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Tag: British Airways

  • Carat India rated number one on vitality scores: RECMA

    Carat India rated number one on vitality scores: RECMA

    MUMBAI: After a flurry of account wins over the last 12 months including brands like General Motors, Microsoft, Sony, Nokia, MasterCard, British Airways, JSW Steel & Cement, Popees and Ruosh to name a few, Carat has also shown the maximum growth on the Qualitative Ranking of RECMA moving from the number 11 spot in August 2013 to number four in the latest report, making it the fastest growing media agency in India.

     

    To top it all, on Vitality scores of the research, Carat has jumped to the number one position with a perfect score of 10.

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “This is an absolutely fantastic achievement by Carat to become the fastest growing agency in India. From being a one-in-a-crowd agency in the market, in a short time, they are at the top-end of the table. As the lead media agency of the Denstu Aegis Network, Carat continues to make its mark in the Industry and will very soon be amongst the top three on all parameters.”

     

    Carat India managing director Kartik Iyer opined, “This is a great testimony for the fantastic work the teams have put over the past few years to strengthen the Carat brand in India. This is also a result of the key investments made by group in great people and processes which have delivered outstanding solutions to our clients.”

  • NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    MUMBAI: NDTV Prime has partnered with The Delhi Brand Summit 2014 in its fourth edition as the official television broadcaster. Scheduled for August 22, this year’s conference will see leading marketers discuss the future of marketing.

     

    The Delhi NCR Brand Summit is the fourth edition of Paul Writer’s flagship event and will see 200+ marketers from India’s leading brands come together to discuss trends, debate ideas, and share knowledge. This year the Summit will also include a recognition programme for Delhi-NCR Hot 50 Brands.

     

    Partnering NDTV, Jessie Paul, CEO, Paul Writer said, “Marketing is at an exciting phase as we’re transitioning from the days of “mad ads” to ‘math ads”.  We’re excited to partner with NDTV Prime to broaden the conversation among the leading marketers on what’s the future of marketing.”

     

    “A conference that brings together 200 of India’s top marketers is bound to be exciting and filled with intellectual fireworks, and thanks to NDTV Prime we’re honored to extend the debate, best practices and discussion to the thousands of marketers that make India a top commerce destination”  she further added

     

    The Summit will see an amalgamation of eminent speakers from leading brands such British Airways, Intel, LinkedIn, Bata, Bharti Airtel, Dentsu Asia Pacific, OLX and Volvo Car among others.

     

    Catch all the insights from the world of marketing in a half hour special exclusively on NDTV PRIME on 30th August, on All About Ads Prime at 11:30 am.

  • Carat is the new AoR of British Airways

    Carat is the new AoR of British Airways

    MUMBAI: As part of a global pitch, British Airways, has chosen Carat for its media agency alignment.

     

    British Airways marketing lead in India and S Asia Priti Khurana asserted that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job.  “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”. 

     

    A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.

     

    Carat Media executive VP Vidhu Sagar added, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate.”

     

    Carat India MD Kartik Iyer said “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India.”

  • Masterclass with Hugh Hudson

    Masterclass with Hugh Hudson

    MUMBAI: A thin, 5 foot 2 inches security man tries to guard the auditorium screen door at MAMi film festival against a long queue of film and advertising enthusiasts awaiting a ‘Masterclass‘ with the award winning filmmaker of “Chariots of fire”. In his attempts at keeping the queue at bay, he almost stops the white haired distinguished guest, Hugh Hudson, from entering.


    Soon, the Masterclass proceeds after the announcement that Prasoon Joshi, who was supposed to have a conversation on Hudson‘s body of work, is unable to make it. Nevertheless, an interesting chat follows as the charming and humourous filmmaker shares interesting anecdotes about his work and what the audience wants to know most – the experience with Al Pacino.


    Talking about the powerful use of the famous Vangelis music in all his work, he also elaborates on the use of silence. “Silence is more important than sound,” he says. “Something Americans don‘t understand,” he adds jokingly.


    When asked about his working style with actors, he reveals that he prefers unknown actors along with strong actors for supporting roles. “Stars can spoil a story,” says Hudson, in response to which the audience nods vigorously.


    Talking about his style in advertising, he says that he works on going to the core of the simple idea, something not so easy and as simple as it sounds. “Just present the product at the very end.” he adds.


    After showcasing the magnificent commercials on British Rail, British Airways, Fiat Strada, Benson & Hedges, he talks about the difference in the advertising scenario in the seventies, eighties and today. “That was the era of grand spending in the advertising world,” he says.


    He parts with wise words to all filmmakers in the audience:”Don‘t make a film for the fame or the money. Do it because you believe in it.”

  • British Airways is launching brand campaign to back ?5bn investment

    British Airways is launching brand campaign to back ?5bn investment

    MUMBAI: British Airways is launching its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment for the benefit of customers.


    The campaign, on TV, in newspapers and online, showcases the airline‘s heritage and highlights the characteristics that make British Airways special: decades of flying know-how, thoughtful service and British style.


    By placing new emphasis on its historic motto, To Fly. To Serve. , the airline is restating its resolve to put the customer at the heart of everything it does.



    Beyond the brand advertising, the airline has committed to spend more than ?5 billion on customer products and services over the next five years.


    The investment will see British Airways customers benefiting from new aircraft, new World Traveller and World Traveller Plus cabins, a revamped First class, significant improvements at Gatwick and better lounges around the airline‘s network.


    Funds will also be allocated to improved catering and new technologies to make the travel experience more comfortable and convenient for customers on the ground and in the air.


    British Airways‘ CEO Keith Williams said, “The motto To Fly. To Serve. is part of the DNA of British Airways. It is on our coat of arms, and it is worn in crew uniforms. And it has real meaning and resonance for today. It encapsulates our expertise for flying and our commitment to customer service. It describes our purpose. “


    The 90-second ad has launched today on the airline‘s Facebook page: www.facebook.com/britishairways, following an online ‘teaser‘ campaign over the last few weeks.


    This is the first time the airline has used social media to premiere an advert. Its television debut will take place on UK broadcaster Channel 4 during Grand Designs‘ first commercial break.


    The TV ad will run alongside a print campaign, highlighting the experience, expertise and care for customers shown by teams across the airline every day.