the channel was amongst BARC’s list of top 5 Hindi movies channels in HSM (R).

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Star Bharat continues leading Hindi GECs across genres

March 5, 2018
BARC ratings: 3 Telugu channels among top 10 across genres

BENGALURU: Three Telugu GEC channels–Star India’s Star Maa, Sun Network’s Gemini TV and the Network 18 associated ETV Telugu—were present in Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genre: All India (U+R) : 2+ Individuals list for week 3 of 2018 (Saturday, 13 January 2018 to Friday, 19 January 2018). Besides one Tamil GEC–Sun Network’s Sun TV–the other six channels, including four free-to-air (FTA), were Hindi GECs.

Three channels from Star India, two channels each from Zee Entertainment Enterprises Ltd (Zeel), Network 18 and Sun Network and one channel from Sony Pictures Network India (SPN) made up the top-10 channels across genre list for week 3 of 2018.

Sun TV was at its regular first place in the across genres list for week 3 of 2018 with 1,147.85 million weekly impressions. Sun TV also topped BARC’s top 5 Tamil channels (Tamil Nadu/Puducherry (U+R): NCCS All: 2+ Individuals) list and all the five top Tamil programmes in the same markets during primetime were from Sun TV. Sun TV was the most watched GEC across the country.

Zeel’s FTA Hindi GEC Zee Anmol was ranked second in week 3 of 2018 with 738.873 million weekly impressions and was the most watched Hindi GEC across genres. Zee Anmol topped BARC’s top 10 Hindi GEC channels in the Hindi-speaking urban and rural or HSM (U+R) and the HSM (R) markets. Balaji Telefilms-produced Kumkum Bhagya aired on Zee Anmol was among the top 5 Hindi GEC programmes during primetime in these markets.

Star India’s FTA Hindi GEC Star Bharat was ranked third in week 3 of 2017 with 697.496 million weekly impressions. Qissago Telefilms-produced Nimki Mukhiya, which aired on Star Bharat, was among the top-five Hindi GEC programmes during primetime in HSM (U+R).

Star Maa was ranked fourth in week 3 of 2018 with 649.550 million weekly impressions. The channel was placed second in BARC’s top-five Telugu channels list in Andhra Pradesh and Telangana and the world television premiere of Telugu feature film Raja the Great aired on it was the most watched Telugu programme during primetime in the week.

Zeel’s flagship Hindi GEC Zee TV was ranked fifth in week 3 of 2018 with 643.361 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya aired on Zee TV were among BARC’s top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

Network 18’s flagship Hindi GEC, Colors, was ranked sixth in week 3 of 2018 with 642.897 million weekly impressions. The grand finale of Endemol Shine India’s Bigg Boss season 11 aired on Colors on January 14 was among BARC’s top 5 Hindi GEC programmes list during primetime in HSM (U+R) and

HSM (U).

Gemini TV was ranked seventh in BARC’s across genre list in week 3 of 2018 with 642.270 million weekly impressions. The channel topped BARC’s top-five Telugu channels list and the world television premiere of the Telugu feature film Jai Lava Kusa was the second most watched Telugu programme during primetime during the week according to BARC data.

SPN’s FTA women focused channel Sony Pal was ranked eighth in week 3 of 2018 with 616.602 million weekly impressions. The sitcom Tarak Mehta Ka Ooltah Chashma and C.I.D aired on Sony Pal were among BARC’s top Hindi GEC programmes list in HSM (R).

Another Star India FTA Hindi GEC–Star Utsav was ranked ninth in week 3 of 2018 with 553.165 million weekly impressions in BARC’s across genre list. ETV Telugu completed the top 10 channels across genre list in week 3 of 2018 with 513.852 million weekly impressions. The channel was ranked third in BARC’s top 5 Telugu channels list. Two programmes aired on ETV Telugu, Swati Chinukulu and Manasu Mamata were among BARC’s top-five Telugu programmes list during primetime.

January 25, 2018
Patanjali conspicuous by protracted absence in top 10 TV advertisers’ list

BENGALURU: Until week 26 of 2017 (Saturday 26 June 2017 to Friday 30 June 2017) Baba Ramdev’s Patanjali Ayurved was among the top 10 advertisers on television in Broadcast Audience Research Council of India (BARC) weekly list of top 10 advertisers across genres each week. Weeks 27, 28 and 34 saw the company missing from BARC’s list and then the company made a reappearance in the list in week 35 of 2017 (Saturday 26 August 2017 to Friday 1 September 2017) at rank 7 with 19,121 weekly ad insertions. After week 35, Patanjali has been missing from the top 10 advertisers list for 3 weeks, the longest period in 2017 as yet until week 38 (Saturday, 16 September 2017 to Friday, 22 September 2017).

This is the festival season in India and advertisers and brands have increased the tempo and the noise on television as mentioned by us earlier. This period is considered auspicious for purchase of apparel, consumer durables, automobiles and of course – the Indian women’s favourite – jewellery. Often, a major portion of annual sales targets for brands are achieved during this short period. A big bulk of annual advertisement and marketing budgets are splurged during this season. Discounts and offers are touted by advertisers to entice buyers. Television is the major medium used by most advertisers to convey brand messages, and viewers are bombarded with ads selling various products and services around and during the festival season..

A number of advertisers have increased weekly television ad spots, but Patanjali seems to have failed to keep up with its peer advertisers. It is not as if it has stopped advertising. Baba Ramdev’s smiling and sometimes serious face as he passes on various brand messages is still very much a part of the company’s television commercials. Please refer to the figure below for details of the Patajali’s television ad insertions when it was a part of the top 10 advertisers list in 2017.

With Ecommerce and mobile wallet players announcing their annual season sales at almost the same time, one more advertiser joined the list of 27 advertisers that were present in the top 10 advertisers list during the first 38 weeks of 2017 – this is the India Ecommerce giant Fliptkart.com.

A total of 28 advertisers have found themselves in the weekly top 10 advertisers lists between weeks 1 and 38 of 2017. They are: Hindustan Lever Ltd; Reckitt Benckiser (India) Ltd; Cadburys India Ltd; Brooke Bond Lipton India Ltd; Patanjali Ayurved Ltd; Procter & Gamble; ITC Ltd; Colgate Palmolive India Ltd; Super Cassettes Industries; Smithkline Beecham; Amazon Online India Pvt Ltd; Coca Cola India Ltd; Ponds India; Godrej Consumer Products Ltd,; Vini Product; Marico Ltd; Pepsi Co; Lalitha Jewellery; Johnson & Johnson Ltd; Godrej Sara Lee Ltd; Bharatiya Janata Party; Dabur India Ltd; Emami Limited; TVS Motor Company; Bharti Airtel Ltd; Jyothy Laboratories Ltd; Procter & Gamble Home Products and Flipkart.com.

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October 5, 2017
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual Big Billion Day television communication has newer stories from kids acting as adults while Amazon.in speaks of getting big discounts without the effort of having to check out the best deals in the market to promote its Great Indian Festival sale.

The festival season in India is approaching, and, along with it offers from eCommerce players and jewellers. As decibels increase for attracting eyeballs and consumers, brands from these two genres are amongst the most advertised on television during the recent weeks according to Broadcast Audience Research Council of India (BARC) weekly data.

In week 35 of 2017, (Saturday, 26th August 2017 to Friday, 1 September 2017), Amazon.in was the most advertised brand on television with 14,985 insertions and LalithaJewelly was the second most advertised brand with 13,856 insertions according to BARC’s weekly list ofTop 10 Brands Across Genre: All India (U+R) : 2+ Individuals. In week 36 (Saturday, 2 September 2017 to Friday, 8 September 2017), Lalitha Jewellery was the most advertised brand on television with a jaw-dropping 16,301 insertions followed by Amazon.in with 11,329 insertions at second place. Not far behind these two at rank 3 was Indian eCommerce player Flipkart.com with 11,900 and 10,130 insertions in weeks 35 and 36 respectively.

Both Amazon.in and Lalitha Jewellery have been present 15 times each during the first 36 weeks of 2017 in BARC’s weekly top 10 brands list. Of these, Amazon.in has been the most advertised brand for eight weeks, including during the first three weeks of 2017. Lalitha Jewellers has been the most advertised brand on television in terms of insertions for five of the first 36 weeks of 2017. Flipkart.com found itself in BARC’s weekly top 10 brands list for the first time in week 35 of 2017 and again in week 36 of 2017, as the third most advertised brand in terms of insertions during both the weeks.

Please refer to the chart below for the BARC’s list of most advertised brands in week 35 and 36 of 2017

While FMCG brands are the most advertised brands in general, as September 20 approaches viewers are likely to be bombarded with more and more eCommere ads.The period of Navratra’s and Diwali are considered as auspicious days for buying gold, automobiles, apparel, consumer durables, etc., by many Indians. Data for the most advertised brands over the next few weeksshould be quite interesting.

September 19, 2017
Patanjali Ayurved reappears in weekly top 10 advertisers’ list

BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited. He has been the face of many of the communications of his company cautioning Indians about the second East India Company, speaking of the benefits of his products, conveying messages by featuring as a brand ambassador of his company through television and other advertisements.

Until weeks 1 to 25 of 2017 (Saturday, 31 December 2016 – Friday 6 January 2017 until Saturday, 17 June 2017 to Friday, 23 June 2017) Patanajli was amongst the Top 10 Advertisers Across Genre : All India (U+R) : 2+ Individuals as per Broadcast Research Audience Council of India (BARC). Though never the top advertiser in any week, for that this the bastion of Hindustan Unilever Limited (HUL), Patanjali Ayurved did manage an astounding 589,971 television ad insertions until 23 June 2017, or the last day of week 25 of 2017.

After week 25 of 207, the company was missing from the top 10 advertisers list in weeks 26 and 27, it re-appeared in the top 10 weekly lists in weeks 29, 30,31 and 32 before missing out in weeks 33 and 34 of 2017. The company has again reappeared in the top 10 advertisers lists in week 35 of 2017 at seventh rank with 19,121 insertions.

Despite missing from the lists for four of the 35 weeks of 2017 that have gone by until now, going by the BARC’s weekly data when Patanjali Ayurved was present in the top 10 advertisers list, it is still the fifth biggest advertiser in terms of insertions in 2017 until week 35. Since BARC’s list in the public domain is limited to data for the top 10 advertisers, Patanjali Ayurved’s insertions will be more than the total of 703,706 insertions if one were to add its insertions for weeks 26, 27, 33 and 34 of 2017. This puts the company ahead of multinational FMCG players like Procter and Gamble, Colgate Palmolive (India) and Smithkline Beecham and even the Indian FMCG and tobacco giant ITC Limited.

Please refer to the list of top advertisers in 2017 until week 35 compiled from BARC’s weekly lists of top 10 advertisers. Please note that the actual insertions could be more, or there could be other players that have advertised more, but have not appeared in the BARC weekly lists:

Has Patanjali Ayurved met with expectations of industry pundits in terms of revenues? Going by industry reports, yes and more! A Wikipedia listing of the company says that Patanjali is the fastest growing FMCG company in India. It is valued at Rs 30 billion (US$ 470 million) and some predict revenues of Rs. 50 billion (US$780 million) for the fiscal 2015–16. A Business Standard (BS) article says that Patanjali Ayurved’s revenues more than doubled for fiscal 2016-17 to Rs 105.61 billion. The BS article quotes Yoga Guru Ramdev: “We would grow more than double this year… By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one.”

September 13, 2017
Ratings peaked during ICC Women’s World Cup 2017 finals

MUMBAI: Cricket craze in India is probably the higher than in any other country in the world is a cliché. It is normal for Indians to sit eyes glued to the idiot box as their male team players chase or hammer leather. Women’s cricket had not fascinated the average Indian until this year during the ICC Women’s World Cup 2017 in which their braveheart lassies’ made it to the finals – winning every match till then. The finals of the World Cup between women from India and England on July 23 saw ratings breach an unprecedented 19.533 million impressions (All India) according to Broadcast Audience Research Council of India (BARC) data. More rural impressions were recorded at 9.962 million than urban which were slightly lower at 9.571 million. However, in the case of all the other matches that India featured in saw higher viewership from urban markets than rural markets.38.6 percent more men watched the match than women – to put in numbers – men and women viewership was 11.346 million and 8.187 million impressions respectively.

The breakup of networks was 14.263 million impressions (8.286 million male and 5.977 million impressions female) on the Star Sports Network and 5.27 million impressions (3.06 million male and 2.211 million impressions female) on DD National.

The India-England final witnessed a reach of 13.7 million. Indian women played only one match that they won quite convincingly by 95 runs against India’s arch foe and neighbour – Pakistan. This was match 11 on 2 July 2017. The match scored 2.933 million impressions on an All India basis. Reach-wise, the India-Pakistan match was sampled by more viewers than those during India-Australia semi-final match. The India-Pakistan match witnessed a viewership of 9.2 million whereas the semi-final saw a viewership of 6.5 million.

Please refer to the table below: (TG: All India, 2+)

A press release just after the final match circulated by Hotstar, the OTT platform on which the matches were also beamed, stated that India’s second-ever entry into a Women’s World Cup final had a peak concurrency of 1.9 million simultaneous viewers. And this happened in the tragic forty eighth over with India needing 11 runs to win off 12 balls. UP and Maharashtra contributed to 25 per cent of the total viewership on Hotstar.

From the UK, a record 1.1 million reportedly watched the final played between India and England. It was also reported that this figure was equivalent to the average audience that watched the popular Premier League’s Sunday afternoon matches, according to data from BARC India.

August 8, 2017
Times Now – Republic TV slugfest continues as ratings gap narrows

BENGALURU: The on-air spat about numerouno status continued between the two biggest players in the English News genre. The slugfest commenced with the launch of Republic TV in week 19 of 2017 on Saturday May 6 2017 with the new channel breaking Times Now’s firm hold on the pole position in the genre and how! Republic TV opened at the top of the English News genre with a stupendous 2.117 million weekly impressions, followed far behind with the usurped leader Times Now with 1.148 million weekly impressions in week 19 of 2017.

Twelve weeks later, in week 30 (Saturday 22 July 2017 to Friday 28 July 2017), Republic TV still continues to rule the genre. Broadcast Audience Research Council of India (BARC) data for week 30 must of the top 5 English News must be a jolt for the newcomer with Times Now two narrowing the margin to just 2,000 weekly impressions. Republic TV scored 1.074 million weekly impressions and Times Now 1.072 million impressions! Earlier, the closest the two channels ratings had come was in week 24 of 2017 when Republic TV garnered 0.963 million weekly impressions to Times Now’s 0.935million weekly impressions.

Trailing far behind at third place in week 30 was India Today Television with 0.375 million weekly impressions as per BARC data for the top 5 English News channels – All India (U+R): NCCS AB: Males 22+ Individuals. NDTV 24×7 was fourth with 0.360 million weekly impressions followed close behindby CNN News 18 with 0.354 million weekly impresssions.

As reported earlier post week 19, theArnabGoswami led new entrant raised the hackles of the existing players- accusations of theft, of rigging the ratings, running a ratings battle on Republic TV and its competition. It was suddenly an all-out war – multiple Goliaths had got together to demolish the fledgling David. The older channels ganged up together to stifle the new channel that the industry says followed practises that were of a doubtful nature. Ultimatums were given to the official ratings agency – BARC, it either stopped publishing Republic TV viewership data or the other Indian English News channels represented by the News Broadcasting Association (NBA) would withdraw their watermarks and hence disable BARC from publishing a fair picture of ratings lists. The NBA backed channels returned to the BARC fold in week 22.

However, just post 1100 hours on Thursday 3 August 2017, both the channels claimed leadership in the genre by slicing and dicing BARC data to the component that was most favourable to each. Times Now quoted relative share numbers and claimed first place, while Republic TV harped on its leadership position during the primetime debate hours of 900 pm to 1100 pm. Republic TV now turned around and without naming the channel, accused it of using money muscle and unfair trade practises.

Over the past twelve weeks- eleven weeks actually if one were to eliminate the neglect the ratings for week 21 of 2017, Republic TV’s overall combined ratings are about a third more at 13.368 million impressions than Times Now’s 10.068 million impressions. Please refer to the figure below for weekly impressions by the two channels between weeks 19 and 30 of 2017 excluding week 21.

August 4, 2017
Zee TV makes it to second place across genres

BENGALURU: For the second time in 2017, the Zee Entertainment Enterprises Limited (Zeel) network flagship Hindi GEC Zee TV found itself as the second most watched channel across genres, pushing down Star India’s flagship Hindi GEC Star Plus to third place. The first place across genres, of course, is the sole domain of The Sun TV Network’s flagship Tamil GEC Sun TV, except during the IPL that is. Over the past few weeks, the Hindi GEC and the Hindi GEC (Urban or U) markets have promoted two Zee TV programmes – a reality talent show – Sa Re Ga Ma Pa Little Champs and a Balaji Telefilms family soap Kumkum Bhagya to the top of the weekly top five Hindi GEC programmes list. – NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals.

One Tamil GEC channel and One Hindi Movies channel, two Telugu GEC channels and six Hindi GEC channels made it to the weekly top 10 channels list across genres of Broadcast Audience Research Council of India (BARC) for week 27 of 2017 (Saturday, 1 July 2017 to Friday, 7 July 2017). Or, putting it across differently, two channels each from the Sun TV, Zeel, Star India, Network 18 and Sony Pictures Network India (SPN) networks made up the weekly top 10 channels across genres list for week 27 of 2017.

Sun TV occupied its usual unassailable position as leader of the Top 10 channels across genre pack with 1,112.035 million weekly impressions in week 27 – the channel improved its impressions by 2.87 percent over week 26. Zee TV gained a rank to second place with a massive 15.65 percent gain in weekly impressions over week 26 with 686.643 million weekly impressions, followed by Star Plus at third place with 650.601 million weekly impressions (a gain of 0.91 percent over the previous week).

Network 18’s FTA Hindi GEC Rishtey gained 4.20 percent in ratings and a rank to fourth place with 611.891 million weekly impressions in week 27 as compared to week 26. Zeel’s FTA Hindi GEC lost a rank and 4.79 percent in ratings to come fifth in week 2017 with 564.640 million weekly impressions as compared to the previous week.

Network 18’s flagship Hindi GEC Colors retained its sixth place in week 27, but lost 4.53 percent ratings as compared to the previous week. The channel garnered 557.186 million weekly impressions. SPN’s Hindi GEC Sony Pal gained a rank to seventh place and 2.81 percent in ratings in week 27 as compared to week 26. Sony Pal scored 549.929 million impressions. SPN’s Hindi Movies channels lost a rank to eighth place and 1.04 percent in ratings with 544.322 million weekly impressions.

The Sun TV Network’s flagship Telugu GEC Gemini came ninth in week 27, the same rank as week 26, but lost 2.03 percent in ratings with a score of 495.036 million weekly impressions. Star India’s Telugu GEC Star Maa entered the list with 477.390 million weekly impressions to tenth place, while Network 18’s Telugu GEC ETV Telugu exited the top 10 across genres list in week 27 of 2017.

July 18, 2017