ITV

Tag: broadband subscribers

  • Despite Digital India talk, broadband subscribers less than 109 million by June

    Despite Digital India talk, broadband subscribers less than 109 million by June

    NEW DELHI: Following a growth of 4.21 per cent in mobile users, the number of broadband subscribers increased from 104.96 million at the end of May to 108.85 million at the end of June with monthly growth rate of a mere 3.71 per cent, despite the emphasis on Digital India. 

     

    The Mobile devices users (phones and dongles) went up from 88.96 million to 92.7 million.  Fixed Wireless subscribers (Wi-Fi, Wi-Max, Point-to-Point Radio & VSAT) users went up from 440,000 to 450,000, showing an increase of 1.96 per cent, while wired subscribers rose from 15.56 million to 56.7 million, showing a rise of just 0.9 per cent.

     

    The top five service providers constituted 83.83 per cent market share of total broadband subscribers at the end of June. These service providers were Bharti Airtel (24.56 million), Vodafone (22.08 million), BSNL (18.20 million), Idea Cellular (16.67 million) and Reliance Communications Group (9.74 million). 

     

    According to the figures released by the Telecom Regulatory Authority of India (TRAI), some wireless service providers exclude incidental data users from their subscriber base, based on minimum usage decided by them.

     

    As on 30 June, the top five Wired Broadband Service providers were BSNL (9.91 million), Bharti Airtel (1.47 million), MTNL (1.13 million), Atria Convergence Technologies (720,000) and You Broadband (460,000). 

     

    The top five Wireless Broadband Service providers were Bharti Airtel (23.09 million), Vodafone (22.07 million), Idea Cellular (16.67 million), Reliance Communications Group (9.63 million) and BSNL (8.29 million) as on 30 June.

  • Broadband subscribers breach 100 million mark in April

    Broadband subscribers breach 100 million mark in April

    NEW DELHI: Even as the Government is making efforts to reach the north east and to create awareness of Digital India, the number of broadband subscribers for the first time crossed the 100 million mark to register a base of 100.76 million at the end of April.

     

    This was a slight increase of 1.57 per cent over the figure of March, which had shown 99.20 million subscribers.

     

    This was primarily due to mobile devices users (phones and dongles), which grew from 93.24 million to 84.79 million, thus showing a growth of 1.86 per cent. Fixed wireless subscribers (Wi-fi, Wi-Max, Point to Point Radio and VSAT) showed a meager growth of 0.35 per cent and stood at just over 440, 000 while wired subscribers showed an even lesser growth of 0.04 per cent at just around 15.52 million.

     

    The top five service providers constituted 83.40 per cent market share of the total broadband subscribers at the end of April.

     

    These service providers were Bharti Airtel (22.63 million), Vodafone (20.30 million), BSNL (18.02 million), Idea Cellular Ltd (15.01 million) and Reliance Communications Group (8.08 million).

     

    Some wireless service providers exclude incidental data users from their subscriber base based on minimum usage decided by them.

     

    As on 30 April, 2015, the top five wired broadband service providers were BSNL (9.92 million), Bharti Airtel (1.44 million), MTNL (1.14 million), Atria Convergence Technologies (0.68 million) and You Broadband (0.45 million).

     

    As on 30 April, the top five wireless broadband service providers were Bharti Airtel (21.19 million), Vodafone (20.29 million), Idea Cellular (15.01 million), BSNL (8.10 million) and Reliance Communications Group (7.97 million).

  • Tata Sky signs WPP’s Kantar Media to better understand subscribers

    MUMBAI: How much can you know about your subscribers? Well, India‘s leading DTH operator Tata Sky believes the more the better. In a first for India, Tata Sky has signed an audience measurement deal with WPP media research firm Kantar Media. The contract with Kantar, will deliver a service, which is expected to help Tata Sky understand its subscribers viewing habits and also measure their behaviour.

    Expected to launch later this year, the service will take full advantage of Kantar Media’s return path data technology RapidView to collect complex audience data directly from set top boxes (STBs) and provide insights into subscriber behaviours not easily captured elsewhere.

    Kantar will have overall responsibility for setting up and operating the service and will be closely supported in the local market by India’s leading market research agency IMRB. Data from the service will be made available to Tata Sky using Infosys+, the leading edge TV analysis software platform developed by Kantar Media.

    Data will be collected from an opt-in panel chosen from Tata Sky’s subscriber base. An additional panel will be used to monitor those homes with High Definition (HD) televisions. Viewing data will be captured across all the ways in which Tata Sky customers are able to view TV (including live, time shift, on demand and interactive).

    Tata Sky chief content & business development officer Nicola Bamford said, “We are excited about launching this service in India in collaboration with Kantar Media and IMRB. The insights that will be available to us will help us to stay at the forefront of the Pay TV business in India.”

    Kantar Media Audiences global director for return path data Nick Burfitt said: “Pay-TV is showing incredible growth in India and Tata Sky is a leader there. We are delighted to have been chosen to develop and deploy this ground-breaking service, the first of its kind in this important market. The new service will provide real insights into the viewing habits of subscribers and we look forward to working with Tata Sky further as the service develops.”

    Kantar Media has been operating audience measurement services for set-top box operators around the world since 2005 and is the acknowledged thought leader in the successful deployment and research techniques using return path data.

    The partnership with Tata Sky is the latest addition to existing services operating in the USA, UK, South Africa, Australia and New Zealand with data being processed from many millions of set-top boxes each day. And that has helped operators there to service subscribers better and possibly offer solutions to potential partners and advertisers.

    Among the benefits clients such as BSkyB have got out of the service include: improved targeting of consumer marketing, increased advertising sales through more compelling audience insights, enhanced understanding of programming priorities, and increased revenues through possession of this valuable data.

    The fact is Tata Sky is taking cue from other markets to further up its service and business standards. Now one will have to wait and watch whether other DTH operators in India follow suit.