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Tag: Britannia

  • Kings XI Punjab gets 14 sponsors on board, this year

    Kings XI Punjab gets 14 sponsors on board, this year

    MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor.

     

    The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

     

    Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

     

    “Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

     

     Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.

  • MEC India wins GoDaddy media account

    MEC India wins GoDaddy media account

    MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses.

     

    With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.

     

    GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise internet-enabled businesses in India.  

     

    MEC North head Roopam Garg added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.”

     

    The clientele list of the agency includes Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few.

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • McCann Erickson breaks ‘myth’ for Britannia cheese

    McCann Erickson breaks ‘myth’ for Britannia cheese

    MUMBAI: Britannia cheese has launched a new campaign conceptulaised by McCann Erickson.

    With the junk food gaining popularity and mothers’ considering cheese fattening and unhealthy since they usually link cheese to pizza, burgers etc, and the brand wanted to break away from the tag. The new TVC shows a young boy telling his mother about the nutritional components (protein, vitamin A and calcium) of cheese.

    Through the campaign the brand wants to fight the perception of it being unhealthy and the ad stays true to the actual nutrition in a slice of Britannia cheese. The brief given to the agency was to explore consumption of Britannia cheese in India by removing barriers. The film is the first effort in this direction to remove perceptional barriers. There are other barriers of category affordability and availability. In coming months there will be a series of activity focused to reducing these barriers.

     It takes the message of “A glass of Cow‘s milk in every slice” story one step further to define the goodness in cheese.

    On the new TVC, head of Britannia Dairy Products Ashok Namboodiri said, “Cheese in western countries is a part of the everyday meal with extremely high per capita consumption. It is part of manifold consumption occasions and is perceived as being full of nutrition. In India however, Cheese is largely slotted as a taste enhancer often associated with fast food and thereby perceived as fattening. Britannia wants to break this myth and talk about the wholesome goodness of Cheese. The basic proposition of ‘A glass of cow’s milk in every slice’ is now taken to the next level by positioning Britannia Cheese as a rich nutritious food packed with Calcium, Protein, and Vitamins and communicated in a popular Indian idiom that is both engaging as well as entertaining.”

  • What now for broadcasters and advertisers?

    What now for broadcasters and advertisers?

    The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced TAM to report on them on a monthly basis unilaterally without consulting either the Indian Society of Advertisers (ISA) or the Advertising Agencies Association of India (AAAI).

     

    Late Friday evening, advertisers such as Levers, P&G, Loreal, ITC, Britannia, Marico and Godrej put these broadcast networks on notice that if they did not revert to weekly ratings within 72 hours, all advertising on their channels would be pulled off and release orders would stand cancelled, 48 of those hours have already gone past. These broadcasters have only 24 hours left to take a decision.

     

    More advertisers have been sending in their notices over the weekend and this is likely to continue over today. And their 72 hour time bomb notice will also continue to tick.

     

    Advertisers sent the emails over the weekend to probably show they too mean business. Senior managements and sales heads in broadcast networks normally head of for their weekend holidays or timeoffs and hence are normally loathe to convene for any major decisions. With two days out of the three day notice period gone, now broadcasters will be hard-pressed to congregate and do some brainstorming and decide on their way forward today itself.

     

    Above their heads is the guillotine of losing revenues. An estimate is that these broadcaster will lose Rs 22 crore a day collectively should there be a pullout.

     

    There’s more to worry about for the broadcasters. If there are no TVCs, what will they do with the time that has been left vacant by the absence of ads? Fill it with promos of their own shows? Film trailers? But for how long?

     

    They may have to incur further costs should they rely on extra content from 22-24 minutes being churned out currently to 26-27 minutes. That is going to mean writing out larger cheque amounts to TV producers as they will have to work their crew and casts for longer hours.

     

    Continuing being rigid is an option broadcasters have. But it could lead to advertisers being equally rigid, leading to a standoff. Somebody will have to blink.

     

    Even though some of the broadcast CEOs have been haw-hawing, saying that it is the advertisers who will do so, because they need the TV channels and history shows that they are prone to buckling under earlier when they are threatened with no ads, it need not hold true on this occasion.

     

    Advertisers have options today: there are close to 300 channels which are continuing with weekly ratings, while around 105 channels are on a monthly engine. They could put their ads on the weekly-rating- channels. Unless of course the eight “rogue” (in the eyes of the advertisers) networks convince the remainder to join the monthly ratings gang.

     

    At this stage, media observers feel, both sides are doing some grandstanding, watching each others’ moves closely. The squeeze will come when ads stop on TV, and if there is a stalemate. And it will be felt by both.

     

    The year has already seen a slowdown on the economic front, thanks to a weak rupee and a general slowdown. Financial results for most companies are not expected to be something that shareholders will take too kindly by end this year.

     

    Hence, it is in the interest of both to come to the negotiating table, and hammer out a face-saving solution, sooner than later, and keep the advertising cash flows going between each other. A week’s loss of advertising equates an estimated Rs 150 crore in revenue. And a possible further slow down in consumer off take of products from shop shelves for the advertisers. That’s something both cannot afford.

  • Elephant Design creates new brand identity for Britannia products

    MUMBAI: Elephant Design has conceptualised and designed the new brand identities and packaging of Britannia‘s Tiger Glucose and Cream biscuits.

    Elephant founder director Ashwini Deshpande said, “When redesigning a large popular brand like Tiger, one has to layer the packaging communication in a way that announces the new story delightfully, and yet does not alienate existing consumers.”

    Britannia said for a brighter and smarter appeal, Tiger palette has been kept red, blue and white. The product‘s promise of 25 per cent daily growth nutrients was picked up and amplified on the pack through a mnemonic that was supported by RTBs of Iron, Calcium, Folic Acid and Vitamin A & D.

    The brand identity has been revamped to give a cleaner look with 3D white letters encased in blue.

    Elephant principal of packaging design Mayuri Nikumbh said, “We tried to probe what mothers look for when they are making important everyday decisions towards growth of their children. Our insight led us to communicate the fact that a simple Glucose biscuit could actually play such a positive role in growth and with proper choice, one could derive significant benefit for a growing child.”

    Britannia category director (health and wellness) Anuradha Narasimhan said, “It was a challenging brief that we gave our design agency. To bring in credentials and nutrition to a brand design that used to stand for fun and energy, while maintaining continuity and recognition. I am delighted that Elephant Design brought in the growth story with the right confidence and credentials and managed to carry it through the entire portfolio of Tiger Glucose, Krunch and Creams. I am sure the brand will come together and stand out in a crowded retail space”.

    Britannia has partnered with Elephant since 2006 as its primary packaging design agency for brands like NutriChoice, Marie Gold, Treat, Tiger, Bourbon, Pure Magic, 50-50, TimePass, breads, cakes dahi and flavored yogurt.

  • Britannia increases ad spend 18%

    Britannia increases ad spend 18%

    MUMBAI: Biscuits and dairy products maker Britannia Industries Ltd increased its advertising spend 18 per cent to Rs 1.18 in the second quarter ended 30 September from Rs 1 billion a year earlier.

    Its ratio of advertising spend to total income too rose in the second quarter to 8.33 per cent from 7.72 per cent a year earlier.

    Britannia‘s revenues for the second quarter were up 9.34 per cent to Rs 14.17 billion from Rs 12.96 billion a year earlier.

    Its net profit increased by 20.48 per cent to Rs 456 million from Rs 378.5 million a year earlier.

    In the first half of the year ended 30 September, Britannia increased its ad spends by 18.03 per cent to Rs 2.16 billion from Rs 1.83 billion a year earlier. The ratio of ad spends to total income also went up to 8.17 per cent from 7.62 per cent a year earlier.

    The company‘s revenue for the first six months was Rs 26.45 billion, up 10.07 per cent from Rs 24.03 billion a year earlier. The net profit for the first half rose 11.80 per cent to Rs 890.5 million from Rs 796.5 million a year earlier.

    Britannia MD Vinita Bali said, “Despite a sharp and unexpected increase in commodity & fuel costs, we continue to drive profitable growth through focusing on three priority areas of revenue management, cost management and innovation. On a consolidated basis, the dairy & international operations are accretive and contribute positively to both revenue and profit.”

  • Britannia signs up with Salman Khan for Tiger

    MUMBAI: Britannia has appointed Bollywood actor Salman Khan for their biscuit brand Tiger.

    Khan will play a crucial role in further enhancing Tiger‘s core values through his association in presenting the brand, its products and promotional activities.

    Britannia Industries category director, health and wellness Anuradha Narasimhan said, “The Tiger brand is about kids – on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle – and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights”.

    Khan said, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing.”

    Britannia Tiger was launched in 1997 and is serving consumers through its glucose biscuits, cream biscuits, and chocochip cookies.

  • Britannia continues to increase ad spends

    Britannia continues to increase ad spends

    MUMBAI: Britannia Industries Ltd (BIL) has joined its peers in increasing ad spends in the first quarter ended 30 June 2012. The company increased its advertising and promotion spending by 19.93 per cent in the first quarter to Rs 986.7 million from Rs 822.7 million a year earlier.

    BIL‘s ad spend in the first quarter accounted for 8.03 per cent of its standalone revenue, a 0.6 percentage point increase from last year‘s 7.43 per cent.

    The company reported a 10.92 per cent increase in its standalone revenue to Rs 12.29 billion in the first quarter from Rs 11.08 billion a year earlier. It also reported an increase of 3.95 per cent in its net profit in the first quarter to Rs 434.5 million from Rs 418 million a year earlier.

    Britannia has enhanced its premium cream portfolio with launch of several differentiated products including Bourbon Cappuccino, Pure Magic Praline and a new range of creamy flavours for Treat.

    BIL managing director Vinita Bali said, “Our focus on strengthening the shape of our business has resulted in a 120 basis points increase in operating margin. We continue to work on the three priority areas of revenue management, cost management and innovation to improve the operational performance of all our categories – biscuits, bread, cake, rusk and dairy, both in India and overseas.”