ITV

Tag: Britney Spears

  • Trump’s ‘Victory’ scent muscles into celebrity perfume mania

    Trump’s ‘Victory’ scent muscles into celebrity perfume mania

    MUMBAI: Celebrity perfumes are big business. And now, Donald Trump wants a whiff of victory too. As the current US president and a real estate mogul, he has just added cologne to his ever-growing merchandise empire. His latest launch, ‘Victory 45–47’, is a perfume duo pitched as an olfactory power play, bottled with the promise of “Winning, Strength, and Success.” The perfumes are packaged in stylish boxes — black with gold for men and red with gold for women. The bottles are shaped like miniature statues of Trump.

    Smells like confidence? Certainly. Subtle? Not in the slightest. But that’s the point.

    Trump’s entry into the celebrity fragrance fray marks a bold twist in a trend that’s already one of the most lucrative crossovers in pop culture. Perfume, once the province of Paris and prestige perfumers, is now the ultimate flex for the famous bottled personality, a scent-led story, a sensory souvenir of stardom.

    Celebrity scents are no longer novelty side-hustles; they’re billion-dollar businesses. And for stars with rabid fan bases, launching a perfume line offers more than just revenue as it offers a way to linger long after the applause fades.

    Before Trump spritzed “success,” there was Taylor Swift’s Wonderstruck, Paris Hilton’s Heiress, Jennifer Lopez’s Glow, and Britney Spears’ Fantasy series — sugary, sparkling olfactory time machines for a generation that grew up with them. The Kardashian sisters transformed their brand of reality-glam into perfume bottles shaped like crystals. Each scent sold a persona, a feeling, a filter.

    In India, Shah Rukh Khan dipped into the fragrance scene with an offering as suave as his on-screen presence, while Amitabh Bachchan’s foray echoed his gravitas and enduring appeal. For fans, these perfumes weren’t just products — they were accessible. Affordable. Aspirational. And wearable.

    The process isn’t as simple as lending a name and collecting royalties. Crafting a celebrity fragrance involves late-night mood boards, deep dives into personal stories, and the careful balancing of notes that reflect personality without alienating mass-market palates.

    Top perfumers often sit with celebrities to understand their vision — or at least their vibe. What results is a cocktail of emotion and olfactory chemistry: floral highs, musky lows, and a middle note of “this smells like me.” The packaging? Almost as crucial as the juice. It’s storytelling in glass — and shelf appeal is everything.

    Celebrity scents today are more than aromatic accessories. They’re extensions of personal style, markers of mood, and declarations of fan loyalty. Wearing a celebrity fragrance is not just about smelling good — it’s about aligning with a lifestyle, be it Swift’s soft girl elegance or Trump’s chest-thumping alpha masculinity.

    As social media and AI reshape how fragrances are marketed, the future of celeb scents is set to get even more personalised — think interactive campaigns, name-dropped reels, and algorithm-powered fragrance matches. Fans won’t just buy the perfume; they’ll star in its story.

    Trump’s Victory 45–47 might raise eyebrows, but it also raises an important point: in a world of fleeting fame, fragrance lingers. For celebrities, perfume offers permanence — a way to stay relevant, even when the spotlight dims.

    So whether you reach for Paris Hilton’s sparkle, Swift’s sweetness, or Trump’s testosterone, remember: behind every bottle is a brand, a story, and a scent of ambition.
     

  • Katrina Kaif is most searched for celebrity for mobile video

    Katrina Kaif is most searched for celebrity for mobile video

    NEW DELHI: Bollywood star Katrina Kaif is the world‘s most searched for celebrity so far as mobile videos are concerned. Kaif beats the likes of global pop star Britney Spears, says the Global Video Insights report by Vuclip.

    Vuclip is one of the world‘s largest independent mobile video services.

    Vuclip VP (India and Middle East) Salman Hussain said, “A Bollywood star leading ahead of her global peers in mobile video searches worldwide is a testimony to the fact that mobile videos have finally taken off in India in a big way.”

    Not too long ago, Kaif topped the list of the Sexiest Women 2011 conducted by the world‘s largest men‘s lifestyle magazine -FHM, based entirely on online polls and SMS with over 35,000 entries being cast this year.

    She was also the only Bollywood actress to feature on the India Today‘s Elite Power list and has the most Google searches than any other Indian celebrity. Kaif was immortalized by Mattel who created a one-of a-kind ‘I Can Be a Movie Star‘ Barbie Doll sketched on her image.

  • BMG Japan catalogue is available at iTunes

    BMG Japan catalogue is available at iTunes

    MUMBAI: Music label BMG Japan and software major Apple have announced the availability of Japanese and international artists on the iTunes Store in Japan.

    The addition of the BMG Japan catalogue brings Japaenese pop and international artists to the iTunes Store beginning today, including Alicia Keys, Avril Lavigne, Backstreet Boys, Britney Spears, Christina Aguilera, Foo Fighters, Justin Timberlake, Kasabian, Outkast, Pink, Seamo, Suga Shikao, Sukima Switch, Usher and more.

    v executrive VP, co GM Daniel DiCicco says, “BMG Japan is delighted to join forces with Apple to make the wealth of our catalogue available through the iTunes Store in Japan. We look forward to continuing to drive BMG Japan’s digital development through this very important relationship by connecting the iTunes community to top J-Pop and international artists from BMG Japan.”

    Apple VP iTunes Eddy Cue says, “Top artists, breakthrough pricing, seamless integration with iPod and groundbreaking personal use rights have made iTunes the number one online music service in Japan. We’re thrilled to bring BMG’s impressive catalog to iTunes so fans in Japan can download and enjoy even more great music.”

    The iTunes Store in Japan now features more than two million songs, 3,500 music videos, Disney and Pixar short films, 65,000 podcasts and 16,000 audiobooks. With over 90 percent of songs priced at just 150 yen per song, the iTunes Store offers the great value and features that have made iTunes the number one online music service in the world, with over 1.5 billion songs purchased and downloaded. BMG Japan will continue to add more of its extensive catalog to the iTunes Store in the coming months.

  • Lycos reports jump in visits to football online sites

    Lycos reports jump in visits to football online sites

    MUMBAI: The online entertainment destination for creators and consumers of quality content, Lycos has announced data from The Lycos 50. It is the 50 most popular Internet search results for the week ending 17 June 2006.

    In The Lycos 50 top 10, the search results for football sites is at number nine, up 59 per cent over the previous week.

    Interest in the 2006 Fifa World Cup soccer tournament has driven World Cup in terms of searches.

    Also scoring big online is American Idol reject Elliott Yamin at number 21 generating 667 per cent more online interest than winner Taylor Hicks, who actually dropped off that week’s list.

    In terms of search, poker was at number one. Britney Spears, Pamela Anderson, Paris Hilton and MySpace are also in the top 10.

  • Star World celebrates ‘Dance Fever’; unveils a world of luxury

    Star World celebrates ‘Dance Fever’; unveils a world of luxury

    MUMBAI: English general entertainment channel Star World is looking to capitalise on the success of American Idol through another music based show.

    The difference is that instead of singing, the contestants on Dance Fever show off their skills on the dance floor.
    The show will air every Tuesday from 9 May at 8 pm. The mission of this dance competition is to find out America’s best dancers. The ultimate Dance Fever contestant or team champion will strut away with a $100,000 grand prize.

    Auditions for Dance Fever were held in New York, L.A., Chicago, Miami, and Atlanta. Of these auditioners, only 48 individuals or teams will make it past the initial audition process and head to Las Vegas for their chance at dancing stardom. The Top 48 can consist of individual dancers, or teams of two to four dancers. Once the elimination rounds begin in Las Vegas, the contestants will meet host Eric Niles.

    The contestants will also face, for the first time, the Dance Fever judges: actress and singer Carmen Electra (Baywatch, Starsky & Hutch); Grammy-winning artist MC Hammer; and director/choreographer Jamie King, who has worked with Madonna, Britney Spears and Ricky Martin.

    The channel will also boost its lifestyle offerings by exposing viewers to a world of luxury. Luxury Unveiled airs every Sunday from 28 May at 7:30 pm. This is a reality – documentary series that goes behind the scenes to find out how these brands swept the world, how they got there, how they keep the magic alive and why men and women from very different countries, cultures and lifestyles spend thousands buying into them.

    Each episode will concentrate on one luxury brand. The cameras will follow as the brands prepare for the latest show; as the designers, the marketers and the manufacturers create the house’s new look. Over the hour, viewers will watch the creation, production and unveiling of a haute couture collection or a new line of accessories or a new scent and all the pain and expectation along the way. At the same time, using historical footage and interviews, the show explains how the brand got here and how many of these firms transformed themselves from provincial family-run shops into huge multi-nationals.

    More reality on air with Beauty and The Geek. The show kicks off on 31 May and airs every Wednesday at 8 pm. It teams up a group of beautiful girls with a bunch of genius guys in the hopes that one group’s strengths will help overcome the other group’s weaknesses. The “Beauties” are a group of stunningly attractive young women who use their looks to manipulate every situation. What they lack in intelligence they more than make up for in beauty.

    Each “Geek” is one of the country’s next brain surgeons, rocket scientists and philosophers, who will create cures and technology that will change the world. But despite their massive intellects, these guys don’t possess the confidence or social skills to even talk to a girl or ask her out on a date. Partnered into Beauty/Geek teams, each will train the other to develop his or her brains or charisma. In a series of hilarious contests, the incredibly hot women go head to head in a battle of smarts, while the troop of genius guys compete to prove who can be the coolest, hippest and sexiest.

  • Pop star Briteny Spears to guest star on ‘Will And Grace’

    Pop star Briteny Spears to guest star on ‘Will And Grace’

    MUMBAI: Pop star Britney Spears will guest star on US broadcaster NBC’s sitcom Will And Grace.

    She guest-stars as a Christian conservative sidekick to Jack played by Sean Hayes. In the episode, when “Out TV” is bought by a Christian Television Network, Spears is brought on to be Jack’s new religious co-host, until Will played by Eric McCormack and Jack loosen her up. Spears brings her own additions to the talk show when she decides to do a cooking segment called “Cruci-fixin’s.”

    Dubbed by MTV as “one of the last teenage pop superstars of the 20th century,” Spears enjoyed her breakthrough success at the end of 1998. She appeared in local dance revues and church choirs as a young girl, and at the age of eight, auditioned for “The Mickey Mouse Club.” Although she was too young to join the series, a producer on the show gave her an introduction to a New York agent. She subsequently spent three summers at the Professional Performing Arts School Center.